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Tag: Practo

  • Shoumyan Biswas takes the global marketing wheel at Practo

    Shoumyan Biswas takes the global marketing wheel at Practo

    MUMBAI: Shoumyan Biswas, one of India’s most pedigreed marketing minds, has just hung his boots at Tata Digital and laced up for his next sprint—as the global chief marketing and strategy officer at Practo. The move puts him squarely in the driver’s seat of the healthtech player’s next growth phase.

    Biswas, known for launching Flipkart Plus, scaling Big Billion Days, and making loyalty glamorous  again, isn’t your average CMO. He’s also held P&L roles, built brands from scratch, and juggled strategy, product, and people mandates across unicorns and FMCG giants alike.

    From starting out at Pepsi to orchestrating multi-million dollar brand lifts at Hindustan Unilever, scaling kitchen empires at Rebel Foods, advising ICICI Lombard’s board, and leading loyalty and growth at Flipkart and Tata, the man’s résumé reads like a marketer’s bucket list.

    At Tata Digital, he wore three hats—CMO, business head, and chief of group loyalty. Now, at Practo, he’s sharpening his scalpel to carve out new-age healthcare narratives, with a dose of data and digital sorcery.
    With over two decades of shaping brands and boosting bottom lines, this boardroom giant is now gunning for a healthier, wealthier Practo.

     Watch this space—Biswas rarely misses a prescription for impact.

  • Practo puts spotlight on men’s health with ‘Bro Code for Health’ campaign

    Practo puts spotlight on men’s health with ‘Bro Code for Health’ campaign

    Mumbai: Putting a spotlight on men’s health, an integrated healthcare company Practo has kicked off its Movember campaign ‘The Bro Health Code,’ ahead of International Men’s Day (observed globally on 19 November). As part of the campaign, Practo has launched a webpage with a section devoted to major men’s health ailments.

    The campaign aims to encourage men to prioritise, assess and discuss important health problems through the ‘bro’ lingo that millennial men feel comfortable communicating in and can relate to. 

    Men face greater health risks than women in 58 per cent of countries worldwide as per a report by WHO and India is one among the four G20 countries in Asia where men’s health gap is concerning. In this scenario, the platform will also be home to a ‘guidebook’ that would act as a guide for men to become more cognisant of their health. Instructions on self-examination for various ailments such as testicular cancer would be a part of the playbook. The downloadable version of the section would be made available by the end of November, said the company.

    “November or Movember, as we popularly know it, is a month dedicated to raise awareness of men’s health issues. But why should talking about men’s health be restricted to just a month?,” asks Practo executive vice president of marketing Srikanth Pinninti, adding that, “If anything, the pandemic has taught us to prioritise healthcare, irrespective of our age or gender. This initiative is a step in that direction. With this campaign, we are aiming to create awareness about the need to bridge the gap in men’s healthcare and build visibility for health concerns plaguing men. We hope this platform becomes a safe space for men to discuss health issues that they normally wouldn’t talk about.”

    As an extension to the webpage, Practo has constructed the ’Brommunity,’ an exclusive men’s health blog section where important issues would be addressed by men’s health experts associated with Practo.

    Using the popular term ‘bro code,’ the initiative will be highlighted on Practo’s social media pages as well. The brand will encourage ‘bros’ to talk to each other and consult doctors in order to decode their health problems. All information on the men’s health category will be made available as a standalone page that will surface on the app storefront in the form of a tile, said the statement.

    In line with its overall endeavour to help people prioritise healthcare, Practo aims to bring that much-needed focus on men’s overall health through this campaign. It will continue to provide this support throughout the year to normalise discussions on major health concerns of men.

  • Practo names Rahul Dravid as brand ambassador

    Practo names Rahul Dravid as brand ambassador

    Mumbai: Integrated healthcare company Practo has named Rahul Dravid as its first brand ambassador with a campaign marking its foray into secondary care services. 

    Conceptualised by Spring Marketing Capital and directed by Shlok Sharma of Absolute Productions, the ad film demonstrates that Dravid’s values as a dependable sportsperson with a great command over his craft align with the brand’s vision of building access to quality healthcare.

    In the first phase of the ‘You Are in Safe Hands’ campaign, the celebrated cricketer talks about the secondary care procedures under Practo Care Surgeries (PCS) in the hands of its team of experts. It covers key aspects of the new service, including the PCS experience centers, expert surgeons, use of the latest surgical technology, and financial support.

