Tag: PR Professionals

  • PRP secures PR mandate for Texmaco Rail & Engineering Limited

    PRP secures PR mandate for Texmaco Rail & Engineering Limited

    Mumbai: PR Professionals (PRP), has been awarded the public relations mandate for Texmaco Rail & Engineering Limited. This strategic collaboration aims to enhance Texmaco’s brand visibility, corporate communications, and stakeholder engagement both nationally and globally.

    Texmaco Rail & Engineering Limited, a listed entity of the Adventz Group, is a key player in India’s railway and infrastructure sector. The company operates across three primary business segments freight cars, infra rail & green energy, and infra electrical. With manufacturing facilities in West Bengal, Gujarat, and Chhattisgarh, Texmaco specialises in rolling stock, locomotive components, hydro-mechanical equipment, bridges, and steel structures. As a manufacturer of freight cars for Indian Railways and international markets, Texmaco has also established strategic alliances with global giants such as Wabtec and Touax.

    Texmaco Rail & Engineering Limited chief sustainability, brand & communication officer Indranil Basu stated, “Partnering with PR Professionals marks a crucial step in reinforcing our corporate communications and stakeholder engagement. As we expand our presence in the railway and infrastructure sector, PRP’s expertise will help amplify our brand narrative, increase media visibility, and foster valuable industry collaborations.”

    PR Professionals founder & managing director Sarvesh Tiwari stated, “We are delighted to collaborate with Texmaco Rail & Engineering, a name synonymous with engineering excellence and innovation in the railway sector. With India’s railway and infrastructure landscape evolving rapidly, Texmaco’s contributions are more significant than ever. We aim to craft compelling narratives that highlight Texmaco’s role in sustainable rail solutions, cutting-edge technology, and infrastructure development.”

    Renowned for its client-centric approach and strategic communication expertise, PR Professionals has built an impressive portfolio in the infrastructure sector. Its clientele includes high-profile organisations such as the National Capital Region Transport Corporation (NCRTC), Rail Land Development Authority (RLDA), Indian Railway Stations Development Corporation (IRSDC), Delhi Metro Rail Corporation (DMRC), Uttar Pradesh Metro Rail Corporation (UPMRCL), Patna Metro, Hyderabad Metro, Tata Projects, L&T, Rodic Consultants, Systra, Railtech, CIDCO, and Rapid Metro Gurgaon.

    Founded in 2011, PR Professionals has established itself as in branding, public relations, crisis communication, and digital media solutions. With 12 offices across India and six international locations, PRP has successfully managed major mandates across sectors including infrastructure, railways, aviation, and public enterprises. The Texmaco partnership further cements PRP’s standing as the premier communications agency in India’s infrastructure domain.

  • PR Professionals appoints Rajveer Ahuja as director – film & entertainment

    PR Professionals appoints Rajveer Ahuja as director – film & entertainment

    Mumbai: PR Professionals, the flagship of PRP Group has appointed Rajveer Ahuja as director of its film and entertainment division to enhance its presence in the industry.

    Ahuja brings over two decades of experience in filmmaking, writing, and direction, with notable roles as an actor and writer in Gollu Aur Pappu and as a dialogue writer for Fugly, which introduced Kiara Advani. His portfolio includes contributions to award-winning films like Modi ji ki Beti, Cheel Gadi (Flying Wagon), Girl in Red, Mukti, Peanut Butter, Lonely Girl: A Psychological Thriller, The Gift, Tera Mera Pyar Amar, and The Last Show.

    Ahuja also produced all seasons of the musical series Bhoomi by Salim-Sulaiman, known for featuring Indian musicians. As part of Bhoomi 2024, Shreya Ghoshal and Sunidhi Chauhan have collaborated on a new song, Chhaila. In advertising, Ahuja has produced the JBL ad featuring AR Rahman and directed the Matrix Forex commercial with Shahrukh Khan.

    With Ahuja leading the film & entertainment division, PR Professionals aims to expand its influence in the entertainment sector, focusing on creative innovation and strategic partnerships.

    PR Professionals founder & MD Dr Sarvesh Tiwari shared “We are excited to welcome Rajveer to lead our Film & Entertainment division. His extensive experience, visionary approach, and passion for storytelling align with our goals of creating impactful content and fostering growth in the entertainment industry. We are confident that this strategic expansion will enhance our capabilities and elevate our work to new heights.”

    Ahuja shared, “I am happy to be a part of PR Professionals which has grown phenomenally in the past. I am thrilled to lead their films and entertainment division and take it forward to newer heights.”

    The Films and Entertainment division of PR Professionals has managed publicity and promotions for Bollywood hits like Tu Jhoothi Main Makkar with Ranbir Kapoor and Shraddha Kapoor, and Dream Girl 2 with Ayushmann Khurana and Ananya Pandey.

