Tag: Prasar Bharati

  • Day 15: FM Phase III winning price touches Rs 1079 crore; bidding moderate

    Day 15: FM Phase III winning price touches Rs 1079 crore; bidding moderate

    NEW DELHI: Bids remained modest though greater interest was shown in some more channels on the fifteenth day of the e-auction for the first batch of FM Phase III cities as the cumulative provisional winning price touched Rs 1079 crore. However, the overall progress showed only mild signs of rise at the end of the 60th round.

     

    With this, a total of 91 channels in 56 cities became provisional winning channels against their aggregate reserve price of about Rs 449 crore.

     

    Thus, the cumulative provisional winning price exceeded the total reserve price of the first batch of 135 FM channels in 69 existing cities – Rs 550.18 crore – by almost 90 per cent.

     

    While Delhi continued to show a rise, Mumbai overtook Bengaluru although the latter also showed a moderate increase after being static yesterday. The Auction Activity Requirement continued to remain at 90 per cent, raised after the 37th round on 7 August.

     

    The 13 cities for which bids have still not come are Asansol, Gulbarga, Mangalore, Mysore, Puducherry, Rajahmundry, Siliguri, Tiruchy, Tirunveli, Tirupati, Tuticorin, Vijaywada and Warangal.

     

    The demand in most cities fell by up to three per cent and by four per cent below the excess demand at the price in 60th round in Hyderabad.

     

    The Percentage Price Increment (in INR) applicable for the Next Clock Round was just one per cent in Bengaluru, Chandigarh, Cochin, Guwahati, Jodhpur, Kanpur, Mumbai and Nasik.

     

    The highest Provisional winning price was in Delhi at Rs 169.16 crore (for just one channel), followed by Mumbai at Rs 112.40 crore (for two channels) and Bengaluru with Rs 107.10 crore, showing marginal increase as compared to yesterday.

     

    Among cities recording more than Rs 10 crore, it rose sizeably in Chennai at Rs 53.38 crore and Pune at Rs 42.03 crore and marginally in Jaipur at Rs 28.34 crore, Chandigarh at Rs 19.04 crore, Cochin at Rs 13.63 crore and Nasik at Rs 10.61 crore.

     

    Ahmedabad at Rs 42.68 crore, Hyderabad at Rs 18 crore, Patna at Rs 17.89 crore and Lucknow at Rs 14 crore remained static.

     

    e-Auction for the first batch of private FM Radio phase III channels began on July 27, 2015. Four rounds of bidding are held. The auction is being closely monitored and supervised by senior officials to maintain integrity of the process.

     

    The first batch auction will pave the way for onset of FM Phase III regime, which will bestow many new facilities on the operators. In Phase III, license will be for 15 years as against 10 years in Phase II.

     

    Total FDI / FII allowed in new regime is 26 per cent as compared to 20 per cent in Phase II. An operator in Phase III regime may own upto 40 per cent of channels in the same city subject to three different operators in the city, whereas earlier policy provided for only one channel per operator per city. The new regime also gives an operator facility to network its own channels within the country.

     

    Unlike Phase II, Phase III regime permits operators to carry news bulletins of All India Radio in unaltered form on mutually agreed terms and conditions with Prasar Bharati.

     

    As the government has rejuvenated its approach towards North Eastern part of India with its ‘Act East’ policy, FM phase III policy provides much needed support to the FM radio broadcasting services in cities of North Eastern part of India as in the cities of Jammu & Kashmir and island territories, with provision of annual fee of the channels in these areas at half the rates for first three years, besides Prasar Bharati Infrastructure at half the lease rentals.

     

    The ongoing auction is a Simultaneous Multiple Round Ascending (SMRA) e-auction, which is being conducted online from Auction Control Room No. 404 B Wing, Shastri Bhawan by C 1 e-auctioneers.

  • Doordarshan Freedish to hold e-auction; looks to tot 112 TV channels

    Doordarshan Freedish to hold e-auction; looks to tot 112 TV channels

    NEW DELHI: Doordarshan will be holding its 21st e-auction for its free-to-air DTH platform Freedish on 12 August in an attempt to touch the target of 112 television channels in the next few months.