    Seamless delivery of secondary care can be challenging given the lack of adequate support patients may get in terms of access to expert surgeons, right information, financial help and post-surgical support. Practo has attempted to find a solution to these with PCS, said the brand.

    “Dravid embodies Practo’s spirit of always being dependable and trustworthy. Built on this understanding, our association with him is a step towards improving awareness – and thereby access – to quality secondary healthcare,” said Practo executive vice president of marketing Srikanth Pinninti. “Given the superior surgical support that sportspeople routinely need, this endorsement conveys that the same is available to anyone today with PCS.”

    The ad film will air on digital media platforms – including Disney+ Hotstar, Zee5, SonyLiv, Voot, MX Player, YouTube, Facebook and Instagram – across six key cities (Bengaluru, Mumbai, Pune, Delhi-NCR, Hyderabad, and Ahmedabad), where the ace cricketer will be seen promoting quality, convenient, and end-to-end delivery experience in secondary care with the help of expert surgeons on Practo.

    “Practo has reimagined modern healthcare in India with its comprehensive digital services and integrated offline experience with Practo Care, helping us with our secondary healthcare needs,” Dravid said. “The company has earned a name for itself as a leader in delivering patient-focused care – anytime, anywhere – and I’m glad to be associated with them.”

    “Surgeries are considered a stressor for most patients, even though they can offer a lot of relief,” said Spring Marketing Capital founder and creative partner Arun Iyer. “PCS combines easy access with medical expertise and state-of-the-art technology to offer patients an end-to-end experience.”

  • Practo’s new Coronavirus rap song is a reminder to stay safe

    Practo’s new Coronavirus rap song is a reminder to stay safe

    New Delhi: Practo, a leading digital healthcare company, has released a new rap song, titled ‘#Flashback2020’, marking the end of a year that saw the entire world in the grip of a pandemic on a positive note.

    Created in collaboration with Jagdish Chaturvedi – who besides being an ENT surgeon is also a stand-up comedian and writer – the latest track is a satirical round-up of the year that has just gone by. The special number forms part of a campaign by Practo that aims at reminding people that the pandemic is not over yet and that they should continue taking precautions and maintain ‘2 gaz ki doori’.

    In his inimitable style, Chaturvedi takes the audience back and forth in time, from the beginning of the lockdown phase when the virus jostled us into taking a hard look at the way we live, work and interact with each other. Peppered with humour and witty remarks, the video nudges us to take a moment and reflect on our recent past before we step into the new year.

    The campaign is a concerted effort to spread awareness about safety and hygiene measures, and reinstates the fact that even as the launch of vaccines brings a lot of hope, we will have to continue fighting till the disease is completely eradicated.

    Chaturvedi said, “It doesn’t always happen that a doctor turns a rapper to convey a healthcare message. ‘#Flashback2020’ will always remain close to my heart, given that we are trying to put a smile on people’s faces and bring some positivity while we continue to wade through gloomy times.”

    The video is live and can be viewed on Practo’s YouTube, blog, and social media channels. 

  • Practo salutes doctors with #BeingADoctor campaign

    Practo salutes doctors with #BeingADoctor campaign

    MUMBAI: Practo has launched a campaign #BeingADoctor on the occasion of National Doctors’ Day. The campaign is a tribute to doctors by shining light on the sacrifices they’ve made in their lives; it portrays the commitment, grit, and determination it takes to become and be a doctor to patients every single day. This campaign is Practo’s effort to showcase and acknowledge the struggle, the trials and tribulations, responsibilities, and above all, the joy of being a doctor.

    The video narrates the journey of the doctor from being a student to becoming an invincible warrior bringing life and hope to mankind during turbulent times. The film highlights the passion behind the purpose and the unsurmountable struggle and challenges one faces during the journey of becoming a doctor and their path to fulfilling their oath of showing compassion, care, and commitment to patients for the rest of their lives. On this doctor’s day, everyone at Practo proudly acknowledges the services of all the doctors, on behalf of the indebted public. The video is live and can be viewed on Practo’s Youtube, blog, and social media channels.

  • Telemedicine gets much-needed boost due to Covid2019

    Telemedicine gets much-needed boost due to Covid2019

    MUMBAI: Covid2019 has forced the entire medical workforce to focus on just the pandemic creating a shortage of clinics and hospitals for other medical needs. This has trained the lens on telemedicine as an alternative option. Telemedicine is a tool that allows a patient to consult a respective Medical Council verified doctor 24*7, from anywhere in the country.

