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Tag: Pranav Agarwal

  • SW Network expands with SW Growth Labs, focused on data-driven brand growth

    SW Network expands with SW Growth Labs, focused on data-driven brand growth

    MUMBAI : SW Network has launched SW Growth Labs, a dynamic new vertical dedicated to performance marketing, media buying, and strategic brand growth. Built to drive measurable ROI, SW Growth Labs offers cutting-edge solutions in analytics, SEO, website development, and D2C scaling, empowering brands to thrive in an ever-evolving digital landscape.

    For nearly a decade, SW Network has built a reputation for branding, lead generation, and media buying. The launch of SW Growth Labs strengthens its capabilities, offering a data-driven, results-oriented approach that blends creativity with precision to drive sustainable success.

    Speaking on the launch, SW Network co-founder Raghav Bagai said, “SW Growth Labs is an extension of our commitment to integrated marketing solutions. By combining performance-driven strategies with our expertise in creative media, we aim to take brand growth to new heights.”

    SW Network co-founder Pranav Agarwal highlighted the agency’s evolution, stating, “This isn’t just an expansion—it’s the next step in our journey. SW Growth Labs will focus on high-impact, ROI-driven campaigns with a strong emphasis on D2C growth, lead generation, and digital excellence.”

    SW Growth Labs director Shlok Hari emphasised the vertical’s role in tactical media buying, marketplace expansion, and advanced analytics, adding, “We are here to push boundaries while maintaining transparency and innovation at our core.”  

  • SW Network appoints Keerthi Kumar as business head for Bengaluru operations

    SW Network appoints Keerthi Kumar as business head for Bengaluru operations

    MUMBAI: SW Network, an advertising and marketing agency known for integrating creativity with technology, is expanding its presence in Bengaluru. The agency focuses on delivering innovative solutions that combine media, technology, and strategy to drive impact for clients in India and beyond.

    SW Network has appointed Keerthi Kumar as the business head for its Bengaluru operations. With over 14 years of experience at agencies such as Leo Burnett, Dentsu Webchutney, and FoxyMoron, has successfully managed award-winning campaigns for global and domestic brands. He has built high-performing teams and led initiatives that have garnered industry recognition and delivered measurable business outcomes.

    SW Network co-founder Raghav Bagai commented, “Bengaluru is India’s tech capital, and our expansion here reflects our ambition to be at the forefront of creative and technological excellence. Keerthi’s expertise in delivering integrated solutions that merge creativity with cutting-edge technology will enable us to provide even greater value to our clients and establish SW Network as a dominant force in the region and beyond.”

    SW Network co-founder Pranav Agarwal added; “At SW Network, we focus on creating meaningful impact through creativity, technology, and strategy. Keerthi’s expertise in market dynamics and team building aligns with our vision to set new benchmarks in Bengaluru. His leadership will drive our regional growth while shaping a future where brands, innovation, and value come together.”

    Keerthi Kumar sharing his vision said: “As SW Network deepens its presence in Bengaluru, the agency continues to uphold its commitment to adding value by merging creativity, media, technology, and strategy to offer transformative solutions for its clients. Building on our strong foundation and core values, we are dedicated to developing a high-performing team that delivers significant impact and enduring value to our clients.”

  • SW Network appoints Alin Choubey as business head – Delhi

    SW Network appoints Alin Choubey as business head – Delhi

    Mumbai: Advertising agency SW Network has announced Alin Choubey as the new business head of its Delhi office. In this crucial management role, Alin will lead the agency’s strategic initiatives and operations at the Delhi office. His vision and leadership qualities will be instrumental in further steering the leading agency towards its growth objectives and enhancing operational capabilities.

    Bringing a wealth of experience to SW Network, Alin has held influential positions at prominent agencies including Foxy Moron, Chimp&z Inc., Herald Digital, and many more. His extensive background in digital marketing and advertising has seen him drive impactful campaigns and build strong relationships with top brands, CMOs, and marketing leaders.

    In his new role at SW Network, Alin will oversee client management, campaign innovation, P&L responsibilities, and the continuation of an already established collaborative team culture. He will directly work with SW Network co-founders Pranav Agarwal and Raghav Bagai to advance the agency’s strategic and operational initiatives.

    Commenting on the appointment, SW Network co-founder Pranav Agarwal said, “Alin’s arrival marks a strategic move for SW Network. His deep industry expertise and track record of delivering immaculate and transformative results definitely align with our vision for expansion, creative and operational excellence, and delivering business impact for our partners. We look forward to leveraging his insights to drive continued success.”

    SW Network co-founder, Raghav Bagai, added, “Alin’s appointment highlights our constant commitment to elevating our agency’s strategic capabilities and our never-ending quest to drive value for our clients. His history of innovative leadership in this industry will undoubtedly enhance our ability to deliver exceptional integrated advertising solutions and build robust client relationships.”

