ITV

Tag: Prachi Bali

  • Saatchi Propagate India onboards Saurabh Mankhand as EVP & head of consumer experience

    Saatchi Propagate India onboards Saurabh Mankhand as EVP & head of consumer experience

    MUMBAI: Publicis Groupe India’s full-funnel digital agency Saatchi Propagate has enhanced its leadership team by appointing Saurabh Mankhand as EVP & Head of Consumer Experience.

    Saurabh will spearhead the agency’s Consumer Experience (CX) practice, focused on integrating strategy, data, content, platform innovation, and emerging technologies to deliver measurable impact for brands. He will also play a key role in promoting Publicis Groupe’s unique ‘Power of One’ model to unlock new opportunities and strengthen client partnerships.

    Marking his return to Publicis Groupe India, Saurabh brings over two decades of experience in driving integrated marketing strategies, digital innovation, and business transformation. He has led mandates for brands including Unilever, Jio, Vodafone, and IBM, while building teams and service lines across e-commerce, B2B, and consumer sectors. Prior to this, he served at OLIVER+ as the Business Head for eCommerce & Technology Services. He has also held leadership roles at Indigo Consulting and Ogilvy India.  

    Reporting into Saatchi & Saatchi India, BBH India, and Saatchi Propagate India CEO Paritosh Srivastava, Saurabh will work closely with Saatchi Propagate India EVP & Business Head, Prachi Bali and Saatchi & Saatchi India, BBH India and Saatchi Propagate India, Group Chief Strategy Officer, Snehasis Bose.

    Speaking on the appointment, Srivastava said, “Saatchi Propagate India has been on an amazing growth journey over the last few years. Today, we are amongst the top digital agencies in the country, working with some of the major national and international brands. To keep this momentum going, we are strengthening our capabilities with a focus on owning the entire CX journey. Saurabh’s deep expertise in this space makes him the perfect partner to lead us into this next phase. With Snehasis, Saurabh and Prachi at the helm, Saatchi Propagate India is ready for its next phase of growth.”

    Mankhand added, “The future of brand growth is about creating predictive, personalised experiences through a seamless convergence of strategy, data, and platform innovation across the entire omni-channel ecosystem. This has placed CX at the very core of the business, and I’m excited to join the team at Saatchi Propagate India, who are already deeply engaged with clients on these strategic journeys. My focus will be on enhancing our collective ability to deliver proactive CX solutions that not only meet modern customer expectations but deliver the significant, measurable growth our clients demand.”
     

  • Saatchi & Saatchi Propagate’s campaign for UPES showcases the power of education

    Saatchi & Saatchi Propagate’s campaign for UPES showcases the power of education

    Mumbai: Saatchi & Saatchi Propagate, part of Publicis Groupe India, has conceptualised the launch  campaign for UPES ON, a new entrant into the online degrees and learning space. This two-film  campaign showcases inspiring stories of individuals who have transformed their lives with an  additional online degree. The films have been shot in Hindi, English and Telugu for better reach.

    The first film “Driving Tomorrow” highlights the remarkable journey of a man who, despite life’s  challenges, chose UPES ON and went on to achieve great success. The second film “REBEL”  features a girl who opted for UPES ON’s online education over traditional college, forging her  own path as a decisive and independent thinker.

    Saatchi & Saatchi Propagate EVP & business head Prachi Bali said, “We aimed to create a  campaign that not only exhibited the transformative capability of education but also connected  with the viewers on an emotional level. Through these films, we have knitted a yarn of touching  and inspiring stories, each reflecting the success that comes with knowledge.”

    UPES ON senior director global sales & marketing and business head Sumanth Palepu added,  “The stories from the two campaigns, ‘Driving Tomorrow’ and ‘REBEL,’ highlight how education  can make a big difference in people’s lives. Both campaigns tell us that education can shape your  future, no matter how you choose to learn. UPES ON is all about supporting unique journeys and  encouraging people to choose online degrees that match their dreams. It’s a call to action to  rethink education and take charge of your own path in a world that’s constantly evolving and  creating new and innovative ideas.”

    Saatchi & Saatchi Propagate, creative director, ECD & Delna Dastur Sudarshan Sudevan further commented, “While UPES ON provides an opportunity to pursue online education, we  focused on capturing the emotions experienced by students after completing their education. In  the two films, we delve into emotions such as a profound sense of achievement and pride,  coupled with the empowering feeling of creating one’s own narrative. These films help us strike  a chord in the hearts of people, further making them want to pursue an online education.”

