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Tag: PR Mandate

  • Spiffy PR wins the PR mandate for Bake Live Studio by Sarjena Foods Pvt Ltd

    Spiffy PR wins the PR mandate for Bake Live Studio by Sarjena Foods Pvt Ltd

    Mumbai: Spiffy Public Relations, a Mumbai-based digital communications agency known for its strategic and outcome-focused public relations, is proud to announce its collaboration with Bake Live Studio as its partner for all PR and communications initiatives.

    Located in the heart of Mumbai, Spiffy Public Relations has earned a reputation for crafting compelling narratives that resonate with audiences across various platforms. With a core focus on strategic public relations, social media mastery, media partnerships, celebrity integrations, and influencer liaisons, the agency is dedicated to illuminating its clients’ journeys to success. This partnership aims to harness the agency’s expertise in propelling brands to prominence and ensuring Bake Live Studio’s story reaches a broader audience.

    Sarjena Foods Pvt Ltd directors Vishaal Vira and Nirmal Gogri stated, “We are thrilled to have Spiffy Public Relations on board as our communications partner. With their extensive experience and innovative approach, we believe they will help us share the unique essence of Bake Live Studio with the world.”

    Spiffy PR founder Kajol Jain expressed her enthusiasm about this collaboration, “Bake Live Studio’s commitment to excellence and creativity aligns perfectly with our agency’s values. We are excited to work alongside their team to craft compelling narratives that capture the magic of Bake Live Studio’s offerings.”

    As Bake Live Studio embarks on its journey to become a premier destination for food enthusiasts, Spiffy Public Relations is poised to ensure its story shines brightly in the media landscape.

  • Auretics gives PR duties to Sakshar Media

    Auretics gives PR duties to Sakshar Media

    Mumbai: Online retail platform Auretics has given its public relations duties to Sakshar Media. The agency won the account in a multi-agency pitch.

    The partnership aims at increasing brand awareness and media visibility for Auretics.

    Commenting on the association, Auretics Limited CEO Arjun Gupta said, “While Auretics is India’s largest online retail platform, our aim is to further establish the Auretics brand in India. We believe Sakshar Media’s diverse experience in PR and deep understanding of the retail industry make them a perfect partner to drive our communications with. We’re excited to onboard them as a core partner and work closely with them to build our brand.”

    Expressing his thoughts on winning the account, Sakshar Media founder and director Puneet Kumar Kanojia commented, “We are incredibly excited for the opportunity to collaboratively work with a credible, trusted, and largest online retail platform. We aim to execute creative, impactful, disruptive, and seamlessly driven PR campaigns that would bring maximum ROI for the brand in India. We hope to redefine the landscape for the brand with our initiatives and help Auretics accomplish their desired outputs.”

  • SPRD bags the PR mandate for Wubba Lubba Dub Dub

    SPRD bags the PR mandate for Wubba Lubba Dub Dub

    Mumbai: Stories.PR.Digital (SPRD) has bagged the public relations mandate for Bengaluru-based meme marketing company Wubba Lubba Dub Dub (WLDD).

    SPRD is passionate about building a brand story for communications. It will manage industry alliances and help the client build thought leadership in addition to public relations.

    Commenting on the mandate win, SPRD director Asif Upadhye stated, “In a world full of routines, people seek solace in ‘memes’. It’s a fun as well as challenging way to accomplish customer retention strategies by deepening the connection with your audience. We are definitely looking forward to unfolding what this collaboration beholds.”

    Creating a meme revolution in India, WLDD has helped several businesses break through the clutter via snackable and entertaining communication models. With relatable content, they’ve introduced meme marketing to over 100+ brands so far and have expanded their horizons as a leader in digital assets. “Everything your audience sees online leaves an imprint on them, and through an extension of tech products, our aim is to showcase how this industry can continue to be profitable, number-driven, and accessible for all. We’re committed to solidifying our impressions and communications with this partnership,” added WLDD chief executive officer Arihant Jain.

    Memes have gained immense popularity today and play an integral role in an organisation’s marketing plan. Leveraging this strategy since its inception as a startup turned pioneer of meme and experiential marketing in India, WLDD has successfully ventured into community building by expressing and engaging with audiences via a diversified meme-connect. Founded in 2018 by Arihant Jain, Jaidev Kesti, and Vivekanand Kilari, three college friends from Belgaum, WLDD envisioned reaching greater heights with new-age memes and experiential marketing. This indicates the tremendous growth opportunity for the meme companies which would benefit from this trend.

