Tag: Prasar Bharati

  • DD’s DTH gets an additional transponder on INSAT 4B

    DD’s DTH gets an additional transponder on INSAT 4B

    NEW DELHI: The Prasar Bharati Board has been asked to take an expeditious decision on expanding the number of channels on Doordarshan‘s direct-to-home (DTH) platform DD Direct Plus to 97, following the decision of the Department of Space to give it an additional transponder of INSAT 4B.

    The Space Department had initially declined to give an additional transponder, forcing Prasar Bharati to lower its expansion plan for the country‘s only free-go-air DTH platform to 75 from the current 59.

    Prior to the latest decision of the Department of Space, Prasar Bharati had already received and processed the tenders for upgradation to 75 slots.

    Prasar Bharati‘s ultimate plan is to increase the number of channels on the platform to 150.

    Information and Broadcasting Ministry stated this when answering a query from indiantelevision.com relating to an observation by the Parliamentary Standing Committee on Information Technology relating to delay in expansion of DD Direct Plus.

    The sources said that Prasar Bharati had earned revenue of Rs 920.5 million from the auction of 37 slots on the platform. The remaining 22 channels are those of Doordarshan itself.

  • Govt pushes for adequate representation in BARC

    MUMBAI: Don‘t mistake the alternative television ratings system to be under the total control of the private broadcasters, advertising agencies and the advertisers. The government is pushing for adequate representation inside BARC (Broadcast Audience Research Council), the new entity that will lay out the television audience measurement system in India.

    BARC has been formed with the Indian Broadcasting Foundation (IBF) having a 60 per cent stake and the remaining 40 per cent being shared equally between the Advertising Agencies Association of India (AAAI) and the Indian Society of Advertisers (ISA).

    Prasar Bharati, the public broadcaster, was to benefit from the formation of BARC as the TV ratings coverage would have spread across wider geographies. Now the government also wants DAVP (Directorate of Advertising and Publicity) , which channelises all advertising spends made by the government, to have some voice.

    In a meeting on 4 September called by the government and attended by the IBF, the AAAI and the ISA members, the government has said that it wanted adequate representation. “The Information and Broadcasting ministry asked us what steps were being taken to include the Prasar Bharati and the DAVP (in BARC).They want adequate representation from Prasar Bharati and DAVP to have adequate representation in BARC to look after the Government‘s interest. We have heard the suggestions and will consider them,” AAAI president and Leo Burnett chairman and CEO of India subcontinent Arvind Sharma told Indiantelevision.com.

    The meeting was chaired by I&B ministry secretary Uday Kumar Verma.

    The three bodies were also asked to nominate an advisory committee on BARC by the end of next week .

    “The push has been to move BARC forward. The secretary has asked us (AAAI, IBF and ISA) to nominate a high powered committee whose role will be to guide and advise (on BARC) by the end of next week. We as BARC need to identify and concur on the names,” said Sharma.

    During the meeting, the secretary also referred to the Amit Mitra Committee report which suggested that statisticians, sociologists and demographers should form part of the technical committee.

  • Prasar Bharati to move CCI against TAM

    NEW DELHI: Prasar Bharati, which had been asked by the Information and Broadcasting Ministry to consider action against TAM, is expected to file a petition before the Competition Commission of India within the next few days.

    Doordarshan Director General Tripurari Sharan told indiantelevision.com that the final draft was prepared yesterday and it would now be cleared by legal counsel before filing.

    Earlier, Prasar Bharati chief executive officer Jawhar Sircar had told indiantelevision.com that it was astonishing that TAM had been side-stepping Doordarshan, which has the largest reach terrestrially through local cable operators and around 20 per cent of the market through various DTH platforms.

    The Prasar Bharati Board had taken up the matter in its meeting on 6 August and given the go-ahead to DD to proceed with the matter.

    The Ministry had written a letter to TAM and its international partner Nielsen earlier, wanting to know the steps taken to improve the television rating measurement system and ordering for a third party audit to be conducted with an increased sample size. The Ministry has asked them to respond within 15 days on allegations of viewership manipulation.

    The Ministry had also written to the Telecom Regulatory Authority of India for suggestions on an accreditation mechanism for TV ratings in India to curb the monopoly and asked it to frame guidelines in context to cross holdings in companies that are involved in TV ratings system in India.

    Trai had on 19 August 2008 issued Recommendations on the Policy Guidelines and Operational issues for Television Audience Measurement Television Rating Points (TRPs) suggesting Broadcast Audience Research Council (BARC), a suggestion which was later endorsed by the Amit Mitra Committee.

    The action by Prasar Bharati comes close on the heels of the case filed by NDTV in a New York court against TAM, Nielsen, Kantar and WPP.
     

  • Pubcaster to discuss possible legal action against TAM

    NEW DELHI: Prasar Bharati, which has the largest reach terrestrially through local cable operators and around 20 per cent of the market through various DTH platforms, is also piqued by the way TAM has been side-stepping Doordarshan in the television ratings.

    Encouragd by NDTV‘s lawsuit, Prasar Bharati is exploring legal options against TAM. Prasar Bharati chief executive officer Jawahar Sircar told indiantelevision.com that it was astonishing that TAM had never attempted to give importance to capturing DD‘s viewership with greater details despite it being the largest broadcaster and the fact that every platform has to mandatorily show its channels.

