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Tag: Pranav Agarwal

  • CMGalaxy and Sociowash revolutionise performance campaigns with automation

    CMGalaxy and Sociowash revolutionise performance campaigns with automation

    Mumbai: CMGalaxy, a marketing automation platform that makes brands self-reliant for lead generation and marketing data analysis needs is thrilled to announce its partnership with Sociowash, an integrated advertising agency to revolutionize performance campaigns and reporting automation for brands.

    In an ever-evolving digital landscape, agencies like Sociowash constantly seek innovative solutions to drive better results for their clients. Partnering with CMGalaxy grants Sociowash access to a diverse array of tools and features, tailored to enhance lead generation, analyze marketing data, and fulfill intelligence needs more efficiently. Sociowash can provide real-time insights and analytics by automating reporting processes, saving time and enabling data-driven decisions. Additionally, with CMGalaxy’s cost optimization tools, Sociowash can effectively manage budgets to ensure optimal results for their clients.

    Commenting on the association, CMGalaxy MD of CMRSL, the parent company Dhaval Gupta said, “We are thrilled to embark on this journey with Sociowash, a trusted partner known for its innovative approach to integrated advertising. Together, we are committed to revolutionizing performance campaigns and reporting automation, empowering brands to thrive in today’s competitive landscape.”

    Sociowash co-founder Pranav Agarwal said, “At Sociowash, we’ve always believed in the power of combining creativity, cutting-edge technology, and strategic thinking to add value for our clients. This collaboration strengthens our commitment to innovation and excellence, opening exciting new doors for the success of our partners.”

    With the combined strengths of CMGalaxy’s marketing automation platform and Sociowash’s integrated advertising solutions, brands can look forward to achieving unprecedented success in their marketing endeavors.

  • Continental THIS selects Sociowash Mumbai for digital mandate to elevate brand presence

    Continental THIS selects Sociowash Mumbai for digital mandate to elevate brand presence

    Mumbai: Sociowash, a leading integrated advertising agency, proudly announces securing the integrated digital mandate for Continental THIS, a premium pre-mix coffee brand. Following a multi-agency pitch, Sociowash’s team will spearhead this strategic partnership, focusing on enhancing Continental THIS’s digital footprint. The brand will be serviced by the Sociowash Mumbai office.

    Tasked with developing tactical creative strategies, Sociowash will leverage its expertise in performance media, video production, influencer marketing and social media marketing, to bolster Continental THIS’s brand awareness and attract a wider audience. The agency aims to drive impactful campaigns, highlighting Continental THIS’s unique offerings and bringing more coffee enthusiasts into the fold.

    Sociowash co-founder Pranav Agarwal commenting on the win said, “We’re thrilled about joining forces with Continental THIS. Our goal is to elevate the brand’s digital presence and create captivating campaigns that resonate with coffee enthusiasts globally. Together, we look forward to crafting a unique narrative that enhances Continental THIS’s standing and connects with its audience in meaningful ways.”

    Continental Coffee CMO Raja Chakraborty said, “As a driving force within Continental THIS, our collaboration with Sociowash promises to inject creativity into our digital presence, forging meaningful connections with coffee enthusiasts. Together, we’re excited to unveil campaigns that capture the essence of Continental THIS, resonating with our diverse and growing audience.” 

  • BMW Motorrad launches “You Win When You Ride Safe” campaign

    BMW Motorrad launches “You Win When You Ride Safe” campaign

    Mumbai: In a captivating initiative, BMW Motorrad and Sociowash, an integrated advertising agency, have set the wheels in motion with their compelling campaign – “You Win When You Ride Safe”. To tickle a sense of nostalgia with a powerful message on responsible riding, this campaign draws inspiration from classic motorcycle racing games that have long fueled the passion of riders globally.

    By initiating the campaign with the question, “Which game inspired you to be a rider?”, Sociowash has ingeniously crafted the messaging in a way that makes riders reflect upon their journey and embrace safety-first. Three visually striking creatives of classic bike games reimagined with BMW bikes and protective gears have been deployed to serve as a powerful message that safety is not just a choice; it’s a victory on every curve.

