Tag: Prachi Desai

  • Zee5 announces its next thriller ‘Forensic’

    Zee5 announces its next thriller ‘Forensic’

    Mumbai: Building on its success with thrillers, Zee5 has announced its next project “Forensic” featuring Vikrant Massey and Radhika Apte. The psychological thriller also stars Prachi Desai, Vindu Dara Singh, and Rohit Roy in pivotal roles.

    Directed by Vishal Furia, “Forensic” is the Hindi remake of a Malayalam film of the same name and is set to premiere on Zee5 this year. It is produced by Mini Films and Soham Rockstar Entertainment.

    2022 saw a slew of thrillers including “Mithya,” “Love Hostel,” “Bloody Brothers,” and a glimpse of “Abhay 3” premiering on the platform.

    “Thrillers have been one of our best performing genres. In fact, starting 2022 we have introduced successful titles like Mithya, Love Hostel, Bloody Brothers, along with the upcoming Abhay 3,” said Zee5 India CBO Manish Kalra. “With this particular genre witnessing an overwhelming response from audiences, we’ve taken a concerted effort to diversify our content slate further with respect to thrillers as a category. In line with this strategy, we are happy to bring yet another intriguing title Forensic, with a prominent star-cast for our viewers.”

    “Forensic is one of those projects where we just knew that we had to make it. The film is a complete edge-of-the-seat thriller that will keep you hooked. ZEE5 has given a platform to many unique and important stories, and it has a wide reach globally so we are excited to be presenting ‘Forensic’ on this platform,” added producer Deepak Mukut.

    “A milligram of DNA can reveal the identity of a person. Forensic is a taut thriller with twists that will surprise and facts that will shock the viewers,” remarked director Vishal Furia.

  • Rock On II….Rock Bottom!

    Rock On II….Rock Bottom!

    Rock On II has a different director in Shujaat Saudagar, the first one, Rock On (2008) having been directed by Abhishek Kapoor. The lead actors, however, remain the same. After all, there has to be some identification with the original for it has been eight years since the original. 

    Farhan Akhtar, Arjun Rampal and Purab Kohli, the members of the band Magik, remain friends though the band has been disintegrated. Farhan, married and father of a son, has moved to Meghalaya helping the local farmers with his cooperative movement as well as running a school. He has left his wife, Prachi Desai, and son behind. Arjun Rampal owns a club leaving behind his deprived childhood. Purab Kohli runs a studio composing jingles for his clients. 

    The wherewithal of the characters having been established, the film now moves towards reuniting the band, Magik, and regain its past glory and the happier times. Arjun, Purab and Prachi pay Farhan a visit on the eve of his birthday and, soon enough, he is convinced to return to Mumbai to give their band a second chance. 

    If that were the purpose of making the sequel, the film would have been fun with the help of some good tunes. But, the film now opens up multiple tracks: a boy who is an exponent in playing Sarod Shashank Arora, a reluctant song writer and singer, Shraddha Kapoor, her father, Kumud Mishra, a classical Indian music maestro who desists pop music as also its fusion with Indian music. 

    Then there is a track of an aspiring musician whose suicide haunts Farhan, besides the exploitation of the farmers under Farhan’s cooperative by a cartel.  To add to all these tracks, there is one where the farmer members of Farhan’s movement are victims of a forest fires, all their crops destroyed leaving them starving.

    The muddled bunch of stories never connect with each other and the film jumps from one thread to another leaving loose ends in the process. For some substance during gaps, the story goes into flashbacks of the earlier days of the group keeping the present events aside. 

    After a number of forced incidents, the band is now ready to relaunch and the cause is found; it will perform in Shillong to raise funds for the fire affected farmers. Even while this is being planned a few more side tracks play the villain to ruin the concert. But once the mood is set by Usha Uthup rendering the opening number of the concert, crowds from all over swell the venue. 

    The writing is disjointed and twisted and turned on whim. Shraddha has a partner in Arora but just to link her with Farhan, one fine evening, Prachi comes and declares to him that they are no more compatible. This paves the way for Shraddha to keep eyeing Farhan with suggestive looks! The concert venue along with the sound system is ransacked by local goons but, magically, replaced by a chela of Arjun. The film is full of such fillers inserted as per convenience. 

    The idea to bring back the band story with middle-aged actors looks passé as even on English music scene, groups are now limited to rock; it is mostly solo performers topping the charts. Even the musical score required for such a film is a let down here.   This is a tough film to edit and it shows all over. Dialogue is mediocre. 

