ITV

Tag: Pragya Bijalwan

  • Crompton introduces ‘Picture Perfect Fans’ in its latest TVC

    Crompton introduces ‘Picture Perfect Fans’ in its latest TVC

    Mumbai: Crompton Greaves Consumer Electricals Ltd has unveiled a captivating new TV campaign for its range of stylish fans. This quirky and playful advertisement celebrates the dual charm of Crompton’s latest offering: stunning aesthetics that elevate home décor. The TVC cleverly centers on the concept of taking the perfect selfie, showcasing how Crompton fans effortlessly steal the spotlight, even from unusual angles. Whether capturing solo moments or group gatherings, the ad highlights how these stylish fans become the focal point of every picture, adding a touch of sophistication and seamlessly blending into the décor as a beautiful design element.

    Embed link: https://www.youtube.com/watch?v=mRVgkCTkI5o

    Today’s design-conscious homeowners seek fans that elevate their spaces while delivering superior air quality and energy efficiency. Recognizing this need, Crompton unveils its latest TV commercial, showcasing how their ceiling fans seamlessly blend form and function. The TVC cleverly highlights how these stylish fans can take center stage in your home, becoming a design statement while keeping you cool and comfortable.

    Speaking about the company’s latest campaign, Crompton Greaves Consumer Electricals Ltd CMO Pragya Bijalwan said, “At Crompton, we understand that everyone has their own unique style, and that extends to the fans they choose for their homes. That’s why we offer a diverse range of stylish fans designed to complement various home aesthetics. From minimalistic to bold, classical to contemporary, our fan collection caters to a wide array of design preferences. We believe that homes are a reflection of individual style and taste, and our extensive range ensures that consumers can find a fan that aligns perfectly with their aesthetic vision. Moreover, Crompton fans go beyond cooling; they elevate your space, making them a centerpiece you’ll be proud to show off in every selfie. The film captures this very trend of the selfie culture, where people are constantly capturing and sharing moments in their homes. Crompton fans can be the unexpected star of the show, transforming your pictures into stylish backdrops for those picture-perfect moments.”

    The newly launched TVC conceptualised by BBDO showcases how Crompton’s uniquely designed fans transcend their function of simply cooling, adapting to one’s ever-shifting moods and desires. Whether it’s a stylish individual or a group of friends, the fans constantly steal the show. With the tagline Kyonki “Crompton fans ki photogenic beauty banaye har selfie ko Picture Perfect!” the campaign showcases how these fans can make any photo look amazing.

    BBDO India CCO Hemant Shringy added, “House proud. That’s today’s consumer. Gone are the days when you had décor, furniture and appliances that were handed down from generations. Everything in the home today is carefully curated and speaks about the taste and the aesthetic of those who live there. Crompton innovates and designs to these needs. And the ceiling fan, that’s actually the centrepiece of any room also holds the place of pride now, in your selfies! Whatever your aesthetic, Crompton’s got a fan you’d love to show off in your selfie!”

    The 360-degree campaign will be launched on IPL and will further be amplified through various other mediums of the media like television, digital and out-of-home.

  • Crompton’s latest TVC unveils the magic of indirect lighting with its newly launched Trio Range of Lights

    Crompton’s latest TVC unveils the magic of indirect lighting with its newly launched Trio Range of Lights

    Mumbai: Crompton Greaves Consumer Electricals Ltd., a pioneer of innovation in the field of lighting, has announced the launch of an all-new multimedia campaign for its latest range of Trio lights. In a setting that resonates with everyday life, the product, Trio Ceiling Lights, steals the spotlight with its innovative feature of indirect lighting. This indirect lighting technology does not cause glare on your TV screen creating the perfect “Mood Jaisa Lighting Waisa” ambience. The newly launched TVC by Crompton, hence, takes the audience through a couple’s daily routine, highlighting the transformative impact of the Trio range on their home lighting. Gone are the days of adjusting lights or battling screen glare by changing your position in the room. This specialised indirect lighting seamlessly creates the perfect ambience for an immersive viewing experience, allowing you to lose yourself in your favourite shows and movies.