    The campaign films are live and will have presence across digital platforms as well as in cinema  halls.

  • Saatchi & Saatchi Propagate appoints Isha Kapoor as vice president

    Saatchi & Saatchi Propagate appoints Isha Kapoor as vice president

    Mumbai: Digital agency Saatchi & Saatchi Propagate, part of Publicis groupe India, has appointed Isha  Kapoor as vice president. She will be based in the agency’s Mumbai office and report to  Prachi Bali, executive vice president and business head of Saatchi & Saatchi propagate India.

    In her new role, Isha will spearhead the development and execution of winning strategies,  nurture client relationships, and explore new opportunities for the agency to maintain its competitive edge and momentum.

    With her demonstrated success in propelling brands across categories like FMCG, BFSI,  beauty, and entertainment to digital leadership, Isha is dedicated to delivering significant growth and success to the agency’s clients at every step.

    Isha brings to this role a decade of rich experience in the ever-evolving world of advertising.  Before joining Saatchi & Saatchi Propagate, she was with Grapes Pvt. Ltd., where she led its  West business.  

    Isha has also worked with What’s Your Problem, where she on-boarded clients despite the challenges posed by the pandemic and spearheaded noteworthy campaigns for brands such as Future Generali.

    She has also had a long stint at Chimp&z Inc. where she led the Mumbai branch &  established the Gurugram branch along with securing brands such as Unicef, Avon, Amway,  Care Health Insurance and Delhi Daredevils to name a few, for the agency.

    Prior to that, during her stint at Jack In The Box, Isha launched several hit campaigns for  PepsiCo such as Pepsi IPL and Pepsi Oh Yes.

    Saatchi & Saatchi Propagate executive vice president and business head of India Prachi Bali said, “Isha’s extensive experience in successfully creating new business opportunities for digital agencies makes her a valuable member of the team. As a proven team leader, she possesses a deep understanding of the importance of nurturing client relationships and its impact on the growth of our business. With Isha’s addition, I believe that the leadership at  Saatchi & Saatchi Propagate is more powerful than ever, prepared to offer the best  solutions to our clients.”

    Saatchi & Saatchi Propagate India vice president Isha Kapoor added, “In the words of  Abraham Lincoln, ‘The best way to predict your future is to create it.’ Our industry is ever-evolving, constantly pushing the boundaries of innovation, and I am looking forward to the opportunities that lie ahead. I’m fueled by the passion to remain at the forefront of these transformative developments, understanding that through adaptation and continuous learning, I can not only keep pace with the industry but also lead the way. Embracing the

    Groupe’s ‘Power Of One’ approach, I look forward to this adventure with a firm  determination to create a future filled with success and meaningful accomplishments.” 

  • FoxyMoron wins the digital creative mandate for OTT player aha Tamil

    FoxyMoron wins the digital creative mandate for OTT player aha Tamil

    Mumbai: Zoo Media Network’s digital creative and performance agency FoxyMoron has won the creative digital mandate of the OTT platform aha Tamil. The mandate will be handled by the agency’s Bengaluru office.

    On its platform, aha Tamil intends to deliver 100 percent Tamil content in the form of web series and movies, including original content, exclusives, and theatrical releases. The service model is similar to ‘aha Telugu’, aha’s platform for Telugu content, successfully launched two years ago. Today, aha Telugu has over two million paying subscribers, and the company aims to replicate this success amongst the Tamil-speaking audiences too.

    FoxyMoron (Zoo Media) National Head Client Partnerships Prachi Bali said, “After having immense success as a network in the OTT industry, we are excited about the opportunity to collaborate with aha Tamil, one of the biggest players, as they build their audience amongst the new internet users in India. The internet penetration in Tamil Nadu is one of the highest in the country, and our work in ‘Naya Bharat’ (our regional content focus on the network) has already seen a positive impact across various industries. With the rising popularity and widespread audience of regional content in our country, there couldn’t be a better time for our partnership.”

    aha CEO Ajit Thakur said, “There are very few players in the industry that offer you expertise at an industry level, in digital marketing, and have the knowledge and bandwidth to understand and help us scale, amongst the Tamil-speaking population both in India and abroad. We are glad to have found business partners in FoxyMoron and look forward to a successful collaboration.”

    aha was launched in 2020 in Telugu and aims to be a 100 per cent local entertainment platform. In 2022, it aims to replicate its success in Tamil.