    There is nothing much to the performances as Farhan seems to monopolize the footage. Arjun makes his presence felt though. Shraddha’s part is about carrying a sad face through most of the film till she singles out Farhan for her smiles and meaningful looks. Prachi and ShahanGoswami have little footage. Shashank does well. 

    Rock On 2 fails to qualify as a musical as well as a feel good film. Too slow and heavy on head, it has had a very poor opening and the public reports will only add to its misery. 

    Producers: Farhan Akhtar, RiteshSidhwani.

    Director: ShujaatSaudagar. 

    Cast: ShraddhaKapoor, Farhan Akhtar, Arjun Rampal, PurabKohli,Shashank Arora, Prachi Desai, Shahana Goswami, Kumud Mishra. 

    Dongri Ka Raja….No dons please!

    Looks like every aspiring or new director worth his salt wants to make a film on underworld folk stories set in the once famous “Mumbai-3” as it was known, or the Dongri area. No matter that these stories and their imagined versions have been done to death. There is no Deewaar to be made anymore as many recent Mumbai underworld films have proved.

    The director, Hadi Ali Abrar, and writer, M Salim, come up with an emotional love saga about a Dongri don, his excuse of a wife, their adopted Hindu son and the son’s love story. Things get complicated and repetitive but here is an attempt to decode it:

    Ronit Roy is the dreaded don who operates from Dongri. He seems to have married a woman, Ashwini Kalsekar, out of some compulsion and there is no love lost between the two. The don’s two-man army consists of a Hindu Man-Friday and his adopted Hindu son, Gashmeer Mahajani. Mahajani is much loved by Ashwini, just like her own son. This equation takes time to come through and fathom. 

    Gashmeer is Ronit’s most trusted sharpshooter who usually wears the uniform of a known police inspector, Ashmit Patel, when shooting a rival. As is the tradition with love stories which went on to become folklore, Gashmeer falls in love with Richa Sinha, who, it turns out, is the sister of inspector Ashmit. 

    Her romance with Gashmeer — is it just a ploy, or real?

    It is surprising that the police, instead of targeting Ronit, the force behind all the illegal activities, is chasing his shooter! The rest of the film is about Richa’s merry-go-round; when she is not with her brother and his cause, she is with Gashmeer, her love. She betrays Ashmit and Gashmeer in turns. Gashmeer and Ashmit play chor sipahee through the film leaving Ronit out of contention to be never seen again even as the film ends.

    Dongri Ka Raja is a contrived, amateurish don story living by the stereotype that a don has to be a Muslim, dreaded by all just because you are told so. The story idea, scripting, direction, dialogue are all poor. Performances are stagey and even Ronit Roy does not bother to vary his single expression. Gashmeer Mahajani is good in parts. 
    Dongri Ka Raja is as passé as once upon a time stories.

    Producer: PS Chhatwal. 

    Director: Hadi Ali Abrar.

    Cast: Ronit Roy, Gashmeer Mahajani, Ashmit Patel, Reecha Sinha, Ashwini Kalsekar, Sachin Suvarna, Gulshan Pandey. 

    Chaar Sahibzaade: Rise Of Banda Singh Bahadur (3-D: Animation)….Limited appeal

    Chaar Sahibzaade: The Rise Of Banda Singh Bahadur (3-D: Animation) comes as a sequel to the maker Harry Baweja’s earlier film, Chaar Sahibzaade (also 3-D: Animation-2014), about the martyrdom of four young sons of the the tenth Sikh Guru, Guru Gobind Singh. The earlier film dealt with the Sikh community’s various battles with the invading Mughals and their harsh ways of meting out justice as well as about Sikhs’ defending the religion against forcible conversion.

    This film tells the story of the Sikh religion and its warriors post Guru Gobind Singh.

    The Sikhs are fighting a valiant battle against the tyranny of Mughals, especially the sadist subedaar of Sirhind, Wazir Khan. Wazir, who had killed the two older sons (aged 18 and 14) of Guru Gobind Singh, imprisons the two younger sons (aged 9 and 7) of the Guru, to suffocate them to death.

    The fights have now taken the form of deceit. The Sikh army is small but impenetrable and Wazir Khan wants Guru Gobind Singh dead. He deputes two of his men to sneak into the Sikh camp and assassinate Guru Gobind Singh. Guru Gobind Singh is hurt and survives only to die a slow death of blood poisoning.

    Guru has no heir apparent left and he does not want the Sikh faith to suffer the same fate as the Caliphate did. He declares the end of Guru System, declares Guru Granth Saahib as the ultimate and perpetual Guru of the Faith. He appoints one of his trusted disciples, Banda Singh, to settle scores with Wazir Khan with five selected wise Sikh men called Panj Pyare, as the deciding council to help and guide Banda Singh as well as to check on him.

