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Tag: PR

  • Kaizzen ranked as 4th fastest growing PR agency globally by PRovoke

    Kaizzen ranked as 4th fastest growing PR agency globally by PRovoke

    New Delhi: Independent public relations and digital agency Kaizzen was ranked as the fourth fastest growing PR agency globally in the PRovoke Global PR Agency Rankings – Fast Movers 2021  released recently. 

    Even during the pandemic, Kaizzen clocked a 64 per cent growth, earning the second position in the overall Asia-Pacific list of fastest growing PR agencies. This is up from seventh position globally and third position in Asia-Pacific last year. Kaizzen is the only Indian agency to figure in the global list.

    Celebrating the accomplishment, Kaizzen’s founder and CEO, Vineet Handa said, “We at Kaizzen are beyond ecstatic to be among the fastest-growing PR agencies in the world and the fastest in India. The feat is a testimony of our constant hard work and passion to be the best in our endeavors even during the pandemic. We are at number four this year and motivated to be on the top spot globally very soon.”

    Previously known as the Holmes Report, PRovoke Media is also known for the world’s largest and most sought after public relations competition – the SABRE Awards, that recognizes superior achievement in branding and reputation in North America, EMEA and the Asia-Pacific region.

    PRovoke Global PR Agency Rankings – Fast Movers 2021 : https://www.provokemedia.com/ranking-and-data/global-pr-agency-rankings/2021-pr-agency-rankings/fast-movers

  • Karima Zmerli is Edelman’s new global head – performance & predictive intelligence

    Karima Zmerli is Edelman’s new global head – performance & predictive intelligence

    NEW DELHI: Communications firm Edelman has tapped Karima Zmerli as global head of performance and predictive intelligence for its data and intelligence unit (DxI). 

    In the new role, Zmerli will lead performance and predictive intelligence globally and oversee media buying and marketing strategies for clients. She will be based in New York and report to Edelman DxI global chief data & analytics officer Yannis Kotziagkiaouridis. 

    The hire is part of Edelman’s effort to grow its media, data and technology capabilities as clients adapt to digital transformation and major changes to the media ecosystem, such as the loss of Apple’s IDFA mobile identifier and third-party cookies phasing out.

    Zmerli joins Edelman from the media agency world, as chief data sciences officer at GroupM’s Wavemaker since 2016, where she helped generate over $1 billion in new business. She joined Edelman to help clients adapt to new use cases for data and technology as privacy becomes top of mind.

    “We have to open our horizons and think about the consumer relationship with the brand differently than in a transactional way,” Zmerli said. “Edelman is in a very unique position to understand consumer trust in corporations and brands, a fundamental element to brand strategy and communication.”

    Zmerli is Edelman’s latest hire in a bid to bolster its research and data capabilities, with talent across data science, engineering, software development and performance marketing. Most recently, the firm hired David Bartram Shaw as SVP and global head of data science;  Anjuli Bedi as global head of behavioural science and psychometrics; Tim Hwang as global head of product; Jacob Loban as EVP and US head of performance intelligence; and Matt Sato as EVP

  • Brand Sentry bags brand building mandate for Orchids International

    Brand Sentry bags brand building mandate for Orchids International

    MUMBAI: Brand Sentry has bagged the digital and PR mandate for Orchids International. It is a leading name in the hygiene product industry. They started their journey over a decade ago and have emerged as a key leader servicing majorly to B2B sectors.

    In the current Covid2019 times where hygiene has become an essential part of our routine, Brand Sentry along with Orchids took the opportunity to drive the narrative of how people consume information around hygiene, its importance and make it easily available for masses at large.

    While Orchids International has been an important player in the B2B hygiene market, the increasing demands for hygiene products have paved their way strongly into the B2C market too. Brand sentry plans to strengthen the brand awareness by building and reinforcing the brand’s presence across digital and media verticals.

    Orchid International, director, Kumail Vakil said, “In this new partnership, we look forward to amplifying our brand’s image, vision and the company’s offerings. We have identified the dire need of hygiene products in the country and are constantly innovating to accommodate all our consumer’s needs during the COVID and post COVID era. We believe the leadership at Brand Sentry understands us as a brand and will help us in building our image as a prominent leader with the right communication strategy. We are looking forward to creating a long lasting impact and changing the narrative of the hygiene industry with Brand Sentry as our partners.”