    Founded in 2011, PR Professionals is an integrated communications agency focused on branding and public relations. The agency supports businesses in achieving market presence and engages in philanthropic activities. Confianza Consulting, part of PRP Group, provides human resource solutions, including talent acquisition, performance management, and compliance. PRP Group has expanded to 12 offices in India and six international locations.

  • PRP Group welcomes Shailja Patyal back as vice-president

    PRP Group welcomes Shailja Patyal back as vice-president

    Mumbai: PRP Group has appointed Shailja Patyal as vice president of PR Professionals, marking her return to the senior leadership team. With over 16 years of experience in communications and marketing strategy, Shailja’s comeback promises to drive the group forward, focusing on enhancing client management, stakeholder engagement, and team collaboration.

    Patyal’s strategic vision at PR Professionals will align teams to foster better communication with clients and ensure seamless service delivery. Known for her collaborative leadership style, she excels at bringing together diverse teams to leverage their strengths and achieve common goals.

    Prior to rejoining PRP, Patyal held key positions at multinational companies such as SMEC – A Surbana Jurong Group, Systra India, and IL&FS, where she showcased her leadership abilities and strategic acumen. Her expertise spans marketing strategies, organisational development, people communications, client relationships, and conflict management.

    PR Professionals, founder & managing director, Sarvesh Tiwari expressed his excitement: “We are absolutely delighted to welcome Shailja back to the PRP Group. She was instrumental in our early days, playing a pivotal role in shaping the company’s foundation and her return brings valuable experience and strategic insight that will propel PRP forward.”

    Patyal, equally thrilled, shared: “Coming back to PR Professionals feels like a homecoming. The warm reception from the team and management has been incredible, and it feels as though I’ve never been away. I am excited to collaborate with this talented team and contribute to the company’s ongoing success in my second innings with PRP.” 

  • Wing Commander RD Deshpande (retired) joins PR Professionals as president

    Wing Commander RD Deshpande (retired) joins PR Professionals as president

    Mumbai: PR Professionals, the flagship company of the PRP Group, announced the appointment of Wing Commander RD Deshpande (retired) as president of defence business and HR services. This strategic appointment marks a significant step in strengthening its leadership team and expanding the company’s expertise in the defence sector and HR services.

    Wing Commander RD Deshpande joins PR Professionals following his tenure with Byju’s where he led the learning and development function and spearheaded critical initiatives aimed at organizational development. With a distinguished military career spanning 22 years, he brings a wealth of leadership experience and specialized knowledge to the existing, diversified, and experience-rich team at PRP Group.

    A decorated military veteran, WinCo RD is a recipient of the prestigious “Chief of Air Staff Commendation” for exemplary leadership during his career in the Indian Air Force. He has also held leadership roles in esteemed organizations, such as; Reliance Retail Ltd., Byju’s, ISHRAE, and Critical Care Unified Pvt. Ltd. An alumnus of some of India’s most esteemed institutions, such as; IIM Ahmedabad, Air Force Academy, Air Force Administrative College, Air Force Intelligence School, and the National Defence Academy, WinCo RD has honed his expertise and developed niche through rigorous academic and professional training. Apart from these, he has also successfully completed courses from the globally renowned institutions, like; XLRI, Jamshedpur and Jack Welch Management Institute, Strayer University, U.S.

    At PR Professionals, WinCo RD will lead its Defence business along with HR Services. It is aligned with the Vision of the Founder and Managing Director, PRP Group, Dr. Sarvesh Tiwari and this expansion marks the very thought-through and robust strengthening plans of the company.

    Dr Sarvesh shared “We are delighted to welcome Wing Commander RD Deshpande to the PRP family. His extensive experience in defence and corporate leadership, coupled with his expertise in HR, PR and learning & development, will prove to be invaluable for the company as we expand our offerings and reinforce our commitment to excellence. His unique experiences and perspectives from the armed forces, sound knowledge and stellar educational background adds a professional flavor to the team. We are confident that his visionary approach and strategic insights will drive significant growth and innovation for our clients and the organization.”

    With over 28 years of rich and diversified experience in “people functions”, WinCo RD is a visionary, strategist and an expert in defining policies, processes, and implementing reforms. He is a certified behavioral trainer, excelling in ‘outbound, facilitation, and experiential training’. He is also an ‘executive presence coach’.

    Commenting on his appointment, Wing Commander RD Deshpande said, “I am thrilled to join PRP family and am eager to contribute to the company’s mission of excellence in Defence business and HR Services. I am excited and at the same time committed to drive impactful initiatives and support the growth of our clients and the organization.”

