MUMBAI: Pragati Ghorpade, the long-serving head of operations at IndiaCast UK, has stepped down after a 12-year run that saw her rise from a temporary maternity cover role to becoming an influential figure in the company’s international playbook.
A software whiz turned media multitasker, Pragati brought analytical flair to the business of broadcasting. Her journey at IndiaCast—a joint venture between TV18 and Viacom18—has been marked by relentless adaptability, strategic nous, and an ability to build bridges between tech and television.
Starting off as an associate director, she soon took charge of operations, where she helped steer everything from high-stakes campaign rollouts to on-ground events and glitzy local productions. Under her watch, shows like Antakshari, NRI Hadsa, and Desi Beat Season 5 not only struck a chord with diaspora audiences but also turned IndiaCast UK into a vibrant hub of regional storytelling.
Beyond the screen, her contributions shaped marketing strategy, streamlined operations, and ensured the IndiaCast brand remained top-of-mind in a fiercely competitive UK market.
Her departure follows the exit of other seniors like UK boss Govind Shahi.