    In today’s hectic lifestyle, evenings are the perfect time, when families gather together to watch entertainment shows on TV. However, many of us have experienced the annoyance of screen glare from overhead lights, compromising the picture quality and eye strain that ruins the entire experience. Keeping this in mind, Crompton’s new Trio lights boast a “Theatre Mode” with indirect lighting, ensuring viewers fully enjoy their favourite shows and movies without disruptions like making you shift positions or angles while watching TV. These lights will effectively turn your living room into a cinema-like atmosphere within your home. Crompton’s new TVC captures this insight realistically, taking viewers on a relatable journey where innovative lighting elevates their everyday entertainment experience and memories with just a click of a button.

    Speaking about the company’s latest campaign, Crompton Greaves Consumer Electricals Ltd CMO Pragya Bijalwan said, “At Crompton, innovation goes beyond technology. We strive to understand the evolving needs of our consumers and translate them into products that seamlessly integrate into their lives. In our latest campaign, we’re thrilled to introduce Crompton’s innovative Trio Lights, redefining the way consumers interact with lighting in their homes. Recognizing the pivotal role lighting plays, especially during television viewing, we’ve introduced a ground-breaking feature: theatre mode. This mode offers indirect lighting that eliminates glare on television screens, ensuring an immersive viewing experience like never before. Trio lights also has other modes that give direct lighting and combination lighting to suit your needs like working, partying etc. Our aim with this campaign is to showcase that Crompton is not just a provider of lighting solutions, but a leader in revolutionizing how people experience and interact with light in their homes.”

    The newly launched TVC conceptualized by BBDO takes you on a light-hearted journey of a cricket-loving couple whose game night is plagued by harsh, unforgiving overhead light. The frustration is evident as the glare washes out the screen, making it impossible to enjoy the match. Enter Crompton’s new Trio Lights, a game-changer for their viewing experience, showcasing the fun and flexibility that comes with the three distinct modes. The film seamlessly transitions between cosy movie nights bathed in warm Theatre Mode that gives indirect lighting, focused work sessions illuminated by the sharp clarity of Work Mode, to electrifying parties with the vibrant energy of Party Mode. The easy transition between theatre, work, and party modes ensures that the lighting complements their activities, making every moment more enjoyable and memorable.

    The film further emphasizes that Crompton’s Trio Lights aren’t just about illumination; they become an integral part, enriching your everyday experiences and turning ordinary moments into cherished memories. This TVC showcases how Trio Lights go beyond illumination, adapting to our ever-shifting moods and desires. It’s not just about enhancing ambience; it’s about elevating experiences and crafting memorable moments, one light switch at a time.

    BBDO India chief creative officer Hemant Shringy added, “Being the category leader, Crompton products are intuitively innovative. As consumers, we tend to live with or make peace with small irritants. But as a brand that puts its consumers first, Crompton constantly challenges the status quo. Why should you have to move the angle of the TV or give up on your favourite spot or make huge architectural adjustments to your room just because of the light that throws glare on the TV? Every innovation from Crompton is towards enhancing the user’s everyday experience.”

    The 360-degree campaign will be launched on television and will further be amplified through various other mediums like digital and cinema. 

  • This Durga Puja, Crompton’s ‘Shera Khabar’ redefined the festive flavor in Kolkata

    This Durga Puja, Crompton’s ‘Shera Khabar’ redefined the festive flavor in Kolkata

    Mumbai: Crompton Greaves Consumer Electricals Ltd, one of India’s leading consumer electricals brands, spiced up this year’s Durga Puja festival with the debut of its ‘Shera Khabar,’ fine dish cooking competition. Having taken place in select prominent Kolkata societies last week, the competition added a fun twist to the festive season by providing an opportunity for home chefs to display their culinary talents, participate in friendly rivalry, and compete for amazing prizes.

    Recognising the passion of home chefs in creating mouthwatering dishes for their loved ones, Crompton aimed to be their trusted partner, crafting memorable moments and ensuring that celebrations became even more delightful. Moreover, poised to redefine the modern Indian kitchen, this competition also brought in an incredible product experience of Crompton’s mixer grinders that delivered extraordinary results for consumers in search of finer grinding. Backed by high-quality durability and aesthetics, its new range of mixer grinders is a fusion of finesse and efficiency thereby, making it the ‘Secret of Fine Taste’ and setting a new standard for culinary excellence.