    Sircar said that the pubcaster was also considering taking legal action against TAM and the action in this regard will be finalised in the meeting of the Prasar Bharati Board on 6 August afternoon.

    The pubcaster was also in discussions with its legal counsel and their view would be placed before the Board, he added.

    The issue has been raised regularly by the pubcaster with both the Ministry and the Parliamentary Standing Committee. In fact, with TAM covering a very small number of cities and towns, 62 million of 112 million TV homes were outside the ambit of television audience measurement ratings as they were in rural areas.

    The action by Prasar Bharati comes close on the heels of the case filed by NDTV in a New York court against The Nielsen Co, a global research and information firm, and Kantar Media Research, the owners of TAM Media in this regard.

    Doordarshan with a reach of 92 per cent in the country through 1415 transmitters has a terrestrial reach to around 25 million viewers, apart from those getting the feed through the DTH and other platforms. In fact, Sircar claimed that DD Direct Plus is reaching out to another ten million viewers, thus taking the direct reach to 35 million.

    It has 37 channels including DD Bharati and DD National besides four allied channels like Lok Sabha and Rajya Sabha TV.

    The commercial revenue have been adversely affected because of being totally ignored by TAM which only wants to cater to private channels.

    Doordarshan earned just Rs 7.94 billion – a little over half the projection of Rs 12 billion – during 2011-12 through commercial means.

  • A whiff of fresh opportunities for Prasar Bharati

    A whiff of fresh opportunities for Prasar Bharati

    Almost 16 years after it was formally set up, pubcaster Prasar Bharati may be able to tide over its most pressing crises in the next three years – provided it manages to avoid the bureaucratic pitfalls that it has been continually encountering.

    The passing of the Prasar Bharati Amendment Act 2011 taking a major financial burden of salaries off its shoulders, the government’s digitisation plan for both All India Radio (AIR) and Doordarshan, the ambitious expansion of Doordarshan’s free-to-air DTH DD Direct Plus, and the expansion of FM Radio which not only give AIR more stations but extra income by giving news slots to the private FM channels – these are all signs of major opportunities that the pubcaster can grab over the next two to three years.

    Added to this is the promise of early introduction of a comprehensive re-modeled Prasar Bharati Act which will take away a lot of the shortcomings noticed over the past 15 years since it was notified in 1997.

    But if the public broadcaster has to stay afloat in a sea of almost 750 TV channels and the over 800 private FM Channels that will become a reality after FM Phase III, it has to realise its weaknesses and attempt to overcome these. And its greatest weakness lies in its organisation, with Indian Administrative Officers manning key posts which should ideally be given to broadcasters or to officers of the Indian Broadcasting (Programme) Service which was created especially for this purpose in the early eighties.

    A comprehensive study made by the Information and Broadcasting Ministry has also identified the different forms of challenges the pubcaster faces. In the first place, it has to compete with different kinds of content being tried by broadcasters and which may not be possible on AIR or Doordarshan.

    The failure to successfully monitor the must-carry clause has resulted in most cable operators still resisting putting DD or Parliament channels on their prime bands.

    Competition from six private direct-to-home (DTH) delivery platforms – Dish TV, Tata Sky, Sun Direct TV, Airtel Digital TV, Reliance Digital TV, and Videocon d2h – is also a major challenge since DD Direct Plus only carries free to air channels and not popular encrypted channels.

    There is no record of subscribers to DD Direct Plus since it entails a one-time expenditure of purchase of dish antennae and there is no subscription base.

    Prasar Bharati also faces other problems: it is still dependent to a large extent on casual manpower for both AIR and Doordarshan and has been facing constraints of funds and manpower to implement schemes that may come in the way of progress. There have been constant time and cost overruns due to weak planning and implementation.

    There is also non-availability of land and tower infrastructure for Prasar Bharati in most of the cities proposed for expansion of FM channels and most states which have been asked to give land have so far not done so.

    But Prasar Bharati’s strength lies in a dedicated listenership to its FM Gold and FM Rainbow channels; a large viewership base of Doordarshan which offers immense potential; the inclusion of a large number of private regional and some foreign TV channels in addition to DD’s own on its DTH service; a wide network of DD Programme Production Centres throughout the country and availability of DD network throughout the country.

    The switch to High Definition TV with the Commonwealth Games in 2010 has opened up a lot of opportunities to DD, and Prasar Bharati is also set to earn revenue from giving content to viewers of TV on mobile phones. Digital technology would be more acceptable to listeners and viewers as it tremendously enhances the quality of transmission and broadcast.

    Both AIR and DD are now gearing up to meet the challenges, albeit riddled with bureaucratic wrangles and financial constraints.

    AIR has embarked upon a sweeping modernisation programme during 2011-16 that will see it broadcasting to the entire country with state-of-the-art technology. Having already covered 99 per cent of the population and area under the analogue mode, AIR has made detailed plans of increasing the coverage to 100 per cent under the digital mode. This coverage would strengthen broadcasting to all strategic border areas as well. Within this 100 per cent coverage on the primary grade signal (MW & SW), coverage by FM signal will increase from 37 per cent to 90 per cent of the population. This would entail digital broadcast in FM band from 50 places in the country including all State capitals and major cities.