    Banda Singh and his five-man council go on to tackle Mughals, help their victims and build an army to finally take on the might on Wazir Khan.

    The story is about Banda Singh and how he succeeds in sustaining and furthering the Sikh religion. But, Harry Baweja takes his time in coming to that part as he uses most of the first half of the film in retelling the story of four sons of Guru Gobind Singh which has already been the story of the previous film. This stretches the duration to 140 minutes, which is rather lengthy for a community-based animation film.

    The narration is like a bedtime story, too much detail in a linear manner creating no interesting moments. There is no conclusion to the Banda Singh story leaving an option open to carry on the saga further. Dialogue and rest of the approach is monotonous. The musical score is inspiring. Om Puri does the narrative voiceover as he did in the earlier film. Animation and the 3-D effects are okay.

    Chaar Sahibzaade: Rise Of Banda Singh Bahadur is aimed mainly at the Sikh community which appreciated the first film. The returns with the sequel are likely to show diminishing returns because of a huge part of the film being a repeat of the original.

    Producer: Pammi Baweja.

    Director: Harry Baweja.

    Voice: Om Puri and others

  • Rock On II….Rock Bottom!

    Rock On II….Rock Bottom!

    Rock On II has a different director in Shujaat Saudagar, the first one, Rock On (2008) having been directed by Abhishek Kapoor. The lead actors, however, remain the same. After all, there has to be some identification with the original for it has been eight years since the original. 

    Farhan Akhtar, Arjun Rampal and Purab Kohli, the members of the band Magik, remain friends though the band has been disintegrated. Farhan, married and father of a son, has moved to Meghalaya helping the local farmers with his cooperative movement as well as running a school. He has left his wife, Prachi Desai, and son behind. Arjun Rampal owns a club leaving behind his deprived childhood. Purab Kohli runs a studio composing jingles for his clients. 

    The wherewithal of the characters having been established, the film now moves towards reuniting the band, Magik, and regain its past glory and the happier times. Arjun, Purab and Prachi pay Farhan a visit on the eve of his birthday and, soon enough, he is convinced to return to Mumbai to give their band a second chance. 

    If that were the purpose of making the sequel, the film would have been fun with the help of some good tunes. But, the film now opens up multiple tracks: a boy who is an exponent in playing Sarod Shashank Arora, a reluctant song writer and singer, Shraddha Kapoor, her father, Kumud Mishra, a classical Indian music maestro who desists pop music as also its fusion with Indian music. 

    Then there is a track of an aspiring musician whose suicide haunts Farhan, besides the exploitation of the farmers under Farhan’s cooperative by a cartel.  To add to all these tracks, there is one where the farmer members of Farhan’s movement are victims of a forest fires, all their crops destroyed leaving them starving.

    The muddled bunch of stories never connect with each other and the film jumps from one thread to another leaving loose ends in the process. For some substance during gaps, the story goes into flashbacks of the earlier days of the group keeping the present events aside. 

    After a number of forced incidents, the band is now ready to relaunch and the cause is found; it will perform in Shillong to raise funds for the fire affected farmers. Even while this is being planned a few more side tracks play the villain to ruin the concert. But once the mood is set by Usha Uthup rendering the opening number of the concert, crowds from all over swell the venue. 

    The writing is disjointed and twisted and turned on whim. Shraddha has a partner in Arora but just to link her with Farhan, one fine evening, Prachi comes and declares to him that they are no more compatible. This paves the way for Shraddha to keep eyeing Farhan with suggestive looks! The concert venue along with the sound system is ransacked by local goons but, magically, replaced by a chela of Arjun. The film is full of such fillers inserted as per convenience. 

    The idea to bring back the band story with middle-aged actors looks passé as even on English music scene, groups are now limited to rock; it is mostly solo performers topping the charts. Even the musical score required for such a film is a let down here.   This is a tough film to edit and it shows all over. Dialogue is mediocre. 

    There is nothing much to the performances as Farhan seems to monopolize the footage. Arjun makes his presence felt though. Shraddha’s part is about carrying a sad face through most of the film till she singles out Farhan for her smiles and meaningful looks. Prachi and ShahanGoswami have little footage. Shashank does well. 

    Rock On 2 fails to qualify as a musical as well as a feel good film. Too slow and heavy on head, it has had a very poor opening and the public reports will only add to its misery. 

    Producers: Farhan Akhtar, RiteshSidhwani.

