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Tag: Pranay Swarup

  • QYOU Media elevates Karan Pherwani & Mrunali Dedhia to vice president of Chtrbox

    QYOU Media elevates Karan Pherwani & Mrunali Dedhia to vice president of Chtrbox

    Mumbai: QYOU media subsidiary Chtrbox has announced the promotion of Mrunali Dedhia and Karan Pherwani to further strengthen its leadership team.

    Dedhia and Pherwani have both been crucial in building Chtrbox to its nationwide position as a leader in influencer marketing and creator talent management. In their new roles, they will further innovate and scale-up Chtrbox’s creator-powered marketing solutions across India while driving synergies with QYOU’s influencer marketing group in the US.

    Dedhia and Pherwani have been heading key growth and servicing divisions at Chtrbox, including managing a team of over 60 influencer marketing and creator content specialists. Their expertise in the domain has led to award-winning work and the successful execution of thousands of creator-led campaigns by Chtrbox over the past six years.

    Pherwani comes with over 10 years of strong experience in India’s new-age media and entertainment industry, including being the leader behind the 2021 launch of Chtrbox’s talent management unit, Chtrbox Represent.

    Dedhia was Chtrbox’s first team member in 2016, and through her six intrapreneurial years with Chtrbox, she has successfully grown multiple influencer marketing divisions, key partnerships, and responsibilities for the company.

    “I have had the fortune and freedom to grow with Chtrbox over the past four-plus years. With such talented creators and teams around us, we believe we’ve only scratched the surface of what lies ahead. I’m excited to co-lead the growth and create even far more compelling offerings for brands, creators, and audiences alike,” said Pherwani.

    While sharing her experience of working with Chtrbox, Dedhia shared, “It’s been a tremendous ride with Chtrbox, from helping build and grow the team from the ground up, to consistently working with some of the best creators and brands-P&G, Amazon, HP, Cred, etc. I am looking forward to this new role and scaling QYOU & Chtrbox’s great work further.”

    Chtrbox CEO & co-founder Pranay Swarup added, “We are ecstatic to elevate Karan and Mrunali to their new roles. As we grow towards increased international capabilities with the QYOU influencer marketing team in the US, they are perfect to lead synergies there as well as continue to grow depth with our India business. They are true influencer marketing experts and path-breaking leaders, and we believe they will thrive in their new roles.”

  • The Q, Chtrbox launch integrated marketing platform BharatBox

    The Q, Chtrbox launch integrated marketing platform BharatBox

    Mumbai: Following the acquisition of Chtrbox by QYou Media Inc, The Q India and Chtrbox have together announced the launch of the integrated marketing platform, BharatBox.

    BharatBox will focus on delivering content from India’s most popular non-metro creators across television and digital. Combining the strength and reach of The Q with Chtrbox’s data-driven and cost-effective solutions for building successful tier 2 and tier 3 targeted influencer-led campaigns, the marketing platform will empower brands to reach consumers in these markets, said the statement.

    The platform will offer 360-degrees go-to-market customised solutions that are fully integrated across all distribution platforms. Services will include television advertisements, influencer-generated social media content, branded content, interactivity and surveys to seek real responses from consumers about new launches via influencers, and e-commerce integrations encouraging direct purchases from audiences, it added.

    Speaking on the launch of BharatBox, The Q India, CEO – Simran Hoon, said, “We are thrilled with how quickly we have begun to integrate the power and strength of both companies. The excitement and interest from our brand partners to leverage these unique and combined strengths has us feeling very confident that BharatBox will be a hit out of the gates. Perhaps more importantly, we believe consumers will be thrilled with integrated and branded content that is entertaining, interactive, fun and socially involving as they move towards the purchase of a product or service.”

    “With the power of social media and social commerce growing exponentially, we have seen tremendous success for our brand partners while taking their message to the tier 2 & 3 markets.  We like to say 1 + 1 = 11 when we describe the power of our joining forces with QYou Media and specifically The Q India. This marks the beginning of the many ways that we believe we will both lead the market and capture the hearts and minds of what may just be the world’s largest new market for commerce and purchasing power, tier 2 & tier 3 India,” added Chtrbox CEO Pranay Swarup.

  • QYOU Media to acquire influencer marketing firm Chtrbox

    QYOU Media to acquire influencer marketing firm Chtrbox

    Mumbai: QYOU Media Inc on Tuesday announced that it has entered into a definitive share purchase agreement to acquire leading Influencer marketing company Chtrbox in India.