    The digitalisation of the entire network including studios, transmission and connectivity would include replacement of old/obsolete equipment. In addition, strengthening of related civil infrastructure would also be taken up, particularly for imparting training to staff in the field of digital technology and intensifying related R&D programmes. Staff productivity will be further enhanced through implementation of Assured Career Progression scheme for existing staff and induction of fresh talent. Investment in e-governance will be made for ensuring efficient management of the vast AIR network.

    Digitalisation will enable AIR to make its broadcast available on alternate platforms such as webcasting / Podcasting / SMS / Mobile services. A 24-hour AIR news channel is planned besides a speech quality programme. The entertainment programme will be broadcast on the main channel to compete with the best in the industry.

    Introduction of value-added-services (Vas) like Interactive Text Transmission, Multimedia Object Transfer (MOT), disaster warning, etc have also been planned. News on Phone is already available and has been digitised in Delhi.

    A total of 137 studio centres have been partially digitalised by providing hard disc based systems. There are at present 215 studio centres in the AIR network, and digitisation of 98 Studios will be achieved in the XI Plan. The remaining studios are proposed to be digitalized during the next two years. These studios will have provision for stereo recording, production and transmission, all in the digital domain.

    There are 380 Transmitters in the AIR Network consisting of 149 Medium Wave, 54 Short Wave & 177 FM Transmitters. One 250 KW Short Wave Transmitter at Delhi has been converted to Digital mode and has been operational since January 2009. Another 78 MW (Medium Wave) Transmitters including six Mobile Transmitters are being digitalised as part of the XI Plan Digitisation schemes. The remaining MW Transmitters in the network are proposed to be digitalised during next few years. Nine SW (Short Wave) Transmitters (4 in Delhi, 4 in Aligarh and one in Bangalore) are being digitised as part of the Digitisation Schemes in the XI Plan. The remaining Shortwave Transmitters are proposed to be digitalized during the next two years.

    At present, Digital Uplink facility is available at 32 Centres, all downlink facilities have digitised except at 44 places, and there are Digital Studio Transmitter links at 20 places, apart from four DSNG Systems (Digital News Gathering Systems). A total of 115 Studio Transmitter links are being digitised, five new Digital Captive Earth Stations are being set up (32 are already available), 44 downlink facilities are being digitised, and 98 Studio Centres being digitalised in XI Plan are being networked to a Central Data Server System for exchange of programme.

    AIR programmes are presently available through terrestrial mode and DTH. As part of XI Plan, 20 AIR channels are proposed to be made available through Webcasting/Podcasting with a view to use the Internet platform to serve listeners having Internet connectivity. There are presently 21 radio channels available on the Ku band DTH platform of DD Direct Plus.

    AIR will spend Rs 668.5 million on new content creation, Rs 100 million on special activities like music concerts, Rs 62 million on coverage of important international and national events and production of programmes, and an estimated Rs 24.5 million on news activities like production of special flagship programmes etc.

    As far as Doordarshan is concerned, it is presently operating 35 satellite channels and has a vast network of 66 studios and 1415 transmitters providing TV coverage to about 92 per cent population of the country. Like AIR, DD will also be making a switch from analogue to digital transmitters, which would offer multi-channel transmission from single transmitter, spectrum efficiency and enhanced picture quality. Old studio, satellite broadcast and transmitter equipment will be replaced to maintain high quality of services.

    In line with the trend taking place all round the world, digitalisation will continue to be the top priority so that by the end of the XII Plan, a complete analogue switch-off will have been made.

    Doordarshan’s Eleventh Plan Scheme of Digitalisation involving an outlay of Rs. 6.2 billion was approved by the Government in April 2010. This essentially entails continuation of the XI plan schemes to fully digitalise the remaining 39 out of 66 studios and establishing 40 digital High Power Transmitters at existing locations. In addition, provision will be made for 590 low power digital transmitters during the XII plan. Additional infrastructure build up will include up gradation of 10 existing satellite Earth stations and setting up of 5 new ones, procurement of 15 DSNG and replacement of uplink PDAs/IRDs.

    A critical component of digitalisation would be setting up facilities for providing HDTV telecasts for viewers, which has a resolution five times higher than traditional television systems. This would entail conversion of a studio for HDTV production establishing a HDTV transmitter in each of the 4 metros.

    In so far as DTH service is concerned, DD will upgrade its DTH platform to accommodate 200 channels by the end of the 12th plan from the present level of 59 channels so that viewing of channels becomes less expensive than before. The programme entails establishment of 40 digital HPTs by 2013. There will be provision for 590 digital transmitters and digitisation of four analogue Studios in the 12th Plan.

    Projects of setting up of HDTV studios at Delhi and Mumbai; HDTV post production, field production and preview facilities, HDTV terrestrial transmitters at Delhi, Mumbai, Kolkata & Chennai; HD TV Play out facility at Delhi, Multi camera OB Vans at Delhi and Mumbai are under implementation.

    DD will develop and improve content delivery to the rest of the world on essentially four channels, which are visible in 86 countries on the IS10 satellite: DD-News, DD-Sports, DD-Bharati and DD-India. DD-India channel is additionally available in North American countries, viz., USA, Canada, Mexico. Prasar Bharati is presently drawing up a plan estimated to cost around Rs one billion for strengthening the international DD India.