    The agency has also used its creative prowess to produce two Instagram reels that emphasize safety isn’t just a checkpoint; it’s the entire route. It warns the riders against replicating the thrill of the game on real roads and underscores the significance of staying within limits. Another reel sets the message of “You win when you ride safe” by showcasing a BMW rider donned in safety gear riding back home safely.

     

     

     

     

    Many marketing and advertising channels have also amplified the success of this campaign by featuring it on their social media handles and promoting the idea behind it. In the offline space, OOH billboards have been deployed to engage with riders on the streets, symbolizing a collective commitment to safe riding practices and contributing to fostering a culture of responsibility on the roads.  

    Speaking about the campaign, Sociowash co-founder Pranav Agarwal said, “Working on this National Road Safety Week campaign with BMW Motorrad has helped us revive our sense of responsibility towards our audience and the industry. With this powerful campaign, together with the brand, we aim to ignite the importance of responsible riding within the community of our riders, and beyond. We believe this integrated approach will also help BMW Motorrad to reach out to a wider audience.”

    Commenting on the campaign, BMW Motorrad India head – sales and marketing Abhinandan Gopalsetty said, “BMW Motorrad always focuses on embracing a relentless commitment to safety. ‘You Win When You Ride Safe’ is not just a campaign; it’s our anthem for the road. As we blend nostalgia with a powerful message, we remind riders that their choices shape their victories.

  • Sociowash kickstarts campaigns for Titan’s licensed fashion brands

    Sociowash kickstarts campaigns for Titan’s licensed fashion brands

    Mumbai: Integrated advertising agency Sociowash announced its strategic collaboration with Titan Company Limited, a renowned name in the world of watches, jewellery, and lifestyle, to manage the media mandate and performance advertising for two iconic international watch brands, Kenneth Cole New York and Tommy Hilfiger. The Indian giant has exclusive marketing, distribution, and retailing rights in India for the watches category for these global brands and with the long-standing relationship with the partners, the company is growing these brands in the country, in line with their international portfolio of products.

    Sociowash initiated media and performance marketing campaigns for Kenneth Cole New York Watches and Tommy Hilfiger Watches. Both brands have launched new collections, Sociowash is tasked to execute innovative tactical digital strategies to generate awareness, excitement, and drive sales across various digital channels.

    Sociowash Co-founder Pranav Agarwal expressed enthusiasm about the collaboration, saying, “We are thrilled to join forces with Titan Company Limited to elevate the digital presence of Kenneth Cole New York Watches and Tommy Hilfiger Watches. These iconic brands deserve campaigns that reflect their unique identity and resonate with the discerning tastes of their audience. We, at Sociowash, are committed to delivering tactical and impactful strategies that will take these brands to new heights in today’s digital market.”

    Titan Company Limited head – international licensed brands Reema Vazirani expressed her excitement about the collaboration stating, “The industry is dynamic and requires a digital strategy that aligns with the essence of our brands. Sociowash demonstrated a deep understanding of our vision and presented a compelling plan to enhance the digital presence of these prominent brands. We are confident this collaboration will result in innovative and impactful campaigns for the Kenneth Cole New York Automatic Watch Collection launched in December and the FW 23 collection of Tommy Hilfiger Watches.”

    This collaboration between Sociowash and Titan Company Limited is poised to bring a fresh perspective to the digital marketing strategies of these brands, ensuring that their legacy continues to thrive in the digital era.

  • Sociowash Mumbai appoints Amisha Gulati as business head

    Sociowash Mumbai appoints Amisha Gulati as business head

    Mumbai: Sociowash, one of India’s leading integrated advertising agencies, has appointed Amisha Gulati as its new business head to lead Mumbai operations. Amisha will be responsible for driving the holistic growth of Sociowash, both from new business and operations perspectives.

    With over 13 years of extensive experience as a seasoned marketing professional, Amisha possesses expertise on both the agency and client sides of the industry. She has previously made significant contributions to the growth of renowned agencies such as Schbang and Glitch, as well as the streaming platform ZEE5.

