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Tag: Prashan Agarwal

  • Gaana becomes the world’s first music app to unveil an instant app experience

    Gaana becomes the world’s first music app to unveil an instant app experience

    MUMBAI: India's No.1 music streaming app, Gaana has partnered with Google Playstore to launch an instant app for music lovers who want to experience the app without actually downloading it. Android users can now simply click on the Try Now button on Gaana’s Playstore page to enjoy a native app experience. 

    The new instant app has a familiar look and feel of the fine-tuned Android experience. It offers users a taste of all major functionalities of the main app like browsing for songs/playlists, trending music, search on entire 45 million libraries and listening to songs. The nifty 2.5 MB size of the instant app is just 15% of the main app also makes it the perfect option for those using entry-level smartphones with limited internet availability.  This feature is targeted towards the next 100 mn users coming online. 

    Speaking at the launch, Gaana CEO Prashan Agarwal said: “It's heartening to be the first music app in the world to host an instant app experience. This launch is a part of our company-wide focus on product innovation that introduces a wider section of the country’s online population to music streaming, and it's already reaping rewards. We have registered a 5% surge in-app installs per day as more people are realising the convenience of being able to listen to their favorite songs anytime anywhere even before they download our app. Our team is working on many more first-of-its-kind products that would help us invite an entire generation of first-time users into the world of music streaming.”
     

  • Enjoy your favorite tunes offline with Gaana’s Smart Downloads

    Enjoy your favorite tunes offline with Gaana’s Smart Downloads

    MUMBAI: India's No.1 music streaming app, Gaana is making it easier for users to keep listening to their favorite tracks even when they are away from a consistent internet connection. The app has launched a new feature called ‘Smart Downloads’ that will automatically download user’s favorite tracks based on their listening history. This feature is available for Gaana Plus users on Android & iOS.

    To ensure you have your most favorite tracks available on-the-go, Smart Downloads will be automatically turned on for Gaana Plus users across the world. They have the option to disable it from the Settings and delete downloaded songs at any time from their Gaana app.  Smart downloads also takes care to not use memory if the user does not have sufficient memory space on their device.

    Speaking at the launch, Gaana CEO Prashan Agarwal said: “We are excited to be the first music streaming app in India  to launch ‘Smart Downloads’. Our premium users can now access their favorite songs even when they are offline – whether during their outdoor adventures or flight travel. We have been testing this in phases since March, and it has garnered an incredible response. We will continue to improve this feature over time so we are able to deliver the most personalised music streaming experience in the country.”

  • Thoughts Leaders To Discuss The Business Of Music and Emerging Trends in Music Consumption at Music Inc 2.0

    Thoughts Leaders To Discuss The Business Of Music and Emerging Trends in Music Consumption at Music Inc 2.0

    Mumbai: Music Inc 2.0, which is set to take place in Mumbai on 21st and 22nd June 2019 at JW Marriott Juhu, Mumbai, promises to offer never before experience when it comes to content, speaker line up, workshops and master classes around the business of music.

    The two day conference will bring together thought leaders from the music, brand and experiential domains who will share insights on topics ranging from–The Role of Technology and Data in Music Design, Rise in Creative Entrepreneurship, Building Festival Experiences and Building The Hip Hop Ecosystem in India. And that is not all. There will also be discussions round —How to Grow Your Business Using Music, Sports and Music, OTT Platforms and Music, Music and Tourism and Automobile Industry and Music.

    The conference will also have exclusive workshops and master classes curated by some of the top names in the music and experiential space. Live performances and fireside chats and keynotes by global thought will be another highlight of this two day conference.

    Some of the speakers this year include names like Oscar winning music producer, Arthur Pingrey – along with India’s leading rap artist Raftaar, renowned Hindustani classical vocalist Shubha Mudgal, quirky YouTube star Prajakta Koli, Bollywood composer Tanishk Bagchi, independent music scene’s star composer singer Ankur Tewari, singer Dhvani Bhanushali,  film critic Rajeev Masand,  cultural ambassador Zila Khan,  Grammy award winner Ricky Kej,  Mahindra’s Group CEO Vivek Nayar, Lydia Buthello, Ex VP, Brand Experience and Events, Star India, well known singers Papon and Tony Kakkar to name a few.

    Industry leaders like Prashan Agarwal (CEO, Gaana), Amarjit Singh Batra (Managing Director at Spotify India), Mandar Thakur (COO, Times Music), Blaise Fernandes (President at Indian Music Industry), Gurpreet Singh (Co-Founder at One Digital Entertainment), Neeraj Roy (Managing Director – Hungama), Sabbas Joseph (Co-Founder & Director, Wizcraft), Lloyd Mathias (Former Marketing Head APAC – HP) and more, and companies including Universal Music, Sony Music, Spotify, Gaana, OneDigital Entertainment, Zee Entertainment, Gracenote (Neilson), Hungama, Havells will also be present at this conference.

