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Tag: PR

  • Korean beauty meets Alkaline Hydration Laneige and Evocus team up for a refreshing partnership

    Korean beauty meets Alkaline Hydration Laneige and Evocus team up for a refreshing partnership

    Korean Skincare brand Laneige and Evocus clear alkaline mineral Water have collaborated to redefine how we approach holistic hydration. This innovative partnership brings the best of both worlds – Laneige’s expertise in skin hydration and Evocus’s revolutionary approach to body wellness create a comprehensive solution for all-around hydration and well-being.

    Laneige is well-known for its emphasis on skin hydration and has been conceptualised with the core purpose of promoting proper hydration for healthy and radiant skin. On the other hand, Evocus has gained recognition for its groundbreaking approach to maintaining body hydration.

    By merging these two areas of expertise, the collaboration aims to create a comprehensive solution that addresses hydration and well-being from a holistic perspective. The primary objective of this partnership is to underscore the importance of proper hydration, not just for the skin but for overall well-being.

    Many influential people, including, David Warner, David Miller, Sara Ali Khan, Malaika Arora, Karan Johar, Manish Malhotra, Gauri Khan, Kajal Aggarwal, Shruti Haasan, Dinesh Karthik, Sai Sudharsan and a few other celebrities & athletes, have also been seen spotted and praising Evocus Alkaline Water due to its health benefits.

    “This collaboration is an exciting fusion of our shared values and expertise. We believe that true beauty and wellness radiate from within, and with EVOCUS, we can now provide a comprehensive solution that caters to the hydration needs of our consumers from head to toe said AmorePacific Group assistant director and head of marketing and training Mini Sood Banerjee, ’’.

    “We are thrilled to join forces with Laneige for this remarkable collaboration. Together, our brands bring an unparalleled fusion of skincare expertise and hydration innovation. Get ready to elevate your skincare and hydration journey like never before, said PR, Evocus head of digital marketing & Zulkarnain Shaikh,’’.

    This Collaboration will feature the Laneige Water Bank Collection along with  Evocus alkaline clear mineral water. Evocus alkaline mineral water represents a remarkable blend of enhanced minerals and alkaline water, meticulously crafted to achieve a unique composition.

    Meanwhile, the Laneige Water Bank Collection is infused with mineral-enriched water, strategically formulated to restore and balance the skin’s inherent moisture barrier. This results in a complexion that is revitalised, supple, and radiant. Offering an array of products, including moisturisers, serums, and masks, the Laneige Water Bank range presents an ideal solution for those seeking to replenish their skin’s hydration and attain a vibrant, luminous appearance. Elevate your skincare regimen today with the exclusive range.

  • Auretics gives PR duties to Sakshar Media

    Auretics gives PR duties to Sakshar Media

    Mumbai: Online retail platform Auretics has given its public relations duties to Sakshar Media. The agency won the account in a multi-agency pitch.

    The partnership aims at increasing brand awareness and media visibility for Auretics.

    Commenting on the association, Auretics Limited CEO Arjun Gupta said, “While Auretics is India’s largest online retail platform, our aim is to further establish the Auretics brand in India. We believe Sakshar Media’s diverse experience in PR and deep understanding of the retail industry make them a perfect partner to drive our communications with. We’re excited to onboard them as a core partner and work closely with them to build our brand.”

    Expressing his thoughts on winning the account, Sakshar Media founder and director Puneet Kumar Kanojia commented, “We are incredibly excited for the opportunity to collaboratively work with a credible, trusted, and largest online retail platform. We aim to execute creative, impactful, disruptive, and seamlessly driven PR campaigns that would bring maximum ROI for the brand in India. We hope to redefine the landscape for the brand with our initiatives and help Auretics accomplish their desired outputs.”

  • CommsCredible elevates Priyanka Wadhwa & Neena Biswal as co-founders

    CommsCredible elevates Priyanka Wadhwa & Neena Biswal as co-founders

    Mumbai: On its 2nd anniversary, India-headquartered PR tech start-up, CommsCredible has announced the addition of two women co-founders in its leadership team. The bootstrapped start-up has elevated Priyanka Wadhwa, from head of strategy & operations, to co-founder and chief strategy officer and Neena Biswal, from head of South office, to co-founder & director.