    In her role as business head at Sociowash, Gulati will report directly to the co-founders, Pranav Agarwal and Raghav Bagai. Her core objective will be to elevate the agency to one of the top integrated advertising agencies in India by producing impactful work that directly addresses business challenges while fostering a positive work environment. Her multifaceted role includes client relationship management, championing award-winning campaigns, P&L management and fostering a collaborative culture within the organization.

    Sociowash co-founder Pranav Agarwal commented on the appointment, “We are strengthening our core team to align with the company’s goal of global expansion. We are thrilled to welcome Amisha to our team of creative and energetic individuals. With her extensive experience and proven track record, we are confident that Amisha will play a pivotal role in shaping the future success of Sociowash Mumbai.”

    Sociowash co-founder Raghav Bagai said, “Amisha’s success and leadership in previous roles underscores her ability to drive growth and innovation within the agency. Her strategic vision and industry insights will undoubtedly elevate our innovative solutions. We’re excited about the positive impact she will bring to the team and look forward to achieving new milestones together.”

    On her appointment, Amisha Gulati said, “As Business Head of Mumbai, I plan to grow the business manifold while building campaigns that the team and clients will be proud of. Consistently achieving creative excellence while transforming business will be my main goal, which ties in with Sociowash’s mission to “Add Value”. We have some very talented people with lots of enthusiasm and passion and I intend to fuel that passion in the right direction.”

    The Sociowash team in Mumbai recently moved to a dedicated office. In less than four years, the team has expanded to a workforce of 100 employees, prompting the move to a bigger office; this strategic shift enables the team to seamlessly manage growing clientele with enhanced efficiency and dedication.

  • Sociowash scales Mumbai operations with bigger office space

    Sociowash scales Mumbai operations with bigger office space

    Mumbai: Leading integrated advertising agency, Sociowash, reinforced its commitment to the city that never sleeps by moving into a bigger office space in Andheri.

    Founded in 2015 by Pranav Agarwal and Raghav Bagai, Sociowash, headquartered in Delhi, extended its operations to Mumbai in early 2020 with a team of five. Over the last four years, the agency’s Mumbai team has grown 20x to 100 talented professionals and has secured new business with clients like Tide, eBay, Ambi Pur, Oral-B, LEAD, Old Spice, Viacom18, and more.

    The new, larger workspace offers Sociowash Mumbai the flexibility and space, to meet the needs of its growing clientele while offering the necessary infrastructure an ultra-fast-paced and collaborative work environment requires.

    Sociowash co-founder Pranav Agarwal said, “We are super excited about the speed with which the team is growing and expanding in Mumbai. Moving to a dedicated space will enable our growing team to collaborate more effectively, fostering creativity and efficiency in delivering exceptional ad campaigns for our clients”

    Sociowash co-founder Raghav Bagai added, “Sociowash is home to some exceptionally talented individuals who are passionate about what they do. This growing team of highly motivated and passionate individuals inspires us to achieve greater milestones and push boundaries together. The Mumbai office is a huge feat for us as it reflects a growing demand for our services and the dedication and talent of our team members. We will strive to keep moving onwards and upwards.”

     

  • Sociowash wins creative digital mandate for Sujata Appliances

    Sociowash wins creative digital mandate for Sujata Appliances

    Mumbai: Sociowash, one of the integrated advertising agencies, has been awarded the creative digital mandate for Sujata Appliances, a legacy brand in the consumer appliances space. The mandate was won following a multi-agency pitch and will be managed by Sociowash’s Delhi headquarters.

    As Sujata’s agency partner, Sociowash will handle all aspects of Sujata’s marketing and advertising including digital, social media, community building, influencer marketing, content creation, and production. Sociowash will bring its expertise to help Sujata strengthen brand awareness and drive sales growth in the competitive appliances category.

    Commenting on winning the prestigious mandate, Sociowash co-founder Pranav Agarwal said, “We are thrilled to partner with an iconic brand like Sujata Appliances. As one of India’s oldest appliance manufacturers, Sujata understands the value of trusted relationships. We look forward to leveraging our integrated approach to help Sujata deepen customer connections and continue leading the industry.”