    Brand Sentry, co- founder, Vishakha Mota added, “We designed Brand Sentry to drive purpose led communication for Brands that are trying to make a difference and create an impact and Orchid falls beautifully under this category. We are excited to bring Orchid’s innovation of hygiene through our vision and create a benchmark in the industry.”

  • Nucleus wins PR mandate for Zolostays

    Nucleus wins PR mandate for Zolostays

    MUMBAI:  Nucleus Public Relation has bagged the PR mandate for Zolostays, a co-living solutions provider, as it looks to enhance its brand visibility in India. Zolostays offers affordable, fully managed accommodations, which include food, utilities and housekeeping services.

    Nucleus managing partner Tarunjeet Rattan, said, “The Zolostays team is committed to offer the best in the managed accommodation sector. Our thoughts have seamlessly aligned on a strategic level, keeping in mind their vision and business objectives. We are confident of delivering the best for Zolostays’ success and enhance their market visibility with a distinctive and aggressive PR strategy to achieve the impactful results that the brand aspires for.”

    Commenting on this, Zolostays co-founder and CEO Nikhil Sikri, “With our aggressive expansion and clear market leadership, it is important that we ramp up our communication accordingly. We are happy to have Nucleus on board. The expertise and domain depth that Nucleus brings to the table will help us reach our set objective and help us communicate our vision and strengthen in the market. We look forward to a fruitful partnership.”

    With more than 10 years in the PR industry, Nucleus handles clients across three verticals – MNCs, SMEs and start-ups. 

    The rapidly-growing company has prestigious clients like Unibic, Baggit, MediaCom and Right Horizons on its roster. Zolostays is a proud addition to the same.

  • Hathway launches new music and movie channels

    Hathway launches new music and movie channels

    MUMBAI: Hathway has launched a series of four new channels in the music & movie genres as they set on an ambitious roadmap to create a robust bouquet of channels which will offer Hathway subscribers, the best of entertainment package exclusively.

    The four new channels- Djay, Lamhe, Home Theatre and Marathi Talkies have been designed and packaged in a new vibrant, dynamic and cutting-edge look providing a sophisticated, satellite-like experience to Hathway subscribers, thus, offering them wide array of content with a fresh appeal.

    In the present day & age where consumer demands are growing and content is becoming accessible across multiple platforms, several broadcasters have been launching channels in different genres to cater to varied audiences and increasing reach. It is very rare for a TV platform, especially, a digital Cable platform to come out with contemporary channels which offer the best, customised content in a way which appeals to mass segments of consumers. Hathway is one of the only large MSOs that consist of a series of in-house channels, both pan-India as well as regionally. The launch of these 4 new channels adds to the strong existing line-up and with its distinctive approach& innovation in design, content & technology, Hathway is changing the way cable channels are perceived by giving it a contemporary, modern look which can match & compete with any of the satellite channels.

    DJAY-Music Redefined and Lamhe-Music Forever are the music channels from the Hathway stable which will bring the best of new and old melodies to music-lovers. While DJAY is Infinite, Young & Energetic bringing latest Bollywood tracks from the 2000 era which will appeal to the Gen-X,LAMHE brings back the old melodious flavour in a new-age persona by reliving the golden era of 50’s to 80’s.Moving on from the music genre, the 2 new movies channels- HOME THEATRE-Entertainment Recharged & MARATHI TALKIES-Cinema Aaplapacks the best blockbusters from Hindi & Marathi cinema, respectively.  With its slick and youthful packaging, HOME THEATRE will provide the best &latest moviesfrom multiple genres like action, romance, thriller, comedy, family etc. The new entrant, MARATHI TALKIESinspired by the warm, rustic, earthy yet colourful Marathi flavour will offer the best of old & new Marathi movies.

    Commenting on the launch of the new channels,  Hathway Cable & Datacom managing director & CEO Jagdish Kumar said, “As we move ahead to build the Hathway brand and achieve our business objectives, we have set another big milestone to launch a dedicated bouquet of channels which will redefine the way consumers look at Digital Cable channels. These 4 new channels are a start to our endeavor of creating a strong bouquet in multiple genres which will add a new dimension to Hathway and offer varied content to our loyal subscribers.”

    With the digitization era moving ahead towards its sunset and fast-changing trends, consumers are looking at new avenues to consume entertainment content. Some of the best international channels in the entertainment, movies, kids, sports and other domains are built on insights of how a consumer associates with the channels as a personal tool for entertainment, in terms of its style, quality and efficacy of content. Hathways’ new channels have been designed on this very insight that content packaged in the right way and with technology upgrade is the new mantra to bringing consumers closer to entertainment. To build hype and buzz about the channels, Hathway has launched teasers campaigns both offline and online and will be doing a series of marketing activities in the coming days across Print, TV (internal and cross), Digital, PR and OOH to create consumer and trade awareness.