    Born during the covid pandemic, the company has won numerous prestigious awards in a very short span of time, which include ETBrandEquity’s ‘Emerging Agency of the Year’, Agency Reporter’s ‘Fastest Growing Agency of the Year’, and Inskpell Media’s ‘Best Consulting Start-up of the Year’, apart from winning many other for its partner clients at forums such a Mint-TechCircle, Campaign India, IDC etc.

    Commenting on her elevation, Wadhwa said, “The collective vision and future of CommsCredible is very exciting to me. The opportunities are endless when it comes to the play of technology in PR, as well as its business and community impact. I look forward to taking our business strategy to the next level as we head towards a global scale up in the next phase.”

    Added Biswal, “I am happy to be part of this growth journey of CommsCredible. Since inception, I have been privy to how we have grown incredibly through word of mouth and good storytelling, without having to focus on business development. It’s a very interesting time for us as a company, as we add technology to grow asset-lite, expand our client portfolio, and strengthen our offerings to become a preferred partner for brands from diverse industries.”

    In her previous role, Wadhwa was heading the company’s business strategy and operations, while Biswal’s prior role included responsibilities such as strengthening media relations and taking an integrated communications approach for partner brands.   

    Talking about CommsCredible’s success story, founder Aman Dhall said, “Our client and media community have helped us build a strong backbone and led our growth journey. We have been focused on improving collaboration with the media, and enhancing client experience from day zero. That will stay our focus going forward as well. We are very proud of our team having diverse industry experience, as well as great business and media understanding for effective storytelling.”  

    CommsCredible is currently working with 20+ partner brands across diverse sectors. Its partner clients include early-stage consumer internet startups such as BASIC Home Loan, Onsurity, Sugmya Finance, global VC firms, technology brands such as Picus Capital, PTC Inc., CAST Software and prominent Indian brands such as Grant Thornton Bharat, In-Solutions Global (ISG) and ICICI Prudential Life Insurance.

    Currently, it has presence across key geographies in India, including Chennai, Mumbai, Bangalore & Delhi, and overseas in Europe and the US. The company’s vision is to build a credible community, which thrives on factual information and authentic storytelling that builds trust within the media and communication ecosystem.

  • Team Pumpkin bags marketing and social media mandate for Maple

    Team Pumpkin bags marketing and social media mandate for Maple

    Mumbai: Team Pumpkin has won the social media and performance marketing mandate for Maple.

    The mandate was won following a multi-agency pitch. The agency will create a communication strategy to take on a three-pronged objective, which is to create awareness about the brand, and the value it provides to consumers to further increase sales. The account will be serviced by Team Pumpkin’s Mumbai office.

    Speaking of this partnership, Maple founder & managing director Manil Shetty said, “Shopping is not just related to purchases; it is the value for money and customer satisfaction that we bring through our service. Maple customers buy products and services that not only satisfy their needs but also lift their moods and give them a delightful experience. Aside from Apple products, Maple provides valuable programmes like Eleva, a privilege programme along with super-fast delivery across India, giving us an edge over other premium resellers in Mumbai, Mangalore, and across the country. Team Pumpkin’s marketing insights will help us actualise our organisational goals. We also share similar values with Team Pumpkin, making this partnership even more delightful.”

    Adding to it, Team Pumpkin chief business officer and co-founder Swati Nathani said, “Maple’s innovative approach and dedication to their service are quite intriguing and a pleasure to work with. It comes with the scope for a lot of learning and creativity. Maple is on the right path. They know what they are doing and aim to change and disrupt the shopping experience of the Indian audience. This is what makes us a perfect fit for each other, as it aligns with our own goals and philosophy. Team Pumpkin vows to go above and beyond to achieve their marketing goals and maintain brand value for customers.”

  • Zero Gravity Communications bags the full-service mandate of Gopal Namkeen

    Zero Gravity Communications bags the full-service mandate of Gopal Namkeen

    Mumbai: Zero Gravity Communications has recently onboarded Gujarat’s legacy snack brand Gopal Namkeen for the full-service integrated mandate.

    The agency will be in charge of brand strategy, overall communications, and advertising duties.

    From its beginnings in 1994 to its current form, Gopal Namkeen boasts of being the taste tycoon of the state, famous all over India for its snacks.

    Expressing their aim to rope in Zero Gravity Communications, Gopal Namkeen executive director Raj Hadvani said, “We trust the creative direction of Khushboo Solanki Sharma and her team. We wish to have an integrated approach that gives strong brand awareness. We are excited about this association with Zero Gravity Communications and look forward to growing on the path we carved for our brand together.”

