ITV

Tag: Prabh Deep

  • Red FM announces Riders Music Festival in Delhi in February

    Red FM announces Riders Music Festival in Delhi in February

    MUMBAI: In the streets of Delhi, where the roar of engines often competes with the hum of daily life, a unique festival is revving up to take centre stage.

    Imagine the thrill of bikes and music merging into one electrifying experience—this is what the Riders Music Festival is all about. Returning on 8-9 February 2025, the event promises to transform the city into a haven for bikers, music lovers, and food enthusiasts, creating a vibrant celebration of passion and camaraderie.

    The third edition of the Riders Music Festival, announced by 93.5 Red FM, will  feature live performances, curated streetwear, food, and a showcase of custom, vintage, and adventure vehicles.

    Red FM  COO &  director Nisha Narayanan said, “This year, we’re celebrating the camaraderie and solidarity among bikers—values that no institution can instil. At the heart of this festival is the powerful connection between music and riding, two forces that truly bind us together. This time we’re also committed to brand and gender neutrality, welcoming bikers of all kinds, non-bikers, and people from all walks of life. We also aim to promote sustainability, with a focus on electric vehicles, to build a united, eco-conscious community.”

    Red FM also organised a prelude for the Riders Music Festival, with Indian paralympic champion Deepa Malik as the chief guest. 
    Speaking at the event, she expressed:  “Biking has been my anchor through every phase of life, from teenage hobbies to reclaiming my identity after chest below paralysis at 29. Doctors told me I’d never walk again, so I made it my mission from my ‘will chair’ to ride again. Wheels, to me, symbolise freedom, not limits. Riding a modified bike helped me reclaim my mobility, enter the world of sports, and prove that passion can overcome any barrier. This is why at Riders Music Festival I feel like I have a personal connection. My book also captures this journey of embracing challenges with a #bringiton spirit and proving abilities beyond disabilities.”

    The Riders Music Festival 2025 boasts a line-up of seven artist performances, headlined by  Indian music director and singer Amit Trivedi along with  acts by Seedhe Maut, Paradox, Gurbax, Parvaaz, Prabh Deep and Raman Negi.

    Attendees can also look forward to a stunt and gaming zone, along with over 50 exhibits showcasing  custom, vintage and adventure bikes and cars. For fashion trendsetters, a dedicated streetwear zone will feature fashion and  a carefully curated selection of  food and beverage brands.

  • JioCinema Premium unveils Khalbali Records

    JioCinema Premium unveils Khalbali Records

    Mumbai: JioCinema Premium has unveiled the intense trailer for its upcoming original Khalbali Records, a musical drama that explores the evolving dynamics between indie and commercial music, set against a father-son rivalry. Premiering on 12 September, Khalbali Records boasts of a stellar ensemble cast, that includes power-house performers such as Ram Kapoor, Skand Thakur, Saloni Batra, Salonie Patel, and Punjabi rapper Prabh Deep in pivotal roles, along with appearances from renowned names including EPR, Kumar Varun, and more from across the music world. Directed by Devanshu Singh, the series brings alive its core theme of music through soulful soundtracks produced by the ace composer Amit Trivedi along with unique indie hip-hop tracks by Azadi Records.

    Khalbali Records follows the journey of Raghav, a talented music producer working at his father’s prestigious record label, Galaxy Records. After a tragic event shakes his world to its core, Raghav becomes increasingly disillusioned with the way his father’s company operates and its lack of genuine support for artists. Determined to create a new record label that truly values and nurtures its artists, Raghav makes the bold decision to leave Galaxy Records and start anew. However, his journey is fraught with significant challenges, including fierce competition from his own family, especially his ruthless father, who is unwilling to let go of his control and power within the music industry. Raghav’s struggle to build a label that stands for artistic integrity and innovation becomes a profound and personal battle, testing his resolve and resilience at every turn.

    https://www.instagram.com/reel/C_Z6GHYvNke/?igsh=em5pM2s2NmVvYW83

    Speaking about his experience, lead actor Ram Kapoor says, “Khalbali Records offers a fresh perspective on the music industry, highlighting the power struggle between indie artists and commercial labels, and capturing the essence of the rising indie wave! As a self-confessed music -lover, I immensely enjoyed being a part of a series where music isn’t simply an add-on, but infact a central character taking the narrative forward. I was instantly drawn to the complex father-son relationship of my character, which allowed me to explore multiple layers of emotion and portray a figure who is ambitious, successful, and deeply flawed.”

    Amit Trivedi, the music producer of the show said, “Khalbali Records is not just a series; it’s a musical journey with each note carefully chosen to reflect the myriads of emotions captured in the narrative. It’s not often that we find a show that places music at the very heart of its storytelling.  It inspired me to create a soundtrack in collaboration with Azadi Records that reflects the intensity of the emotions experienced by the protagonists. It took us weeks to ensure that each note and melody was the best we could do and matched the emotions in the script.”

    Prabh Deep  is making his acting debut with Khalbali Records. Commenting on the project, he shared, “I was deeply impressed by the script and storyline. As an artist, I immediately resonated with the show’s portrayal of the industry’s upheaval, with emerging genres and formats challenging traditional norms. I’m thrilled to be part of a series that puts quality music at its heart, though I’m a bit nervous about the audience’s reaction—it reminds me of the excitement I felt when I released my first song, a moment I cherish deeply.”
     

  • Ola launches new campaign #PeekeMatChala

    Ola launches new campaign #PeekeMatChala

    MUMBAI: With New Year right around the corner, Ola has launched its new campaign to prevent drunken driving #PeekeMatChala. For the third consecutive year, after the initiative was first launched in 2016, Ola is pursuing its dedication to making roads safer through a social media campaign amplified with a series of awareness and on-ground activation drives at airports and malls across India.

    Continuing the fun approach to addressing the issue, this year’s edition of #PeekeMatChala takes a musical route through the launch of a captivating party rap. The platform has collaborated with Prabh Deep, an upcoming 23-year old Indian rapper known for his socially conscious rhymes, to create a rap song that aims at deterring people from drinking and driving.

    Speaking on the initiative, Ola senior VP Pallav Singh, “We are excited to launch the third edition of #PeekeMatChala in our ongoing efforts to rid the country of the perils of DUI. The holiday season is a time for fun and frolic, and hence we chose music as a medium to communicate the message of don’t drink and drive. With a catchy tune and easy to sing-along lyrics, party goers will be able to echo the thought of not driving under the influence of alcohol and take an Ola instead.”

    These activations are aimed at urging patrons to take a pledge to abstain from drinking and driving and party responsibly this holiday season.

    Set in an Ola cab, the video showcases the different antics people indulge in when drunk with the lyrics communicating the key message. Drawing on the success of previous editions of #PeekeMatChala, this video takes the same witty, creative and light-hearted approach to drive home the message of responsible drinking.

    Over the years, Ola has partnered with local authorities, industry bodies, bars, restaurants and influencers to discourage driving under the influence of alcohol. Previous editions of #PeekeMatChala saw online and offline initiatives being launched that promote responsible drinking which include setting up designated kiosks to facilitate bookings, sharing responsible drinking tips with consumers and launching engaging videos.