ITV

Tag: Pradeep Shrivastava

  • Star One’s ‘Idea Ek Se Badhkar Ek’ to premiere on 30 December

    Star One’s ‘Idea Ek Se Badhkar Ek’ to premiere on 30 December

    MUMBAI: After announcing the launch of Antakshri, Star One now is all set to launch Idea Ek Se Badhkar Ek a countdown show premiering on 30 December at 8 pm and would be hosted by Manoj Bohra and Tina Parakh.

    The countdown show includes categories ranging from Top 10 Action Heroes, Top 10 Love Triangles to Top 10 Sizzling Singles amongst many others.

    Star India president advertising sales and distribution Paritosh Joshi said, “Idea Ek Se Badhkar Ek is a unique advertising funded programme and is all set to add excitement to Saturday night viewing on Star One. With young hosts, Tina and Manoj, there will be a great amount of interactivity in every episode and viewers will get to win prizes as well. We are thrilled to be associated with a young brand like Idea and hope to reach out to our audiences.”

    IDEA CMO Pradeep Shrivastava said, “We are delighted to be associated with a youth and extremely entertaining Hindi channel like Star One. At Idea, we have always looked at opportunities to connect with our consumers, one-on-one. Our products target the youth and synergises with Star One as it is the fastest growing channel today. We look forward to reaching out to our young consumers with this new show with a twist.”

  • Idea Cellular launches Easy Mail

    Idea Cellular launches Easy Mail

    UMBAI: IDEA Cellular Ltd an Aditya Birla Group cellular company, has announced the launch of simple to use push based e-mail service called Easy Mail.

    This personalised email solution targets all customers who have GPRS enabled handsets. Its a clientless service with which any individual or enterprise subscriber can access emails as an MMS on their handset anytime anywhere, asserts an official release.

    With Easy Mail, any IDEA GPRS subscriber can access his personal emails with all features like reply, forward with free POP3 access and no hassles on infringement of security. The service can be customised to receive emails from select recipients only.

    Commenting on innovation Idea Cellular Ltd chief marketing officer Pradeep Shrivastava said, “Easy mail is an exciting product for those of us who wish to remain accessible on the move. The product does indeed redefine email access and provides an easy to use interface for every IDEA GPRS user. I am certain that Easy Mail will prove beneficial especially to our small and medium enterprise customers.”

    Easy Mail has been priced at Rs 3 for all outgoing emails and Rs 1 for incoming emails. To get started, all a customer needs to do is to type an MMS ‘GET’ and send it to 2222. All MMS’s sent and received from 2222 will be toll free.

    Easy Mail’s helpful features include several simple to use commands:

    – HELP: Provides help on commands and their use.

    – STOP: Temporarily stops all e-mail from being pushed to the mobile phone

    – START: Resumes e-mail push

    – ALIAS: Creates a personalised e-mail address for your mobile number

    – FROM: Sets the name and address that appear on your outgoing mails.

    – SET: Generates a WAP push to view and configure your settings

    Idea also offers other push based e-mail services like Idea Mail, targeting business users using any range of the Symbian and Windows enabled mobile devices with GPRS connectivity. This service offers true push technology with real-time synchronisation of mail on mobile devices with the corporate email server, adds the release.