    Director: ShujaatSaudagar. 

    Cast: ShraddhaKapoor, Farhan Akhtar, Arjun Rampal, PurabKohli,Shashank Arora, Prachi Desai, Shahana Goswami, Kumud Mishra. 

    Dongri Ka Raja….No dons please!

    Looks like every aspiring or new director worth his salt wants to make a film on underworld folk stories set in the once famous “Mumbai-3” as it was known, or the Dongri area. No matter that these stories and their imagined versions have been done to death. There is no Deewaar to be made anymore as many recent Mumbai underworld films have proved.

    The director, Hadi Ali Abrar, and writer, M Salim, come up with an emotional love saga about a Dongri don, his excuse of a wife, their adopted Hindu son and the son’s love story. Things get complicated and repetitive but here is an attempt to decode it:

    Ronit Roy is the dreaded don who operates from Dongri. He seems to have married a woman, Ashwini Kalsekar, out of some compulsion and there is no love lost between the two. The don’s two-man army consists of a Hindu Man-Friday and his adopted Hindu son, Gashmeer Mahajani. Mahajani is much loved by Ashwini, just like her own son. This equation takes time to come through and fathom. 

    Gashmeer is Ronit’s most trusted sharpshooter who usually wears the uniform of a known police inspector, Ashmit Patel, when shooting a rival. As is the tradition with love stories which went on to become folklore, Gashmeer falls in love with Richa Sinha, who, it turns out, is the sister of inspector Ashmit. 

    Her romance with Gashmeer — is it just a ploy, or real?

    It is surprising that the police, instead of targeting Ronit, the force behind all the illegal activities, is chasing his shooter! The rest of the film is about Richa’s merry-go-round; when she is not with her brother and his cause, she is with Gashmeer, her love. She betrays Ashmit and Gashmeer in turns. Gashmeer and Ashmit play chor sipahee through the film leaving Ronit out of contention to be never seen again even as the film ends.

    Dongri Ka Raja is a contrived, amateurish don story living by the stereotype that a don has to be a Muslim, dreaded by all just because you are told so. The story idea, scripting, direction, dialogue are all poor. Performances are stagey and even Ronit Roy does not bother to vary his single expression. Gashmeer Mahajani is good in parts. 
    Dongri Ka Raja is as passé as once upon a time stories.

    Producer: PS Chhatwal. 

    Director: Hadi Ali Abrar.

    Cast: Ronit Roy, Gashmeer Mahajani, Ashmit Patel, Reecha Sinha, Ashwini Kalsekar, Sachin Suvarna, Gulshan Pandey. 

    Chaar Sahibzaade: Rise Of Banda Singh Bahadur (3-D: Animation)….Limited appeal

    Chaar Sahibzaade: The Rise Of Banda Singh Bahadur (3-D: Animation) comes as a sequel to the maker Harry Baweja’s earlier film, Chaar Sahibzaade (also 3-D: Animation-2014), about the martyrdom of four young sons of the the tenth Sikh Guru, Guru Gobind Singh. The earlier film dealt with the Sikh community’s various battles with the invading Mughals and their harsh ways of meting out justice as well as about Sikhs’ defending the religion against forcible conversion.

    This film tells the story of the Sikh religion and its warriors post Guru Gobind Singh.

    The Sikhs are fighting a valiant battle against the tyranny of Mughals, especially the sadist subedaar of Sirhind, Wazir Khan. Wazir, who had killed the two older sons (aged 18 and 14) of Guru Gobind Singh, imprisons the two younger sons (aged 9 and 7) of the Guru, to suffocate them to death.

    The fights have now taken the form of deceit. The Sikh army is small but impenetrable and Wazir Khan wants Guru Gobind Singh dead. He deputes two of his men to sneak into the Sikh camp and assassinate Guru Gobind Singh. Guru Gobind Singh is hurt and survives only to die a slow death of blood poisoning.

    Guru has no heir apparent left and he does not want the Sikh faith to suffer the same fate as the Caliphate did. He declares the end of Guru System, declares Guru Granth Saahib as the ultimate and perpetual Guru of the Faith. He appoints one of his trusted disciples, Banda Singh, to settle scores with Wazir Khan with five selected wise Sikh men called Panj Pyare, as the deciding council to help and guide Banda Singh as well as to check on him.

    Banda Singh and his five-man council go on to tackle Mughals, help their victims and build an army to finally take on the might on Wazir Khan.