    Communicating with a doctor is a huge problem in India, given the skewed doctor-patient ratio in the country that stands at 1:1700. The situation is tense especially in the non-metro areas. Experts believe that telemedicine can function as a great force multiplier in such a scenario.

    The system has been around in developed countries for decades and has flourished well. However, in India, it failed to get going due to a lack of technological adoption and an overall reliance on conventional healthcare. The benefits of telemedicine and remote-monitoring have come to fore during the ongoing pandemic crisis.

    According to experts, technology supporting telemedicine has been available in India for many years now. However, the reluctance among the public was primarily due to the perception that it is a complicated process suitable to tech-savvy people only. But now, when stepping out is advisable only in times of emergency, teleconsult plays an important role.

    Experts also suggest that in the coming years, AI/ML will be used heavily in the healthcare sector. AI/ML can help optimise the limited medical resources countries have by differentiating between emergency and non-emergency cases. So wherever influx is higher and resources are limited, AI/ML can be pivotal. This has encouraged countries to implement long-term telehealth tools and enhance interoperability of electronic medical records. 

    Practo chief healthcare strategy officer Alexander Kuruvilla told indiantelevision.com that in the last few days Practo received requests from many hospitals and clinics to make online consultation services live for them. The company is also reaching out to a lot of establishments so it can continue consulting their patients online.

    He also mentions that the government’s push towards the telemedicine sector will play a key role in giving a fillip to the industry.

    According to McKinsey, India could save up to $10 billion in 2025, if telemedicine replaced 30 to 40 per cent of in-person outpatient consultations and there is digitisation in the overall healthcare industry.

    Portea Medical COO Vaibhav Tewari says that all doctors and nurses working with the firm have passed rigorous hiring standards, with their backgrounds and medical knowledge verified by senior authorities.

    Tewari notes that India has a severe shortage of qualified doctors and the doctor to patient ratio gets worse from non-metro city areas. Telemedicine addresses this problem by providing access to qualified doctors from all parts of the country. It is highly affordable too.

    Lybrate is a free platform for users and doctors to use. Users can consult their choice of a doctor privately by paying a consultation fee online. On top of the doctor’s consultation fee, the user has to pay an internet handling fee to Lybrate which makes up for the company’s revenue.

    At Portea Medical, patients register on the portal by filling in their details. Subsequently, the patient can consult the doctor, get prescriptions reviewed, diagnostic tests analysed and also seek the doctor’s advice on the treatment process to be adopted. According to Tewari this is usually faster and more affordable than taking a telephonic appointment with a doctor.

    Kuruvilla explains,  “We wanted to ensure patients and doctors can connect at any time, communicate asynchronously or synchronously depending on their needs. We support three modes of communication on our platform. The first is real-time text-based chat which allows patients and doctors to talk asynchronously where patients can share documents and photos with the doctor real time. For cases that require more attention especially where visual and verbal cues are important, we also support audio and video chat.”

    He further adds that built-in features like image sharing, voice calling and video call (only on the app) ensure that doctors get all the required information for a diagnosis and refer for a physical visit to a clinic if required. The response time to get in touch with doctors is also as low as one to 60 seconds in some specialties.

    According to Practo Insights, 1 March 2020 onwards, online consultations on the platform grew by 500 per cent, 35 per cent of the consultations are from women while 65 per cent are from men. 60 per cent of the overall queries were from metro cities while 40 per cent of all teleconsults were from Tier-2/3 cities.

    Metro cities from where most of the queries are coming include Bengaluru, Delhi NCR, Hyderabad, Mumbai, Pune, and Chennai. Non-metro cities from where most of the queries are coming from are Ahmedabad, Jaipur, Lucknow, Bhubaneshwar and Indore.

    Lybrate witnessed a jump of over 120 per cent since the outbreak and the subsequent lockdown. The highest jump has been witnessed from Mumbai, Delhi, Pune, Ahmedabad and Chennai.

    Portea Medical saw a 60 per cent spike in teleconsultation since the pandemic broke out and the company is planning to integrate telemedicine as an integral aspect of its future initiatives.

    Tewari mentions that digital stethoscopes, ventilators, home dialysis machines, heart monitoring devices and various other remote diagnostic/monitoring tools are used in telemedicine. He also points out that the equipment used by telemedicine service providers is more advanced than the equipment used by doctors at their clinics or in-local hospitals.