     

    While Doordarshan has set a reserve price of Rs 3.7 crore per slot for the online e-auction, according to information available with Indiantelevision.com, the bid amount is said to have gone up to Rs 4.2 crore in earlier e-auctions.

     

    However, DD sources refused to divulge the number of slots being auctioned to prevent bidders from forming a consortia to bid or resort to other malpractices.

     

    DD sources also said that while Freedish may be encrypted to keep a tab on the number of subscribers, it would remain free-to-air.

     

    The e-auction will be conducted by C1 India Pvt. Ltd., Noida on behalf of Prasar Bharati.   

     

    The reserve price in the 15th e-auction was Rs 3 crore and was raised to Rs 3.7 crore in the 16th auction.

     

    Currently, Freedish has 64 channels including its own channels, and Lok Sabha and Rajya Sabha TV.

     

    The eligibility terms and conditions including other relevant details for this e-auction are displayed on DD’s website- www.ddindia.gov.in

     

    However, the participation amount (EMD) in the e-auction is Rs 1.5 crore, which has to be deposited in advance on or before 12 August evening along with a non-refundable processing fee of Rs 10,000 in favour of PB (BCI) Doordarshan Commercial Service, New Delhi.

     

    Incremental amount for the auction will be Rs 10 lakh and the time for every slot e-auction will be of fifteen minutes duration.

     

    Of the reserve price, Rs 1.1 crore will be deposited within one month of placement and another Rs 1.1 crore within two months along with service tax of 14 per cent on the bid amount.

     

    The balance bid amount will be deposited within six months, failing which the reserve price will be forfeited. 

     

    Applicants must provide details of the uplink and downlink permission documents received from the concerned Ministries with the applications to ensure they are not rejected. 

     

    The demand drafts of unsuccessful bidders will be returned immediately or within a week after the e-auction process is completed.

  • Agri graduates hired by AIR, no plans for recruitments for Kisan TV: Jaitley

    Agri graduates hired by AIR, no plans for recruitments for Kisan TV: Jaitley

    NEW DELHI: All India Radio has appointed 26 agricultural graduates as Farm and Home/Farm Radio reporters for its programmes aimed at the farming community.

     

    The Parliament was informed by Information and Broadcasting Minister Arun Jaitley that these appointees are from the recently concluded recruitment for the post of Transmission Executive. 

     

    Meanwhile, he said Prasar Bharati has ‘no proposal as of now’ to recruit agricultural graduates for Kisan TV channel. 

     

    He said Kisan TV was being run by the in-house staff of Doordarshan and by engagement of casual staff according to the requirement of the channel. 

     

    Experts from the agricultural field are consulted from time to time as required, he added in reply to a question.

     

  • Doordarshan partners SBI to launch payment gateway for ad agencies

    Doordarshan partners SBI to launch payment gateway for ad agencies

    NEW DELHI: In a pioneering move, Doordarshan today became the first Indian television channel to introduce an online payment gateway for advertisers that will ensure greater efficiency and transparency.

     

    Under the system, each advertiser dealing with Doordarshan will have its own page through which it will not only be able to know its status of payments but also make these payments. 

     

    Although set up in collaboration with the State Bank of India, the system permits advertisers to transfer the payments through their own banks using the gateway. 

     

    Doordarshan automated its commercial operations for DD National channel in the Phase-I in January this year. The process for DD’s other channels is under implementation. The move has helped integrate various steps involved in executing commercials from booking to scheduling and billing. 

     

    However, the last step of payment receipt is still manual. Doordarshan has integrated the payment gateway and with its traffic and billing system would facilitate all clients and agencies to make online payment by directly going to Doordarshan’s portal from the place of their convenience at any time of the day. 

     

    The new system was inaugurated today by Prasar Bharati member (finance) Rajeev Singh in the presence of DD director general C Lalrosanga, Engineer-in-Chief CBS Maurya, ADG (CRD) Mukesh Sharma, ADG (commercial & sales) Inderjeet Kaur, ADG Deepa Chandra, ADG PA Naidu, and DDG (commercial) CK Jain, who also explained the system along with State Bank of India main branch chief manager (e-banking) DN Sharma.