    DD’s plans include production of 15,067 episodes for various channels in three years starting from 2010-11. Out of this, 12,400 episodes are being made in-house and 2,667 episodes commissioned through outside producers. The total cost of in-House episodes would be Rs 620 million and Rs 800 million for commissioned programmes.

    Strengthening network of terrestrial transmitters in border areas will be a high priority to check adverse propaganda from across the border. Until a complete analogue switch off takes place, both High and Power Analogue Transmitters will be set up in the border areas, both afresh as well as replacement for transmitters that have served their useful life. Existing analogue transmitters can be converted to digital transmitters at little additional cost. At present, 273 transmitters of varying power are operating in border areas.

    Apart from the schemes of digitization and HDTV, schemes of replacement and modernisation of satellite broadcast equipment and studio & transmitter equipment are included in the 11th Plan. Upgradation of 10 existing satellite earth stations, establishment of five new earth stations, and procurement of nine new DSNGs will be achieved this year.

  • Contractual employees of DD News to observe Black Friday

    Contractual employees of DD News to observe Black Friday

    NEW DELHI: The contractual employees of Doordarshan News who have been protesting peacefully by wearing black bands for a salary hike and better working conditions are to observe 5 August as Black Friday.

    These employees have been protesting since yesterday by wearing black badges on their arms and will wear black clothes to show solidarity. Almost the entire staff including the packaging, camera section, editors, assignment, anchors, and reporters is part of this peaceful protest.

    A senior anchor who did not want to be named said: “The UPA claims to be concerned about the welfare of the common man but we who have been working under this same government have not had a salary hike in the last 3 years. Inflation has risen drastically in this period and monthly expenditure has gone up at least twofold. Some of us have been working here for just Rs 10,000 for the last there years and every month we are given an assurance of a hike but nothing has happened yet”.    
      
    Currently, there are close to 350 employees with DD News. None of them are part of any social welfare scheme like medical/life insurance. They do not have the benefit of a Public Provident Fund. Even women employees are not given maternity benefits/leave and their salary is cut when they are on leave for delivery. Contractual employees are also not entitled to any national holidays.

    These employees had observed a snap strike at prime time for a few hours earlier this year. Following that, the DD News administration had sent a recommendation to the Prasar Bharati Board for increase in wages. However, no decision has yet been taken, because a Prasar Bharati board member told indiantelevision.com that the attempt was to collate details of contractual employees in all DD channels before taking a decision.

    DD News was launched in 2003 and is currently the only bi-lingual 24 hour TV channel on air. The anchor said several questions have been raised from time to time about the quality of news content on the channel, but this exploitation of employees is never put in the public domain. The protest is an effort to awaken the administration to their plight and take concrete steps to improve their quality of life.

  • Prasar Bharati: A year of controversies

    Prasar Bharati: A year of controversies

    The successful and neat coverage of the Commonwealth Games on the one hand and the messy affair of the B S Lalli ouster dominated a major part of the activities of Prasar Bharati during 2010, the only other tremor being the lightning mass casual leave towards the end of the year.

    Lalli‘s woes

    Following a reference to her by Prime Minister Manmohan Singh, President Pratibha Devisingh Patil finally gave her consent early in December to an inquiry by a Supreme Court judge into financial irregularities by Prasar Bharati chief executive officer Baljit Singh Lalli.

    The Central Vigilance Commission had in mid-November established four of the seven charges by the Central Vigilance Commission (CVC) against Lalli. The charges were related to contracts for management of advertisement revenue arising from the telecast of cricket matches on Doordarshan during 2007; the non-telecast by Doordarshan of T-20 cricket World Cup matches held in South Africa in September 2007; engagement of legal entities to represent Prasar Bharati; purchase of radio broadcasting rights for 13 cricket series held during 2007-09; and hiring of transport and accommodation for the conduct of the Commonwealth Youth Games in Pune in 2008.
     
    Though this initially led to Lalli’s wings being clipped with a three-member committee with the Members (Personnel) and (Finance) along with the CEO being asked to run the pubcaster, it was ultimately decided to suspend Lalli and Information and Broadcasting Ministry additional secretary Rajiv Takru was appointed the officiating CEO of Prasar Bharati, pending inquiry by a Supreme Court judge.

    As Takru who is an Indian Administrative Service officer of 1979 batch is a senior Ministry official, this raised the issue about whether this implied a complete takeover of the autonomous pubcaster by the Ministry.

    The Board also formed five committees dealing with the subjects of finance, personnel, production and content, project monitoring and implementation and strategy and vision with a view to streamline the functioning of the national broadcaster.

    CWG and its aftermath

    Though the coverage of the Commonwealth Games in October went off without any hitch despite fears, Prasar Bharati‘s total revenue from the Commonwealth Games stood at Rs 581 million, falling far short of the expected target of Rs one billion.

    Of this, Doordarshan posted revenue of Rs 559.9 million, contributing to a major slice of Prasar Bharati‘s income during this period.

    Doordarshan had earned only Rs 36.98 million from the Olympic Games in Beijing in 2008, Rs 1.3 million from the Commonwealth Youth Games in Pune in 2008, and Rs 360,000 from the World Military Games in 2007 in Mumbai and Hyderabad.

    The pubcaster is attempting to get exclusive telecast rights in the country of the Olympic Games 2012 in London.

