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Tag: Prakash Johari

  • Sky’s the limit Maxposure buys XR trailblazer Neutral Digital for tech lift

    Sky’s the limit Maxposure buys XR trailblazer Neutral Digital for tech lift

    MUMBAI: Inflight entertainment just got a futuristic facelift with a dash of CGI and a lot of XR. Maxposure Limited, known for keeping airline passengers engaged at 30,000 feet, has acquired London-based immersive tech specialist Neutral Digital in a move that promises to upgrade more than just seatback screens.

    With clients like Indigo and Air India already on board, Maxposure has long been a go-to for aviation content and tech solutions. But this latest deal plugs the brand into a whole new dimension, literally. Neutral Digital is a rising force in XR-driven aviation experiences, with a glittering clientele including Boeing, Airbus, Emirates, and British Airways. From training modules to interactive customer journeys, they’ve been building digital flight decks long before the metaverse made it cool.

    As part of the deal, Maxposure will invest in Neutral Digital’s tech and growth while letting the company keep its independent identity. That means more immersive content, smarter integrations, and cross-selling possibilities that would make even seasoned frequent flyers look up from their screens.

    Maxposure founder and CEO Prakash Johari commented, “This marks a transformative chapter for Maxposure. By combining our aviation-focused solutions with Neutral Digital’s capabilities, we’re revolutionising passenger experience with next-generation inflight technology that doesn’t just meet airline requirements; it anticipates them. This integration positions us at the forefront of creating immersive, seamless experiences that redefine what’s possible in the skies.”

    Neutral Digital CEO Christian Grou added, “The digital world is rapidly moving towards the third dimension, and we are at the forefront of that revolution. This partnership accelerates our vision and strengthen s our ability to deliver transformative solutions to airlines worldwide.”

    Together, the two firms are setting out to redefine how airlines engage with passengers whether that’s through mind-bending cabin visualisations, next-gen inflight interfaces, or storytelling that doesn’t just entertain, but immerses. Buckle up, aviation’s digital future just got a serious upgrade.
     

  • Maxposure Ltd celebrates IPO listing on NSE emerge

    Maxposure Ltd celebrates IPO listing on NSE emerge

    Mumbai: Maxposure Ltd officially debuted on NSE-emerge, with its shares being listed under the scrip code: MAXPOSURE. The listing ceremony, organised at NSE, Mumbai, was a momentous occasion, marked by the presence of anchor investors, dignitaries from NSE, senior Maxposure executives, and key stakeholders, celebrating the company’s milestone achievement.

    The chief guest at the listing ceremony was acclaimed actor and producer Arbaaz Khan. Khan congratulated. Maxposure Ltd chairman and managing director Prakash Johari said, “I extend my heartfelt congratulations to Johari and the entire Maxposure team. I am thrilled to witness the tremendous acclaim that the IPO has received, and I foresee exciting collaborations in the future. I am delighted to be here at the listing ceremony and offer my support to the team.”

    Johari shared his enthusiasm for the support received from Khan and said, “My board and I are elated by the encouragement extended by Mr. Khan, a distinguished name in the Indian entertainment landscape.”

    Johari also expressed heartfelt gratitude to investors and stakeholders, stating, “We deeply appreciate the enthusiastic support received, highlighting the confidence and trust our stakeholders have bestowed upon us. This remarkable success inspires us to remain steadfast in delivering significant value to our shareholders, positioning us for continuous growth and ongoing success.”

    Operating in collaboration with government and private clients both in India and worldwide, Maxposure Limited is organised into four distinct business divisions: Inflight Entertainment, Content Marketing, Technology, and Advertising.

    Incorporated in 2006, Maxposure Limited is one of the few companies in India that offers 360-degree services across multiple content distribution platforms. The company’s innovative and diverse service portfolio and result-oriented strategies have aided in curating an industry-wide client selection across various geographies. Maxposure Limited has been associated with aviation and travel industry leaders, including IndiGo, Air India, Gulf Air, Air Arabia, Incredible India, Madhya Pradesh Tourism Board, Ministry of External Affairs, Oberoi Hotels and Resorts, the Taj Group of Hotels to name a few.

  • Johari brothers buy back shares of MaXposure Media from Gruner + Jahr

    Johari brothers buy back shares of MaXposure Media from Gruner + Jahr

    NEW DELHI: The Johari family has bought back the business of MaXposure Media Group from Gruner + Jahr (the publishing division of European media conglomerate Bertelsmann) for an undisclosed amount.
     
    Gruner + Jahr had acquired a majority (78.75 per cent) interest in MaXposure back in 2011. The remaining 21.25 per cent were held by the Group’s co-founder Prakash Johari.

     

    Market sources said the buyback could be around 5.25 million Euros (Rs 40 crore). After the acquisition, MaXposure Media Group will solely be owned by the Johari family.
     
    Prakash Johari is managing director and CEO of MaXposure and his brother Vikas Johari leads the creative departments as the publisher and COO.
     
    Talking about his future plans, Johari said, “It’s interesting that we got this opportunity to get back in the exciting media space with controlling interest at MaXposure. We learnt and grew significantly over the last three years under the guidance of Gruner + Jahr. We plan to realign the company’s vision for the next three years under the new majority leadership and continue to expand our leading position in the corporate publishing space in India and enter foreign markets.”

     
    The Johari family started MaXposure in 2006 and scaled it to be one of the largest magazine publishers in India. MaXposure publishes over 30 magazines in the corporate and consumer space, with India’s largest corporate publishing portfolio.

     
    It is the largest in-flight magazine publisher in the Indian subcontinent with in-flight magazines of Air India, Spicejet, and Vistara.
     
    Gruner + Jahr is one of the world’s leading media groups and its Electronic Media Sales (EMS) division is a leader in the digital advertising space in Europe. It offers nearly 500 magazines and digital offerings in over 30 countries. After the announced exit from its Indian digital media unit Networkplay earlier this week, Gruner+Jahr is now fully exiting the Indian market through this transaction.