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Tag: Prady

  • NP Digital India clicks into top three per cent with Google Premier Partner status

    NP Digital India clicks into top three per cent with Google Premier Partner status

    MUMBAI: NP Digital India has just secured a premier partner badge from Google for 2025, placing it among the top 3 per cent of Google partners in India, a testament to its expertise in Google ads, performance marketing, and client growth strategies.

    Co-founded by Prady, Neil Patel, and Mike Kamo, the performance-driven digital marketing agency has rapidly emerged as a powerhouse, offering a full spectrum of services across SEO, SEM, SMM, creative strategy, and UX/UI design. With this recognition, NP Digital India gains access to exclusive insights and tools, ensuring even sharper ad targeting and data-driven results for its clients.

    NP Digital India managing director Rubeena Singh said, “Being recognized as a Google Premier Partner is a powerful validation of our team’s expertise and relentless commitment to excellence. This achievement not only underscores our leadership in digital marketing but also bolsters our vision for growth and the expansion of NP Digital India’s services across India. With these exclusive benefits, we are even better equipped to accelerate the business success of our clients and make a greater impact on the Indian digital landscape.”

    To earn this prestigious status, NP Digital India exceeded performance benchmarks in Google ads, optimising campaigns to maximise client success. With cutting-edge strategies and an ever-expanding reach, the agency continues to redefine digital marketing excellence in India.
     

  • NP Digital India and ResQ Jewelry unveil ‘#ReclaimTheMidnight’ campaign

    NP Digital India and ResQ Jewelry unveil ‘#ReclaimTheMidnight’ campaign

    Mumbai: NP Digital India, a performance-driven creative digital marketing agency has unveiled its latest campaign for ResQ Jewelry, ‘#ReclaimTheMidnight,’ in celebration of Independence Day. This campaign addresses the ongoing issue of women’s safety and lack of independence with a compelling narrative and impactful visuals.

    The campaign’s video opens with a historic reference to Pt Jawaharlal Nehru’s midnight speech, evoking the aspirations tied to our nation’s hard-won freedom. As the narrative shifts to the present day, we see a young woman reflecting on how far we’ve come, yet grappling with the stark reality that true freedom is still out of reach for many women. The video highlights the pervasive fear that still limits women’s freedom at night.

    https://www.instagram.com/reel/C-qiMvvi4Gp/?igsh=bHVwYzc2bDZsZHpy

    “Through this campaign, we aim to shed light on the pressing issue of women’s safety and true independence in today’s world,” said NP Digital India CEO and co-founder Prady. “By integrating ResQ Jewelry’s Shakti and Maitri products into our narrative, we emphasize that true independence should be limitless and fearless.”

    The campaign features ResQ Jewelry’s Shakti pendant, symbolising empowerment and protection. The protagonist’s interaction with the product highlights its role in enhancing personal safety and freedom.

    “At ResQ Jewelry, we believe that true independence means feeling secure and empowered at all times. We are excited to collaborate with NP Digital India to bring this vision to life and inspire women to embrace their strength and confidence,” said ResQ Jewelry founder Kavita.    
     

  • NP Digital India & Sanskriti successfully culminate ‘Esho Hey Ram’ campaign

    NP Digital India & Sanskriti successfully culminate ‘Esho Hey Ram’ campaign

    Mumbai: NP Digital India, a leading performance driven creative digital marketing agency and Sanskriti, a dynamic cultural ecosystem, proudly announce the successful culmination of their collaborative campaign titled “Esho Hey Ram.” Launched on the auspicious occasion of the Ram Mandir inauguration ceremony, this campaign aimed to present the original song, ‘Esho Hey Ram’ by Saptadeep Nath & Ujjaini Mukherjee, to audiences across India, with a special focus on resonating with Bengali-speaking communities in West Bengal.

    To amplify the campaign’s reach, Sanskriti partnered with NP Digital India. Using state-of-the-art AI visual art technology, the NPDI team produced an engaging song launch video without requiring extensive video shoots. Through the integration of AI-aided video production, the campaign seamlessly incorporated animations, ensuring broad appeal across diverse social media platforms.

    Furthermore, the decision to not showcase real-time faces during the song launch was deliberate. Instead, an AI-aided video was developed, which allowed for the creation of compelling visuals without the need for live-action filming. This approach not only saved time and resources but also enhanced the campaign’s reach by making it more relatable to diverse audiences.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Sanskriti (@sanskriti.live)

     

    NP Digital India CEO Prady expressed his delight, stating, “We are thrilled to have partnered with Sanskriti for this culturally significant campaign. Our team at NP Digital India worked smartly to deliver a compelling song launch video and related collaterals, utilizing cutting-edge AI visual art. The success of ‘Esho Hey Ram’ underscores the power of innovation and collaboration in reaching and engaging audiences effectively.”

    The campaign exceeded expectations, with ‘Esho Hey Ram’ receiving impressive viewership across social media platforms:

    •    Over four million views on Facebook
    •    Over 2.5 million views on Instagram
    •    Over 169,000 views on YouTube

    Sanskriti founder Keerthivasan Subramaniam shared similar sentiments, emphasizing the importance of the campaign in celebrating cultural diversity and fostering artistic expression. “Sanskriti is committed to promoting global culture and artistry, and our partnership with NP Digital India exemplifies our dedication to delivering meaningful content to our audiences. ‘Esho Hey Ram’ has resonated deeply with viewers, reaffirming our mission to be a leading cultural platform”.

    The campaign’s success shows that new ideas in digital marketing and content creation work well, especially when using AI technology. The success of ‘Esho Hey Ram’ demonstrates Sanskriti’s ability to captivate audiences with innovative, AI-infused content, reinforcing its position as a leading cultural platform.

    The song is available for viewing on various platforms including YouTube, Spotify, Gaana, Apple Music, JioSaavn, Wynk Music, Facebook, and Instagram.