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Tag: PR Mandate

  • EuroSafety Group hands over PR mandate to Sakshar Media

    EuroSafety Group hands over PR mandate to Sakshar Media

    Mumbai: Delhi-based PR and social media agency, Sakshar Media, has bagged the PR mandate for EuroSafety Group.

    The agency bagged the account in a multi-agency pitch and will be responsible for increasing the brand awareness and media visibility for EuroSafety Footwear and EuroSafety Equipments as a part of its partnership.

    Euro Safety Group brings together active companies under one roof, including EuroSafety Footwear, EuroSafety Equipment, EuroSafety Nonwovens, and EuroSafety Solutions. EuroSafety offers innovative, high-quality protection products for the workplace in line with the mission statement, Protection with Comfort. EuroSafety’s production expertise is based on concentrating on manufacturing facilities in India encompassing the latest technologies, high safety standards and professional quality management.

    Headquartered in Delhi with principal offices in PAN India, Sakshar Media handles an impressive portfolio of brands across industries such as health, education, hospitality, and more. On the back of its contributions to the Indian PR fraternity, the company has won several awards and accolades, including those from PR 40 under 40 Awards, IBR Awards, etc. The agency has also established a strong foothold in the Indian market with key brand mandates such as Alniche Lifesciences, The Biryani House, and India Book of Records, among others.

    Talking about the partnership, EuroSafety Group director Varun Budhiraja said, “While EuroSafety is a leading manufacturing organisation, our aim is to further establish the EuroSafety brand in India. We believe Sakshar Media’s diverse experience in PR and deep understanding of the tech industry makes them a perfect partner to drive our communications with. We’re excited to onboard them as a core partner and work closely with them to build the EuroSafety brand.”

    Commenting on the win, Sakshar Medja founder director Puneet Kumar Kanojia said, “We are incredibly excited for the opportunity to collaboratively work with a credible, trusted and leading manufacturing organisation. We aim to execute creative, impactful, disruptive and seamlessly driven PR campaigns that would bring maximum ROI for the brand in India. We hope to redefine the landscape for the brand with our initiatives and help EuroSafety Group accomplish their desired outputs.”

  • Adgcraft becomes PR partner of Mega Expo 2022

    Adgcraft becomes PR partner of Mega Expo 2022

    Mumbai: The leading exhibition company, Ace Exhibitions, has handed over its PR mandate to Adgcraft for it’s upcoming international event, ‘The India Industrial Manufacturing Mega Expo and Mega Green Vehicle & Smart Mobility Show.’

    Mega Expo 2022 as an international platform covers outspread shows across the manufacturing ecosystem which will be handled under the banner of Adgcraft and their supervision.

    As a part of the mandate, Adgcraft will be the official PR partner for the nationwide event Mega Expo 2022 with the remarks of aiding strategic solutions for communications management and proposing ideas for the betterment of this exhibition as well. Adgcraft as a communication agency is amenable to presenting brand broadening, solutions for unanticipated situations, and magnifying the organization’s position.

    The event will take place on 7 to 9 September at Pragati Maidan, New Delhi, where eminent industrial exhibitors, as well as business buyers, would be present. On this platform, the prominent industry leaders will showcase their latest products, innovations, and future technologies in the view of the general public.

    Speaking on the association, ACE exhibition business head Anupreet Singh Jaggi said, “This country requires a boost for the MSME sector, and we hope to contribute to India’s growing MSME industry through this exhibition, and having Adgcraft as a communication partner for Mega Expo 2022 will help us achieve that goal more efficiently.”

    With a warm judgment, Adgcraft managing director Abhinay Kumar Singh said, “MSME is a sector that is always growing but also requires everyone’s attention; I applaud ACE Exhibitions and Anupreet Singh for doing such amazing work to help this sector. The Adgcraft family is very excited to share the best media approaches for Ace Exhibitions Mega Expo 2022.”

  • Nikon India signs First Partners as it’s brand communication (PR) partner

    Nikon India signs First Partners as it’s brand communication (PR) partner

    Mumbai: Nikon India on Wednesday appointed First Partners as its brand communications (PR) consultancy. The mandate spans strategic counsel, media relations and integrated campaign management for the optics & imaging leader in India.