     

    Jain said the first phase would cover Delhi and Mumbai, whereas the second phase will cover other centres. It will also facilitate an Online Deal and Release Order Booking System (ODROBS).

     

    Sharma said the multi-operating payment system could be used for sending payments from other banks as well. Each ad agency would have a name and password to log on through the DD portal and then go on with checking status or making payments. This facilitates collection of fees from ad agencies and is completely automated with options of NEFT, RTGS, and draft with provision for updating etc. 

      

    Doordarshan has so far been facing huge problem of reconciling its accounts because of entire manual operations, which leave a lot of agencies and clients dissatisfied. This has also resulted in several disputes and also in arbitrations with agencies. 

     

    It was pointed out on the occasion that Prasar Bharati CEO Jawhar Sircar has also been emphasising on use of IT in both Doordarshan and AIR for bringing efficiency into the system. 

  • Prasar Bharati CEO Jawhar Sircar pooh-poohs ‘budget hike’ reports

    Prasar Bharati CEO Jawhar Sircar pooh-poohs ‘budget hike’ reports

    NEW DELHI: The Indian pubcaster has been a soft target since time immemorial. In the light of media articles citing ratings data by the Broadcast Audience Research Council (BARC) India, which say that Doordarshan’s viewership has been poor despite a hike in budget and hiring of expert consultants, Prasar Bharati CEO Jawhar Sircar pooh-poohs it all. 

     

    In an exclusive interaction with Indiantelevision.com, Sircar informs that the pubcaster has not even received full reimbursement of government salaries for employees recruited prior to October 2007.

     

    Sircar goes on to point out that as per a decision by the then Group of Ministers (GoM), which was looking into the financial status of Prasar Bharati, it had been decided during the tenure of the previous government that the Central Government will bear the salaries and other allowances of all employees in service as on 5 October, 2007.

     

    Sircar says, “As a result, our own revenue funds that are meant for ‘Content’ have gone to meet this salary gap.” He said that Prasar Bharati had been stressing this fact for the past three years. However, it seems like its voice fell on deaf ears.

     

    At the outset, Sircar says, “I still cannot understand why some people are always raising this question of “hike in budget”? What budget? All the money we get is for paying salaries of 29,000 government servants, who were recruited by the Information and Broadcasting Ministry some 30 to 35 years ago. The government has to pay their salaries as long as they are in service and Prasar Bharati is mainly their administering body and the Ministry passes this salary bill on to Prasar Bharati, who had to engage these persons to disburse their government-scale salaries, without any leeway or choice.”

     

    He added that while the Ministry used to set aside a sum of approximately Rs 80 – 100 crore for several years for creating content for “special areas,” this funding had also stopped, leaving behind several liabilities. 

     

    With the choked fund pipeline for content, Sircar asks, “How does content improve? One way out is to offer our ‘time bands’ to external producers provided they cover our costs.” 

     

    “We are waiting patiently for our funds to be returned. Since these issues are coming out publicly through vague terms like ‘an I&B Ministry official said,’ I would welcome an open debate on this question though we prefer to discuss these matters across the table. But after all, DD is a public institution and it is ready to face any public scrutiny,” Sircar opines.

     

    No longer in a mood to take things lying down, Sircar posed a few pertinent questions:

     

    1) Can we cut down costs on the huge infrastructure, some of which appears to be meaningless?

     

    2) Do we really need to have analogue TV transmission in this satellite age?

     

    3) Why do we spend so much to strengthen short wave and medium wave radio, when it is FM that is in demand?

     

    “I have raised these questions as no one was raising them and many in this organization are not happy at all,” he adds.

     

    Specifically referring to the media reports, he says, “If the programmes that DD has paid for (‘Commissioned’ or ‘SFC’ in DD’s language) do not appear to be attracting enough eyeballs, then we have to reach out to better producers like we used to do for MahabharatRamayan and Buniyaad, etc. DD did not produce its own programmes then or did not decide to pay or commission producers to make programmes for DD. We are seriously thinking about it. But we will have to go over this option very carefully.”

