ITV

Tag: Pradhanmantri

  • ABP News unveils new season of ‘Pradhanmantri’

    ABP News unveils new season of ‘Pradhanmantri’

    MUMBAI: India’s leading Hindi news channel, ABP News, has unveiled the second season of its highly-acclaimed show, Pradhanmantri. A show that promises to delve into the stories and intricacies of contemporary India is slated to premiere on 25 January, 2020.

    With the fresh season, Pradhanmantri is all set to create television history with never-told-before reality-based stories in the news genre. Pradhanmantri Season II will be hosted by the internationally acclaimed director, producer, and actor, Mr. Shekhar Kapur. Mr. Kapur is
    a visionary who works at the intersection of art, myth, and activism and will effectively bring in the same qualities to the new season of Pradhanmantri.

    Talking about this new offering, ABP News Network CEO Avinash Pandey said, “We are extremely excited to present this show to the audience owing to its highly unique concept. Pradhanmantri Season II is sure to transcend all expectations of the viewers through comprehensive and compelling storytelling, backed by long, painstaking research. We at ABP want to go beyond the common perception of TV news as a speed news churner and create content that connects to the audience on a much more deeper and profound level. Pradhanmantri Season II is the epitome of such viewer-driven content.”

    The show host Shekhar Kapur, said, “Ever since its inception, Pradhanmantri has held a special place in the heart of the viewers. The new season has been brought to the fore after identifying the pulse of the audience, with newer concepts and intriguing topics. Through the fresh season, we want to take the viewer through an entrancing journey of the Indian history and share with them– the old, the new and the
    unexplored.”

    The first season of Pradhanmantri, in 2013, was praised by the former Deputy Prime Minister of India, L.K. Advani. Mr. Advani mentioned the show in one of his speeches saying, it made him happy to see that the show delved into those ‘unexplored aspects of history that the common people were oblivious about.’

    Furthermore, the show was also recommended by the leading online learning platform, Byju’s as a ‘tremendous source of knowledge.’ The show also amassed tremendous traction on YouTube with more than 32 million views.

    The first season of Pradhanmantri depicted some of the most important incidents and developments that have shaped the destiny of independent India. The second season, on the other hand, will discuss the ideas which will give India its due place in the comity of great nations.

  • ABP News offers infotainment series ‘Raktranjit’

    MUMBAI: ABP News is set to launch infotainment series ““Raktranjit” – Talwar ke dhar se Likhe Hindusthan ki Kismat from 8th July onwards.This ingenious 6 part series is a build up to Independence Day programming.

    Raktranjit is concise and factual account of the battles that decided the destiny of India. This fresh breather of infotainment in news genre space covers a wide spectrum of almost 300 years, from the First Battle of Panipat to the Revolt of 1857. Seven of these important battles covered are The Three Battles of Panipat, Battle of Haldighati, Battle of Karnal, Battle of Plassey/Buxar and the Revolt of 1857.

    This series will also be insightful like Bharatvarash, Pradhanmantri, Ramrajya etc which were previously done infotainment series by ABP News. This will provide an interesting and incisive account of India’s military history and an illuminating overview of its battles. It will not only be educating but also be informative since lessons of these battles can be applied in today’s conflicts and hold relevance even in the battlegrounds of the future.

    This one of a kind series will highlight the tactical concepts, weaponry and thinking of Indian armies down the ages and bring out the inherent flaws and weaknesses that were so often exploited by foreign invaders.

    To experience this epic saga of historical battles, stay tuned to ABP News on Saturdays at 09:30pm for Raktranjit. It will be followed by a repeat telecast.

  • Focus Television to showcase world’s prolific serial killers in new show

    Focus Television to showcase world’s prolific serial killers in new show

    NEW DELHI: Even as most Hindi news channels and general entertainment channels show crime shows, which are part reality and part fiction, news channel Focus Television is all set to launch a new show that will showcase the world’s most prolific serial killers.

     

    Conceived and directed by Franklin Nigam, the series titled Killer, will be screened from 6 June at 10 pm and will be telecast every Saturday.

     

    In the series, each episode is based on a real case, which is well researched. The series aims to bring out details of crimes that shook the world. The first episode is on an American serial killer Ted Bundy whose charming personality helped him kill more than 100 women.

     

    The show experiments with three anchors coming together in the same frame. Each anchor plays a character on the show, which will highlight the highpoints of those cases and decode the crime for audiences.

