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Tag: Praanesh Bhuvaneswar

  • Oasis Fertility partners with Qoruz to optimise influencer marketing efforts

    Oasis Fertility partners with Qoruz to optimise influencer marketing efforts

    Mumbai: Qoruz, an influencer marketing analytics platform, has announced a new strategic partnership with Oasis Fertility, a comprehensive healthcare provider specializing in fertility treatments. This collaboration is set to redefine digital engagement strategies within the fertility sector by integrating Qoruz’s robust influencer marketing solutions with Oasis Fertility’s expert medical services. The partnership aims to deploy targeted influencer marketing campaigns that will amplify awareness and educate the public on available fertility treatments, ultimately bridging the gap between potential patients and advanced healthcare solutions.

    Qoruz co-founder and CEO  Praanesh Bhuvaneswar shared his thoughts on this collaboration, “At Qoruz, we are dedicated to enhancing how brands communicate and resonate with their audiences through effective influencer collaborations. Our partnership with Oasis Fertility reflects this commitment, providing them with access to our platform’s advanced analytics and strategic insights. This collaboration enables Oasis to efficiently leverage our tools in the vital field of reproductive health, ensuring they can offer reliable and empathetic guidance to those seeking fertility solutions.”

    Oasis Fertility chief marketing officerSoumyadip Chatterjee said, “Our partnership with Qoruz marks a pivotal step in our journey. Qoruz has been integral to our influencer marketing strategy, aiding us from identification to ROI metrics. By leveraging their advanced analytics, we have effectively reached the right key opinion leaders and those in need of fertility assistance. Looking ahead, this partnership promises to further enhance our reach and effectiveness, allowing us to connect with our audience in increasingly impactful ways.”

    By leveraging Qoruz’s precision in identifying and managing influencer collaborations, Oasis Fertility intends to extend its reach, offering support and expert guidance to more individuals and couples navigating the challenges of infertility. The collaboration between Qoruz and Oasis Fertility reflects a shared commitment to use ethical and data-driven influencer marketing strategies to reach individuals in need of fertility solutions, ensuring high-quality information and support is accessible.

  • IPL 2024 expected to drive 50 per cent surge in influencer marketing collaborations: Qoruz Report

    IPL 2024 expected to drive 50 per cent surge in influencer marketing collaborations: Qoruz Report

    Mumbai: As the Indian Premier League (IPL) continues to captivate millions, its impact on Social Media engagements is evident. The IPL is not just a cricket tournament, it’s a social phenomenon that brings fans together, creating a buzz that goes beyond the cricket field. With the rise of digital platforms, the IPL has become a hotspot for influencers to connect with their audience, sharing moments of thrill, passion, and celebration. This trend is only growing, as highlighted in a recent industry report by Qoruz, which forecasts a 50 per cent increase in influencer collaborations during the IPL 2024 season.

    The report examines the substantial growth seen last year, with influencer mentions during the IPL 2023 season showing a 45 per cent increase compared to 2022. This surge was led mainly by sports influencers, who made up 54 per cent of the influencer collaboration share, followed by those in entertainment, beauty, fashion, and lifestyle. Such dynamic interactions underscore the opportunity for brands to partner with the right influencers, leveraging trending content to enhance brand visibility and connection with audiences.

    Leading the influencer marketing initiatives during the 2023 IPL season, JioCinema achieved remarkable success with a staggering 75 million reach across 77 influencers, setting a new standard for social media engagement. Following closely, Dream11’s collaborations also garnered impressive results with 41 million reach from 15 influencers. Other brands such as Zee Music Company, Gugobet, JeetWin, KFC, Puma, Cricbuz, Adidas, Swiggy, Reliance Foundation, Zomoto, Myntra, and Ubon significantly contributed to the vibrant influencer marketing landscape, each leveraging unique strategies to enhance brand awareness and consumer engagement amidst the cricket excitement.

    Qoruz the co-founder and CEO Praanesh Bhuvaneswar highlights the changing dynamics, “The IPL’s widespread appeal and the engaging content created around it offer a prime opportunity for brands to make significant inroads in terms of visibility and engagement. As social media influencers continue to play a crucial role in shaping the narrative around the IPL, brands that strategically partner with these personalities stand to gain immensely.”

    “The ongoing IPL season transcends the boundaries of cricket, transforming into a cultural phenomenon that captures millions of hearts. It presents a golden chance for brands to engage in innovative storytelling and create authentic connections. Leveraging the right influencers during this vibrant period allows brands to amplify their voice, ensuring their message resonates with the audience’s enthusiasm for the game. With an evident surge in influencer collaborations this season, our focus is on crafting impactful narratives that echo with the audience’s passion, fostering a deeper connection with the cricket-loving community,” said Mothi Venkatesh, Head of Growth at Qoruz.

    The report anticipates a significant rise in influencer marketing activity during the ongoing IPL 2024, with a 50 per cent increase in influencer shoutouts expected. This highlights the growing importance of partnering with the right influencers to connect with fans engaged in the season’s excitement. With the IPL uniting both die-hard cricket enthusiasts and casual viewers, brands have a unique opportunity to leverage influencer marketing and reach a massive audience during this highly anticipated event.

  • Qoruz partners Konnect Insights to provide integrated influencer marketing technology

    Qoruz partners Konnect Insights to provide integrated influencer marketing technology

    MUMBAI:  Influencer marketing product Qoruz has announced its partnership with Konnect Insights, a technology-driven social listening and online reputation management company to offer integrated influencer marketing technology for brands.

    In the integrated solution, Konnect Insights and Qoruz bring together the power of social listening, analytics, and influencers discovery, insights, and reachout. Qoruz’s database provides brands critical information on influencers like his/her area of influence, past conversations, disposition towards brands, and earlier campaigns.

    The integrated platform also provides ease of use as marketers do not need to switch across platforms to look for influencer management CRM, social media listening and sentiment analysis, and reporting the campaign performance. The one-login solution provides all these capabilities within a single dashboard. Therefore, it becomes a valuable tool in situations like a new product launch, expansion to new geographies, and PR crisis etc., as the brand will need to identify and engage with the number of influencers, keep a track of the campaign sentiment, and measure the outcome.  

    Commenting on the partnership, Qoruz co-founder Praanesh Bhuvaneswar said, “In the fast-paced, and rapidly evolving digital marketing world, brands will effectively latch onto run their influencer marketing campaigns in tandem with smart listening and analysis. Our partnership with Konnect Insights is an important step toward providing integrated influencer marketing management capabilities to our clients. This will allow them to make more informed decisions about their campaigns. At the same time, we are certain that we will become the partner of choice for more brands when it comes to influencer marketing campaigns.”

    Konnect Insights founder and CEO Sameer Narkar added, “Social media listening, analytics, and reporting are the elements that differentiate an influencer engagement from an integrated influencer management campaign. We are glad that through our partnership with Qoruz, brands will be able to experience the power of data when they design their influencer marketing campaigns.”