    Commenting on the win, First Partners founding partner Atul Ahluwalia said, “Nikon’s trailblazer position in the imaging industry and strong equity among professional photographers and amateurs alike offers an opportune runway for distinguished and creative storytelling across traditional and new media platforms. We are looking forward to a strong and long-standing partnership with Nikon India.”

    Commenting on the engagement, Nikon India managing director Sajjan Kumar said, “Nikon has historically exceeded consumer expectations by offering products that meet the highest levels of reliability and precision. At this point in time, as we endeavour to take the business to new heights, we are glad to be associating with First Partners and are looking forward to working with their dynamic team of communication experts.”

    Nikon India is a 100 per cent subsidiary of Nikon Corp, leaders in imaging technology headquartered in Gurgaon, with branch offices in Mumbai, Kolkata, Bengaluru, and Delhi. The Nikon Imaging includes the Nikon Mirrorless Z series, Nikon D-SLR, the Nikon COOLPIX, and a range of NIKKOR lenses & accessories.

  • House of Hiranandani onboards Madchatter Brand Solutions as its PR partner

    House of Hiranandani onboards Madchatter Brand Solutions as its PR partner

    Mumbai: House of Hiranandani has signed Madchatter Brand Solutions as its PR partner. The agency will oversee promoting House of Hiranandani’s developments and overseeing the company’s media communication and reputation management.

    The association aims to develop and maintain House of Hiranandani’s position as India’s leading developer that is responsible for creating some of the most iconic residential landmarks in Mumbai, Chennai and Bangalore. House of Hiranandani has a four-decade legacy and is credited towards building neighbourhoods like Powai in Mumbai. Etched on premium architectural pillars, focus on sustainability and integrated community living, House of Hiranandani has over 40.23 million sq.ft expanse of properties across major cities in India.

    Madchatter will work with House of Hiranandani to increase its brand recall and equity among Indian consumers while focusing on the company’s mission towards sustainability and horticulture.

    On this partnership, House of Hiranandani VP marketing strategy Prashin Jhobalia said, “We found Madchatter’s ideas refreshing and their research on the industry was insightful. Their energy and rigour towards our goals has made them good partners of growth for us. We hope to pave the way for interesting communication campaigns and brand building soon.”

    Madchatter founder Rachna Baruah added, “House of Hiranandani occupies a unique position in the Indian real estate market, transforming the industry benchmark in real estate ethos and aesthetics. By leveraging our media connections and industry strategic ideas, we hope to increase the developer’s share of voice, maintain public recognition, and elevate their image in the industry. We’re excited to learn from them and be inspired to do more clutter-breaking work.”

  • EaseMyTrip partners with Value 360 Communications; gives away its PR-related activities

    EaseMyTrip partners with Value 360 Communications; gives away its PR-related activities

    Mumbai: The leading travel tech company EaseMyTrip has entrusted the New Delhi-based PR firm Value 360 Communications as their public and media relations partner.  

    The agency will be responsible for strategic planning and meticulous management of all PR-related activities for EaseMyTrip.

    From FY’20 till FY’22, EaseMyTrip grew its profit at 78 per cent CAGR thus reflecting its impeccable track record of achieving sustainable growth in the travel sector. Consequently growing via word of mouth, the company undertook several technology-led innovations to increase its operational efficiency. Furthermore, EaseMyTrip achieved another milestone by joining the elite club of India’s first hundred unicorns while remaining bootstrapped and consistently profitable.

    The company remained profitable even during the pandemic times, highlighting the resilience of its highly efficient cost infrastructure and business model. After establishing a key foothold in the air ticket industry, EaseMyTrip started focusing on expanding its non-air verticals. The company strategically gained inorganic growth by acquiring innovative companies across diverse travel segments and evolving into a complete travel ecosystem.

    Speaking on the association, EaseMyTrip CEO and co-founder Nishant Pitti said, “Over the past 14 years, EaseMyTrip has taken pride in being a customer-centric company and has focused on efficiently catering to the rising needs of customers and offering a wide range of value-added services, a practice that has remained unhampered during the course of the pandemic as well. We are excited to have Value 360 Communications as our PR firm and confident to achieve new heights with their set of expertise in the field of PR. Together, we aim at creating focused and robust PR campaigns that will help in developing consumer-centric and engaging communications.”