    Hathway Cable & Datacom Video business president T.S. Panesar said, “With DJAY, LAMHE, HOME THEATRE, MARATHI TALKIES, we have started on an aggressive journey to create a potent line-up which will match the best of satellite channels and offer similar experience to our consumers. We are changing the face of cable channels in India by investing in content, technology, design, aesthetics, packagingwhich is young & dynamic and appeals to younger audiences. These channels will add a new dimension to our business, giving us an edge over competition and help us grow to the next level. Very soon, we will reposition & rebrand the entire existing stable of channels to have a strong family. ”

    From today, 25th April, DJAY, LAMHE and HOME THEATRE will be available across the country for Hathway subscribers while MARATHI TALKIES can be enjoyed only by audiences in Maharashtra. The channels will be available on FTA basis for now and part of the BST and Prime packs. The company is also working aggressively to build strong revenue from advertising sales and subscription in days to come.

     

  • Hathway launches new music and movie channels

    Hathway launches new music and movie channels

    MUMBAI: Hathway has launched a series of four new channels in the music & movie genres as they set on an ambitious roadmap to create a robust bouquet of channels which will offer Hathway subscribers, the best of entertainment package exclusively.

    The four new channels- Djay, Lamhe, Home Theatre and Marathi Talkies have been designed and packaged in a new vibrant, dynamic and cutting-edge look providing a sophisticated, satellite-like experience to Hathway subscribers, thus, offering them wide array of content with a fresh appeal.

    In the present day & age where consumer demands are growing and content is becoming accessible across multiple platforms, several broadcasters have been launching channels in different genres to cater to varied audiences and increasing reach. It is very rare for a TV platform, especially, a digital Cable platform to come out with contemporary channels which offer the best, customised content in a way which appeals to mass segments of consumers. Hathway is one of the only large MSOs that consist of a series of in-house channels, both pan-India as well as regionally. The launch of these 4 new channels adds to the strong existing line-up and with its distinctive approach& innovation in design, content & technology, Hathway is changing the way cable channels are perceived by giving it a contemporary, modern look which can match & compete with any of the satellite channels.

    DJAY-Music Redefined and Lamhe-Music Forever are the music channels from the Hathway stable which will bring the best of new and old melodies to music-lovers. While DJAY is Infinite, Young & Energetic bringing latest Bollywood tracks from the 2000 era which will appeal to the Gen-X,LAMHE brings back the old melodious flavour in a new-age persona by reliving the golden era of 50’s to 80’s.Moving on from the music genre, the 2 new movies channels- HOME THEATRE-Entertainment Recharged & MARATHI TALKIES-Cinema Aaplapacks the best blockbusters from Hindi & Marathi cinema, respectively.  With its slick and youthful packaging, HOME THEATRE will provide the best &latest moviesfrom multiple genres like action, romance, thriller, comedy, family etc. The new entrant, MARATHI TALKIESinspired by the warm, rustic, earthy yet colourful Marathi flavour will offer the best of old & new Marathi movies.

    Commenting on the launch of the new channels,  Hathway Cable & Datacom managing director & CEO Jagdish Kumar said, “As we move ahead to build the Hathway brand and achieve our business objectives, we have set another big milestone to launch a dedicated bouquet of channels which will redefine the way consumers look at Digital Cable channels. These 4 new channels are a start to our endeavor of creating a strong bouquet in multiple genres which will add a new dimension to Hathway and offer varied content to our loyal subscribers.”

    With the digitization era moving ahead towards its sunset and fast-changing trends, consumers are looking at new avenues to consume entertainment content. Some of the best international channels in the entertainment, movies, kids, sports and other domains are built on insights of how a consumer associates with the channels as a personal tool for entertainment, in terms of its style, quality and efficacy of content. Hathways’ new channels have been designed on this very insight that content packaged in the right way and with technology upgrade is the new mantra to bringing consumers closer to entertainment. To build hype and buzz about the channels, Hathway has launched teasers campaigns both offline and online and will be doing a series of marketing activities in the coming days across Print, TV (internal and cross), Digital, PR and OOH to create consumer and trade awareness.