    Reflecting on his new role, Alin Choubey expressed, “I am thrilled to join SW Network, at this critical juncture. Raghav and Pranav’s unwavering commitment to creative and operational excellence resonated deeply with me. I am eager to bring my experience to the table, contributing to the continued growth of our clients and enhancing the strategic capabilities of our agency. Together, we will strive to achieve a perfect balance between scale and innovation, delivering exceptional results for our partners.”

  • SW Network powers Microsoft GroupMe’s India debut

    SW Network powers Microsoft GroupMe’s India debut

    Mumbai: SW Network recently announced its partnership with Microsoft to promote GroupMe, a messaging app.

    Microsoft GroupMe is a popular college chat app in the US, that has recently launched in India to amplify and foster student connections on college campuses. SW Network has kickstarted a GroupMe Campus Ambassador Program at Symbiosis, Pune. This strategic partnership of student leaders and GroupMe ensures that the program meets the needs and interests of the student community. This program is to help support GroupMe adoption through community-led activations centered around the needs and interests of university scholars.

    The GroupMe campus leaders community is comprised of active and involved Symbiosis students. These leaders will facilitate and lead offline events, initiate engaging conversations in the University GroupMe app, and promote extensive student involvement. The ambassador campaign features various activities for students, such as stand-up comedy tours, prom nights, special events, surprise giveaways, and workshops conducted by influential Microsoft leaders. The invitations to these events are exclusively available to GroupMe users.

    SW Network co-founder Pranav Agarwal expressed his vision about the launch collaboration, stating, “From our understanding of the Indian student pool, we believe that this collaboration reflects our commitment to employing tactical digital strategies that not only promote but also deeply engage with the young minds. Through our carefully curated campus ambassador program at Symbiosis Pune, we aimed to leverage our deep understanding of the student audience to foster genuine connections and build a thriving student community. By organizing attractive events and also utilizing the influence of our campus leaders, we aim to make GroupMe – the preferred communication platform for students all across India. We believe this initiative goes beyond mere promotion of an app; It’s more about creating meaningful interactions and contributing to the development of a vibrant and thriving student ecosystem in our country.”

    Commenting on this strategic partnership, Microsoft India’s Priyadarshini Verma said, “The launch of Microsoft GroupMe in India was a much-needed initiator for the student community. Through GroupMe, we aim to revolutionize how students connect and communicate, fostering a sense of community and engagement on campuses across the country. By partnering with SW Network, we are not only promoting a powerful communication platform but also creating more meaningful, productive interactions and opportunities for students. We believe that GroupMe will soon become an indispensable part of the student experience in India, driving innovation, collaboration, and fostering a stronger sense of belonging among students.”

  • Sociowash completes nine years in Business, Transitions to SW Network

    Sociowash completes nine years in Business, Transitions to SW Network

    Mumbai: Sociowash, a leading advertising agency, is proud to announce its 9th anniversary in the industry. Since its inception, Sociowash has strived to elevate the brands and partners it engages with through innovative and impactful creative advertising solutions.

    Founded in 2015 by Raghav Bagai and Pranav Agarwal, Sociowash has grown immensely over the last few years with the organisation seeing a 50%+ growth YOY for the last 3 years running. It already had Delhi and Mumbai offices till 2022 and expanded into a 3rd office, New Zealand,  in the 9th year too.  The company works with brands across industries like Tide, Tinder, BMW Motorrad, Viacom18 and more.

    As the agency celebrates this significant milestone, it is poised to embark on an exciting new chapter with its transition to SW Network – an Integrated Advertising Network with verticals that offer brands a holistic approach to marketing. Within the SW Network, Sociowash aims to leverage its expertise across key wings. SW Creative specializes in crafting engaging brand stories and content across digital platforms, while SW Studio the production wing offers comprehensive creative services, including scriptwriting, video production, and artist management. SW Growth Labs is dedicated to developing ROI-centric strategies to deliver quantifiable business impact. SW AI Studios, a first-of-its-kind, AI-led vertical wherein the agency offers AI-backed solutions for its brand partnersComplementing these wings, Youthbeat, a dynamic youth and influencer marketing agency, connects brands with India’s youth pulse, boasting a vast community of over 400,000+ students from 1,500+ colleges nationwide.

    Reflecting on the journey, Bagai said, “As we mark 9 years of Sociowash, we are extremely grateful for the trust and support from our clients, partners, and team. We are excited to up the game with our holistic offering to elevate the creative standards in the industry.
    Our focus is to add value and create impact for our brand partners whether it is through conversations on the internet through viral ideas or end sales through our media vertical, creating impact is key for us. “

    Agarwal shared his sentiments, stating, “Throughout our journey, we’ve stuck to our core values of being quick on our feet, striving for excellence, and always aiming to make a positive difference. As we continue to grow and evolve, our next growth phase is taking us beyond India, and we are focused on laying foundations across the globe to be an India-first but global Advertising network.”