    PR Professionals has significantly expanded its senior leadership team, further bolstering its ranks with seasoned professionals. Most recently, the company welcomed Nishant Singhal as president strategy. Furthermore, in the preceding year, PR Professionals made strategic appointments to enhance its leadership cadre. Varun Aggarwal was appointed as assistant vice president (AVP) for business development, bringing his wealth of experience and expertise to drive business expansion initiatives forward. Additionally, the company added Sanjay Singh to its team, a distinguished media and PR veteran, who assumed the role of vice president.

    PR Professionals is an integrated communications company that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari’s passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities.

  • PR Professionals appoints Nishant Singhal as president – strategy

    PR Professionals appoints Nishant Singhal as president – strategy

    Mumbai: PR Professionals, the flagship of the PRP Group announced the appointment of Nishant Singhal as president – strategy. In his new role, Nishant will spearhead the business expansion and strategy development, driving the company’s growth trajectory to new heights.

    A postgraduate in management from the coveted IIT Delhi, Nishant is a mechanical engineer from the prestigious M.I.T. Manipal. With over 25 years of multifaceted experience and brings a wealth of knowledge and expertise to PR Professionals. He has held leadership positions in several esteemed multinational corporations including General Motors, Honda, Nissan, Piaggio, as well as prominent Indian companies like Napino Auto, Hindustan Motors, and PeopleStrong HR Services. Nishant’s core competencies lie in Strategic Planning, Marketing, Business Development, Finance, and Team Management. He is a certified leader from GM University, Detroit, and holds professional certifications from Lioacheng University, China.

    PR Professionals founder & MD Dr Sarvesh Tiwari said “We are delighted to welcome Nishant to our team as President of strategy.  His extensive experience and proven track record in strategic planning and business development will be instrumental in driving our company’s growth agenda forward. We look forward to his leadership and vast experience of the automobile sector in expanding our services to the automobile sector”.

    Nishant Singhal expressed his enthusiasm upon joining PR Professionals, stating, “I am thrilled to be a part of PR Professionals, a dynamic and forward-thinking organization with a reputation for excellence in the industry. I look forward to collaborating with the talented team here and contributing to the company’s continued success”

    PR Professionals is expanding its senior leadership team, further bolstering its ranks with seasoned professionals. Most recently, the company welcomed Sanjay Gupta as its chief executive officer (CEO). Sanjay’s appointment marks a significant milestone in the company’s journey towards excellence and growth.

    Furthermore, in the preceding year, PR Professionals made strategic appointments to enhance its leadership cadre. Varun Aggarwal was appointed as Assistant Vice President (AVP) for Business Development, bringing his wealth of experience and expertise to drive business expansion initiatives forward. Additionally, the company added Sanjay Singh to its team, a distinguished media and PR veteran, who assumed the role of Vice President.

    PR Professionals is an integrated communications agency that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari’s passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities. 

  • Indian PR firm’s role in opposition leader’s India visit discussed in Australian parliament

    Indian PR firm’s role in opposition leader’s India visit discussed in Australian parliament

    Mumbai: In what may be termed as a unique event in the history of public relations, a homegrown Indian  PR firm, PR Professionals, finds  itself at the centre of a huge political debate in the Australian Parliament regarding the firm’s role in shaping the public image of Australia’s leader of opposition Peter Dutton’s recent visit to India

    Australia’s former Minister of Defense and Home Affairs Dutton, embarked on a high-profile visit to India almost a month ago bringing a long power-packed business delegation, aiming at further strengthening Indo-Australian trade relations. The four-day visit was a huge success with widespread publicity in the most prestigious and influential news publications.

    Seeking to reinforce trade relations between India and Down Under, Dutton participated in a range of engagements, from meetings with captains of industry to interactions with schoolchildren; and visits to religious sites.

    The visit was strategically curated to showcase Dutton’s multifaceted persona, emphasizing both his business acumen and softer side. And therefore, the agency finds mention in Australian politics. Australia’s assistant manager to the prime minister and assistant minister for the public service Patrick Gorman, accused the leader of the opposition of secretly organizing an India trip aimed at showcasing his softer side.

    Gorman’s accusations took a specific turn as he claimed that Dutton engaged the services of – PR Professionals -, employing the firm as a strategic communications partner. According to Gorman, this partnership led to the crafting and dissemination of specific communications to the Indian media, along with orchestrated interviews to mould a tailored narrative for Dutton’s public image.

    The assertions made by Gorman in the parliamentary session were published by one the world’s largest read, Daily Mail, further amplifying the matter.

    The claims raised in the Australian Parliament shed light on the significant influence wielded by PR firms in sculpting political personas and narratives in the global landscape. This unexpected mention of an Indian PR firm in a foreign political forum sparks intriguing discussions on the broader implications of strategic communication in international relations.