    Excited about the partnership, Value 360 Communications founder and director Kunal Kishore said, “We are pleased to begin our alliance with EaseMyTrip for the mandate of Public Relations. EaseMyTrip is a self-made company which completely bootstrapped itself till IPO. They are the pioneers in the online travel industry and are directed to become the only trusted travel company backed with technology. We intend to collaborate for some amazing work together and creating campaigns that are resourceful, innovative, and stimulating and support them to achieve their communication objectives.’’

  • mSix&Partners wins integrated media mandate for VKC Nuts

    mSix&Partners wins integrated media mandate for VKC Nuts

    Mumbai: GroupM’s outcome-based agency, mSix&Partners, has won integrated media and social duties for VKC Nuts, which also operates under the brand name ‘Nutraj’. The brand is also launching Nutraj Bactopure, pasteurised dried fruits.

    The account was won following a multi-agency pitch and will be handled out of mSix&Partners’ Gurgaon office where the team will drive brand experience with its creative outlook and proficiency.

    As a part of this association, mSix&Partners’ agenda is to nurture the rightful audience through its data driven approach with VKC nuts as a pioneer and continuously engage the consumer through meaningful social strategy that brings out the quality and purity of the product. With GroupM’s intelligence and expertise in the FMCG sector, mSix&Partners will help VKC to grow further, faster.

    mSix&Partners India managing director Subhamay Mukhopadhyay said, “It is a pleasure to have VKC Nuts as a client. The dry fruits industry is seeing an upward trajectory with multiple innovations taking place. Our teams will work on integrated media duties for VKC by driving a combination of our expertise and our specialised outcome-based offerings to further enhance the brand and the experience it provides its customers. VKC nuts is focused on some major brand expansion plans, and we will help the brand grow with our start to end brand solutions.”

    VKC Nuts managing director Gunjan Jain said, “Equipped with the in-house expertise of data, analytics and audience insight, mSix&Partners will further strengthen VKC nuts’ offerings and bolster its position as the category leader.”

  • Sakshar Media wins PR mandate for Trycon Technologies

    Sakshar Media wins PR mandate for Trycon Technologies

    Mumbai: Delhi based public relations and social media agency, Sakshar Media has won the PR mandate for Trycon Technologies, a leading provider of QR Code solutions across the globe.

    The agency bagged the account in a multi-agency pitch. As a part of this association, the agency will be responsible for increasing the brand awareness and media visibility for Trycon Technologies.

    Trycon builds a suite of products based on QR Code technology. Businesses use these QR Code-based services to ramp up their campaign engagement rates and make their operations better. Content-coded QR Codes powered by Trycon help bridge the gap between offline and online media with a single scan through a smartphone. Till today, the company has served more than 200,000 businesses from over 195 countries that have created over 500,000 QR Codes.

    Headquartered in Delhi with principal offices pan India, Sakshar Media handles an impressive portfolio of brands across industries such as health, education, hospitality, and more. On the back of its contributions to the Indian PR fraternity, the company has won several awards and accolades including those from PR 40 under 40 Awards, IBR Award, etc. The agency has also established a strong foothold in the Indian market with key brand mandates such as Alniche Lifesciences, The Biryani House, India Book of Records among others.

    Commenting on the association Trycon Technologies co-founder and CEO Gautam Garg said, “While Trycon is a leading provider of QR Code solutions across the globe, our aim is to further establish the Trycon brand in India. We believe Sakshar Media’s diverse experience in PR and deep understanding of the tech industry makes them a perfect partner to drive our communications with. We’re excited to onboard them as a core partner and work closely with them to build the Trycon brand.”

    Sakshar Media founder-director Puneet Kumar Kanojia said, “We are incredibly excited for the opportunity to collaboratively work with a credible, trusted and leading tech organization in the nation. We aim to execute creative, impactful, disruptive and seamlessly driven PR campaigns that would bring maximum ROI for the brand in India. We hope to redefine the landscape for the brand with our initiatives and help Trycon Technologies accomplish their desired outputs.”