     

    Drawing a comparison between the British Broadcasting Corporation (BBC) and the Indian pubcaster, Sircar says, “There is a box in the news that advises DD to stay out of the numbers game and become a popular brand distinction like BBC. Do you have any idea of what this means? Every British citizen pays Rs 15,000 per year for the BBC’s quality programmes. But in India, Prasar Bharati struggles to earn its ‘content funds’ through content generated revenue against fierce competition.”

     

    According to Sircar, as per calculations done by the Sam Pitroda Committee, in India the cost per person works out to a mere 31 cents or approximately Rs 20 by way of support to Doordarshan and All India Radio (AIR). “BBC gets Rs 35,000 crore per year from the exchequer,” he adds. 

     

    Signing off, Sircar says, “So why do we make such meaningless comparisons and indulge in wishful thinking?”

  • FM Phase III permission holders to pay Rs 9000 per month to BECIL for monitoring

    FM Phase III permission holders to pay Rs 9000 per month to BECIL for monitoring

    NEW DELHI: The Government said that permission holders of the first batch of FM Radio Phase III will have to pay Rs 9000 per channel, per city, per month as monitoring charges continuously to the Broadcast Engineers Consultants (India) Ltd (BECIL).

     

    This will be subject to an escalation charge of five per cent per annum on monitoring charges.

     

    The Information and Broadcasting (I&B) Ministry also put on its website the format of the Project Management Agreement between the permission holder and BECIL.

     

    Under the agreement, BECIL will make all reasonable endeavours to complete each of the activities in respect of the building, installation, commissioning and completion of the common transmission infrastructure (CTI) to the satisfaction of the first party for delivery to the permission holder in accordance with the timeline set out, provided always that the legal and beneficial ownership and all right, title and interest to all and any parts of the licence holder’s share in the Common Transmission Infrastructure (at whatever stage of completion) and the Equipment shall at all times remain with the licence holder and BECIL will not have any right at law or in equity and at anytime to make any claim of title or create any lien, charge or other encumbrance whatsoever over all or any parts of the CTI or the equipment.

     

    The obligations of BECIL have been set out in a clause and will automatically conclude upon the commissioning of the CTI. For the avoidance of doubt, the performance of equipment installed at the site shall be the exclusive responsibility of the licence holder.

     

    In terms of the Phase III FM Radio Policy, successful bidders have to co-locate transmission facilities on existing All India Radio/Doordarshan (Prasar Bharati) towers or towers to be constructed by BECIL as the case may be and common facilities have to be integrated by BECIL.

     

    The licence holders have to enter into an agreement with Prasar Bharati whereby Prasar Bharati has agreed to make available land and tower aperture for the cities from where the permission holders are operating to build, install and operate the common facilities and other equipment of the FM radio broadcast facility.

  • Govt. in favour of a fully autonomous Prasar Bharati: Rajyavardhan Rathore

    Govt. in favour of a fully autonomous Prasar Bharati: Rajyavardhan Rathore

    NEW DELHI: Minister of State for Information and Broadcasting Rajyavardhan Rathore today said that the government was in favour of Prasar Bharati becoming “fully autonomous.”

     

    Rathore expressed satisfaction that the pubcaster was keeping public service ahead of commercial gains and reaching the nook and corner of the country, adding that it was a broadcaster, which could not be compared to any other broadcaster in the world or within India.

     

    Prasar Bharati had also encouraged new talent from every part of the country including tribal and rural areas.

     

    The Minister, speaking at a symposium on the ‘Role of different communication media in emergence of a new India,’ organized by All India Radio to mark Indian Broadcasting Day.

     

    Broadcasting began in July 1923 with programmes by the Radio Club of Mumbai and other radio clubs. According to an agreement of 23 July, 1927, the private Indian Broadcasting Company Ltd (IBC) was authorised to operate two radio stations: the Mumbai station began on 23 July, 1927, and the Calcutta station followed on 26 August, 1927.

     

    On 1 March, 1930, however, the company went into liquidation. The government took over the broadcasting facilities, beginning the Indian State Broadcasting Service (ISBS) on 1 April, 1930 (on an experimental basis for two years, and permanently in May 1932). On 8 June, 1936, the ISBS was renamed All India Radio. 

      

    The Minister said radio was a non-intrusive medium, which had become a part of every Indian. In fact, it increased the efficiency of the listener without intruding. Every Indian got information and entertainment from the medium as it was neutral and unbiased.