  • PR Professionals secures integrated communications mandate for Bihar Global Investors Summit, 2023

    PR Professionals secures integrated communications mandate for Bihar Global Investors Summit, 2023

    Mumbai: PR Professionals, the flagship of PRP Group has been awarded the prestigious integrated communications mandate for Bihar Business Connect 2023, Bihar Global Investors Summit. The summit, being seen as a landmark step towards Bihar’s economic development, will take place from 13 to 14 December 2023, in Patna.

    Bihar Business Connect 2023, Bihar Global Investors Summit is set to bring together business leaders, policymakers, investors, and thought leaders from around the world to explore investment opportunities, foster collaborations, and discuss strategies to promote sustainable economic growth in Bihar. PR Professionals will play a pivotal role in managing the comprehensive communications strategy for this high-profile event at the national and international level. Their mandate encompasses public relations, digital media management, website development, and various other aspects of integrated communication to ensure that the summit reaches a global audience effectively.

    “We are honored to be entrusted with the integrated communications mandate for Bihar Business Connect 2023, Bihar Global Investors Summit. This is an exciting opportunity to contribute to Bihar’s economic growth by showcasing its potential to the world. We are excited to leverage our experience to promote the summit’s objectives, attract investors, and create a lasting impact on Bihar’s economic landscape ” said PR Professionals founder and managing director Sarvesh Tiwari.

    PR Professionals has a proven track record of delivering exceptional communication strategies and campaigns for various government and corporate clients. The company boasts remarkable expertise in the communications management of large-scale global events, with a distinguished track record that includes the prestigious COP 14, where a staggering 190 countries actively participated, demonstrating their adeptness in handling complex and globally significant conferences. Furthermore, their credentials encompass the highly acclaimed International Jazz Festival, among other notable events. Their expertise in public relations, digital media management, and web development will undoubtedly be instrumental in enhancing the visibility and success of Bihar Business Connect 2023.

    Recently, PRP was recognized as the fastest-growing PR agency at the Indian PR and Corporate Communications Awards (IPRCCA) 2023. With a remarkable 90 per cent client retention rate, the company has created legendary PR campaigns for global powerhouse brands. PR Professionals offers a comprehensive range of services, from traditional media relations to integrated marketing communications, encompassing public affairs, advocacy, social impact, data analytics, corporate reputation, PR events, and digital services.

  • PR Professionals expands its global footprint, spreads wings to the United States

    PR Professionals expands its global footprint, spreads wings to the United States

    Mumbai: Commemorating 12 successful years in the field of PR and communications, PR Professionals, the flagship company of PRP Group announced a strategic partnership with 5W Public Relations (5WPR), a premier full-service PR agency based in the United States, since 2003.

    This strategic collaboration marks PRP’s expansion into the United States market and promises to bring a new dimension of international PR excellence to clients on both sides of the Pacific. The partnership aims to leverage the strengths of both companies to provide clients with a wider range of services and expand their global reach.

    Headquartered in the heart of New York City, 5WPR has consistently ranked as one of the top 10 independent, full-service PR agencies in the United States, for more than two decades. 5WPR founder & chairman Ronn Torossian has led the company’s growth, overseeing more than 300 professionals in the company’s headquarters in midtown Manhattan. 5WPR is regularly recognised as an industry leader and has been named ‘PR Agency of the Year’ by the American Business Awards on multiple occasions. With a reputation for crafting cutting-edge PR programmes that connect businesses and ideas with their target audiences, 5WPR brings a wealth of experience and expertise to the partnership. The strategic alliance between PRP and 5W Public Relations is set to deliver unparalleled PR and communications services that cater to clients’ unique needs seeking a global footprint. This partnership leverages the strengths and capabilities of both agencies, promising a seamless blend of local insight and international reach.

    PR Professionals founder & managing director Sarvesh Tiwari expressed his excitement about this collaboration, saying, “We are excited to join forces with 5W Public Relations, a distinguished agency with a proven track record of success in the United States. This strategic tie-up signifies a major milestone for PRP as we expand our presence into the U.S. market, enabling us to serve our clients with even greater efficiency and effectiveness on a global scale.”

    Torossian added, “We are thrilled to embark on this strategic partnership, as it opens new horizons for growth and innovation for 5W to support India-based businesses looking to expand in the United States. 5W has a long history of helping international companies enter and gain traction in the US market and we look forward to doing more of this work through our partnership.”

    With this strategic alignment, PRP and 5W Public Relations aim to deliver comprehensive PR solutions, including media relations, reputation management, crisis management, brand building, digital marketing, and more, to clients seeking to enhance their visibility and reputation in an increasingly globalized world.

    The partnership between PR Professionals Group and 5W Public Relations is expected to benefit clients across industries such as technology, healthcare, finance, consumer goods, real estate, and more.

    PRP at present has global footprints in Canada, European Offices in Germany, the United Kingdom, the African Office in Nigeria, and the GCC Office in Bahrain, and Nepal, the expansion to the United States has further strengthened PRP’s global reach.