    Hathway Cable & Datacom Video business president T.S. Panesar said, “With DJAY, LAMHE, HOME THEATRE, MARATHI TALKIES, we have started on an aggressive journey to create a potent line-up which will match the best of satellite channels and offer similar experience to our consumers. We are changing the face of cable channels in India by investing in content, technology, design, aesthetics, packagingwhich is young & dynamic and appeals to younger audiences. These channels will add a new dimension to our business, giving us an edge over competition and help us grow to the next level. Very soon, we will reposition & rebrand the entire existing stable of channels to have a strong family. ”

    From today, 25th April, DJAY, LAMHE and HOME THEATRE will be available across the country for Hathway subscribers while MARATHI TALKIES can be enjoyed only by audiences in Maharashtra. The channels will be available on FTA basis for now and part of the BST and Prime packs. The company is also working aggressively to build strong revenue from advertising sales and subscription in days to come.

     

  • British Council awards India PR mandate to LinOpinion GH

    British Council awards India PR mandate to LinOpinion GH

    NEW DELHI: LinOpinion GH, India’s premier public relations consultancy and the PR division of Lowe Lintas + Partners, today announced that it has won the prestigious PR mandate for British Council, UK’s international organisation for cultural relations and educational opportunities for India. The mandate is to assist British Council in India to develop strategic communication routes and create consistent visibility for the organization. The consultancy will also help effectively communicate knowledge sharing and collaboration of best practices between India and the UK. LinOpinion GH won this mandate in a multi-agency pitch and this account will be led by its Delhi office.

    Commenting on this strategic win, Ameer Ismail, Executive Director, LinOpinion GH and Lowe Lintas + Partners said, “We are delighted to partner with a coveted brand like British Council.  Cultural relations and exchange is at the core of international relations and so important to both India and the UK. We have been successful in understanding the wide ranging imperatives and we look forward to contributing to the core objectives of British Council in India and playing a strategic role in strengthening their relationship with the country.”

    “The thinking and strategic framework we recommended was well appreciated. In addition, our deep understanding of the media and the environment gives us an edge to recommend concepts that will work best with the media and we intend to use innovative platforms to reach out to the right target audiences with the right message. We take pride in designing and implementing public relations plans that result in a large impact in terms of share of voice for brands.” added Lavang Asthana Khare, Executive Vice President, LinOpinion GH.

    British Council comes as a significant addition to LinOpinion GH’s roster of clients in Delhi. The agency currently services some iconic brands like Discovery Networks Asia Pacific, Starwood Group of Hotels, DCM Shriram Ltd, Rapid Metro, Malaysia Airlines and Ciena among others.

     

  • Carat Fresh integrated to become psLIVE

    Carat Fresh integrated to become psLIVE

    MUMBAI: To be the first in the region, Dentsu Aegis Network’s experiential marketing agency, psLive, which was recently launched in APAC, will be rolled out in India.

     

    Carat Fresh Integrated, which has built itself to a strong 95 experiential professionals, across eight offices, over the last five years, will transform to psLIVE in India, giving it a great platform to build upon.

     

    Dentsu Aegis Network South Asia chairman & CEO Ashish Bhasin will take on the additional role of chairman APAC, Posterscope and psLIVE – Asia Pacific.

     

    In India psLIVE will be focusing on experiential marketing, PR, rural marketing, branded entertainment, sports marketing, creative and consultancy as the key areas of operation in the initial phase. psLIVE India will be the first truly global experiential marketing agency, offering the entire gamut of services, which is built for the digital age.

     

    Commenting on the development, Bhasin said “We are very happy to transform Carat Fresh Integrated to psLIVE because this puts us in a unique place of having a strong ground based operation, backed by all the global knowledge and tools. All aspects of experiential marketing, particularly activation and rural, are becoming extremely important in India. Having a world class operation like psLIVE as part our offering, will give the Dentsu Aegis Network clients a unique opportunity to tap these areas, through a professional set-up.”

     

    psLIVE India will commence its operations with 95 employees, in eight offices. These offices are located in Mumbai, Delhi, Bangalore, Chennai, Ahmedabad, Kolkata, Chandigarh and Guwahati.  psLIVE has a ground network of over 3500 people. It is expected that by end 2015 the ground network will touch 10,000 and over 1,00,000 villages would have been covered by then.

     

    R Ravi Shankar will head psLIVE India while Sidharth Ghosh, vice president, Keshav Chandorkar, rural markets national head and Ajay Rao, vice president, will form the core management team of psLIVE.