  • FoxyMoron names Keerthi Kumar as group account director-south

    FoxyMoron names Keerthi Kumar as group account director-south

    Mumbai: Digital marketing agency FoxyMoron has announced the appointment of Keerthi Kumar as group account director-south. 

    Kumar will be managing client relationships, helping the agency grow its business in the southern market, and leading the team in FoxyMoron’s Bengaluru office. He will also be working closely with teams across Zoo Media (the network that owns FoxyMoron and six other agencies) and report to FoxyMoron national head of client relationships and business head-north, Prachi Bali.

    Kumar comes with 11 years of diverse industry experience in client management, brand management, digital marketing, and digital/brand strategy.  Prior to FoxyMoron, he has had stints with HCG Cancer Hospital, Dentsu Webchutney, and Phantom Ideas.

    Welcoming Kumar on board, Prachi Bali said, “Keerthi’s strong relationships and experience in the south market will help strengthen the agency’s foothold in the region. His solid digital expertise will benefit not only FoxyMoron but the entire Zoo Media network.”

    Speaking on the appointment, Kumar said, “FoxyMoron and the Zoo Media Network are set up with a future-ready vision. With full-funnel media and creative focus, teams are well-equipped for synchronized and efficient brand communication, brand building, and digital marketing work. I’m excited to be a part of this first-of-a-kind independent media network and am looking forward to creating one of the strongest teams in the region and delivering creative excellence to marquee brands.”

  • FoxyMoron’s national head for client relationships Prachi Bali talks about her new role

    FoxyMoron’s national head for client relationships Prachi Bali talks about her new role

    NEW DELHI: While the industry battles arguably one of the most challenging issues of modern times, Prachi Bali has been promoted as the national head for client relationships at the full funnel creative and performance digital agency FoxyMoron. One of the youngest executives in the marketing world to hold the post, Bali is naturally excited to begin a new chapter in her professional career. 

    Bali, who had joined the agency in 2013 when it was still quite young, did not have any experience of working in the digital domain and neither any relevant qualifications but her curiosity to learn and grow bagged her a job as an account manager at the firm. 

    “When I joined FoxyMoron, it was a very interesting time as the industry was still growing. Digital was being termed as the next big thing and market and media  planners had started investing in the medium. Back then, it was more about making our agency bigger. With time, the focus shifted to how to make it better, and I was made an account director, then how to make it better than the competition, and it was all very exciting for me,” she shared talking about her initial days in the field. She worked across the beauty, edu-tech, alco-bev, FMCG & lifestyle categories over her tenure.

    Read more news on FoxyMoron

    Four years ago, Bali was handed over the responsibility of the Gurgaon operations and was named the business head for the northern region, which gave her a completely new side to explore. “I took a big leap of faith and moved to Gurgaon from Mumbai and Pratik (Gupta), Suveer (Bajaj), and I saw a lot of unharnessed potential in the market. Most of the agencies were headquartered in Mumbai and despite having a number of clients based in Delhi, the agency business did not quite pick up as expected and we wanted to harness that.”

    Over the past four years, she has reportedly grown the business by six times in the northern market and has built a strong partnership with the clients in the region.

    She did all of this while being one of the youngest executives out in the market. So did it ever get daunting?

    “Obviously it is a little challenging when you are the youngest person in the room, talking to people who are 15-20 years older than you are. But it was not just for me, even our founders, Pratik and Suveer are quite young, so our whole agency had this vibe of being a young business. Initially, it was a hindrance, yes. But then it is all about how you build up relationships and work.”

    Bali added that over the past four-to-five years, the experience has now changed from people seeing her or the agency as the ‘youngest kids in the room’ to the ‘most creative’ and ‘most knowledgeable’ people in the room. “It gives you a feeling that what you are doing is working and what you are doing is right. It is a beautiful feeling.”

    Going forward, Bali wants to expand FoxyMoron’s client-base and work on more interesting projects. 

    “The industry we are in, the whole experience is about meeting people, having discussions, and just communicating. I miss that a lot. I even miss the all-nighters that we used to pull in the office sometimes and I am excited to go back as soon as possible.”