    Portea Medical currently manages about 120,000+ patient visits each month and works with more than 50 leading hospital partners, 15 pharma majors, and leading insurance companies in India.

    According to the Practo, there has been a surge in specialties like gynaecology, (250 per cent), pediatric (350 per cent) and psychiatry (200 per cent). 

    Queries on mental health grew by 80 per cent in the metro cities in the last two weeks while consultations in tier 2+ cities grew by 35 per cent. Top queries discussed were loneliness, anxiety and stress management and panic attacks.

    Discussing the growth plans Kuruvilla quips, “Over the last few days, we’ve received requests from many hospitals and clinics to make the online consultation services live for them. We’re also reaching out to a lot of establishments, so they can continue consulting their patients online.”

    Lybrate does not offer bundled service wherein only a handful of doctors are available on the platform. “Going forward, we are aiming for 50 per cent of the doctors in the country to offer teleconsultation through Lybrate,” says Lybrate founder and CEO Saurabh Arora.

    Other than that, the company is also focusing on tapping next generation users, especially the youth, not just in metro cities but also in Tier 2 and Tier 3 cities. The focus is to understand their emotional, mental and development needs.

    Portea Medical has been seeing a 30 per cent to 50 per cent growth year-on-year. Within home care, elder care is a major focus area for the company. It also has plans to tie up with NGOs and event agencies to create workshops for their new service line, that is, Portea Health Prime to grow elder communities in key cities.

    "It will be optimistic to say people will depend upon telemedicine services for healthcare-related issues like they are doing now once the situation normalises. While the trend would see a decline when the situation would begin normalising, it is likely to settle at a point which will be notably higher than the pre-crisis level,” concludes Arora.

  • Practo and RBL Bank launch India’s first health-focused credit card

    Practo and RBL Bank launch India’s first health-focused credit card

    MUMBAI: RBL Bank, one of India’s fastest growing private sector banks and Practo, India’s leading digital healthcare platform, have partnered to launch a co-branded credit card, powered by Mastercard. This Industry-first credit card, is available starting today, on both Practo and RBL mobile apps and websites.

    In a world where people are increasingly busy to pay attention to their day-to-day health needs, this is an innovative step to encourage users to think health-first on a daily basis. The card is designed to cater to customers in both metros and non-metro cities, through Practo and RBL Bank’s extensive customer base that spans across the country. With benefits like unlimited online consultations with doctors 24*7, users are guaranteed that there is an experienced qualified doctor available to them whenever there is a need – instead of relying on self-diagnosis or advice from friends and relatives.

    The benefits of RBL Bank Practo Plus credit card include:

    Unlimited online consultations with doctors 24*7 for 1 year
    One free full body health check-up
     For every Rs. 100 spent on this card, cardholder earns 1 Practo HealthCash
    HealthCash can be used while availing Practo services like ordering medicine, tests, online consultations (1 Healthcash = 1 Rupee)

    The moment the credit card is issued, a Practo health plan account gets created on Practo app. The cardholders need to login with their registered mobile number to access this plan under the "MyHealth Plan" section on Practo. The card also offers two complimentary domestic airport lounge access every quarter.

    At the launch of the card, Harjeet Toor, Head – Retail, Inclusion & Rural Businesses, RBL Bank, said, “We are delighted to enter into a partnership with Practo and launch a card that prioritizes good health and well-being. The partnership is a perfect example of how two diverse industries can come together to offer a compelling value proposition for customers. Healthcare is a largely untapped segment and this partnership will be a great opportunity for the Bank and Practo to leverage on each other’s strength to capture the market and offer customers a one-of-a-kind health card with exciting offers. The Bank’s credit cards business has performed extremely well this year and with this partnership we look forward to strengthen our business further by entering a new market segment.”

    Commenting on the partnership, Tarun Bhambra, VP & Business Head, Practo, said: “We are delighted to partner with RBL Bank for launching a new credit card that is focused on making healthcare more affordable for consumers. We all have regular spends on appointments, medicine and diagnostic tests. This card gives a unique ability to consumers to use their regular spends for household expenses for subsidizing their monthly health spends on Practo platform. At Practo, it's our constant endeavor to make healthcare simpler, more accessible and affordable. This card is one step towards achieving this vision.”