    The Commonwealth Games were covered by Prasar Bharati in agreement with UK-based Satellite Information Services (SIS) Live. The British broadcasting group had been shortlisted out of the two consortiums which had filed their bids when the last date closed for this purpose.

    Disgruntled Staff

    Prasar Bharati was jolted out of its complacency when a majority of the staff of Doordarshan and All India Radio went on a lightning mass casual leave under the aegis of the National Federation of Akashwani and Doordarshan employees on 23 and 24 November, affecting transmission for around 48 hours.

    NFADE, an umbrella organisation of 21 service associations, was protesting against the ‘mess created in Prasar Bharati over the last two years’ and seeking a repeal of the Prasar Bharati Act 1990 on the ground that it has no relevance in today’s context.

    While radio was badly affected and beamed repeat programmes, Doordarshan kendras managed by taking the feed from Delhi.

    The NFADE had threatened a second round of 72-hour mass casual leave from 13 to 16 December, but this was prevented almost at the last minute after hectic negotiations, and the pubcaster setting up a committee headed by V Shivakumar, Member (Personnel) in the Prasar Board, which will have representatives of the Federation to examine the various grievances raised by them.

    The Ministry assured NFADE that it was prepared to examine various clauses of the Prasar Bharati (Broadcasting Corporation India) Act 1990.
     
    The Group of Ministers on Prasar Bharati is already dealing with the issue, although Minister Ambika Soni said that repealing the Act as demanded by the NFADE would be counter-productive and the United Progressive Alliance would be accused of trying to control the media.

    Government to continue support to Prasar Bharati

    The Group of Ministers (GoM) attached to Prasar Bharati, reconstituted early in 2010 with Home Minister P Chidambaram at its head, recommended in mid-December that the level of government support should be maintained for the public service broadcaster for the next five years from 2010-11 to 2014-15.

    This support will be reviewed after this period is over. However, the GoM has also said 50 per cent of the annual operating expenses of the Prasar Bharati should be borne by the pubcaster from its internal extra budgetary resources while the remaining 50 per cent will come from government grants.
    The GoM also recommended that the accumulated arrears of space segment and spectrum charges of the pubcaster up to 31 March 2010 should be waived, and future charges would be included in the total operational expenses.

    The GoM is also clear that plan capital funding by government to the pubcaster may be in the form of grant-in-aid and not in the form of loan. The loan-in-perpetuity and capital loan should be converted into grants, and the interest on loan-in-perpetuity, capital loan and penal interest should be waived.

    The ban on recruitments should be relaxed and the GoM set up a four-member Committee of Joint Secretaries to look into various demands of employee organisations. This is in addition to the Committee under Prasar Bharati Board Member (Personnel) V Shivakumar after the mass casual leave by employees.

    In addition, a scheme of Rs 6.2 billion has been approved for Doordarshan and Rs 9.08 billion for All India Radio for the purpose of digitisation under the Eleventh Plan and is already under implementation.

    Clearly, this was done because the pubcaster is under financial stress. Prasar Bharati has posted revenue of Rs 4.66 billion for the six-month period ended September, while expenditure stands at Rs 12.05 billion.

    Prasar Bharati had posted revenue of Rs 11.76 billion for the fiscal ended March 2010 while expenditure stood at Rs 29.49 billion.

    Staff shortage

    Despite long agitation by various sections of staff in Prasar Bharati and even strong strictures by Parliamentary Committees, All India Radio and Doodarshan continue to suffer from massive shortage or sanction of trained manpower.

    A total of 46 low power transmitters are presently relaying partial transmission (including ten each in Andhra Pradesh and Orissa) and activities at 22 Doordarshan studio centres are limited.

    Similarly, a total of 24 stations of All India Radio in different parts of the country are only working as relay kendras, while another five – Dharmanagar and Longtherai in Tripura, Dungarpur in Rajasthan, Rairangpur in Orissa, and Suryapet in Andhra Pradesh – are technically ready but not commissioned because of shortage or sanctioning of trained operational and maintenance staff.

    Doordarshan at present has 66 studio centres and 1415 transmitters. In the case of AIR, stations are functioning at a total of 238 places. AIR has a total of 380 transmitters (177 FM, 149 MW, and 54 Short Wave).

    Some of the AIR transmitters are working sub-optimally as they have outlived their useful life of more than 20 years. Problems have also been faced in AIR because of shortage of staff. The old transmitters are being replaced in phased manner with state-of-the-art Digital Technology Transmitters. Replacement or upgradation of 34 FM Transmitters, 40 Medium Wave Transmitters, and five Short Wave transmitters have been taken up in the Eleventh Plan, and the quality is expected to improve after this work is completed.

    Early in 2010, Prasar Bharati had been reprimanded by the Parliamentary Committee on Empowerment of Women for its lethargy in not finalising recruitment rules and failing to make recruitment in the Indian Broadcasting (Programme) Service started in 1990 to train a separate cadre of employees for All India Radio and Doordarshan. Towards the end of the year following an agitation by employees, a task force was set up to go into manpower and recruitment problems.

    While the Committee welcomed the decision that all Central Government employees recruited for Akashvani or Doordarshan until 5 October 2007 are to be deemed as on deputation with effect from April 2000 until their retirement, it regretted that its recommendation in 2009 for finalisation of recruitment rules to implement this within three months had not been complied with.
     
