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Tag: PR agency India

  • Primex quenches Clear Premium Water’s PR thirst with third-time mandate win

    Primex quenches Clear Premium Water’s PR thirst with third-time mandate win

    MUMBAI: In a relationship that continues to age better than bottled water, Primex Media Services has been reappointed as the public relations agency for Clear Premium Water—for the third time running. The move cements Primex’s credentials as a communications player that delivers both reach and resonance.

    Clear Premium Water renewed its faith in the Surat-headquartered agency for another term of strategic storytelling, media outreach, and brand positioning. The agency’s remit includes press releases, crisis communication, media conferences, and content development across digital and traditional platforms.

    “We are thrilled to continue our partnership with Clear Premium Water, a brand that stands for purity, quality, and trust. This continued association is a strong endorsement of our capabilities and commitment. Our goal remains to elevate Clear Premium Water’s presence across media and to reinforce its reputation through consistent and impactful communication. The renewed mandate also reflects the growing importance of sustained and strategic PR in building brand equity”, said Primex Media Services founder & CEO Nitesh Desai.

    “Primex Media Services has been a trusted communications partner who truly understands our brand values and business goals. Its strategic insights and media relations expertise have played a key role in shaping our brand image and public perception. We are pleased to extend our association and look forward to more successful chapters in our growth story”, said Shah.

    In an age where every brand seeks to stay relevant and visible, Clear Premium Water’s decision to retain Primex reflects the rising weight of strategic communication in shaping perception and performance alike.

  • PR Professionals clinch ICC gig, get inked into a century-old power circle

    PR Professionals clinch ICC gig, get inked into a century-old power circle

    MUMBAI: It’s not every day that a PR firm bags a client older than independent India. But PR Professionals (PRP), the Gurugram-based communications powerhouse, just pulled off a press-worthy coup by being appointed as the official PR partner for the Indian Chamber of Commerce (ICC) — a 100-year-old juggernaut of Indian industry headquartered in Kolkata. Talk about prestige meets press kits.

    The announcement came on 7 April 2025, and let’s just say, the champagne corks in Gurugram likely flew higher than ICC’s GDP targets. With this mandate, PRP enters the rarefied boardrooms of economic policy influencers, industrial tycoons and policymakers — and yes, probably a lot of spreadsheets too.

    “We are honored to partner with the Indian Chamber of Commerce, a 100-year-old institution that has significantly contributed to India’s economic landscape…” said PR Professionals founder & MD Sarvesh Tiwari in a statement that managed to be both humble and headline-ready.

    Founded in 1925, ICC isn’t just another acronym in a crowded sea of business forums. It’s the OG of Indian commerce bodies — the one that’s been around since pre-partition, pre-GDP and certainly pre-Whatsapp. Under the presidency of Abhyuday Jindal (yes, of Jindal Stainless Ltd fame), ICC has kept its relevance sharper than a budget analyst’s pencil.

    With senior office bearers like Brij Bhushan Agarwal of Shyam Metalics and Parth Neotia of Ambuja Neotia Group, this is a chamber with more corporate weight than a B-school case study collection. And it’s not just about boardroom banter — ICC pumps out macroeconomic studies, state investment climate reports, and policy recommendations that find their way into budget files and bureaucratic briefs.

    In 2024, ICC celebrated its centenary at Kolkata’s Town Hall with the likes of Infosys founder N.R. Narayana Murthy gracing the dais — because if you’re going to age gracefully, you might as well throw a bash with billionaires.

    As for PR Professionals, this isn’t their first rodeo. Since its launch in 2011, the firm has grown from a modest agency into a 12-office Indian PR titan with six international outposts. From infrastructure to aviation, railways to public sector behemoths — they’ve handled it all, often with flair, and always with media mileage.

    This partnership with ICC adds another feather to PRP’s already flamboyant cap. It’s a move that underscores their expertise in crafting complex narratives, managing large-scale mandates, and making even government jargon sparkle.

    In PR terms, this is the equivalent of bagging a blockbuster film after a string of indie hits.

    Strategic messaging? Check.

    National economic visibility? Double check.

    It’s a marriage of old money and new media — and one that’s bound to make noise in all the right corridors.