     

    He welcomed the entry of FM and community radio, as these could fill the communication gaps.

     

    Rathore also noted that persons like Jasdev Singh and Ameen Sayani had got recognition because of the medium.

     

    Prasar Bharati chairman A Surya Prakash said that people could swear by news on All India Radio and Doordarshan as they were more credible than any other channel. However, he added that Prasar Bharati would not lose track of its role as a public service broadcaster. He said it was this consciousness that had led to its major contribution in making India polio free, and the pubcaster was now playing a similar role in Swachh Bharat.

     

    Prasar Bharati CEO Jawhar Sircar said that radio continued to be a vibrant non-intrusive medium, which has brought emotional and linguistic bondage in the country, broadcasting in thirty languages.

     

    “Millions of Indians today understand the nuances and importance of classical music because All India Radio has kept this alive in the face of the more popular film music,” Sircar said.

     

    He also referred to the role of AIR in 1923 in the era of princely states and provinces when it provided leadership, but said the real challenges came after independence.

     

    Member of Parliament and journalist Tarun Vijay said radio has been the informer from childhood and AIR taught him the nuances of language. “FM Gold and the AIR channels continue to stand out in the cacophony of private FM channels which had ruined values and language,” Vijay said.

     

    Vijay also commended Prime Minister Narendra Modi for giving a new vitality with his ‘Mann Ki Baat.’ “The credibility of AIR remains higher than any other channel – be it television or radio,” he said.

     

    Referring to the deterioration of the print media, he said that it was difficult to differentiate news from editorials. “The editor has no importance in today’s age,” he lamented, adding that most newspapers today had become “ad rags.”

     

    Calling out to AIR to start a World Broadcasting Channel in order to reach out to the diaspora and the world, Vijay said he wanted Prasar Bharati to strengthen the infrastructure to reach out to countries in south east Asia.

     

    Senior journalist Madhukar Upadhyay regretted that AIR appeared to have become complacent because it had the largest reach. He also asked why private FM channels should not be permitted news when television channels could do so.

     

    Senior journalist Amit Baruah suggested the introduction of licence fee as he felt “that gives us all a stake in the broadcaster.” Mediaperson Pranjal Sharma said AIR has to keep in view the fact that social media is free with no bondages.

     

    Eminent litterateur Anamikas said that AIR had helped the unity of the country through language and noted that Hindi which had accepted words from other languages had now become a truly Indian language.

  • Prasar Bharati doesn’t need a Green or White Paper, it needs action & implementation

    Prasar Bharati doesn’t need a Green or White Paper, it needs action & implementation

    If you think you know what your purpose is, but can never seem to gain satisfaction from it, then it’s probably not the purpose you’re destined for.”

     

    Perhaps these lines by Canadian author who penned the fantasy series Morningstar aptly sums up the confused state of Prasar Bharati, which will be completing two decades in the next two years having been operationalised in 1997.

     

    For although the Government keeps claiming Prasar Bharati is a fully autonomous public service broadcaster, it interferes whenever it wants including in senior level appointments, which should have been left to the Prasar Bharati Board the moment the Corporation was operationalised in September 1997.  But irrespective of the political party ruling the nation, the state of the public broadcaster has not changed.

     

    In comparison, the British Broadcasting Corporation (BBC) – arguably having the most diverse, exciting and long history – keeps examining and re-examining its role as a public service broadcaster and independently takes its decisions about changes it wishes to make to reach out to more and more viewers in an era of increasing competition from private broadcasters.

     

    Once again, the BBC, which will be marking its centenary in 2022 has come out with a Green Paper that examines whether it is failing audiences, whether it should be advertisement-funded or take licence fee as it has been doing, and even whether it should be putting on air certain shows that have drawn the ire of the general public.

     

    Not merely that, but the 86-page document has been made public for the viewers to react as that would help it to decide its future course.

     

    In India, although there were some reports on autonomy of the public broadcasters Doordarshan and All India Radio even before the Prasar Bharati Act of 1990, there has been just one report after the pubcaster was operationalized: the Sam Pitroda Committee Report.

