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Tag: PR Leadership

  • Agilitas snags ex-Bumble director Samarpita Samaddar for comms lead

    Agilitas snags ex-Bumble director Samarpita Samaddar for comms lead

    MUMBAI: Agilitas is making bold moves, and this time, it’s off the track. India’s fastest-growing, end-to-end futuristic sportswear company has roped in Samarpita Samaddar as its communications lead, ensuring the brand sprints ahead in storytelling, reputation, and PR-led campaigns.

    With a stellar track record, Samaddar is no stranger to crafting narratives that resonate. As the former communications director, India and southeast Asia at Bumble Inc., she was the force behind the women-first dating app’s award-winning campaigns, leading its communication strategies and serving as its official spokesperson in India for nearly four years. If Bumble made headlines, chances are, she had a hand in it.

    But her expertise goes beyond swiping right. With 14 years of experience under her belt, Samaddar has built aspirational brands across consumer technology, entertainment, arts, lifestyle, and sports. Before diving into the world of dating apps, she shaped India’s film industry, helping establish powerhouse studios such as Zee Studios and Eros International. Her portfolio boasts over 40 film campaigns, including blockbusters like Bajirao Mastani, Newton, Aligarh, Dhadak, Ki & Ka, and Kesari.

    Now, at Agilitas, she steps into a world where performance meets innovation—this time, in sportswear. Her challenge? To drive brand and corporate communications while ensuring Agilitas makes as much noise in the media as it does in the athletic arena.

    Sharing her excitement on LinkedIn, Samaddar stated, “Super excited to share that I’ll be leading communications strategies at Agilitas in my new role! Building a pathbreaking journey for and telling the story of India’s fastest growing end-to-end, agile, futuristic, consumer-focused sportswear company is a rare opportunity, and I’m all geared up to go! I’m thrilled to help revolutionise India’s sports, fitness and fashion landscape, working closely with visionaries and an incredibly talented team. Here’s to making moves to change how people look and feel as they move!”

    From Hindi cinema to Bumble and now to bold new beginnings in sportswear, Samaddar’s journey proves that storytelling has no boundaries—only new arenas waiting to be conquered.

  • Value 360 Communications appoints Archana Hindocha to lead Bangalore

    Value 360 Communications appoints Archana Hindocha to lead Bangalore

    MUMBAI: What’s the secret to turning a good PR firm into a great one? Leadership.

    As part of its ambitious growth strategy for 2025, Value 360 Communications has named Archana Hindocha as the head of its Bangalore operations. This bold move signals the first step in the company’s plans to achieve hypergrowth, geographic expansion, and a deeper dive into new industry capabilities.

    With a stellar career spanning over 20 years, Hindocha is no stranger to steering big brands towards communication success. Her impressive resume includes leading strategies for titans like Wipro Technologies, Bharti AXA General Insurance, Bosch, Dell, and AWS. Whether it’s corporate communications, PR, or marketing strategy, Archana’s track record speaks volumes.

    Her mission at Value 360? To anchor and amplify the firm’s presence in South India, a region rich with opportunities but fiercely competitive. Armed with a deep understanding of business development and marketing, Hindocha is well-positioned to take the Bangalore office to new heights.

    Commenting on this key appointment, Value 360 Communications group CEO & co-founder & joint CEO, Kunal Kishore stated, “Value 360 Communications is at a critical inflection point as we prepare to unlock our next phase of accelerated growth. The year 2025 will witness our hypergrowth strategy in action, with a sharp focus on geographical expansion, industry diversification, and capability building. Archana’s appointment is a strategic step in this journey, and we are confident that her experience and leadership will drive our Bangalore operations to new heights.”

    But what does Hindocha think of this challenge? She’s thrilled to take the reins.
    “I am thrilled to join Value 360 Communications at such a transformative time in the company’s journey. The firm’s vision, client-centric approach, and innovative strategies resonate deeply with my professional values. I look forward to leveraging my experience to contribute to the company’s ambitious growth plans and deliver impactful communication solutions for our clients in South India,” she said.

    With a client roster boasting big names like Kia India, Tata Motors, Pernod Ricard, Audi India, Mondelez, and EaseMyTrip, Value 360 isn’t just playing to win—they’re redefining the game. The company plans to expand its footprint across key regions while boosting its capabilities in emerging industry verticals.

    In an industry where adaptability and vision are everything, strong leadership isn’t just a nice-to-have; it’s the difference between staying relevant and becoming indispensable. Will Value 360’s bold strategy set a new benchmark for PR and communications in India? Only time will tell, but the pieces are certainly in place.