    But is it getting difficult to meet some of the new clients as she takes up the new role amidst a pandemic?

    She replied, “Well, yes the industry is all about face-to-face meetings and that is not happening right now, which is a little challenging. But I am taking it in a more positive way that now every meeting of mine has not to be a 4:00 am flight and I can talk to them over a video call. The whole industry is functioning like that and the clients are also understanding and supportive. But obviously, I can’t wait to go back to the drill.” 

  • FoxyMoron elevates Prachi Bali as national head – client partnerships

    FoxyMoron elevates Prachi Bali as national head – client partnerships

    MUMBAI: Creative digital marketing and media solutions agency, FoxyMoron, has promoted Prachi Bali as national head, client partnerships. In this role, Bali will be handling the agency’s key client partnerships across Mumbai, Delhi, and Bangalore while continuing to retain her role as the agency’s business head, North. She will report to co-founders Zoo Media and FoxyMoron Pratik Gupta and Suveer Bajaj in this new role.

    Speaking on the appointment, Gupta, said, “Prachi has been one of the most integral parts of our agency journey over the last 7 years. She has some of the best client relationships owing to the fact that she invests in solving their business problems and successfully builds great teams. We want to harness her ambition of sustainably working with some of the biggest global brands and ensuring that they continue to work with us for a long period of time. I am personally excited about this role  and I believe she will take the organisation to greater heights.”

    Adding to it, Bajaj said, “FoxyMoron has been growing at a rapid pace since we started back in 2008. We are keen on not just signing clients but being their business partners in the truest sense there is, that is being as invested in the growth of their business as much as they are. Prachi, over the last 4 years as Business Head, North, has done just that. She’s proved her mettle with strong client relationships and a deep understanding of business and we are excited to use her experience and endurance across the board.”  

    Bali joined FoxyMoron, Mumbai as an account manager in 2013, where she rose rapidly through the ranks to the position of account director. She worked across the beauty, edu-tech, Alco-Bev, FMCG & lifestyle categories over her tenure. In 2016 she took on the role of business head, north, and moved to Gurgaon becoming the agency's youngest business head. Over the past 4 years, Prachi has grown the business by 6 times in the northern market and has built a strong partnership with the clients in the region. Her experience spreads across categories such as FMCG, Electronics, BFSI, Manufacturing, and Entertainment to name a few. Prior to FoxyMoron, she co-founded a social entrepreneurial venture called Project Chirag, which provides solar lights to underprivileged villages in India without access to electricity. This project has been running successfully as an NGO for the past 10 years.

  • Blackberrys gives digital mandate to FoxyMoron

    Blackberrys gives digital mandate to FoxyMoron

    MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency’s north office.

    As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website maintenance and development duties. This entails strengthening the brand’s digital presence by showcasing their dynamic apparels and building a distinct brand personality.

    Blackberrys vice president brand experience Ramesh Kaushik says, “As a brand we stand committed to our consumers, and hence need partners who are common to us in this cause. With a strong belief in good, relevant and useful content, our digital strategy is to break away from one-way disruption and engage consumers in co-created platforms. Just like Blackberrys wardrobe solutions, the heart of our digital strategy is in being ahead of times yet relevant, engaging our consumers in their journey towards success.”

    FoxyMoron to us is a right fit since they have established credibility in the industry with their disruptive and differentiated approach, and have in depth knowledge of digital ecosystem. Given our clear focus on content and a two-way engagement, we are confident of FoxyMoron’s high-level understanding of Indian consumer, their tastes and preferences. They are aware of what our business needs with change in focus, scope and what is best in terms of engagement, measurements and sustainable approach,” he adds.

    FoxyMoron creative director of north Gokul Pillai mentions, “Knowing that they are in the business of making men look good, it is going to be interesting working on this brand! We not only look forward to building the brand, but have strong vision and values to back the motive. We are determined to align our expertise to steer the brand towards its goals.”

    FoxyMoron business head of north Prachi Bali adds, “To be their partners at a time when the brand is redefining itself and to be able to disseminate this message to an ever-changing digital audience is a job which requires a great deal of agile thinking and trust. We’re excited about the possibilities for the brand when it comes to chalking out a holistic strategy in terms of digital creative, media, technology, web and search.”