    The Prasar Bharati Amendment Bill 2010 giving effect to the recommendation of the GoM for treating all government officers and employees recruited by All India Radio or Doordarshan as on 5 October 2007 to be on ‘deemed deputation‘ with effect from April 2000 till the time of their retirement was introduced in Parliament towards the end of the year.

    It had observed in 2009 that there was a shortage of 44.8 per cent of the sanctioned strength in group ‘A‘ and about 40 per cent in Group ‘B‘ in Doordarshan, and 58.8 per cent of the posts in Group ‘A‘ were vacant in All India Radio. As many as 4629 posts in Doordarshan and 6433 posts in All India Radio remain unfilled.
    It noticed that recruitment to the post of programme executives was last made 18 years earlier in 1991. The case is no different in various other categories of AIR and Doordarshan.

    However, Soni said towards the end of the year that the government was considering a roadmap for taking new initiatives in the Prasar Bharati set up. The initiatives would aim to firm up the mandate given to Prasar Bharati as a public broadcaster, Soni added.

    Though the Prasar Bharati (Broadcasting Corporation of India) Act was passed in June 1990, it was notified as a statutory corporation only from November 1997. Section 11 of the Act had given employees the option to decide whether they wanted to join the Corporation or go back to the government, but no action was taken as the rules for various categories of employees have not been drawn up in the past 12 years.

    After a long gap of almost 20 years, the Ministry sent a proposal to the Union Public Service Commission for reviewing of the Departmental Promotion Committee for the year 1990 to 1993 for promotion of programme executives and other feeder grades of the Indian Broadcasting (Programme) Service.

    The much-delayed action was taken on the directions of the Principal Bench of the Central Administrative Tribunal (CAT) in New Delhi for promotions to Junior Time Scale of the IB(P)S.

    DD Modernisation

    Early in 2010, the Union Cabinet gave the green signal on the proposal for digitisation of transmitters and studios in the Doordarshan network during the 11th Plan, and Prasar Bharati got a plan allocation of Rs 6.2 billion to begin work on 40 digital terrestrial transmitters and other equipment.

    The approval by the Cabinet Committee on Infrastructure covered the networking of DTT through satellite, augmentation of Digital Media centers (DMCs) by providing the following: equipment and facilities for maintaining the digital infrastructure; five sets of digital measurement equipment at zonal offices; 60 UPS at High Power Transmitters to ensure uninterrupted power supply, R&D and Training; digitalisation of 31 partially digitalised and 8 analogue studio centers; digitalisation of archiving facilities; and digitalisation of news automation system and e-governance and IT scheme.

    Earlier, Doordarshan had set aside an amount of Rs 12.09 billion of a total approved outlay of Rs 13.69 billion just for digitisation in the 11th Five Year Plan (2007-2012).

    The Ministry had prepared a proposal for Rs 6 billion to Doordarshan for completing digitisation. The Government is confident of meeting its deadline of complete digitisation of the electronic media by 2017.

    The DD Urdu channel, which had failed to take-off despite being included for mandatory carriage by all cable operators, is set for a revamp and re-launch. The channel, which was launched on 15 August 2006, had initially begun beaming with sponsored programmes or those taken from other channels of Doordarshan. It has begun commissioning of new programmes.

    Additionally, the channel had allotted a daily slot to the Maulana Azad National Urdu University for the telecast of informative and educational programmes produced by its Media Research Institute after a five-year MoU that continues till 2012.

    The channel is telecast on INSAT 4A satellite and has also been brought on the Digital Video Broadcast – Hand-held (DVB-H) mode.

    DD Urdu presently telecasts a fresh band from 5 pm to 11 pm and the shows are then repeated on the channel.

    The channel has been riddled by a number of controversies. Initially, it had been found that blank tapes had been submitted by producers who had failed to complete the shooting of their 13-episode series when the channel was first launched. Later, there were complaints of lack of trained staff.

    AIR Modernisation

    While the Planning Commission in a report had said that a sum of Rs 59 billion would be required over the next ten years for digitisation of All India Radio, the Information and Broadcasting Ministry has prepared a proposal for Rs eight billion for expediting digitisation in AIR.

    Doordarshan and AIR, which beam terrestrially to reach all over the country, have both stepped up the process of digitisation, which will free up spectrum currently used for analogue transmission, allowing more channels to come in.

    All India Radio has 374 transmitters as compared to 299, when Prasar Bharati was formed. But 200 new AIR transmitters have been approved in spillover schemes under the 11th Five Year Plan.

    The Planning Commission, in its report on Going Digital presented in October 2006, decided to go in for 100 per cent digitisation of FM radio and five short wave radio stations. Thus, Prasar Bharati would require Rs 94.31 billion over a period of ten years.

    As far as AIR is concerned, an outlay of Rs 36.8 billion is meant for the infrastructure required for digitisation, which includes Rs 5.35 billion for external services (short wave transmission).

    The Commission said the revenue generation capacity is expected to increase and it is expected that just over Rs 169 billion would be earned by Prasar Bharati during this period.

    At present, AIR employs transmission in MW, SW and FM band in analogue mode only. Only one Low Power DAB transmitter at Delhi has been set up for experimental purposes.

