Tag: Pradeep Singh

Three Percent Collective secures digital media mandate for Gastronomix

Mumbai: Digital marketing agency – Three Percent Collective has won the digital media mandate for Gastronomix which is reinventing street food space using technology, branding & product standardisation. The account was won following a multi-agency pitch and will be handled by Three Percent Collective’s Bangalore team. TPC will be responsible for managing social media, creative duties, paid media strategies of all the existing and upcoming street foods brand of Gastronomix.

Commenting on this partnership, Three Percent Collective co-founder and CEO Praveen Rao said, “Gastronomix is a new-age business growing at a great pace. Three Percent Collective is thrilled to partner and eager to showcase our capabilities and help build Gastronomix’s growth story. While we are happy to have won this mandate, the work for our team has been cut out and we are looking forward to this challenge!”

Three Percent Collective co-founder Pradeep Singh added, “We are both honoured and energized by the trust Gastronomix has placed in our planning and execution capabilities. This partnership is a testament to the relentless dedication of our team and the creative spirit that fuels our work. With creativity, innovation, and strategic insights, we aim to exceed expectations and deliver innovative and impactful campaigns that will not only elevate the brand but also redefine industry standards. This is not just a win for us; it’s a win for collaboration, creativity, and the power of impactful digital storytelling. The best is yet to come, and we are excited to create waves of success together”

Gastronomix co-founder Vedprakash added, “After an exhaustive evaluation process, we are thrilled to partner with Three Percent Collective. Their compelling pitch demonstrated not only their expertise but also their deep understanding of our brand and its unique journey. Their passion, creativity, and strategic insights convinced us that they are the right partner to elevate our digital media presence. We believe this collaboration will not only elevate our digital presence but also create meaningful connections with our audience, driving our brand to new heights in the digital landscape. We look forward to achieving remarkable milestones together.”

July 30, 2024
Brand Street Integrated acquires 3% Collective

Mumbai: Brand Street Integrated, a prominent integrated marketing agency, is excited to declare its acquisition of 3% Collective, a forward-thinking digital agency celebrated for its prowess in elevating brands from inception to success. This strategic initiative signifies a pivotal moment in the trajectory of both entities, as they unite to offer unmatched end-to-end digital solutions to brands, companies, and corporations spanning various industries.

By joining forces, Brand Street Integrated and 3% Collective are set to bolster capabilities at the intersection of digital content, media, tech, and e-commerce. This ensures a comprehensive suite of services that deliver seamless, impactful and long lasting digital experiences. The objective of 3% Collective aligns perfectly with Brand Street Integrated’s commitment to delivering tailored strategies and execution services. This synergy ensures a cohesive partnership focused on driving tangible results for clients.

By integrating innovative strategies with a robust suite of services encompassing consumer marketing, trade marketing, and digital solutions, ‘Brand Street Integrated’ and ‘3% Collective’ are primed to craft immersive brand experiences that enthral and captivate target audiences. This collaboration leverages the collective expertise of both agencies, promising dynamic and engaging campaigns designed to resonate with consumers across diverse touchpoints.

Talking about the acquisition, Brand Street Integrated CEO Surendra Singh said, “This acquisition signifies a remarkable milestone for both Brand Street Integrated and 3% Collective. Together, we’re on a mission to revolutionize the digital marketing arena, providing our clients with ground-breaking solutions that propel their growth and achievements. With this joint venture, we anticipate not only expanding our market presence but also fostering shared synergies that will undoubtedly benefit our clients and stakeholders alike.”

Brand Street Integrated’s ascent to becoming one of India’s top 10 experiential marketing agency networks, combined with 3% Collective’s extensive expertise in digital terrain navigation, establishes a formidable partnership. With this union of strengths, their capabilities reach unprecedented levels, promising clients unmatched proficiency and solutions driven by tangible results.

3% Collective co-founder Pradeep Singh remarked, “Brand Street Integrated, a powerhouse in their own niche, together, we’re poised to leverage each other’s strengths and expertise to drive unprecedented growth and innovation in the digital marketing landscape. This partnership represents a strategic alignment of our visions and resources, as we work hand in hand to deliver unparalleled value and results for our clients. We look forward to the exciting possibilities that lie ahead as we embark on this journey together.”

May 3, 2024
CNN-IBN & IBN7 to cover Maharashtra & Haryana Assembly Elections’ Counting Day

MUMBAI: As the states of Maharashtra and Haryana along with the nation, awaits the verdict of the Assembly Elections on 19th October, CNN-IBN & IBN7 line up the most exhaustive programming for the Counting Day. After showcasing the Network’s prowess and brilliance during the coverage of General Elections 2014, the channels are now set to recreate the magic by bringing together the best team of journalists, finest panel of experts and unmatched television graphics.

Commencing at 7am in the morning, this special coverage will include latest trends and developments, vote sharing percentage, seat tally and fastest updates from Ground Zero. The viewers will get the complete picture along with the minutest of details as there will be reporters on-ground covering each of the 378 seats of Maharashtra and Haryana. IBN Network will bring together the most formidable team of political analysts and experts including Ashok Malik, Pradeep Singh, Tavleen Singh, Nilanjan Mukhopadhyay, Ramesh Vinayak, Dhiraj Nayyar and Girish Kuber to share their expertise and opinion on the mandate and simplify the voting maths for the viewers.

This special day long programming will decode the election outcome that will decide the fate of both these states, in the most extensive way. Along with keeping a close track on the results, the channels will ensure that the viewers get every bit of information and details in the neatest and cleanest format.

Do not miss this special Counting Day programming on CNN-IBN & IBN7 on 19th October 2014, 7 AM onwards, all through the day.

October 18, 2014