    The acquisition is part of the company’s continued focus on India, and in the creator economy and content domain. QYOU Media will initially purchase a majority stake in Chtrbox, with a three year earn out. Founder and CEO Pranay Swarup and COO Julie Kriegshaber will continue in their leadership roles with Chtrbox.

    Founded in 2016 Chtrbox is a data-driven influencer marketing, with a diverse pool of over three lakh influencers, from celebrities, social media stars, Gen-Z creators to micro and nano influencers. According to the company, it will continue to run as an independently positioned brand, while benefiting from QYOU Media’s complementary businesses including the TV channel – The Q.

    Highlighting the common goals shared by the companies QYOU Media Inc., CEO and co-founder, Curt Marvis, said collective synergies between the two businesses could not be better aligned. “Our channel in India, The Q, with its massive recent ratings growth shows the power of the right creator led content. When we combine this with Chtrbox’s digital acumen and unparalleled knowledge of the world of influencer marketing, it is truly a match made in heaven,” he said.

    QYOU Media has been built with ‘influencers’ at its core. Its India TV Channel, The Q is also primarily creator-led and records nearly 100 million viewer impressions weekly. The acquisition is aimed at substantial expansion of QYOU’s influencer marketing business in India and also deliver immediate and accretive capabilities to QYOU’s India broadcast operations, said the company.

    Chtrbox, CEO and founder, Pranay Swarup said, “With QYOU, we gain access to massive distribution reaching millions of households, while we continue to power awesome creator-led content across digital platforms and apps. Our biggest stakeholders are influencers and brands and they now have the opportunity to positively influence millions more.”

    The Q India, chief operating officer, Krishna Menon said, “Chtrbox will also help strengthen our presence in the rapidly rising digital streaming space. Together, we are perfectly positioned to consolidate and advance influencer marketing, content development, distribution and engagement to the next level in India. We welcome Chtrbox to The Q family.”

  • Chtrbox launches Funbox, Influencer Gifting Service

    Chtrbox launches Funbox, Influencer Gifting Service

    Mumbai: Leading Indian influencer marketing company, Chtrbox announces the launch of Funbox, a creative and scalable influencer gifting solution, in time for the festive season. With the simple gesture of gifting, Funbox offers brands a smart solution to get their products in front of relevant influencers, build & strengthen meaningful relations, and most importantly get authentic reviews and earned media.

    Commenting on the launch, Pranay Swarup, CoFounder and CEO, Chtrbox said, “Sharing of new products & personalized experiences with influencers is one of the most authentic and cost-effective ways to let your influencers know what’s awesome about your brand and product. Unboxings with influencers are often a missed opportunity, and we want to make it fun and easy for brand and influencers with Funbox.”

    Unboxings are product reveals by influencers, and make for high impact quality videos that are most cost-effective and get above average engagement rates. “Our advantage at Chtrbox is that we’re able to analyze past unboxing performance of influencers to determine with whom and how a brand is most likely to see success. With the launch of our influencer gifting service Funbox, we aim to make marketers’ lives easier by getting the right product into the right influencer’s hands, at scale” adds Kajal Mehta, Head of Brand Partnerships at Chtrbox.

    Funbox is a full suite influencer gifting and sampling solution covering strategy, data-driven influencer selection by Chtrbox’s proprietary influencer discovery platform, engaging content creation, and performance reporting. Funbox is also available for digital products who may not have considered unboxing before, with creative strategies on how to best showcase the brand and product.

    Unboxing as a trend cannot be ignored, with exponential growth in usage in recent years. The best unboxings are done by category experts, who their followers look to for their knowledge and unbiased information. It’s a great, informal way to build a strong rapport with an audience to trust a product, assuming it is in fact a quality offering. Furthermore, Chtrbox recommends unboxings as great cost-effective approach for brands to validate whether popular social media influencers are true product advocates for them, prior to investing more heavily in them as formal brand influencers.

    With the festive season around the corner, it's the right time of the year for brands to think about gifting & building meaningful relations with the right influencers. Interested to learn more about Funbox? Get in touch on hello@chtrbox.com

  • Chtrbox launches Boombox, an open tool to shortlist India’s celebs & mega influencers

    Chtrbox launches Boombox, an open tool to shortlist India’s celebs & mega influencers

    MUMBAI: Chtrbox, a leading Indian influencer marketing company, announces the launch of Boombox to cater to growing demand for social media influencers. Boombox is the industry’s first open discovery tool of India’s most influential voices, aimed to make the marketer’s job of shortlisting relevant celebrities & influencers easier, smarter and ROI driven.