     

    Unfortunately, this report came out with nothing new that was not already being done by the broadcaster or had not been said by the Parliamentary Standing Committee in report after report, year after year. However, the real test is whether the Sam Pitroda Committee’s recommendations have been implemented. And there, sadly, the answer is in the negative. Because the biggest stumbling block to the pubcaster moving ahead is the government, which does not leave it free to move on its own and instead believes in the general principal of he who pays the piper plays the tune.

     

    If there has been any movement within Prasar Bharati – like the recent appointment of a number of fresh talent to fill the huge number of vacancies or putting some popular radio channels on FM – it has been due to the individual action of the different CEOs or the chairmen of the Board.  

     

    At a time when the country has around 800 operational television channels and around 245 private FM radio channels – with the auctions for a massive 900+ beginning soon – it is necessary for the pubcaster to wake up and smell the coffee.

     

    Doordarshan and All India Radio cannot be complacent by just telling themselves that they are the most seen and heard broadcasters in the country – particularly since their viewers are rural and they have failed to make much headway in urban areas, except for the FM radio channels.

     

    Even after the media keeps pointing out these failures, DD for example has still not been able to ensure that the private DTH players or even its own FreeDish carries the name of the programme and a basic summary – something which the DTH players do for all the major private broadcasters.

     

    In its report, the BBC has asked whether it is failing audiences and notes, “The BBC remains highly valued and well-used by the majority of people within the UK. But there are variations across different groups and there are particular challenges in reaching black, Asian and minority ethnic audiences and in meeting the needs of younger age groups who increasingly access content online, rather than via the traditional platforms of television and radio. There is also variation across the nations and regions of the UK. Charter Review will consider the extent to which the BBC is meeting the needs of these different segments of the domestic audience.”

     

    Surely, if the oldest broadcaster is worried by such concerns, the younger pubcasters like Prasar Bharati need to wake up. The Naxal or Marxist movements or separatist movements in some states, could be curbed if the pubcaster played its role well.

     

    BBC’s Green Paper admits that although there are funding options like advertisement-funded, licence fees, funding through general taxation, or a universal household levy, or mixed public funding and subscription fee, “no funding option is perfect and all involve trade-offs.” The Green Paper even discusses whether licence fee can be shared with private broadcasters.

     

    Unfortunately, this aspect has never been discussed in detail in India for the simple reason that the majority of Prasar Bharati employees want government funding as that ensures them pensions etc. In India, the concept of licence fee was given up sometime in the late sixties.

     

    While the Green Paper suggests some core values that the BBC must have, and undoubtedly the Prasar Bharati Act and Programme and Advertising Codes in India also swear by this, the core value that prevails is a rosy picture of the political party in power – at least as far as Doordarshan goes. 

     

    In fact, the Paper also discusses the issue of whether and how BBC should be regulated. 

     

    A close look at the Prasar Bharati Act would show that successive governments have deliberately failed to look at the clauses relating to a Broadcasting Council or a Committee of Parliament, as that would not suit the ruling party at the centre.

     

    Unlike BBC, India has far more complex problems in view of the number of competing private channels, the large number of languages, and the cultural values, which change almost every fifty kilometers.

     

    However, this does not mean that Prasar Bharati should sit comfortably, waiting for the Ministers or Secretaries to dole out instructions.

     

    What Prasar Bharati needs is a serious look at the Sam Pitroda Committee recommendations to find out why these recommendations were not implemented when they were under consideration much before the Committee came on the scene, and also to radically examine the relationship of Prasar Bharati with the Government or the ruling party. 

     

    Additionally, the rule of the Indian Administrative Service babus has to stop with professionals from the Indian Broadcasting (Programme) Service or – since this service never really took off – of the Indian Information Service till the IB(P)S officers can take over!  

  • BBC on the boil; some lessons for Prasar Bharati

    BBC on the boil; some lessons for Prasar Bharati

    BBC, the public broadcaster who benchmarks broadcasting audio and video signals all over the world, seems to be under siege. The British government has launched a Consultation paper to decide on the future of BBC’s Royal Charter.