    Another highlight of the event will be unveiling of Gully Life: The Story of Divine is an in-depth documentary on one of India’s favourite rappers. Produced by Red Bull Media House in association with Supari Studios, the film traces the rise of Vivian Fernandes, aka Divine, from his humble beginnings in Mumbai to global superstardom.

    Over the course of the fifty-minute-long film, viewers are introduced to some of the most important people in Divine’s life – from his mother, with whom he is especially close, to the friends he grew up with and who remain his closest aides – and taken on his remarkable journey, evolving from a teenager discovering hip-hop to the icon he is today.

    In all, the two day conference will be the melting pot of art, culture and conversations centered on brand building using music as a core tenant. 

  • Gaana launches PartyHub to curate personalised playlists

    Gaana launches PartyHub to curate personalised playlists

    MUMBAI: Music streaming service Gaana has announced the launch of its latest feature called PartyHub that will allow its users to curate a personalised playlist with the help of their friends for parties and get-togethers. “Incredibly intuitive and easy to use, the PartyHub allows the user to collaborate with his or her friends by sending them invites to join the party, after which, they can all add their own favorites to the playlists. This makes sure that the next time there’s a party, they can all enjoy the music together, dancing to the beats of heart-thumping party specials, chosen by none other than themselves,” states the service in a press release.

    Speaking about this exciting new feature, Gaana CEO Prashan Agarwal said, “At Gaana, we have always strived to offer our users the very best in terms of listening experience through our regularly updated playlists for Indian and international songs, curated to appeal to everyone. With PartyHub, we aim to make their lives easier and parties even more fun, giving the users complete control to create customisable playlists of songs with their friends, ensuring everyone has an amazing time on get togethers. This is an incredibly scalable use case which will allow our users to create playlists with their friends on the fly for parties, roadtrips, group study sessions, etc.”

    The vast range of genres offered includes latest hits, party anthems, electronic mix, 90's madness, shiny disco, remix tape, after party, and more. In fact, it also has options for kids party and slow jams lounge, making for the perfect ingredient to turn the next house party into an unforgettable phenomenon. The best part of the new feature is that Gaana has specifically taken into account its diverse and varied user base, so that it has something for everyone, be it a group of college-goers grabbing a drink together for the New Year’s Eve, a bunch of school-kids celebrating their friend’s birthday, or an ever-youthful gang of elderly retirees who’ve gathered together to catch up with each other’s lives, after a long time.

  • Gaana signs exclusive alliance for Jassi Gill’s latest track ‘Dill Tutda’

    Gaana, India’s favorite music app has announced another exclusive association, this time with Punjabi youth icon – Jassi Gill; a heartthrob, an exceptional performer, a gifted artist- a complete superstar of Punjabi cinema in his own capacity. Gaana, will have the exclusive rights for online music streaming of this song for next six months.

    This single is a clear hit and is already trending across social media. Within 2 weeks of its release, it has reached crossed 1.5 million playouts on Gaana which is fastest for any Punjabi song till now!

    Prashan Agarwal, COO, Gaana, said “Jassi Gill is a talented versatile singer and is the voice behind foot-tapping numbers such as Bapu Zimidar, Snapchat and has also sung heart-wrenching ballads such as Ik saal, Pyaar Mera, Gabbroo, Fer ohi hoyea and many more with awe inspiring finesse.”

    Jassi Gill’s ‘Dill tutda’ is the second exclusive song alliance for Gaana, our first exclusive ‘Laembadgini’ with Diljit Dosanjh has done superbly well & crossed 15 million mark on Gaana in less than 5 months.

    On exclusive association with Gaana , Jassi said “ Gaana is the biggest music streaming platform and I am really excited about this partnership. I am eagerly waiting to see the response my new song Dill Tutda gets from the audience. I have put my heart and soul in this song. It is piece of work that I believe everyone will be able to relate to”.Listen to this song only on Gaana – http://gaana.com/song/dill-tutda

  • Gaana acted on users’ desire to share, says COO Prashan Agarwal

    MUMBAI: Listening to Gaana is no longer a solitary pursuit, limited to one’s headphones, car or room… with Gaana Social, users can share their music with anyone, anywhere, anytime – spreading the joy that only music can bring.