    Commenting on the initiative, Crompton Greaves Consumer Electricals Ltd CMO Pragya Bijalwan said, “The culture of West Bengal is deeply rooted in its people, celebrated through their expertise in whipping up mouthwatering dishes, from ‘Machher Jhol’ to ‘Mishti Doi.’ These dishes not only entice the taste buds but are cherished elements of their heritage. We believe these delectable creations deserve the best grinding for an exceptional taste. Shera Khabar was an initiative that effortlessly combined the cultural creativity with the festive spirit found in every home especially during such an auspicious occasion like Durga Puja.”

    She further added, “Considering that Crompton always aims to make the lives of its consumers easier, we’ve taken a significant step in perfecting the art of fine grinding, ensuring the authentic flavors of various cuisines. Our new mixer grinders are driven by cutting-edge technology, empowering every kitchen with ‘The Secret of Fine Taste.’ With this initiative, we aim to deepen our connections, set higher benchmarks, and become an integral part of our consumers’ festive celebrations this season.”

    The ‘Shera Khabar’ competition took place across top societies in Kolkata wherein various home chefs had a designated time to prepare a dish of their choice in their own kitchens. They then presented their creations at a grand Crompton Cooking Setup, where some of Kolkata’s expert chefs evaluated the dishes and declared winners. The dishes were judged on different factors like the creative use of spices and the presentation of dishes while scores were calculated based on a detailed point-based assessment. The contestant with the highest score earned the title of “Crompton ‘Shera Khabar’ Maker” in their society. Every participant also received special tokens of appreciation from the brand, such as exclusive coupons on premium products. There were winners each day of the competition & they were honored with Crompton’s latest Mixer Grinders.

    Moreover, the brand also provided a hands-on experience with the Crompton Mixer Grinder range, allowing attendees to witness these products in action. Furthermore, the mixers were used to prepare yummy dishes, enabling the audience to relish the results of Crompton’s fine grinding technology while celebrating the occasion of togetherness.

    Crompton’s innovative new range of mixers including the DuroRoyal, DuroElite Plus and Boltmix series ensures optimum utilisation of energy and is designed for 45 minutes of continuous grinding operations. The new series comes with durable, stainless steel jars, aesthetically designed with ease of usage due to its Chrome plated knobs and a twin-tone handle. Additionally, the product features a Motor Vent-X technology for cooler operation and longer product life, along with MaxiGrind Technology with three sharp blades for faster, finer, and smoother grinding.

  • Crompton appoints Pragya Bijalwan as Chief Marketing Officer

    Mumbai: Crompton Greaves Consumer Electricals Ltd. has appointed Pragya Bijalwan as its new chief marketing officer.

    Bringing with her a rich experience of more than 16 years across the fuel, oil, and paints industry, she will be leading the marketing, advertising, and overall communication initiatives of the company.  

    Speaking about her new role, Bijalwan said, “I am thrilled to be a part of this brand. Despite having a strong consumer franchise, it accords top priority to adapting and evolving as per their changing needs. As we move into a new post-pandemic era, which is a challenging yet exciting time for the brand, our goal is to strengthen our leading positions in key categories while accelerating growth in new categories through meaningful innovation. This will be supported by our integrated communication approach.”

    In her last role before joining Crompton, Pragya was working with Castrol India Ltd where she led product innovations, brand campaigns, and technology-based innovative solutions. She has also worked with AkzoNobel India Ltd and Hindustan Petroleum Corporation previously. Pragya brings a strong knowledge of consumer insights, brand management, influencer advocacy, innovation, and digital marketing.

    • Crompton Greaves Consumer Electricals Ltd., executive director, and CEO, Mathew Job added, “Crompton is seen as a reliable brand that has been trusted for generations. Over the last few years, our focus has been to make the brand more aspirational and build a stronger connection with the younger consumers. I believe Pragya, with her varied and extensive experience across industries, is well equipped to take the brand forward in this journey. I welcome Pragya to this exciting role and look forward to working closely with her to make Crompton India’s most loved consumer electricals brand.”