ITV

Tag: Prachar Communications

  • Prachar Communications bags Aerobok Shoe’s media biz

    MUMBAI: Prachar Communications has won the media duties of Aerobok Shoes following a multi-agency pitch.

    Prachar Communications managing director Rajesh Jain said, “Yes we have won the account. The business size is around Rs 50 million.”

    The agency has also retained the Rashtriya Chemicals and Fertilizers’ (RCF) account for three years. It has been empanelled to handle both creative and media duties of the company.

    Incorporated in the year 1994, Aerobok Shoes is a manufacturer and exporter of footwear.

  • Prachar Communications wins Dhanuka Pesticides’ media & creative biz

    MUMBAI: Prachar Communications has bagged the media and creative mandate of Dhanuka Pesticides.

    The account size is estimated to be around Rs 100 million per annum.

    The first communication campaign of the brand will be out in the first week of March.According to Prachar Communications MD Rajesh Jain, there was no multi-agency pitch that took place. In fact this is how they have won most of their accounts. The agency identifies clients‘ category and develops it.

    Prachar Communications won the Dhanuka Pesticides‘ account on the back of the communication plan it had presented to the brand.

    “It is a great opportunity to explore in rural India as we know it is the future of the country,” Jain added.

    Launched in 1980, Dhanuka Group is actively involved in development, manufacturing and marketing of quality and eco-friendly pesticides.

  • Prachar Communications wins Kingdom of Dreams’ media biz

    MUMBAI: Prachar Communications has won the media planning and buying duties of Kingdom of Dreams (KOD), the live entertainment, theatre and leisure destination in Delhi.

    There was no multi-agency pitch. The agency initiated talks with KOD and presented its strategy for communication to the company.

    The account size is Rs 250 million annually, said Prachar Communications managing director Rajesh Jain.

    “It took us 45 days to convince the client. During the time there were many presentations and discussions on the back of which we
    won the business,” Jain added.

    The creative duties of the company are managed internally by KOD.

    For the record, ‘Great India Nautanki Company‘ (GINC) is the company behind the project of ‘Kingdom Of Dreams’. GINC is a combined venture of Wizcraft International Entertainment, Apra Group of Companies and Raghbeer Group of Companies.

  • Prachar Communications bags creative & media biz of Shakti Pumps

    MUMBAI: Prachar Communications has been awarded the creative and media duties of Shakti Pumps.

    There was no formal pitch. The agency was called to pitch for the account.

    The account size is estimated to be around Rs 150 million.

    Prachar Communications MD Rajesh Jain said, “Our plan is to make Shakti Pumps a leader in their category in three years.”

    The agency is coming up with the new ad campaign for the client within a month, Jain added.

    Prachar Communications’ clientele includes Siyaram Silk Mills, D’décor, Emami, Mankind Pharma and Ranbaxy.

  • Dentsu Media wins media planning duties of SEBI

    MUMBAI: Dentsu Media has bagged the media planning duties of the Securities and Exchange Board of India‘s (SEBI) multimedia investor education and awareness campaign.

    The agency won the account following a multi-agency pitch in which 13 renowned agencies had participated including Alaknanda Advertising, Allied Media, Carat Media, Dentsu Communciations, Lintas Media Group, Lodestar U M, Zenith Optimedia, Span Communications, R K Swamy BBDO, Prachar Communications and Purnima Advertising Agency.

    The appointment is for a period of two years.

    Dentsu Media CEO Divya Gupta said, “It is an absolute honour to handle SEBI‘s media business. We are extremely proud to have won this opportunity of partnering with one of the apex regulatory authority of India, and we look forward to the kind of work that we would be able to do in this category.”

    A senior SEBI official said, “We are glad on appointment of Dentsu as the media agency for our investor awareness campaign. The appointment has taken place after a detailed competitive and transparent process, and we now look forward to work together, so as to achieve the objectives set out for this campaign”.

    Dentsu Media, along with Ogilvy & Mather as creative agency, will provide communication planning to SEBI in its investor education and awareness campaign, which is aimed at educating and creating awareness amongst retail investors and also converting the savers into investors.