  • Burger King India onboards Havas Worldwide India as its digital partner

    Burger King India onboards Havas Worldwide India as its digital partner

    Mumbai: Burger King India has assigned its digital mandate to Havas Worldwide (Creative) India. As a part of this mandate, the agency will be responsible for creating cornerstone digital campaigns, social media management, and online response management, among other things.

    Havas Worldwide India has been focusing on fortifying and updating its core expertise and offerings over the last two years. Havas Worldwide India grew by more than 30 per cent in 2021 across its Mumbai and Delhi offices, thanks to significant business wins such as Tata Cliq Luxury, Bel Cheese, P&G, Vivo, and Celio, to name a few. The agency has also been strengthening its teams to bring in the best talent. As the agency’s growth momentum continues in 2022, it will continue to come up with clutter-breaking work to deliver on its promise of making a meaningful difference in the lives of brands, businesses, and consumers.

    Sharing his thoughts on the association, Burger King chief marketing officer Kapil Grover said, “We are excited to have partnered with Havas Worldwide India, which comes with a track record of path-breaking digital campaigns for brands across markets and categories. We are confident that their expertise and market understanding will help us deliver innovative and groundbreaking digital campaigns, thereby further strengthening Burger King India’s position to become the most lovable brand in the digital space. We look forward to a long and fruitful partnership.”

    Commenting on the partnership with Burger King, Havas Worldwide (Creative) India managing director Manas Lahiri said, “In today’s cluttered digital ecosystem, only brands that come up with engaging, differentiated content make people sit up and take notice and we at Havas Worldwide India have been doing exactly that over the past few years. Burger King is one of the most audacious brands in the world today, known for creating truly innovative campaigns that become the talk of the town, and we’re confident we will be able to create more such path-breaking, meaningful work for them.”

  • Sakshar Media bags public relations mandate for ModishOmbre

    Sakshar Media bags public relations mandate for ModishOmbre

    Mumbai: Sakshar Media bagged the public relations mandate for ModishOmbre, a company dealing in high-end luxury products/items under one roof.

    The agency bagged the account in a multi-agency pitch and will be responsible for increasing brand awareness and media visibility for ModishOmbre as a part of its partnership.

    Headquartered in Delhi with principal offices in PAN India, Sakshar Media handles an impressive portfolio of brands across industries such as health, education, hospitality, technology and more. On the back of its contributions to the Indian PR fraternity, the company has won several awards and accolades, including those from PR 40 under 40 Awards, IBR Awards, etc. The agency has also established a strong foothold in the Indian market with key brand mandates such as Alniche Lifesciences, The Biryani House, India Book of Records, Trycon Technologies, and EuroSafety Group, among others.

    Commenting on the tie-up, ModishOmbre chairman Atul Jain said, “While ModishOmbre is a leading platform dealing in high-end luxury products/items under one roof, our aim is to further establish the ModishOmbre brand in India. We believe Sakshar Media’s diverse experience in PR and deep understanding of the consumer industry make them a perfect partner to drive our communications with. We’re excited to onboard them as a core partner and work closely with them to build our brand.”

    Commenting on the win Sakshar Media founder & director Puneet Kumar Kanojia said, “We are incredibly excited about the opportunity to collaboratively work with a credible, trusted and leading platform dealing in high-end luxury products/items under one roof. We intend to carry out creative, impactful, disruptive, and seamlessly driven public relations campaigns in India that will maximise the brand’s ROI. We hope to redefine the landscape for the brand with our initiatives and help ModishOmbre accomplish their desired outputs.”

  • Media Mantra wins PR mandate for Qualitest

    Media Mantra wins PR mandate for Qualitest

    Mumbai: AI-powered quality engineering services provider Qualitest has appointed Media Mantra as their strategic PR agency for India. The agency will oversee all aspects of communication and messaging for Qualitest, including corporate reputation management, brand awareness, and key stakeholder outreach.

    Qualitest Group managing director, India Rajesh Subramony said, “India is a strategic pivot for Qualitest and we have increased our presence and operations in this region significantly over the past year. At this critical juncture, we are pleased to partner with the Media Mantra team to bolster our communication and messaging, execute campaigns and support us in the next phase of growth in India.”