     

    A number of questions and ideas have rolled from non existence of ‘Codified set of values’ to ‘not reaching out to youngsters’ the world over who shifted to on line accessing from fixed TV viewing. The Green paper points out that the last Royal Charter is one of the most tumultuous and numerous issues have arisen placing BBC’s people and practices to a great deal of scrutiny.

     

    “BBC is a public broadcasting organisation and it is right that it’s values should reflect the views of public. This charter review presents the opportunity to consult on what a potential set of values might be.”

     

    BBC’s several headlines making failures from “excessive severance payments” to a “cancelled report on Jimmy Savile” have called into questions of BBC’s governance itself. A model based hence on the Trust, which presently chaired by Ms Rona Fairhead with more powers to censure BBC as also withhold funds, a new stand alone regulatory organisation like Public Service Broadcasting Commission are being considered.

     

    There are some major lessons from the Green Paper for our own pubcaster Prasar Bharati (PB), which is many times bigger in infrastructure and manpower compared to the BBC but on whose model the Prasar Bharati Act 1990 was enacted. With some of the provisions yet not acted upon, the checks and balances originally intended by the framers of the Act remain inoperative till date making PB a polio child despite of its huge work force and wasteful expenditure on its obsolescent terrestrial network, which even rural India is not interested in.

     

    An important provision like public funding through license fees does not exist in India whereas huge public funding continues to pay to the tune of about Rs 1500 crore annually on pay and related expenses of the huge establishment, which the government conveniently handed over to a presumably autonomous PB in 1997. 

     

    The major plan expenditure is on maintaining thousands of ineffective terrestrial TV and less effective AM and SW radio towers. But not a single practical Board resolution of PB like leveraging dormant assets to fund content, power to hire and fire with flexible recruitment rules for creative professionals and an Independent Servicing Body have seen the light since successive governments continued to administer PB as an adjunct of government. As far as the word autonomy goes, it is an ‘oxymoron’ that does not exist in real life as one of our former MOS, I&B once remarked.

     

    BBC spends 97 per cent of its programme funding on children whereas PB spends only about eight per cent of its total expenditure on content itself across all its TV channels. The efforts on kids’ programme by PB is negligible. With its strong creative capabilities, BBC developed numerous programmes and sold off to the world commercially like Strictly Come Dancing, which fetched ?20 million giving no space to other commercial channels. 

     

    PB is yet to commercialise any programme worth its name and pose a challenge to commercial channels in the recent past for a variety of reasons. Despite huge infrastructure and equipment, there is no vibrant audit and monitoring mechanism on utility of its huge inactive studios and mobile camera units. The commercial codes and guidelines of course are self restrictive, inhibiting any novel initiative in PB. 

     

    It is time the government has a closer look at the Sam Pitroda Committee report, which has some workable suggestions. The government needs to review PB with objectivity as the functions to ‘educate, inform and entertain’ also needs lead funding for quality content. PB caters to the citizens of the nation and other commercial audio and TV channels to the consumers, but the pubcaster yet needs to net more eyeballs for passing public service messages and codified set of values enshrined in section 12 of the PB Act.

     

    As the Green Paper on BBC voices concern on reaching the youth that accesses anything on line at the time of their choosing, PB needs to revolutionise web streaming its content of all its audio and video channels as of yesterday. For TV, it is DTH and for radio, it is FM in India today, but the survival depends more on content, the king.

     

    The potential values British government looks forward to for the Royal Charter are, independence, impartiality, high quality, efficient value for money, transparency, distinctive status, diversity and representative of the views of public. All these imperatives are aptly applicable to our Public Broadcaster too. The best that could happen to PB is a strong professional and truly independent Board with an efficient monitoring mechanism and powers to intervene along with an executive set up with ‘real’ powers to handle this mammoth organisation with complete verticals viz. Technical, Marketing and International Relations in addition to Personnel, Finance and Accounts.

     

    Less Government and more efficient Governance by PB itself could set the pubcaster right.

     

    Note: The author of this article is former member (personnel) of the Prasar Bharati Board. 

    Disclaimer: The views expressed here are purely personal views of the author and Indiantelevision.com does not necessarily subscribe to them.

