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Tag: Prabh Singh

  • Twin Health expands into India, onboards Prabh Singh as CEO

    Twin Health expands into India, onboards Prabh Singh as CEO

    Mumbai: Twin Health has announced the appointment of Prabh Singh as the CEO for its India operations. The health tech firm had recently raised $155 million series C funding to scale its presence in India and the United States.

    Singh is currently associated with Disney+ Hotstar as EVP and head of subscriptions and he will take over his new position at Twin Health in January 2022.

    At Twin Health, Singh will head the India operations for strategy, marketing, regulatory, public policy, go-to-market, product, and technology divisions. He will be responsible for scaling the health company in India as the country has the second-highest number of lifestyle-related diseases in the world after China, said the statement.

    Prabh Simran Singh moves on from Disney+ Hotstar

    “I am delighted to have the opportunity to transform the quality of life for millions in India through the revolutionary technology invented by Twin Health,” said Prabh Singh. “Twin Health’s consumer-centric technology will be a game-changer in reimagining and redefining healthcare in India. I look forward to partnering with Twin Health’s missionary founder – Jahangir, who wants to make a huge and positive impact on the World.”

    Singh has two decades of consumer and technology experience across India and Asia. He has worked at Hindustan Unilever, Google, and most recently with Hotstar. He is an alumnus of the Indian Institute of Management, Lucknow and College of Business Studies, University of Delhi.  

    “Prabh is a tremendous leader and has demonstrated expertise in strategically growing strong businesses. His track record, experience, and excitement about joining our team makes him an ideal leader for India as we continue to grow the business, transform healthcare and impact lives,” stated Twin Health founder and CEO Jahangir Mohammed.

  • Flipkart, Hotstar announce new ad platform ‘Shopper Audience Network’

    Flipkart, Hotstar announce new ad platform ‘Shopper Audience Network’

    MUMBAI: Flipkart and Hotstar recently announced the launch of Shopper Audience Network, Flipkart’s new ads platform that allows brands to connect with customers through personalised TrueIntent video ads on Hotstar.

    Developed by Flipkart, Shopper Audience Network uses deterministic audience based insights to help brands connect with users by leveraging Flipkart’s understanding of users’ purchase journey and the massive scale of TrueIntent video ads. It will help serve personalised advertising to over 150 million users across hundreds of categories.

    Speaking on the partnership, Flipkart senior director Prakash Sikaria said, “Understanding our customers better than anyone else has always been one of Flipkart’s core strengths, and these insights help marketers in their ad journey, on our platform. This partnership further leverages the intent-based understanding and couples it with Hotstar’s platform to create an unparalleled offering in the ads industry in India.”

    Commenting on the development Hotstar EVP Prabh Singh said, “In Hotstar, marketers today have access to a large scale audience that is deeply engaged and paying attention. Brands that advertise on Hotstar are seeing the power of that engagement. The partnership with Flipkart will build on this proposition and provide marketers an opportunity to connect the dots to hundreds of product categories on Flipkart.”

    This partnership ties in with Flipkart’s ambition to be a leading digital ads platform in India and the partnership leverages Hotstar’s huge momentum in the video ads market.

    The three key components  of Hotstar video platform’s canvas of high quality content, innovative ad formats and a sticky and affluent audience when powered via Flipkart’s customer insights come together to create a compelling platform for any brand to talk to its consumers.