    Zero Gravity Communications founder Khushboo Solanki Sharma said, “We are elated to bring Gujarat’s respected snack brands, such as Gopal Namkeen, to our client roster. With our experience and expertise, we are determined to contribute to the brand’s growth. We look forward to a long and strong association with them.”

  • Truecaller collaborates with The Womb for communication duties

    Truecaller collaborates with The Womb for communication duties

    Mumbai: Truecaller has roped in The Womb to chart out an impactful communication drive in India. The agency will be responsible for the brand’s communication strategy, thereby propelling long-term brand building through the power of robust strategic thinking and powerful storytelling.

    Speaking on the partnership, Truecaller chief commercial officer Kari Krishnamurty said, “We are delighted to welcome The Womb as our creative partner in India. The Womb has proven expertise that helps reach the consumer with meaningful storytelling. Together, we are looking forward to creating more impact and elevating our brand proposition, making Truecaller an obvious choice for every consumer to experience safety in communication.”

    The Womb co-founder Kawal Shoor said, “The team at Truecaller is young and restless. They are ready to take on challenges head-on and are not scared to take risks or to do things that have never been done before. This makes a great culture fit with what we believe and the work we create. We are up for the challenge and are excited. Shouldering the responsibility of a young tech brand, we are geared up to face the challenges and grab the opportunities with both hands to create work that is simple yet unignorable.”

    Kawal further added, “Over the years, Truecaller has been working towards empowering consumers to make the right choices. We feel it’s a great time to take this opportunity to the next level and engage with the consumers at a deeper level, which is beyond just being a caller ID. We feel that in the last seven years, we have just touched the tip of the iceberg and there is so much more that Truecaller has to offer to ‘Bharat’.”

  • Sakshar Media bags public relations mandate for ModishOmbre

    Sakshar Media bags public relations mandate for ModishOmbre

    Mumbai: Sakshar Media bagged the public relations mandate for ModishOmbre, a company dealing in high-end luxury products/items under one roof.

    The agency bagged the account in a multi-agency pitch and will be responsible for increasing brand awareness and media visibility for ModishOmbre as a part of its partnership.

    Headquartered in Delhi with principal offices in PAN India, Sakshar Media handles an impressive portfolio of brands across industries such as health, education, hospitality, technology and more. On the back of its contributions to the Indian PR fraternity, the company has won several awards and accolades, including those from PR 40 under 40 Awards, IBR Awards, etc. The agency has also established a strong foothold in the Indian market with key brand mandates such as Alniche Lifesciences, The Biryani House, India Book of Records, Trycon Technologies, and EuroSafety Group, among others.

    Commenting on the tie-up, ModishOmbre chairman Atul Jain said, “While ModishOmbre is a leading platform dealing in high-end luxury products/items under one roof, our aim is to further establish the ModishOmbre brand in India. We believe Sakshar Media’s diverse experience in PR and deep understanding of the consumer industry make them a perfect partner to drive our communications with. We’re excited to onboard them as a core partner and work closely with them to build our brand.”

    Commenting on the win Sakshar Media founder & director Puneet Kumar Kanojia said, “We are incredibly excited about the opportunity to collaboratively work with a credible, trusted and leading platform dealing in high-end luxury products/items under one roof. We intend to carry out creative, impactful, disruptive, and seamlessly driven public relations campaigns in India that will maximise the brand’s ROI. We hope to redefine the landscape for the brand with our initiatives and help ModishOmbre accomplish their desired outputs.”

  • Jim Beam picks Leo Burnett as global agency of record

    Jim Beam picks Leo Burnett as global agency of record

    Mumbai: Leo Burnett has once again won the Jim Beam global creative account. The account was won following a multi-agency pitch. The agency is tasked with developing a new global positioning and creative platform for the historic bourbon.

    This is the second time Leo Burnett has been named AOR (agency-of-record) for Jim Beam. The Publicis agency previously received the designation in 2016, before the brand started working with DDB in 2018, according to AgencySpy.

    Speaking of this association, Leo Burnett Chicago president & chief Britt Nolan said, “Crafting the next chapter of an iconic brand like Jim Beam is a responsibility we don’t take lightly. We’ve been proud to deliver strong results for Beam Suntory’s small batch portfolio and couldn’t be more excited about this next stage of our partnership.”