  • Doordarshan to air tribute to Mukesh in ‘Sapne Surile Sapne’

    Doordarshan to air tribute to Mukesh in ‘Sapne Surile Sapne’

    NEW DELHI: When he passed away suddenly on 27 August, 1976, one of last century’s foremost filmmakers Raj Kapoor had lamented, “I have lost my voice.”

     

    This was because a majority of songs rendered on screen by Kapoor had playback by Mukesh.  

     

    To pay tributes to this legend who was born on 22 July, 1923, Doordarshan will telecast a nine-part series called Sapne Surile Sapne from 21 July primarily featuring a musical programme held earlier this month to honour this Delhi-born singer.

     

    The programme was organized by the Delhi Kendra of Doordarshan in association with the Directorate of Film Festivals on 5 July. The show will be telecast on DD National at 8 am and 4 pm, except on Saturdays and Sundays. It is also scheduled to telecast on DD Bharati at 10 pm the same day.

     

    The programme was attended by Prasar Bharati chairman A Surya Prakash,   Information & Broadcasting secretary Bimal Julka, Law Commission chairman Justice A.P. Shah, the singer’s son Nitin Mukesh, playback singer Manhar Udhas and other notable guests. 

     

    Nitin Mukesh and Manhar Udhas rendered some selected songs of Mukesh on the stage, thoroughly enthralling the audience. 

     

    The selection of other participants for the show was done by auditions after wide publicity on Doordarshan. Hundreds of people from different parts of the country came to Doordarshan Delhi’s studios at Mandi House to participate in the auditions. The aspirants included all strata of people from painters to vegetable sellers and from tea vendors to rickshaw pullers.  

     

    The auditions were judged by a panel of judges including Delhi Police special commissioner of traffic Muktesh Chander, who is an established and talented flautist, Ghazal singer and composer Jitender Singh, Sufi singer Mahendra Pal and semi classical singer Pradeep Pallavi including others. 

     

    The orchestra for the programme series was the ‘Do-Re-Me Orchestra’ conducted by Satish Popli. 

     

    Doordarshan Delhi also utilized the services and expertise of singer Gururaj from Bangalore who has been helping to coordinate and manage the orchestra for the Delhi shows on the lines of the shows done in DDK Bangalore. 

     

    The musical tribute was inaugurated by Udhas along with Nitin and Namrata Mukesh. Law and Justice Minister D.V. Sadananda Gowda and Justice Shah were the special guests for the evening along with chief guests Surya Prakash, Julka and Delhi BJP president Satish Upadhyaya. Former Test cricketer and legendary leg spinner B.S. Chandrashekar, who is an ardent Mukesh fan, was the guest of honour along with Dr Rajeev Shrivastav biographer of Mukesh and Doordarshan DG C. Lalrosanga. 

     

    The first programme in the musical tribute series produced by Delhi Doordarshan was   Tum Mujhe Yun Bhul Na Paoge on the legendary Mohammed Rafi and was recorded in FICCI auditorium on 26 July 2014. This was followed by Smarananjali, a special musical tribute to our Martyrs on 30 September 2014 at the Siri Fort Auditorium.  Gaate Raha Mera Dil dedicated to Kishore Kumar was then organized at the Manekshaw Auditorium, Delhi Cantt on 30 November 2014. This was followed by Tujhko Chalna Hoga, a tribute show for Manna Dey at Siri Fort Auditorium on 12 April 2015. 

     

    The Delhi Kendra of Doordarshan has been planning and recording musical evenings and telecasting them as a series coinciding with important dates in the life of music legends. 

     

    The programmes are being produced in fulfilment of Doordarshan’s role as a Public Service Broadcaster and in order to improve its image, encourage new talent, strengthen Doordarshan’s viewership base. These efforts are part of Delhi Doordarshan’s strategy to reach out to the people, provide them a platform to showcase their talent.

     

    The idea for these shows emanated from DDK Bangalore’s popular music show series Madura Madura Vee Manjula Gana and is the brain child of Doordarshan additional director general Mahesh Joshi who is now based in Delhi. Joshi feels that in today’s changed scenario, where the public has more than 500 channels to choose from, special efforts are required from Doordarshan to remain in the public eye. He believes Doordarshan has to become Samik Darshan and reach out to the hearts and minds of people.