    Digital healthcare market is on a tremendous uptake in India and is expected to reach $372 bn by 2022. Practo is currently the only platform in the country that lets patients manage their healthcare needs end-to-end. It provides a single platform that helps patients meet all their healthcare requirements at one go – from finding the right doctor to booking an appointment, online doctor consultation, getting lab tests done and medicines delivered. The company also enables doctors to digitise their medical practice management – lowering practice management burdens and increasing efficiency – extend their reach and visibility to patients, and even establish credibility through a digital presence complete with details of practice history, qualifications and documented patient experiences. 

     

  • Effies 2015: MullenLowe Lintas crowned Agency of the Year

    Effies 2015: MullenLowe Lintas crowned Agency of the Year

    MUMBAI: It’s that time of the year again when the entire advertising, marketing and creative media fraternity converge together to laud the most effective creative work amongst their peers. The Effie Awards, organised by The Advertising Club, has entered its 15th chapter with much pomp and show.

     

    Even as the Effie Awards 2015 left agencies wanting for more Gold trophies as several categories went without any takers in the category, MullenLowe Lintas was crowned Agency of the Year with the most number of metals to its name. Claiming victory over four different categories and tying with themselves on a single, MullenLowe Lintas took home six Gold Effies, followed by five Silver and 13 Bronze trophies, making their overall count 24. The agency’s winning streak was bagging the Grand Effie for the campaign, ‘Drinks and Memories’ for Paperboat under the Integrated Advertising Campaign category.

     

    Amongst marketers, Hindustan Unilever was named as the Client of the Year for its award winning campaigns for various brands.

     

    A total of 15 Gold, 26 Silver and 54 Bronze statuettes were given away at the Effie Awards 2015.

     

    Defending champions, Ogilvy and Mather (O&M) emerged as the agency to take home the most number of metals — four Gold, four Silver and a whopping 20 Bronze statuettes  — taking their award tally to 28.

     

    McCann Worldgroup India was third in line to bag the maximum awards with two Gold, four Silver and four Bronze, followed by DDB Mudra with four Silver and five Bronze. BBDO India took home two Gold, and one Bronze. The last Golden trophy was taken home by Contract Advertising for its campaign for Truecaller under Telecom and related products category.

     

    The Leo Group India bagged two Silver and one Bronze statuettes.

     

    Law & Kenneth Saatchi & Saatchi won Silver for the newly introduced category of New Product or Service – ‘Best campaign for a Start up category’ for their offline to online furniture shopping campaign for Pepperfry.com, while MullenLowe Lintas Group India bagged the bronze for ‘Life Mein Campaign’ for Practo. JWT also took home two Bronze.

     

    The Effie India Awards 2015 were adjudged by an eminent jury panel of 285 industry leaders from across Mumbai, Delhi and Bangalore representing agency and clients. Some of the key categories included were consumer products, consumer durable, services, healthcare, small town and rural marketing etc.

     

    “In an era where marketing budgets are under strain and scrutiny, it is extremely heartening that effectiveness has become the mantra of the marketing and advertising fraternity. The overwhelming response to the Effie 2015 is witness to this, with an all-time high participation of 57 agencies and 603 entries. The fact that the Effie award has become the most coveted trophy on the shelves of marketers and agency alike is the greatest joy for me,” said Effie India Awards 2015 chairman Ajay Kakkar.

     

    Elaborating further on the entries, Effie India Awards 2015 co-chairman Vikram Sakhuja said, “The Effies this time too has it all, the power of insight, non-conventional marketing plans and ultimately a great brand success stories.”

     

    “The business environment is constantly changing and it is imperative that we align ourselves these changes to meet the expectations of our clients. I take this opportunity to appreciate and congratulate all the winners and my industry colleagues who are driving and leading this change,” added The Advertising Club president and Colors CEO Raj Nayak in parting.

  • Effies 2015: MullenLowe Lintas crowned Agency of the Year

    Effies 2015: MullenLowe Lintas crowned Agency of the Year

    MUMBAI: It’s that time of the year again when the entire advertising, marketing and creative media fraternity converge together to laud the most effective creative work amongst their peers. The Effie Awards, organised by The Advertising Club, has entered its 15th chapter with much pomp and show.