    Sujata Appliances head of marketing Fagun Mittal added, “In today’s digital and social-first world, integrating communications across all touchpoints is key to success. Sociowash demonstrated a strong understanding of our brand vision and the consumer appliances space. I am confident their strategic, creative, and execution expertise will help Sujata enhance our leadership position in the long run.”

  • Sociowash onboards Chirag Sangai as business head – Mumbai

    Sociowash onboards Chirag Sangai as business head – Mumbai

    Mumbai: Creative digital agency, Sociowash has announced the appointment of Chirag Sangai as its business head in Mumbai.

    In his newly appointed role, Sangai will be managing a growing team of approximately 100 members while overseeing all core operations of the office located in Mumbai. He will report directly to the co-founders, Pranav Agarwal and Raghav Bagai.

    With over a decade of experience in the advertising industry, Sangai previously worked as the group director of Gozoop Group, where he undertook tasks for multiple well-known brands such as BookMyShow, Taj Hotels, Dell, and was also an integral part of launching the global coffee giant Tim Hortons in India. He has also held leadership positions at agencies like White Rivers Media and Blink Digital.

    Sociowash co-founder Raghav Bagai said, “We are glad to welcome Sangai, and we are excited about the progress this union will bring. To reach the next stage of growth, we have to expand our offerings and retain relationships with existing clients. We are optimistic that Chirag can accelerate growth, create award-winning campaigns while also focussing on boosting optimum work-life balance.”

    Sociowash co-founder Pranav Agarwal added, “Sangai has a wealth of experience in marketing and advertising. With a professional background as diverse as his, he will undoubtedly add value to the organization and its partners. We look forward to seeing how he performs and wish him all the best as he prepares for this feat.”

    Sangai lives by a set of morals and ethics, he believes in the ‘5Rs’ of effective account management: Revenue, Relationship, Resources, Research, and Retention. He would be focusing on business, culture, and awards at Sociowash. Using this, he will carry out successful business strategies that have proven effective in the past years as well.

    While talking about his latest stint Sangai commented, “I am grateful for the opportunity given to me, and I am eager to start working at Sociowash. I have admired its work and partners for a long time now, and they have always encouraged the highest quality of work and culture.”

    He further added, “As the new business head, I will try to incorporate my philosophy of ‘Collaborate, Integrate, and Activate’ into Sociowash’s ever-growing ecosystem that they have developed and maintained for years.”

  • Hyderabad-based IT engineer arrested for copyright violation of Viacom18’s content

    Hyderabad-based IT engineer arrested for copyright violation of Viacom18’s content

    New Delhi: Maharashtra Cyber Police has arrested a 28-year-old Hyderabad-based IT engineer for alleged copyright violation of Viacom18’ content using a standalone pirated application called Thop TV.

    According to police, the accused named Satish Venkateshwarlu was allegedly relaying and transmitting the network’s content without authorization at a discounted price through a mobile app called ‘Thop TV’, and thus causing a substantial revenue loss to the network.

    The accused was arrested under Sections 43, 66 and 66B of the Information Technology Act, 2000, Section 63 of Copyright Act, and Section 420 and 34 of the Indian Penal Code (IPC). He was produced before the court which remanded him to six days of police custody for further investigations.

    The probe was initiated after Viacom18 filed an official complaint with Maharashtra Cyber against the “rogue, standalone” mobile application, which was relaying and transmitting their copyrighted content such as movies, TV shows and VOD content at a discounted rate, thus causing substantial revenue loss to the company.

    Superintendent of police, Sanjay Shintre said, “After the initial technical investigation, it was noticed that the accused, a highly educated IT engineer from Hyderabad developed a mobile application named ‘Thop TV’ and pirated Viacom18’s content through Telegram, a social media intermediary. The app has lakhs of viewers, including 5,000 paid subscribers, thereby generating massive revenue for the app.”

    Speaking on this development, a Viacom18 Spokesperson said, “Piracy is a matter of grave concern for the media industry and one that needs to be addressed constantly. It is important to acknowledge that digital piracy is a serious offence which causes huge losses to the digital economy. Viacom18 will continue to fight this menace and secure its content through all means available under law. We are grateful to the Office of the inspector general of police Maharashtra Cyber for their constant vigilance and timely support towards curbing piracy and copyright violation.”