    Commenting on the launch, Pranay Swarup, Co- Founder and CEO, Chtrbox said, “Our objective in launching Boombox as a platform and end-to-end service is to empower marketers with strategic, data-powered, consolidated talent options when selecting celebs and top influencers for brand campaigns, events and endorsements. Today, when brands select talent, we’ve noticed that choices are decided largely on simple intuition such as – do I know & like this person? Do they represent the values my brand wants to represent? We are bringing data to this critical decision-making process, to ensure that when you invest & book India’s top talent for any purpose, you’re maximizing your ROI on social media. With Boombox, we want to help brands discover creative and budget-effective optimizations you may not have thought of before, paired with our expertise on creative strategy to create memorable influencer content.”

    Boombox enables brands & their agencies with easy access to search, filter and shortlist famous personalities for their next big marketing initiative. The launch of Boombox comes at the right time today when brands, celebs and influencers are all increasingly looking to optimize time, speed, budgets, and most importantly grab attention spans of end consumers in this digital first world.  Influencer powered content is disrupting the way brands created content traditional ads with talent; it's now a lot more cost-effective and impactful for talent to showcase authentically how they're engaging with the brand's product or idea, if it all it resonates with who they are. 

    Roshan Abbas, MD of Geometry Encompass, who is also an early investor in Chtrbox, adds, “Today more than ever, we’re offering brands digital extensions to their physical events and experiences. Chtrbox serves a great partner and platform through which agencies can now empower their brands with a new way to analyze and collaborate with all categories of celebs and influencers.”

    "What makes Boombox awesome for planners is that it's amplified by Macro, Micro and Nano Influencer Power Packs, customized as per target categories and audience demographics, hand-picked from Chtrbox’s massive 350,000+ influencer base, giving unparalleled strength to deliver influential people powered marketing & content for brands” adds Rohit Raj, Co-Founder at the Glitch and Chtrbox.

    Boombox has been launched as an open tool for a limited time period and can be accessed at Chtrbox.com/boombox.

  • Chatterbox launches marketing platform with influencers

    Chatterbox launches marketing platform with influencers

    MUMBAI: Today, brands are shooting in the dark when it comes to knowing which influencers to tap. Influencer marketing is the fastest growing marketing approach being favoured by brands, but a majority of brand budgets for it is not spent efficiently. There is a rising class of new influencers, from which there is very little past performance-data.

    Indian influencer marketing company, Chatterbox, has launched a technology-backed solution with Chtrbox.com. With advanced ML (machine learning), smart-data driven influencer-search, proprietary matching algorithms, gamified mission modules, real-time performance tracking and more, chtrbox.com offers complete end-to-end solutions that make influencer marketing more automated, intelligent and cost effective for brands and agencies.

    While the Chatterbox team helps brands craft their influencer strategy, the Chtrbox.com platform offers brands over 150K mega to micro influencers with deep data to make the right selection, enables push-campaigns and missions to relevant influencers to get their word out and get the biggest bang for their buck.

    Chatterbox co-founder and CEO Pranay Swarup says, “While brands leverage the human intelligence and authentic chatter of social media influencers, Chtrbox.com leverages artificial intelligence at its very best to ensure brands find the right influencers first. With the rise of social media content consumption in India, Chtrbox.com’s access to 150,000+ influencers with a cumulative followers of 3.5 billion is all set to further elevate the emerging industry.”

    Influencer marketing is nothing but word of mouth 2.0 in our digitally advanced and ever-so-connected world. Today it’s not just a celebrity, but a social media star, your college mates, colleagues and family members that you listen to the most. Chtrbox.com helps brands and agencies construct and optimise this very piece, and lets data validate gut-calls.

    Chatterbox CTO Akhil Mordia notes that Chtrbox.com’s engine has analysed more than 24 million content pieces by top and emerging influencers, across categories and geographies. “For each content piece, our proprietary technology allocates a unique score basis its context and performance, generating every influencer’s social media value. This helps identify the relevant influencers with the best ROI,” he adds.

    Chatterbox has been set up by Roshan Abbas (MD Encompass), Gaurav Kapur (media personality), Rohit Raj and Varun Duggirala (founders of the Glitch, now part of WPP) and Pranay Swarup (previously, cofounder of Letsintern.com), with this aim to combine the power of people and technology to build a data-led storytelling solution for brands. Chatterbox has already managed successful campaigns for 52 of India’s top brands, such as P&G, Flipkart, Hike, Nokia, Godrej, OnePlus, Puma, and Reliance.