    When a listener hears a song that sets her pulse racing – she wants to share it with her gang, friends and family immediately. The new Gaana Social feature lets her do just that. Users can share their favorite playlists, see what their friends are listening to, follow favorite artists and top trends – creating deep social connections.

    Gaana.com COO Prashan Agarwal said, “We spent a lot of time in understanding how our users listen to music and found that they had a deep emotional desire to share their music with their friends and family in a seamless experience..Gaana Social does just that for its users, developing deeper social connections and creating content virality.”

    Gaana Social will enable users to maintain social media connections, when logged in from Facebook and will also allow making new friends through various discovery points in the app. With Gaana social users will be able to:

    Connect with Friends: Follow your friends, Discover music they love, Share music you love

    Discover amazing people & music: Find people who love music. Connect with them. Discover with them
    Discover best of Gaana: Enjoy music curated by editors & Gaana network – all personalised

    Gaana’s continued focus to enrich product experience has also been applauded by its users; Gaana app has received 4.65 star rating on all its all recent releases taking its overall rating to 4.3 stars on playstore. This is an impressive feat considering the fact that Gaana has over a million reviews on the playstore alone. Gaana has received 5-star ratings from nearly 60% of its million+ reviewers on the store. This speaks volumes of Gaana’s loyal user base and consumer affinity for Gaana app.

    Gaana continues to strengthen its leadership position, after adding Facebook messenger bot, Android Auto, Amazon Fire TV & Chromecast last year; Gaana is now working on a voice search & play feature for its Android users. Users would simply tap the mic to hear their favourite tracks as the voice search delivers much better experience as it is faster, more convenient, and less prone to typing errors.

  • Radio Mirchi partners Gaana for content sharing

    Radio Mirchi partners Gaana for content sharing

    MUMBAI: This is music to my ears! Gaana is expanding its mix of unique and exclusive audio content by adding Mirchi Murga and Hansi ke Phuwarey, two of Radio Mirchi’s most popular humor shows.

    Mirchi Murga with Naved is Radio Mirchi’s most popular comedy segment, having won the best Radio Sparkler Award at Indian Excellence in Radio Awards (ERA 2015). Naved has donned many avatars for years, with his jokes taken sportingly by some (and not so sportingly by others).

    “Radio Mirchi’s humor content is some of the best. Gaana is becoming a home for all premium audio content, with millions of listeners starting with music, and finding more and more everyday on the platform,” said Gaana COO Prashan Agarwal.

    In addition, Hansi Ke Phuwarey with Sud, by comic Sunil Grover, is a very popular series known for its deadpan humour. Hansi ke phuwarey has Sudarshan aka Sud reading out jokes from a book with the same title (HKPh). On Gaana, a new joke will be released every day, building a daily listening habit.

    These two programs are now live on Gaana, and Radio Mirchi and Gaana intend to add more original content soon. These offerings will also be promoted across Radio Mirchi’s 44 radio stations across India.

    Along with its extensive music catalog, live radio stations, and other music experiences, Gaana has been expanding its original content library, with over 10 new series. With specials such as Sit Down Comedy with Rajneesh Kapoor, or The Asha Verdict with Asha Bhosle, Gaana’s specials add a new dimension to the product.

    “Mirchi has created some very good on-air personalities and in digital media with its RJs. We are happy to have this partnership with Gaana, where Mirchi’s prank calls can now be heard by his global fan base. We expect as much consumption to come outside India as from India as well,” added ENIL (Radio Mirchi) MD and CEO Prashant Pandey.

  • Radio Mirchi partners Gaana for content sharing

    Radio Mirchi partners Gaana for content sharing

    MUMBAI: This is music to my ears! Gaana is expanding its mix of unique and exclusive audio content by adding Mirchi Murga and Hansi ke Phuwarey, two of Radio Mirchi’s most popular humor shows.

    Mirchi Murga with Naved is Radio Mirchi’s most popular comedy segment, having won the best Radio Sparkler Award at Indian Excellence in Radio Awards (ERA 2015). Naved has donned many avatars for years, with his jokes taken sportingly by some (and not so sportingly by others).

    “Radio Mirchi’s humor content is some of the best. Gaana is becoming a home for all premium audio content, with millions of listeners starting with music, and finding more and more everyday on the platform,” said Gaana COO Prashan Agarwal.

    In addition, Hansi Ke Phuwarey with Sud, by comic Sunil Grover, is a very popular series known for its deadpan humour. Hansi ke phuwarey has Sudarshan aka Sud reading out jokes from a book with the same title (HKPh). On Gaana, a new joke will be released every day, building a daily listening habit.

    These two programs are now live on Gaana, and Radio Mirchi and Gaana intend to add more original content soon. These offerings will also be promoted across Radio Mirchi’s 44 radio stations across India.