     

    Even as the Effie Awards 2015 left agencies wanting for more Gold trophies as several categories went without any takers in the category, MullenLowe Lintas was crowned Agency of the Year with the most number of metals to its name. Claiming victory over four different categories and tying with themselves on a single, MullenLowe Lintas took home six Gold Effies, followed by five Silver and 13 Bronze trophies, making their overall count 24. The agency’s winning streak was bagging the Grand Effie for the campaign, ‘Drinks and Memories’ for Paperboat under the Integrated Advertising Campaign category.

     

    Amongst marketers, Hindustan Unilever was named as the Client of the Year for its award winning campaigns for various brands.

     

    A total of 15 Gold, 26 Silver and 54 Bronze statuettes were given away at the Effie Awards 2015.

     

    Defending champions, Ogilvy and Mather (O&M) emerged as the agency to take home the most number of metals — four Gold, four Silver and a whopping 20 Bronze statuettes  — taking their award tally to 28.

     

    McCann Worldgroup India was third in line to bag the maximum awards with two Gold, four Silver and four Bronze, followed by DDB Mudra with four Silver and five Bronze. BBDO India took home two Gold, and one Bronze. The last Golden trophy was taken home by Contract Advertising for its campaign for Truecaller under Telecom and related products category.

     

    The Leo Group India bagged two Silver and one Bronze statuettes.

     

    Law & Kenneth Saatchi & Saatchi won Silver for the newly introduced category of New Product or Service – ‘Best campaign for a Start up category’ for their offline to online furniture shopping campaign for Pepperfry.com, while MullenLowe Lintas Group India bagged the bronze for ‘Life Mein Campaign’ for Practo. JWT also took home two Bronze.

     

    The Effie India Awards 2015 were adjudged by an eminent jury panel of 285 industry leaders from across Mumbai, Delhi and Bangalore representing agency and clients. Some of the key categories included were consumer products, consumer durable, services, healthcare, small town and rural marketing etc.

     

    “In an era where marketing budgets are under strain and scrutiny, it is extremely heartening that effectiveness has become the mantra of the marketing and advertising fraternity. The overwhelming response to the Effie 2015 is witness to this, with an all-time high participation of 57 agencies and 603 entries. The fact that the Effie award has become the most coveted trophy on the shelves of marketers and agency alike is the greatest joy for me,” said Effie India Awards 2015 chairman Ajay Kakkar.

     

    Elaborating further on the entries, Effie India Awards 2015 co-chairman Vikram Sakhuja said, “The Effies this time too has it all, the power of insight, non-conventional marketing plans and ultimately a great brand success stories.”

     

    “The business environment is constantly changing and it is imperative that we align ourselves these changes to meet the expectations of our clients. I take this opportunity to appreciate and congratulate all the winners and my industry colleagues who are driving and leading this change,” added The Advertising Club president and Colors CEO Raj Nayak in parting.

  • Mindshare bags e-commerce & digital biz worth Rs 700+ crore in 2015

    Mindshare bags e-commerce & digital biz worth Rs 700+ crore in 2015

    MUMBAI: GroupM’s Mindshare India has won several new accounts in the first four months of 2015, predominantly in the ecommerce and digital industries.

     

    The account wins amount to over Rs 700 crore in new business for the agency. The new accounts include the digital mandate for Snapdeal, media mandate for PayU, Saavn, Practo, Housing.com, NewsHunt, Novi Digital Entertainment and TTK Skore to name a few.

     

    Saavn co-founder and executive chairman Paramdeep Singh said, “As a category leader in the music streaming space, Saavn was looking for a befitting partner, who could leverage learnings from their vast portfolio of brands and combine proprietary tools that can help optimize media spends. The Mindshare team has exceptional experience in strategic and dynamic planning which is the need of the hour and we believe this association will help Saavn achieve our business ambitions.”

     

    PayU CEO Nitin Gupta said, “In Mindshare we find a partner that not only understands the emerging digital economy in India, but has the insights, expertise and commitment to help us become a world class brand.”

     

    Speaking on the new account wins, Mindshare South Asia CEO Prasanth Kumar, who took on the mantle in March this year, added, “We begin 2015 on a very promising note as Mindshare consolidates its leadership position in the market by adding several blue-chip clients especially in the ecommerce and digital industry. We are channelizing our services and talent towards frameworks and tools that include adaptive and real- time marketing, giving our clients the edge in an ever evolving media market- The Loop at Mindshare is one such example. Mindshare also includes a full service digital and social media agency to ensure seamless planning across all media for brand campaigns.”