  • Media Mantra wins the PR mandate for Super4

    Media Mantra wins the PR mandate for Super4

    Mumbai: Gaming app Super4 has announced Media Mantra as their official PR partner for their communications strategy across India.

    As the app’s strategic PR partner, Media Mantra is set to take the responsibility of aligning regional as well as national communications and positioning Super4 as a market leader in the fantasy gaming sector in India.

    The agency will be seen working on Super4’s corporate reputation, brand awareness, amplifying its visibility, media campaigns, strategic communication counsel, and overall public relations and media relations.

    Media Mantra will also be integral in developing effective stakeholder engagement strategies, the brand’s positioning and managing its external communication.

    The Super4 application allows cricket fans and enthusiasts across India to create teams prior to the start of a match. But unlike other apps, Super4 provides fans with India’s first-ever cricket scorecard, empowering fans to create fantasy scoreboards of the first innings after a progressive self-study of the pitch and the match conditions.

    The users can gather maximum points from both innings to increase their tally on the leaderboard, create a team and win prizes. The Super4 application allows fans and enthusiasts to also play different games like cricket, quiz, etc. while the match is on to make the entire fantasy experience more interesting and engaging.

    The Super4 app also cuts down the challenges of creating and editing teams in the shortest span of time for the ease and convenience of fans and enthusiasts.

    Media Mantra founder and director Udit Pathak said, “It’s a matter of great pride for Media Mantra to partner with Super4 and add yet another interesting sports account. Acting on our role as strategic advisers and brand communicators, we intend to apply our vast knowledge and expertise to execute innovative, disruptive, and high-impact PR campaigns that will create a positive impact for Super4 and their business in India alongside creating awareness about the startup app and its features.”

    “With our 10th year in the industry, Media Mantra has carved its own niche as a leading multi-practice and full-service PR and digital media agency across sectors. Gaming is one of our strong practice areas, and the current mandate will help consolidate this practice even further. We are excited to assist Super4 in its bid to enhance its visibility, credibility, and prominence in the media ecosystem at large, and amongst their target audience in particular.”

    Super4 founder and director Rohit Bansal said, “We are excited to have Media Mantra on board as our official PR partner across India. As a brand aiming to disrupt the fantasy gaming market, our visions align with Media Mantra, and we believe that their services will help us position our brand and amplify our presence in the country. We look forward to a long-term and mutually beneficial relationship with them.”

  • Wing Communications wins PR mandate of Xiphias Immigration

    Wing Communications wins PR mandate of Xiphias Immigration

    Mumbai: PR agency Wing Communications, which offers strategic and integrated communications, announced that it has won the communications mandate for Bangalore-based consultancy Xiphias Immigration, which provides innovative solutions to meet the immigration needs of its clients.

    Xiphias Immigration offers services including investment immigration, corporate and skilled migration, and study abroad. Wing Communications will cater to the brand’s strategic PR, media relations, corporate PR, and reputation management requirements across India through perceptive campaigns.

    Xiphias Immigration MD Varun Singh commented, “Wing Communications is a group of contemporary innovators who venture beyond the obvious. It is a great partner to lead our communications because of their proven credentials, diverse expertise across industries, and ethics and values to undertake the business sincerely. We look forward to enhancing our communication and perceptibility percentage in the immigration realm with the help of the Wing’s team, which is seamlessly networked across the nation as well as internationally and has exceptional industry stewardship and expertise in expressing a company’s worth while connecting them to tangible results.”

    Wing Communications CEO and co-founder Shiva Bhavani said, “Xiphias is an immigration consultancy that is breaking new ground in the field of immigration in India with its cutting-edge solutions to address the immigration needs of its clients and strong relationships in popular immigration destinations across the world. We are extremely proud and excited to be associated with this new-age consultancy and handle its PR and communication strategies.” 

    He added, “To be a partner with this transformational brand that works on the foundations of integrity, honesty, professionalism, collaboration, and accountability will be a privilege for Wing Communications. Our goal is to facilitate and fervently meet their communication objectives, press coverage opportunities, and brand image-related expectations by leveraging the best of our skills and expertise. We will eagerly anticipate and execute the required responsibilities to assist the brand in expanding its online presence and in its quest for speedy growth.”