    Along with its extensive music catalog, live radio stations, and other music experiences, Gaana has been expanding its original content library, with over 10 new series. With specials such as Sit Down Comedy with Rajneesh Kapoor, or The Asha Verdict with Asha Bhosle, Gaana’s specials add a new dimension to the product.

    “Mirchi has created some very good on-air personalities and in digital media with its RJs. We are happy to have this partnership with Gaana, where Mirchi’s prank calls can now be heard by his global fan base. We expect as much consumption to come outside India as from India as well,” added ENIL (Radio Mirchi) MD and CEO Prashant Pandey.

  • Gaana introduces Ashish Vidyarthi – the “kahanibaaz” on Gaana Specials

    Gaana introduces Ashish Vidyarthi – the “kahanibaaz” on Gaana Specials

    MUMBAI: Gaana, India’s favourite music streaming app, adds a non-music audio show by eminent Indian film actor Ashish Vidyarthi to its Original Programming series “Gaana Specials”.

    Prashan Agarwal, COO, Gaana said “Gaana Specials is our effort to enthrall audience across audio genre’s including but not limited to music related shows, movie reviews, comedy and story telling. Ashish is well known for his work in Bollywood, Tamil & Telugu movies and has a distinct tone which suits audio presentation. Through this show, called “Kahanibaaz”, for the first time people will listen to him narrating stories. Each episode in this series is a veritable performance piece, mixed and sound designed like an audio movie.”

    The show is inspired by stories from all around the world – from Alexei Tolstoy to Oscar Wilde to O Henry – which have been brilliantly adapted and reinvented into the Indian context by writer Saurabh Bhramar.

    This rich musical narration experience series is now live on Gaana for the listeners. The first season has 10 episodes and every 15 days a new episode will be featured. Apart from the original content audio shows, this meta-story interweaves good music with life experiences, and progresses from episode to episode.

    The episodes are mixed and designed like an audio movie. Each episode has around 4 to 5 chunks of talk, each chunk ranging from 5-8 minutes.

    Along with the stories that Kahanibaaz narrates, Ashish Vidyarthi threads together his own personal stories. Through this meta-story, the listeners get to know about Ashish’s personality, which seems a bit eccentric and strange. The stories for the First Season are in the dark space, featuring horror and morbid tragedies. The mystique of Kahaanibaaz will be revealed in Season 2 only.

    The hunt is on for young creative and media minds under 30 years. Brand Equity Young Spikes 2016 competition. Winners get a free trip to Singapore to compete at Spikes Asia 2016. www.etbrandequity.com/youngspikes

  • Gaana introduces Ashish Vidyarthi – the “kahanibaaz” on Gaana Specials

    Gaana introduces Ashish Vidyarthi – the “kahanibaaz” on Gaana Specials

    MUMBAI: Gaana, India’s favourite music streaming app, adds a non-music audio show by eminent Indian film actor Ashish Vidyarthi to its Original Programming series “Gaana Specials”.

    Prashan Agarwal, COO, Gaana said “Gaana Specials is our effort to enthrall audience across audio genre’s including but not limited to music related shows, movie reviews, comedy and story telling. Ashish is well known for his work in Bollywood, Tamil & Telugu movies and has a distinct tone which suits audio presentation. Through this show, called “Kahanibaaz”, for the first time people will listen to him narrating stories. Each episode in this series is a veritable performance piece, mixed and sound designed like an audio movie.”

    The show is inspired by stories from all around the world – from Alexei Tolstoy to Oscar Wilde to O Henry – which have been brilliantly adapted and reinvented into the Indian context by writer Saurabh Bhramar.

    This rich musical narration experience series is now live on Gaana for the listeners. The first season has 10 episodes and every 15 days a new episode will be featured. Apart from the original content audio shows, this meta-story interweaves good music with life experiences, and progresses from episode to episode.

    The episodes are mixed and designed like an audio movie. Each episode has around 4 to 5 chunks of talk, each chunk ranging from 5-8 minutes.

    Along with the stories that Kahanibaaz narrates, Ashish Vidyarthi threads together his own personal stories. Through this meta-story, the listeners get to know about Ashish’s personality, which seems a bit eccentric and strange. The stories for the First Season are in the dark space, featuring horror and morbid tragedies. The mystique of Kahaanibaaz will be revealed in Season 2 only.

    The hunt is on for young creative and media minds under 30 years. Brand Equity Young Spikes 2016 competition. Winners get a free trip to Singapore to compete at Spikes Asia 2016. www.etbrandequity.com/youngspikes