    The story is about Banda Singh and how he succeeds in sustaining and furthering the Sikh religion. But, Harry Baweja takes his time in coming to that part as he uses most of the first half of the film in retelling the story of four sons of Guru Gobind Singh which has already been the story of the previous film. This stretches the duration to 140 minutes, which is rather lengthy for a community-based animation film.

    The narration is like a bedtime story, too much detail in a linear manner creating no interesting moments. There is no conclusion to the Banda Singh story leaving an option open to carry on the saga further. Dialogue and rest of the approach is monotonous. The musical score is inspiring. Om Puri does the narrative voiceover as he did in the earlier film. Animation and the 3-D effects are okay.

    Chaar Sahibzaade: Rise Of Banda Singh Bahadur is aimed mainly at the Sikh community which appreciated the first film. The returns with the sequel are likely to show diminishing returns because of a huge part of the film being a repeat of the original.

    Producer: Pammi Baweja.

    Director: Harry Baweja.

    Voice: Om Puri and others

  • Zoom launches ‘Thank God It’s Fryday’ S3 with Philips

    Zoom launches ‘Thank God It’s Fryday’ S3 with Philips

    MUMBAI: On a special afternoon, at a first-of-its kind treasure hunt destined for foodies, Zoom, the Bollywood and lifestyle channel of the Times Network, in partnership with Philips today announced the launch of the third season ofThank God It’s Fryday. The popular series that combines food and fun had celebrity chef Ranveer Brar and the film and television actress Prachi Desai board the TGIF Express that will travel across eight Indian cities to discover treasured recipes.

    Commenting on the show launch, Times Network president revenue Ashit Kukian said, “Looking at the success of Season 1 and 2, and with the demand for more from our foodie viewers, we are pleased to announce the new season which is a treasure recipe-hunt. The show offers a lot of tadka and twist in each recipe and it promises to offer the most delicious and treasured fried food of each city which can be made healthy with the use of Philips Airfryer. We promise viewers will have a more engaging, mouth watering and an exciting ride on the TGIF Express 3.0.”

    Philips India president, personal health, A.D.A Ratnam added, “It has been an extremely satisfying partnership with Zoom. With every edition of TGIF, we take our pride – Philips Airfryer – one step further and prove to everyone that this is the only appliance that can give you best of both the worlds – taste as well as health. TGIF Season 3 comes with an exciting new format but with the same unbeatable combination of Philips Airfryer & Chef Ranveer which I am sure, will leave you hungry for more.”

    A sneak peek into Season 3 was shared at the glittering event combining healthy food with Brar and the ‘Rock On’ actress Desai, who created healthy dishes air-fried on Philips Airfryres. Additionally, the celebrities engaged the media with a fun-filled treasure hunt wherein the winners were gratified with exciting goodies.

    Brar, the brand ambassador of Philips Kitchen Appliances, will set out on a treasure food-hunt in the TGIF Express with his 8 celeb buddies across 8 cities to find their 8 most memorable dishes. Chef will taste the local trademark delicacies of the city, re-creating them with his tadka and a twist, while on the go with the Philips Airfryer guaranteeing same taste but with 80% less oil. As a part of the treasure hunt, he will interact with legendary restaurant owners and city locals for clues. The show will also feature other exciting experiences of the Chef like visiting his celeb buddies’ favorite restaurants/dhabas along with live interactions with fellow foodies in the form of food games that will pique viewers’ mind buds.

    Brar said, “TGIF gets even more fun this time around as I go treasure-hunting in my TGIF Express across 8 legendary cities to find the favourite dishes of my dear friends. I will be recreating those dishes with a healthy twist, but the flavour will still take them down memory lane. After all, for us, Indian Food is the real treasure!”

  • Zoom launches ‘Thank God It’s Fryday’ S3 with Philips

    Zoom launches ‘Thank God It’s Fryday’ S3 with Philips

    MUMBAI: On a special afternoon, at a first-of-its kind treasure hunt destined for foodies, Zoom, the Bollywood and lifestyle channel of the Times Network, in partnership with Philips today announced the launch of the third season ofThank God It’s Fryday. The popular series that combines food and fun had celebrity chef Ranveer Brar and the film and television actress Prachi Desai board the TGIF Express that will travel across eight Indian cities to discover treasured recipes.

    Commenting on the show launch, Times Network president revenue Ashit Kukian said, “Looking at the success of Season 1 and 2, and with the demand for more from our foodie viewers, we are pleased to announce the new season which is a treasure recipe-hunt. The show offers a lot of tadka and twist in each recipe and it promises to offer the most delicious and treasured fried food of each city which can be made healthy with the use of Philips Airfryer. We promise viewers will have a more engaging, mouth watering and an exciting ride on the TGIF Express 3.0.”

