ITV

Tag: Prasad Ajgaonkar

  • Ex-Times Now Anchor Shaheen Dawood joins iRealities as ‘Lead Content Producer’

    Ex-Times Now Anchor Shaheen Dawood joins iRealities as ‘Lead Content Producer’

    MUMBAI: Former Times Now entertainment anchor Shaheen Dawood is now heading a large animation team at iRealities, one of the primeval and leading content production and marketing solutions company in Mumbai.

    Shaheen, whose journey kicked off with iRealities with a kid’s television show that was being co-produced with Discovery Kids, is now the lead content producer at the company. iRealities amalgamates rich multimedia content and technology and specializes in offering technological innovation, digital services, and content creation and animation services.

    Shaheen has previously produced daily and weekend entertainment shows for Times Now, and three popular kids’ series in 2D and 3D for Discovery Kids. She is now based out of New Delhi, and is currently supervising an animation team of 100 animators in Mumbai. She provides creative, strategic and editorial inputs into scripts and various other aspects of video production for projects in different genres.

    On Shaheen’s journey so far with iRealities, iRealities Pvt. Ltd, C.E.O, Mr. Prasad Ajgaonkar said, “Ever since I worked with Shaheen, I was quite impressed with her creativity and enthusiasm for work. That is why I was happy to have her join our iRealities family. I strongly believe that with her excellent experience in the media industry, she is a highly valuable addition to our team.”

    Explaining her choice to move to iRealities, Shaheen said, “When I was a part of ‘Discovery Communications India,’ the company collaborated with iRealities for creating a 3D animation kids series. In the process, iRealities taught me the importance of 360 degree knowledge of operations and technology. Later on, I decided to join them to immerse myself into different aspects of content production while building my personal brand equity in the Kids content vertical. Today, I am a part of the same world of Media from a different vantage. iRealities has a thriving innovation culture that fosters creativity and is allowing me to truly develop as a content producer.”

    As Lead Content Producer, Shaheen manages a team of 100 animators, alongside storyboard artists, modellers, technicians, editors, and three music partners. She also assists in business development to expand the pipeline of projects based out of New Delhi for the firm.

  • iRealties-Apson present ‘Sheikh Chilli’ on Discovery, Shoojit leads next project

    MUMBAI: Not long ago, iRealities Entertainment made history with the blockbuster 3D animated movie “Chaar Sahibzaade” with heart-touching story-telling. They are now set to recreate the same magic with cutting edge animation in partnership with Apson Entertainment to bring you ‘Sheikh Chilli and Friendz’ to be aired on Discovery Kids.

    iRealities has been successful in bringing two powerful forces of rich multimedia content and technology together to deliver several successful projects.

    The new series is loosely based on ‘Sheikh Chilli’s the comic legend from Lotpot, the comic magazine from Mayapuri Group. Sheikh ‘Chilli and Friendz’ is about a kind-hearted simpleton Sheikh Chilli and his adventures with his friends. It all begins one day when Sheikh Chilli stumbles upon a Genie. It is that day when life changes and becomes full of adventures for him and his friends.

    There are several primary characters in the film like Sheikh Chilli, the talking donkey, genie, witch and her talking broom and many more. The characters are based in the modern world and are well equipped with technology so that kids of this generation can connect to it. The script has been worked and reworked by some eminent writers and filmmakers of the film industry.

    iRealities CEO Prasad Ajgaonkar says, “Today’s kids are very different from the way you and I grew up. They are far more inquisitive and challenge the norms. They are independent young individuals that demand to be entertained and enjoy newness all the time. We have worked very cautiously and precisely, to shape up and create each character and make it likeable and relatable to this new generation. There is absolutely no compromise in terms of quality. We have used hair, fur and minute texturing to bring out the feel of each character in a strong way so that the whole look is quite distinct then the usual content being broadcast on TV.”

    Earlier, iRealities had created an animation movie of the same name that had been released in Hindi and Tamil. The company had executed the entire project right from scripting, character design, animation production to post production and final creation of the film.

    iRealities is currently working on three animated feature films to be released in 2017. One of the projects is the animated film Durga – The Epic. The company is also collaborating to produce another animation film with reputed director Shoojit Sircar at the directorial helm.

    iRealities must be one of the few companies that has technology strength, creative strength, animation and content strength under one roof.

  • Star Plus changes 8 pm tactic; brings in sci-fi series ‘Antariksh’

    Star Plus changes 8 pm tactic; brings in sci-fi series ‘Antariksh’

    MUMBAI: Hindi general entertainment space will soon witness an interesting contest between soap operas and a sci-fi series, as Star Plus has announced the launch its first ever sci-fi series Antariksh.

    The show, scheduled to launch on 2 October, has been positioned in the crucial Monday – Thursday 8 pm slot.

    Produced by the duo of Ashim Samanta and Jyotin Goel from Wild Fire Entertainment, the concept of the show is designed to interest the younger viewers on the prime-time band. Antariksh, which is set in a modern jet-set atmosphere, will draw its inspiration from the Indian mythology of Ramayana, as the story’s basic premise is that of a war between good versus evil, as per an official release.

    States Star India EVP Deepak Segal, “Aimed at our younger viewers, Antariksh, is a revolutionary mix of utopian vision of justice and prosperity, which we are launching exclusively in the weekday prime-time band, for our younger viewers. It’s a story full of new-age imagination that will see the use of hi-fi gadgets, which is sure to create a cult amongst them.”

    “With our already established, unmatched leadership in this genre, we are hopeful this show of space-age heroism will prove to be a treat for all the sci-fans, and consequently help us in further consolidating the prime-time slot on the channel,” Segal adds.

    Antariksh will be an action tale, of fictitious and imaginative characters living in space. This animated drama will be packaged with intense creativity coupled with heavy-duty computer generated graphics and illustrations, by Jyoti Sagar from Sagar Arts Productions and Prasad Ajgaonkar from Interactive Realities Ltd, the release claims.