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Tag: Pranav Harihar Sharma

  • Media personality Pranav Harihar Sharma joins Pippip Media as showrunner & partner

    Media personality Pranav Harihar Sharma joins Pippip Media as showrunner & partner

    Mumbai: New age content house Pippip Media has announced the onboarding of Cannes Lions winning filmmaker and ad-man Pranav Harihar Sharma as partner and showrunner of the company.   

    With close to two decades of noticeable work in the advertising industry, Sharma will now lead Pippip’s foray into long format storytelling and branded campaigns. With over two hundred ad films under his belt as director, and having won multiple awards for his short films at several international festivals such as the Cannes Film Festival, New York Film Fest to name a few, Sharma feels this is the right time to get into new-age storytelling.

    Speaking on his association with Pippip Media, he says, “The world is fast moving from advertising to media & entertainment and in no time we will see branded content replacing the good old TVC. The change is already here and at Pippip, we want to be at the forefront of this change.”

    “I’ve been working closely with Pippip on various projects last year. While working together we realised that we share the same vision and passion for creating cutting edge content. As Showrunner, I may not be writing or directing every content piece hereon but will be responsible for the final creative product,” Sharma added.

    Director and chief business officer Joy Bhattacharya said, “We are delighted to announce the inclusion of Pranav as Showrunner and Partner. We believe he will play an instrumental role in building Pippip Media and accelerating the growth further.”

    Pippip Media director and chief creative officer Aritra Mukherjee said, “The time is here to toggle between films, TVCs, digital content, branded campaigns, web series and not be limited to any one particular medium. We want to be present where good content can be created and no one better than Pranav to lead this vertical for us.”

    Pippip Media’s recent IPL focused campaign for Fantasy Akhada with Harsha Bhogle and Ali Fazal has been well received and their short film ‘The Table’ for Greenply has been officially selected for the Dadasaheb Phalke International Film Festival. They have also produced the 18th season of the iconic show MTV Roadies, filmed in South Africa with actor Sonu Sood.

  • Leo Burnett ropes in Pranav Sharma as ECD

    Leo Burnett ropes in Pranav Sharma as ECD

    MUMBAI: Leo Burnett India has appointed Pranav Harihar Sharma as Executive Creative Director. Pranav will report to Rajdeepak Das, Chief Creative Officer of Leo Burnett, South Asia.

    Sharma will be based in the Mumbai office. His last stint was at Rediffusion Y&R where he was the Executive Creative Director for West and North.

    In a career spanning over 18 years, Sharma has worked across several agencies such as DDB Mudra, J. Walter Thompson, Linen Lintas and Grey Worldwide, in addition to three stints at Rediffusion Y&R.

    Apart from his experience as a creative in advertising agencies, Pranav is also a well-known ad and short filmmaker. He was given the script and screenplay credits of the Dabur Vatika film – Brave and Beautiful when he handled the brand’s creative business at Linen Lintas. The campaign went on to receive multiple awards in advertising festivals across the country.

    Speaking about this new role at Leo Burnett India, Sharma says, “I have always admired the kind of work Leo Burnett India has been behind. It is an agency known for its innovation and effectiveness, and that is exactly the sort of culture I want to be a part of. My role here is to extend the legacy handed over to me and churn out effective work in the space of ‘content’, a key word in today’s advertising industry. I look forward to my new innings.”

    Das adds, “Pranav is a passionate and creative person who 

    combines strategic advertising thinking with brilliant filmmaking skills. His understanding of the Indian consumer runs deep, making him the kind of talent that is coveted in our industry. I have great expectations from him at Leo Burnett, and I’m confident he will easily fulfil them all.”

  • Rediffusion’s new Amway campaign bets on brand attitude

    Rediffusion’s new Amway campaign bets on brand attitude

    MUMBAI: Be Bright is a range of skincare products introduced by Amway that appeals to the young adults who desire a great looking skin anywhere and anytime.

    The campaign brief was to definitely not go on the lines of the classic done-to-death piece of creative, which showed the daily ritual of skin care in a product window. It asked for a new dimension. The creative agency came up with the campaign line “Spread the glow inside out” and made it into a brand film. The campaign has been conceptualized for the brand Attitude–Be Bright.

    The script went through a four-city research and upon positive feedback, the campaign was executed.

    Amway Category head Anisha Sharma said in a statement, “The beauty market is so overcrowded with problem-solution advertising that we wanted our brand to stand out by showcasing a script that focused on the inner glow. We wanted to portray situations where the individual’s inner glow/spark rubs off positively on those around her. ’”

    According to Rediffusion Y&R ECD (North West)Pranav Harihar Sharma, “ The brand ‘Attitude’ was launched four years back by Rediffusion with a similar mindset. This time when we set to pen the script of ‘Be bright’ those campaign codes were there at the back of our minds.”