    Philips India president, personal health, A.D.A Ratnam added, “It has been an extremely satisfying partnership with Zoom. With every edition of TGIF, we take our pride – Philips Airfryer – one step further and prove to everyone that this is the only appliance that can give you best of both the worlds – taste as well as health. TGIF Season 3 comes with an exciting new format but with the same unbeatable combination of Philips Airfryer & Chef Ranveer which I am sure, will leave you hungry for more.”

    A sneak peek into Season 3 was shared at the glittering event combining healthy food with Brar and the ‘Rock On’ actress Desai, who created healthy dishes air-fried on Philips Airfryres. Additionally, the celebrities engaged the media with a fun-filled treasure hunt wherein the winners were gratified with exciting goodies.

    Brar, the brand ambassador of Philips Kitchen Appliances, will set out on a treasure food-hunt in the TGIF Express with his 8 celeb buddies across 8 cities to find their 8 most memorable dishes. Chef will taste the local trademark delicacies of the city, re-creating them with his tadka and a twist, while on the go with the Philips Airfryer guaranteeing same taste but with 80% less oil. As a part of the treasure hunt, he will interact with legendary restaurant owners and city locals for clues. The show will also feature other exciting experiences of the Chef like visiting his celeb buddies’ favorite restaurants/dhabas along with live interactions with fellow foodies in the form of food games that will pique viewers’ mind buds.

    Brar said, “TGIF gets even more fun this time around as I go treasure-hunting in my TGIF Express across 8 legendary cities to find the favourite dishes of my dear friends. I will be recreating those dishes with a healthy twist, but the flavour will still take them down memory lane. After all, for us, Indian Food is the real treasure!”

  • Prachi Desai to star in ‘Rock On’ sequel

    Prachi Desai to star in ‘Rock On’ sequel

    MUMBAI: Actress Prachi Desai, who made her Bollywood debut with the Farhan Akhtar-starrer, Rock On in 2008, is now all set to feature in its sequel Rock On!! 2.

     

    Desai said, “It is going to be a special project for me and Farhan as it was our first film together.”

     

    As she gears up for her upcoming projects, the actress explains why she has stayed away from the big screen. “It wasn’t a conscious move. There are a couple of films, which I was supposed to do, but didn’t happen for various reasons,” she said.

     

    Apart from Rock On!! 2, Desai will feature in cricketer Mohammad Azharuddin’s biopic starring Emraan Hashmi, where she will essay the role of Azharuddin’s first wife Naureen. “We know about Azharuddin’s life on field, but not much about Naureen. I’m getting to know a lot more about her from our director and writers,” said Desai.

  • ‘Ek Villain’…Box Office Hero

    ‘Ek Villain’…Box Office Hero

    MUMBAI: In the old days, they would say that there are only seven story themes in this world and we keep making films around them. Then came television, and the serials took away more than half of them to beam into people’s drawing rooms on a daily basis. Of these, romance and comedy as feel-good themes work on both mediums, films as well as television.

    The situation led to some trying out different storylines. So we have makers who work on finding new blends and we get a Vicky Donor or a Dirty Picture or a Kahaani once in a while. Ek Villain, for a change, combines many varied genres. It is a love story, it has that tried-and-tested Love Story (Erich Segal) angle of one of the leads having an expiry date, and it is a psycho killer thriller, with cops and criminal and also a dash of underworld. It takes all that to make the 209-minute saga that is Ek Villain. Film titles are at premium and, at times, (like this one) look forced.

    Sidharth Malhotra had a bad childhood watching his parents being killed by goons while he hid under the bed. Next thing you know, he is all brawn punching people into oblivion. He represents the local Goa don played by Remo Fernandes. He plays the kind of character Dharmendra played in all time classic Phool Aur Paththar (1966); a heartless inhuman kind who melts due to circumstances.

    Sidharth knows only one thing well, how to liquidate a person. And he does not use a gun to do that. Shraddha Kapoor, a journalist, spots him at a police station going through third degree. Sidharth catches her fancy and she chases him in her typical choolbooli ways, again done earlier by just about every heroine since the inception of cinema. But, Shraddha plays what Rajesh Khanna played in Anand or what Ranjeeta Kaur played in Ankhiyon Ke Jharokhon Se. Sidharth is now in love with her. His softer side takes over and has a purpose to live. 

    Producers: Ekta Kapoor, Shobha Kapoor.

    Director: Mohit Suri.

