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Tag: Pradeep Dadha

  • Netmeds.com shows that each house has a Dhoni

    Netmeds.com shows that each house has a Dhoni

    MUMBAI: Online pharmacy Netmeds.com has launched a new campaign featuring its brand ambassador and former captain of India’s men cricket team MS Dhoni. Conceptualised and created by Publicis India, the TVC revolves around the theme that each person has within them an “inner Mahi” who can rise to the occasion, shoulder responsibilities and look out for the members of the family.

    Commenting on the campaign Publicis Capital EVP Suraj Pombra said, “Every once in a while, one is rewarded with perfect pitch conditions: (a) a client like Netmeds.com that’s been leading the e-pharmacy market and delivering to satisfied customers across the country, and (b) a brand ambassador like MS Dhoni whose sense of responsibility doesn’t need any introduction. Our team had to rise to the occasion and fulfil our responsibility with an equally powerful communication platform that exploits these conditions to the maximum. ‘Har Ghar Mein Mahi’ leverages the core ethos of both MSD and Netmeds.com. But most importantly the idea is an ode to the Mahi in every home, those who carry the responsibility of taking care of their ailing loved ones, and Netmeds.com is their ally. The idea is delivered through various media formats in film and static, and we hope to extend and expand it as we move on.”

    Netmeds.com founder and CEO Pradeep Dadha said, “Netmeds.com is fully geared to handle the specific needs of patients who are dealing with chronic illnesses. And equally important is the caregiver, the person in the household who is entrusted with the task of managing the medical needs of the ailing family member. This new campaign is based on the fundamental concept of distance caring, showing both the patient and the caregiver, that we deliver quality healthcare solutions across the country.”

    Netmeds.com director, sales and marketing Anand Pathak said, “We have kicked off our creative partnership with Publicis India with the launch of ‘Har Ghar Mein Mahi’ campaign. The TVC focusses on how Netmeds.com provides easy access to quality healthcare solutions and captains this responsibility, one family at a time.”

    Titled “Har Ghar Mein Mahi”, the ad shows that each of us can take the lead in looking out for our family members. The campaign positions Netmeds.com as both the enabler of caregiving, and the definitive, go-to-destination for home delivery of medicines for chronic illnesses.

  • Netmeds is title sponsor for the upcoming India Tour of New Zealand

    Netmeds is title sponsor for the upcoming India Tour of New Zealand

    10th Jan 2018, Chennai: Netmeds.com, India's leading online pharmacy is extremely happy to announce its third and biggest cricket association, the ‘Netmeds India Tour of New Zealand’. Netmeds is the title sponsor for the One Day International (ODI) and T20 series scheduled to be held in New Zealand from January 23 to February 10, 2019.

    After a historic win in Australia, Team India is well established as a world-class team, and Netmeds is pleased to lend its name to yet another exciting international tournament that is sure to showcase the squad’s talent to a global audience.

    Pradeep Dadha, Founder & CEO of Netmeds said, “This is a landmark year in Indian cricket, and Netmeds’ commitment to fitness and good health through association with marquee cricket events is testimony to the brand’s investment in activities that showcase excellence. Contributing to Team India’s success at the historic Australia series was a high degree of focus, commitment, leadership and passion, all qualities that Netmeds strives to emulate in its quest to deliver superior healthcare. We are proud to continue to support Team India in New Zealand and the Netmeds Cup tradition.

    Anand Pathak, Director- Marketing, Netmeds said, “This is a golden period for cricket in India, and we have one of the most dynamic cricket teams that is making the country proud with outstanding performances. That is our goal too – outstanding delivery and superior service. Our successful ongoing partnership with MS Dhoni expresses the ethos of the brand through heart-warming campaigns. The message we want to deliver is, like Dhoni for Team India, Netmeds too is always there for India.”

    Lokesh Sharma, Managing Director of Twenty First Century Media (TCM), commercial partners of NZ Cricket said, “We are delighted to have Netmeds as the Title sponsor for the upcoming India’s tour of New Zealand, a series that promises to deliver the highest quality of limited overs cricket. TCM has always believed in creating unique opportunities for brands to leverage their passion for cricket and this association further strengthens our belief that the Indian Cricket team will always be the primary touchpoint for brands to connect with their consumers.”

    Commenting on the association, New Zealand Cricket Spokesperson said “It’s been a brilliant couple of weeks for the BLACKCAPS with Test and ODI series wins over Sri Lanka and as the might of India’s men and women’s teams come to our shores later this month, it promises to be an exciting month of cricket. With health and wellness forming such an integral part of the sport, we’re excited to have as Title Sponsor of India’s tour of New Zealand, Netmeds – a brand which has been taking giant strides in its quest for superior healthcare.”

  • Netmeds launches new TVC with MS Dhoni

    Netmeds launches new TVC with MS Dhoni

    MUMBAI: Netmeds.com continues to maximise its relationship with the icon who is, arguably, India’s most beloved celebrity, athlete and role model, MS Dhoni.

    Its first TVC release, The Gamechanger, set in the board room as the “selection committee” sets out to find the next great player, garnered millions of views as well as new customers, and its newest iteration promises to be just as entertaining.

    This time, Netmeds has moved from the board room to the locker room, with a surprise twist. Putting the company’s brand ambassador Dhoni in the locker room, and reprising his real-life role as a team leader, gives him an opportunity to exhort his teammates to “be fast, to be strong, because the country is depending on you,” words similar to those that he has spoken many times to his teammates. But when the camera pans out, the big “reveal” shows that the “team” is comprised not of Indian cricketers, but of the Netmeds’ young and eager delivery team – a smart way of tying Dhoni’s leadership skills to the dedication and work ethic of the Netmeds team.

    The TVC follows up on the previous message that established the brand as the “Gamechanger” in the online pharma space and emphasises the importance and the USP of fast and dependable delivery

    netmeds.com founder and CEO Pradeep Dadha says, “We’ve become the online pharmacy market leader by realising the need for intelligent, far-reaching and quick healthcare solutions in urban and rural areas, and fulfilling that need. A nation battling an annual rise in chronic diseases and faced with a shortage of doctors and limited access to medicine in 3rd and 4th tier cities and towns, needed a Gamechanger. That’s how we see our role and the public is telling us they agree.”

    MS Dhoni adds on his role in the new TVC, “It was a fun and easy to work in a setting where I’m so comfortable. I do believe Netmeds is a game-changer and I’m glad to support any effort that will make the country healthier.”