    Keeping in view the worldwide trends of transition in digital mode, AIR plans to introduce Digital Radio Mondale (DRM) transmission below 30 MHz – MF and HF band – by upgrading its existing DRM compatible transmitters. All new transmitters including the replacement of old transmitters would be done by DRM compatible transmitters. For transmission, above 30 MHz introduction of DRM + and DAB are being examined.

    However, all digital transmission as and when introduced, will be in simulcast mode for about 10 years. This would be necessary as receivers in the beginning may prove costly. Once the receivers become affordable by the masses, the simulcast mode would be phased out.

    With a view to provide digital quality direct sound broadcast to the listeners, it is proposed to expand the existing DTH services during the 11th Plan.

    AIR has plans to introduce its audio multimedia contents both in satellite and terrestrial mode to the mobile hand held devices in DMB/ DVB-H/ other standards.

    It is proposed to use the Internet platform to serve listeners having internet connectivity. This will support non-linear listening. Though no additional spectrum is required for DRM transmissions in MW and SW band, additional spectrum would be required for DRM transmitters in FM and VHF band as well as ‘L’ Band.

    During the migration from Analogue to Digital Radio, new frequency assignments are to be identified to facilitate smooth migration and for some time, both the existing analogue transmissions as well as new digital transmissions would continue. Hence, there will be spectrum constraint during this transition phase. Also, the spectrum for digital migration may need to be identified for both Prasar Bharti as well as private FM broadcasters.

     
    The Telecom Regulatory Authority of India (Trai) had suggested a three-stage process of digitisation: Tier One cities by 2013, Tier Two cities by 2014 and Tier Three cities by 2016. But this needed indepth study and consultation with the stakeholders including cable operators, multi-system operators, and broadcasters, the regulator said.

    Meanwhile, All India Radio is all set for an exponential growth. Presently broadcasting FM channels from 172 stations, AIR has commissioned another 320 FM radio stations. As many as 246 of these will be transmitters beaming programmes from other centres.

     
    Of the AIR FM stations under implementation in various parts of the country,
    Uttarakhand is to get the largest number with seven. Following this will be Andhra Pradesh, Uttar Pradesh, Assam and Maharashtra who are to get six channels each. Arunachal Pradesh and Orissa will have five each and the other states will get two to four channels each.
    A sum of Rs 1.44 billion has been allocated in the Eleventh Plan for expansion and revamping of the FM transmitter network while a sum of Rs 3.85 billion has been approved for expansion and revamping of the Medium Wave channels of All India Radio.

    In addition, there is a non-plan allocation of Rs 900 million from Internal Extra Budgetary Resources (IEBR) for programme activities, and Rs 100 million for development of programmes under the Software Plan Scheme.

    A scheme of Rs One billion has been approved by the Government for strengthening the transmission of broadcasting signals in Jammu and Kashmir to counter hostile propaganda from across the border.

    AIR also received a boost with the Government deciding to permit relay of All India Radio news (unaltered) by private FM radio channels on such terms and conditions as worked out with Prasar Bharati. The government, thus, rejected the view of Telecom Regulatory Authority of India (Trai) that news should be allowed to be accessed from AIR, Doordarshan, Press Trust of India, United News of India, and any other authorised news agency or television news channel.

    Controversies

    The year was not without its share of controversies as far as Prasar Bharati was concerned. Doordarshan issued disconnection notices to seven channels to make place for the high definition channels that were launched to coincide with the Commonwealth Games on DD Direct Plus which is the only free to air direct-to-home platform.

    But Doordarshan was forced by the Telecom Disputes Settlement and Appellate Tribunal (Tdsat) to let channels of the Zee group, Enter 10 Television and Seven Star Satellite remain on DD Direct Plus.

    The country‘s only free-to-air DTH platform has a capacity of 59 channels while it beams 57 TV channels, apart from 21 channels of All India Radio. The TV channels include 21 Doordarshan channels.

    The augmentation of the capacity of the country’s only free direct-to-home platform DD Direct Plus to 97 channels will cost Rs 554.3 million. The augmentation in the first phase will be completed on 31 March 2011. The plan is to increase DD Direct Plus‘ capacity to 200 by the end of the financial year 2011-12.

    In yet another controversy, CEO Lalli denied any move to change the frequency of the popular All India Radio FM Gold from 106.4 to 100.1 MHz. Lalli blocked any move to change the frequency, when it was brought to his notice on 31 October.

    Asked why FM Gold was on the same frequency which was used by Radio Dhamaal in 10 other cities, Lalli said this was the work of the Wireless Planning and Coordination (WPC) wing of the Department of Telecommunication. However, he said he had already made a noting in this regard for the reference of the Information and Broadcasting Ministry. FM Dilli on 100.1 MHz had been launched especially to carry commentaries of the Commonwealth Games, and the channel has been shut down.

    Indo-Bangla Treaty

    India and Bangladesh agreed in 2010 to exchange programmes through their respective radio and TV organisations and provide facilities for visiting radio and TV persons in each other’s country associated with the development of broadcasting.
     
    The two countries will also exchange two journalists each including those engaged in dissemination of Government information. This followed the signing of a Cultural Exchange Programme for 2010-2012 to promote cooperation in the fields of art and culture, youth affairs and sports, and mass media.