    Cast: Sidharth Malhotra, Shradha Kapoor, Riteish Deshmukh, Aamna Sharif, Shaad Randhawa, Remo Fernandes, Kamaal Rashid Khan and cameo by Prachi Desai.

    He has changed, he has just managed to land a job when Shraddha is killed by a psycho even as he listens to her shrieks on his cell phone. There is no secret about who the psycho is as he is revealed to public soon enough though Sidharth has still to find out who he is and get after him. There is a cop who likes to play two sides against each other and he directs Sidharth to Remo as the killer of Shraddha which he has not but this opens an opportunity to add an action sequence to the film. Remo assures Sidharth that he looks upon him as a son and had no cause to kill his love.

    Sidharth is back to square one but soon gets lucky as he comes across a young boy who leads him to the killer, Riteish Deshmukh. Sidharth decides to punish Riteish on regular basis instead of killing him in one go. Beaten badly, Riteish is delivered to a hospital doorstep by Sidharth and there he tries to kill a nurse. What sets off the murderer in him? It seems Riteish has always been ridiculed and humiliated mostly by women including his wife. But he loves his wife too much to kill her and takes his revenge on other women who provoke him in any way; whatever jewelry he finds on his victim, he gifts it to his wife to try to win her back.

    The wrap of the story is on expected lines but convincing which works in the favour of the film. That it does not threaten the viewer with a sequel is a relief.

    The script is generally well-etched; a few glitches and liberties here and there are accepted. Direction is able with Mohit Suri maintaining a generous dose of emotions throughout. The film drops momentum at times but catches up again soon. Suri has been able to eke out good performances from his cast when not through histrionics then through expressions. Sidharth does a lot just by his expressions and also doing well in brute action. Shraddha as a cute do-gooder waiting for her inevitable death impresses. Riteish gets a killer look with the help of grey contact lenses which are exploited mainly during his killer moods which also helps juxtapose his docile, henpecked husband at home. Aamna Sharif does a decent job of being his nagging wife. Shaad Randhwa as a sly cop is okay. But, what is Kamaal Rashid Khan doing here? He is supposedly the comic relief. Maybe the makers thought his very presence provides that.

    One of the positives of the film is its music as it has already become popular. Item numbers are a norm nowadays but, here, Prachi Desai does an item on a sad number which is well thought of. Photography is good.

    Ek Villain has had a bumper opening with positive word of mouth and looks set to be a hit.

  • Balajis bright new sparks

    Balajis bright new sparks

    MUMBAI: Even as television channels churn out soap operas in a bid to outdo each other, more and more youngsters are finding themselves dreaming of making it big in films and television.
    Glamour struck as these young guns are, more often than not, they are not really equipped to deal with the big, bad world that lurks beneath the shiny surface.

    This is where companies like Balaji Spark aim to step in to handhold and nurture the new talent. “Our philosophy is about nurturing. We want to do everything a parent does for a child,” exults Balaji Motion Pictures CEO Tanuj Garg about Balaji’s new talent management arm.

    With its mission to identify and manage new talent, Spark will represent both on-screen and directorial talent discovered and launched by BMPL and Balaji Telefilms in films and television, respectively. The unit will be under BMPL, and will be helmed by Firoz Engineer, who will report into Garg.

    Spark’s job will also be about guiding new talent, managing their image and PR among other things. Garg clarifies that among the hundreds of applications Balaji receives every day, its casting directors single out only such talent that they feel is worth grooming. “We are not looking at 100 people or so. It is just going to be a handful of them, who we will oversee so that there is some kind of class and pedigree involved,” he says.

    With the likes of Yash Raj Films and Viacom18 Media too having established units offering similar services, what would differentiate Spark from the rest? “We clearly don’t look at ourselves as agencies or brokers because we don’t think that’s the way talent is managed or launched. Some of the biggest names in the industry have been launched by us, and we continue to do so. It is our responsibility to help them and not use them as commodities,” quips Garg.

    Spark is all about about parenting and not deal making like others, says Tanuj Garg
    Indeed, actors such as Smriti Malhotra-Irani, Sakshi Tanwar, Ram Kapoor, Prachi Desai, Rajeev Khandelwal, Shweta Tiwari, Sushant Singh Rajput, Ronit Roy, Hiten Tejwani, Urvashi Dholakia and more recently, Rajat Tokas and Paridhi Sharma of Jodha Akbar fame, rose from the Balaji stable to achieve iconic status. Garg points out that currently, Spark will focus on the selected lot of actors instead of searching for newer faces. “We don’t want to disturb the applecart and lure people to come to us. We might do that later but as of now, our immediate plans are to nurture the talent we want to launch in TV or films,” he says.

