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Tag: Prasad Kompalli

  • Myntra app ranks number one in fashion shopping category

    Myntra app ranks number one in fashion shopping category

    MUMBAI: Riding on exponential growth in e-commerce, online fashion platform Myntra on 6 March shared that 90 per cent of its traffic is being generated through mobile devices.

     

    The online platform further stated that close to 85 per cent of this traffic is driven by Android, iOS and Windows platforms. Moreover, over 50 per cent of the mobile traffic is coming from Tier II and III cities.

     

    According to a recent study, India ranks second in consumers accessing the internet for online shopping through mobile devices, after China. With over 150 million smartphone users as of 2014, and penetration of mobile phones expected to reach 45 per cent with whopping 520 million users by 2020, mobile is radically transforming consumer’s shopping behaviour.

     

    Myntra e-commerce platform head Prasad Kompalli said that mobile for them is more than just another channel. He believed that its value proposition is best delivered and experienced through the mobile app. 

     

    “This medium allows us to redefine fashion shopping by offering deep personalised experiences in discovery, content consumption and transactions. In India, mobile is fast becoming the default device for accessing internet across geographies and demographies. This is why, in a short span, we are witnessing such a surge in business from mobile platform,” Kompalli said.

     

    Myntra launched its mobile app in May 2014 and within a span of nine months, it has become one of the fastest growing shopping apps with over six million installs. With high quality fashionable imagery, simplistic and clutter free layout, the Myntra apps are designed to make browsing convenient enabling shoppers to maneuver through the 1,60,000 products from over 1,000 brands with ease.

  • Myntra signs up with iProspect Communicate 2 for GAP

    Myntra signs up with iProspect Communicate 2 for GAP

    MUMBAI: Myntra has teamed up with iProspect Communicate 2 to become the first brand in India to sign up for Google Analytics Premium (GAP).

     

    For years, Google Analytics has been a digital marketer’s best friend, providing them with data driven insights into the target audience, allowing them to narrow in on the customer path and tailor the campaigns, according to the user. Google Analytics Premium offers all these features plus those additional aids that marketers have been dreaming of.

     

    GAP is more powerful, provides deeper insights and ensures complete support to brands. iProspect Communicate 2 has a team of trained and certified experts who are dedicated to offer complete GAP support in terms of implementation guides, training and audits. This will be exceptionally beneficial to a huge e-commerce site like Myntra.com with a registered base of 10 million and growing.

     

    iProspect Communicate 2 MD Vivek Bhargava said, “We were the first Google Analytics Certified partners in India six years ago. Quite naturally, Google thought we would be the best company to be their first Analytics Premium partner, as well. Companies like Myntra that garner a huge amount of traffic, need an enterprise version of Google Analytics. Our data led approach to digital marketing has always delivered superior ROI to our clients and I believe this development will continue and grow with Myntra as well.”

     

    The same enthusiastic approach was shared by Myntra chief revenue officer Prasad Kompalli. He was quoted as saying “Over the past few years, the number of users choosing to shop online has shot through the roof. This being said, the sheer volume of data that is generated is unimaginable. We need to segment our traffic in greater detail and this is where Google Analytics Premium will help us. We have multiple marketing channels like Adwords, Doubleclick, GSP, TV etc. With real-time data updates and easy ways to analyse multiple channels of data, Google Analytics Premium will help us to come up with innovative data insights. We feel we can offset the higher price of the tool with the savings we will be generating.”