    This film is based on a simple observation which everybody can relate to. Sharma explained, “It needs brightness inside the heart to see and do such an act. And that’s what the brand ‘Be Bright’ stands for. I’ve been privileged to write and direct this film and I hope people will follow this in their lives. It is one of those ads that can be imitated as acts in the life. “

  • Rediffusion’s new Amway campaign bets on brand attitude

    Rediffusion’s new Amway campaign bets on brand attitude

    MUMBAI: Be Bright is a range of skincare products introduced by Amway that appeals to the young adults who desire a great looking skin anywhere and anytime.

    The campaign brief was to definitely not go on the lines of the classic done-to-death piece of creative, which showed the daily ritual of skin care in a product window. It asked for a new dimension. The creative agency came up with the campaign line “Spread the glow inside out” and made it into a brand film. The campaign has been conceptualized for the brand Attitude–Be Bright.

    The script went through a four-city research and upon positive feedback, the campaign was executed.

    Amway Category head Anisha Sharma said in a statement, “The beauty market is so overcrowded with problem-solution advertising that we wanted our brand to stand out by showcasing a script that focused on the inner glow. We wanted to portray situations where the individual’s inner glow/spark rubs off positively on those around her. ’”

    According to Rediffusion Y&R ECD (North West)Pranav Harihar Sharma, “ The brand ‘Attitude’ was launched four years back by Rediffusion with a similar mindset. This time when we set to pen the script of ‘Be bright’ those campaign codes were there at the back of our minds.”

    This film is based on a simple observation which everybody can relate to. Sharma explained, “It needs brightness inside the heart to see and do such an act. And that’s what the brand ‘Be Bright’ stands for. I’ve been privileged to write and direct this film and I hope people will follow this in their lives. It is one of those ads that can be imitated as acts in the life. “

  • Rediffusion-Y&R creates ads for LIC’s Single Premium Plans

    Rediffusion-Y&R creates ads for LIC’s Single Premium Plans

    MUMBAI: Rediffusion-Y&R has conceptualised LIC’s latest campaign film, the objective of which is based on two of LIC’s single premium plans.

    The ads for the ‘Bima Bachat’ and ‘Jeevan Shikhar’ plans, which are targeted at the modern upper middle class families, extends the brand proposition of ‘Be rest assured once and for all.’

    LIC’s objective was to build their campaign communication in order to familiarise people with a single premium endowment plan and its benefits, thereby encouraging them to invest in the same.

    Rediffusion Y&R ECD – West & North Pranav Harihar Sharma said, “The film taps the mind space of a father, how he thinks long term and in the disguise of a birthday gift, how he starts planning for a bigger occasion in future. And this actually is a beautiful thing that only we Indians have. The habit of saving and planning for future is an in-bred thing in us and that’s made the core insight in the film.  The story line was kept simple and slice of life and the effort was to connect the story seamlessly back to the product offering from the brand. I think simplifying a product in an interesting way is the job of communication and that’s what we tried doing here.”
     
    Rediffusion Y&R president Dhunji S. Wadia added, “We were given a very detailed and specific brief. This helped the team in terms of addressing the issues and working on an interesting creative solution.”

    The campaign aims at making people realise the importance of saving early in life and investing in the future of their loved ones.

  • Rediffusion-Y&R creates ads for LIC’s Single Premium Plans

    Rediffusion-Y&R creates ads for LIC’s Single Premium Plans

    MUMBAI: Rediffusion-Y&R has conceptualised LIC’s latest campaign film, the objective of which is based on two of LIC’s single premium plans.

    The ads for the ‘Bima Bachat’ and ‘Jeevan Shikhar’ plans, which are targeted at the modern upper middle class families, extends the brand proposition of ‘Be rest assured once and for all.’

    LIC’s objective was to build their campaign communication in order to familiarise people with a single premium endowment plan and its benefits, thereby encouraging them to invest in the same.

    Rediffusion Y&R ECD – West & North Pranav Harihar Sharma said, “The film taps the mind space of a father, how he thinks long term and in the disguise of a birthday gift, how he starts planning for a bigger occasion in future. And this actually is a beautiful thing that only we Indians have. The habit of saving and planning for future is an in-bred thing in us and that’s made the core insight in the film.  The story line was kept simple and slice of life and the effort was to connect the story seamlessly back to the product offering from the brand. I think simplifying a product in an interesting way is the job of communication and that’s what we tried doing here.”
     
    Rediffusion Y&R president Dhunji S. Wadia added, “We were given a very detailed and specific brief. This helped the team in terms of addressing the issues and working on an interesting creative solution.”

    The campaign aims at making people realise the importance of saving early in life and investing in the future of their loved ones.