    Media Mantra co-founder & director Pooja Pathak said, “We are delighted to be partnering with Qualitest. As strategic partners, we intend to deploy our vast knowledge and expertise to execute innovative, disruptive, and high-impact public relations campaigns that will help increase awareness and positively impact the business goals of Qualitest.”

    Media Mantra CEO Rahul Mehta said, “We are honoured to be chosen as the official PR agency by Qualitest, the world’s largest AI-powered quality engineering services company that has been expanding its business at a record pace globally and in India. As strategic consultants, we are committed to helping our clients achieve communication outcomes that positively impact their image and business. We look forward to executing campaigns that will help Qualitest build strong awareness and effectively engage all key stakeholder groups.”

  • Kaizzen bags communication and digital marketing mandate for LNJ Bhilwara Kings

    Kaizzen bags communication and digital marketing mandate for LNJ Bhilwara Kings

    Mumbai: Kaizzen has bagged the public relations mandate for Bhilwara Kings, the franchise team of eminent business house, the LNJ Bhilwara Group, for the upcoming Legends League Cricket.

    As the strategic communications partner, the agency has been entrusted with the responsibility of promoting the LNJ Bhilwara Kings and helping the team connect with various stakeholders of the LNJ Bhilwara Group.

    On the association, LNJ Bhilwara Kings team owner Riju Jhunjhunwala said, “Kaizzen leads the way in this domain and we at LNJ Bhilwara could not have found a better partner to handle our communications mandate. We are happy and confident that Kaizzen will help in building the brand’s stature to greater heights.”

    After winning the PR rights of the Bhilwara Kings at Legends League Cricket season 2, Kaizzen founder and chief executive officer Vineet Handa said, “We at Kaizzen are elated to be entrusted by LNJ Bhilwara Group to handle its communication mandate for the Bhilwara Kings at the Legends League Cricket to enrich the corporate image of the group. The vision and priorities of the group are quite clear, and our team is pumped up to work in close coordination with the brand to reach its goal by delivering creative, impactful, and disruptive PR solutions. We are looking forward to a strong partnership.”

  • Kaizzen bags communications mandate of leading women’s clothing label Femella

    Kaizzen bags communications mandate of leading women’s clothing label Femella

    Mumbai: Kaizzen has bagged the public relations mandate for home-grown fashion brand Femella, which specialises in women’s clothing.

    As the strategic communications partner, the agency has been entrusted with the responsibility of enhancing Femella’s corporate reputation, amplifying its visibility, and supporting the brand’s expansion drive.

    Speaking on the association, Femella director Kavya Arora said, “Kaizzen leads the way in this domain and we, at Femella, could not have found better partners to handle our communications mandate. We are looking forward to growing this partnership to greater heights.”

    After winning the PR rights of the clothing brand, Kaizzen founder and chief executive officer Vineet Handa said, “We, at Kaizzen, are elated to be entrusted by Femella for handling its communication mandate to enrich the brand’s image. The vision and priorities of the label are quite clear and our team is pumped up to work in close coordination with the brand to reach its goal by delivering creative, impactful and disruptive PR solutions. We are looking forward to a strong partnership.”

  • Zeno Group wins PR mandates of The Derma Co and Aqualogica from the house of Honasa

    Zeno Group wins PR mandates of The Derma Co and Aqualogica from the house of Honasa

    Mumbai: Honasa Consumer (HCPL) on Tuesday announced the appointment of Zeno Group to lead its strategic brand communications mandate for two brands, The Derma Co and Aqualogica.

    As part of the mandate, Zeno will lead the communication strategy for the two brands by managing communications across both traditional and new-age digital channels.

    Zeno Group has been tasked with driving awareness of the need for hydration while building equity for Aqualogica.

    In addition, Zeno will also partner with Honasa in promoting The Derma Co’s skincare solutions powered by science.

    Speaking on the appointment, Honasa Consumer co-founder & chief innovation officer Ghazal Alagh said, “We are delighted to appoint Zeno as our PR partner. Their experience in handling consumer brands and their excellent understanding of millennial and GenZ consumers were impressive. We are confident they will ably partner with us in our journey to educate Indian consumers to make informed choices on science-backed skin solutions from The Derma Co and Aqualogica.”

    Adding to this, Zeno India managing director Rekha Rao said, “We love skincare brands that stand true to their promises, like The Derma Co and Aqualogica. The refreshing product portfolio gives us immense scope to explore PR creatively. Added to this, working with an admirable, dynamic Indian unicorn as its strategic communications partner is a matter of great pride to Zeno.”