  • Prasar Bharati makes just Rs 581 mn from CWG

    Prasar Bharati makes just Rs 581 mn from CWG

    MUMBAI: Prasar Bharati made Rs 581 million from the Commonwealth Games while it had set itself a target of Rs 1 billion.

    The minister of state for information and broadcasting S Jagathrakshakan informed the Lok Sabha on this yesterday.

    Doordarshan was not allowed to air advertisements during the closing ceremony of the CWG Games following complaints that there were too many ads during the opening ceremony.

    Union Sports Minister MS Gill admitted in the Lok Sabha yesterday that The Commonwealth Games Organising Committee (OC) fell more than 80 per cent short of its revenue target.

    While the OC was expected to generate Rs 17.08 billion, it only managed Rs 3.27 billion. On the other hand, the OC got more money from the government than originally expected, with its expenditure overshooting its budget by Rs 6.38 billion.

    The revenue came in from three sources. The sale of tickets generated Rs 391.7 million. While the contracted value of sponsorship was Rs 3.75 billion, less than a third of that sum was realised, with just Rs 1.14 billion coming in so far.

    Similarly, only Rs 1.74 billion has been received for the sale of the international television rights, against the contracted value of Rs 2.13 billion. That does not include the Rs.230 million withheld as tax deducted at source from the payments of Network Ten in Australia.

    The number of visitors to the Games also fell short of the goal. While the OC had estimated 100,000 visitors and 8,000 participants, the actual numbers were lower.

    The number of foreign tourist arrivals in Delhi in the first two weeks of October — not all of whom were necessarily in the city for Games-related tourism — was 75,606. The total number of participants was 6,572.

  • Maintain sobriety instead of presenting news in a sensational manner: Lalli

    Maintain sobriety instead of presenting news in a sensational manner: Lalli

    NEW DELHI: In India’s highly cluttered private satellite television news market, the Prasar Bharati chief executive officer BS Lalli has a message: maintain sobriety instead of presenting news in a sensational manner.

    While applauding the move by the TV news industry to self-regulate in a purposeful fashion, Lalli stressed on the need to maintain the sensibilities of the people in a widely pluralistic country.

    “I am happy to note that news channels have been fairly responsible in their coverage and have been indulging in self-regulation of content. Sobriety rather than sensationalism should be the requirement of the hour,” Lalli said here today, while inaugurating the third Indian News Television (NT) Summit.

    He said DD News, which airs 16 hours of live news daily, continued to remain the only bilingual news channel telecasting in Hindi and English, apart from bulletins in Urdu and Sanskrit.

    The primary aim of the government and the public broadcaster was to reach those large areas still uncovered by television so that citizens could be “empowered with objective facts and dispassionate analysis” since this was the “heart and hallmark of a democracy”.

    Lalli said TV had seen phenomenal growth in the country and from just Doordarshan in the early nineties, the country now had over 500 channels being downlinked to Indian viewers, opening up the skies to rapid expansion.

    All India Radio had added around 122 news bulletins over the past few years in different languages, he added.

  • DD’s news correspondent freeze

    DD’s news correspondent freeze

    NEW DELHI: Is state-owned broadcaster DD saddled with an ageing news correspondent network? If one goes by information and broadcasting minister Ambika Soni’s admission in parliament, then this probably is true. She said that no appointments of news correspondents had been made in Doordarshan since the first selection of 51 persons to the posts of news correspondents, assistant news correspondents, and assistant news editors in 1988.

    She added that a proposal for appointment of a principal television correspondent and two special news correspondents in Doordarshan and Recruitments Rules in this regard are pending before the finance and personnel ministries respectively.

    Thus, the recruitment was made 15 years before the creation of Doordarshan News in 2003, and Prasar Bharati sources told indiantelevision.com that some persons have been appointed as
    ‘artists’ from time to time apart from Indian Information Service officers being sent on deputation to DD News. These sources said that at present, Doordarshan has two TV news correspondents, three assistant news correspondents, and 12 TV news correspondents deputed to
    various regional kendras.

    The 18 TV news correspondents, 27 TV assistant news correspondents, and six TV assistant news editors appointed in 1988 as artists were in May 1993 declared as government servants from the date of their appointment.

    Information and Broadcasting Minister Ambika Soni also denied that the Ministry had furnished any undertaking about acceptance of the Joshi Committee of 1985 that had suggested creation of a separate cadre of news correspondents for the pubcaster.

    When the Central Administrative Tribunal in Hyderabad had in November 2000 on a petition filed by one correspondent directed Prasar Bharati to induct the applicant in the Indian Broadcasting (Programming) Service, the Government had challenged this decision in the Hyderabad High Court and obtained a stay in April 2001 and the matter was still pending and therefore, sub judice.

    The Government, however, claimed that assured career progression had been given to all eligible officers. Meanwhile, it is learnt that subsequent to the Joshi Committee report of 1985, the Urmila Gupta Committee had also recommended creation of a separate cadre for news correspondents. It had opposed the merger of news cadre into the Indian Broadcasting (Programming) Service. This service provides for programme management cadre and programme production cadre in All India
    Radio and Doordarshan.

    Earlier in February this year, a parliamentary committee in a strongly-worded report regretted that no recruitment has been made in the Indian Broadcasting (Programme) Service, started in 1990, to train a separate cadre of employees for All India Radio and Doordarshan.