    Spark will have a simple fee structure where it gets management fee, which is a certain price of the deal. All value-added services like paperwork, PR etc. will be part of the deal. Spark will get anything between 10-25 per cent of the deal, which is in keeping with industry standards. The contract timeframe will be a minimum of three years, though it may vary from deal to deal.
    Elaborating on Spark’s low intensive business model, Garg says: “Consumers don’t have to know about us. What matters is people in the industry know us for they will consume our talent.”

    Hats Off Production’s JD Majethia agrees. “Take the example of Sushant Singh Rajput; if he didn’t have the push of Balaji, do you think he would have been where he is today? Balaji has launched so many faces and since there are so many opportunities, it is bound to set new limits,” he says.

    Beyond Dreamz’s Yash Patnaik too feels Spark will only benefit the industry as new talent will get an umbrella where they can get groomed and hone their skills.

    Not just budding youngsters, Spark will also be managing Balaji head honcho Ekta Kapoor. “People want her for shows, as speaker or to host them. She is a brand to reckon with, and she has realised it is high time she came out if there is an interesting and exciting offer. So we will be handling her,” says Garg excitedly.

    Spark plans to partner with other entities across the nation to work with its artists to recognise the right opportunities for them in terms of brand and cause endorsements, performances and appearances on various shows and events.

    With a record-breaking career graph thus far, we are sure, Balaji will only forge ahead with this venture…

  • Maxus India wins Sofy media mandate

    Maxus India wins Sofy media mandate

    MUMBAI: Japanese company Unicharm has awarded media duties for its feminine care brand Sofy to Maxus India following a multi-agency pitch.

    The agency‘s Delhi office will be handling the account. The agency on the account earlier was ZenithOptimedia.

    A source close to the development confirmed the news to indiantelevision.com. The agency has already started work on the brand with the latest campaign featuring brand ambassador Anushka Sharma, the source revealed.

    Unicharm has operations across two verticals – baby care and feminine care with brands like MamyPoko and Sofy respectively. While Maxus will be involved with the feminine care brand, Dentsu currently handles the media duties for MamyPoko.

    The feminine hygiene brand Sofy had recently announced actor Anushka Sharma as its brand ambassador, replacing Bollywood contemporary Prachi Desai.

  • Anushka Sharma replaces Prachi Desai as Sofy ambassador

    NEW DELHI: Bollywood actor Anushka Sharma is the new brand ambassador for the Japanese sanitary napkin brand ‘Sofy‘. She has replaced Prachi Desai as the brand ambassador.

    By roping in Sharma, known for her roles films like ‘Band Baaja Baraat‘ and ‘Ladies V/S Ricky Behl‘, the Japanese firm Unicharm intends to create a direct connect with the new age women. With an exclusive market for its Sofy brand, Unicharm aims to create an era where Indian women can take ‘Pride in being a Woman‘ by leading a more active and confident lifestyle even during menstruation.

    It is through the new campaign that Sofy Side Walls aims to highlight the unique feature of Flexible ‘Side Walls‘ which prevent side leakage and staining along with the comfort of Long Lasting Absorbency, thus, creating a sense of confidence in the go-getter woman of today.

    On her association with Sofy, Sharma said, “I am very excited to be associated with Sofy, and am keen to create a new era where all Indian women will take pride in being a woman. I am very sure that Japan‘s No. 1 sanitary napkin brand will become India‘s No. 1 too.”

    On the latest TVC for Sofy, she exclaims, “Sofy‘s TVC is different. In the TVC, I am mostly like myself – outspoken, confident girl who has a mind of her own. I believe the best way to convey SOFY‘s message to all young girls is when I can be myself and directly talk to my audience. And I spell things out clearly. After all, it‘s high time we stopped hush-hushing about periods and opened a mature conversation about it.”

    “Through this TVC, I wish to convey to every girl out there that she should no longer be worried about staining and can move about confidently during periods. Also through this association, I would like to introduce to them a product which is revolutionary in its own way and brings to the consumer an extension of comfort that helps them lead an active life.”

    Unicharm India MD Yukihiro Kimura added, “We are privileged to have Anushka as the new brand ambassador of Sofy, as she truly exudes the confidence of the brand. Roping in Sharma was a strategic decision as the company wanted a youth icon to represent the brand and also talk freely about the unique feature of Sofy Side Walls. Being the quintessential girl-next-door, the engagement of Anushka Sharma will work well for the brand, which intends to engage itself with the everyday girl.”