     

    The three anchors are: Shishir Sharma, Amit Pachori and Shilpa Gandhi. While Sharma has starred in films like Mary Kom, in Killer he will be seen playing the character of a detective. Pachori, on the other hand, is a seasoned actor and will play an advocate. Gandhi, who is a Marathi film actress, will be playing a psychiatrist in the series.

     

    Nigam, who had earlier worked in Lok Sabha TV, was also a part of the team, which produced the Pradhanmantri series on ABP.

  • ‘Sahi Rajneetik Rai Banane Ke Liye Dekhiye Sirf ABP News’

    ‘Sahi Rajneetik Rai Banane Ke Liye Dekhiye Sirf ABP News’

    MUMBAI: Among a sea of news channels gearing up for the impending elections is one that aims to gauge the mood of the electorate and help form political opinion rather than simply airing election news and analyses.

    We’re talking of the Hindi news channel, ABP News, which has not only come up with a slew of shows ahead of the polls but has also undertaken a massive marketing campaign to promote these programmes called “Aap Apni Rajneetik Rai Kahan Banate Hain?” (Where do you form your political opinion?)  

    Significantly, the campaign tries to get viewers to switch to ABP News to form the ‘correct political opinion’ by telling them, “Sahi Rajneetik Rai Banane Ke Liye Dekhiye Sirf ABP News” (To make a correct political opinion watch ABP News).

    Promos have been running since 2 April on major crowd-pulling channels such as Star Plus, Colors, Sony Entertainment Television, Life OK, Sony Max, Star Gold, Movies OK, &Pictures and UTV Action during both primetime and non primetime.                                                            

    The outdoor campaign encompassing bus stands, collectors’ offices, toll booths and city entry points has just begun and is focussed on Delhi and 75 cities in Uttar Pradesh (UP) including Lucknow, Allahabad, Dehradun, Varanasi and Meerut among others. UP is the focus of the campaign because in the Hindi heartland, people discuss politics even at the local chai stall. The creative for the outdoor focuses on the youth but is targeted at all age groups.

    The radio campaign has a similar regional focus with spots on Radio City, Fever, Red FM, Oye, Big FM and Radio Mantra while the digital campaign is focussed on high-traffic websites. On-ground activities are expected in the coming weeks. The entire campaign will go on for a month till 2 May. Sources peg the cost of the campaign at nearly Rs 8 to Rs 10 crore. Lowe Lintas is the creative agency behind the campaign, Mindshare is the media agency and Milestone is the OOH agency.

    According to MCCS marketing manager Vikas Singh, “The news genre viewership expands during election. Usually it is six per cent of the universe, and we expect it to grow to nine to ten per cent this time. Politics is a national pastime and everyone has a point of view. Our campaign urges them to watch ABP News to make the right choice.”

    Coming to the shows themselves, the launch of ABP News’ flagship show Pradhanmantri last year was a sort of build-up to the election this year. The other show that concluded just recently was 7 RCR, which discussed the election outcome. 

    Pradhanmatri was anchored by Shekhar Kapoor while 7 RCR was hosted by author Chetan Bhagat.  

    Another show, Ghoshnapatra, anchored by Kishore Ajwani, has top political leaders grilled by a panel of experts and guests about their future plans, if elected to power.

    Other shows launched not very long ago include Newsroom Mein Netaji, Ground Zero Se Dibang presented by Dibang and the ABP-Nielsen poll which is conducted on a regular basis to gauge the mood of the electorate.

    ABP group editor, Shazi Zaman, says, “Our effort is to introduce formats that help us communicate in an effective and meaningful manner.” In addition, over a hundred neighbourhood debates called ‘nukkar bahas’ have captured the mood of the electorate at the people’s doorstep. Also, ABP News’ primetime show, ABP Live, at 9 pm, now consists of election debates.

    “Our effort is to capture the inclination of the electorate through on-ground and studio debates, digital interactivity and large-scale opinion polls. Complementing this is our effort to report and analyse the views and strategy of parties and leaders across the political spectrum,” says Zaman. Abhisar Sharma anchors ground debates and special shows while Sumeirra Khan and Neha Pant anchor debate shows.

     ABP News is betting big on election viewership, putting aside a considerable chunk of its annual marketing plan for promotion. The scale of the marketing plan is one of the biggest in the news genre. At the same time, the channel has come out with a good number of shows to engage viewers during the most crucial battle of the eyeballs that happens once in five years.