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Tag: PR Agency

  • Fast Data Connect bands together with Connect Publics to help US startups crack India’s market

    Fast Data Connect bands together with Connect Publics to help US startups crack India’s market

    MUMBAI: Launching a startup in India can sometimes feel like navigating through Mumbai traffic at rush hour: chaotic, exciting, and occasionally overwhelming. Enter Fast Data Connect (FDC) and Connect Publics, a new dream team ready to steer US startups clear of potholes and straight towards success in the Indian market. Forget GPS—this partnership promises to be the ultimate roadmap for American entrepreneurs aiming to conquer India.

    Announced on 20 March 2025 in Delhi, FDC, a US-based consulting and IT services wizard, partnered with the dynamic PR and branding agency Connect Publics. Their combined superpowers will deliver market entry strategies, crisp brand positioning, savvy public relations, and razor-sharp digital marketing, all wrapped up neatly for US startups eager to explore India’s booming economy.

    “India’s startup ecosystem is booming, and the country is making a mark on the global stage. With more international companies looking to expand here, our partnership with Connect Publics ensures that these startups have the right marketing, PR, and outreach strategies to make a successful entry into the Indian market,” said FDC CEO Mike Agar.

    Connect Publics founder & brand strategist Aviyukta Adlakha echoed the excitement, “India’s growing success in every field is attracting international businesses and entrepreneurs. This collaboration with FDC is a milestone as we help US startups launch and build a lasting presence in India, a country that offers tremendous growth opportunities with its large, diverse, and tech-savvy market.”

    Adding more fuel to the startup fire, Connect Publics co-founder Sandarbh Shrivastava commented, “As India continues to rise as a global leader in innovation, it’s becoming a top destination for entrepreneurs worldwide. Our partnership with FDC will help US startups connect with Indian audiences in a meaningful way and establish a strong foothold in this fast-growing economy.”

    Over the coming months, this collaboration plans to unleash a series of exciting startups across sectors like technology, healthcare, fintech, and consumer brands. With tailored marketing campaigns, influencer partnerships, strategic media outreach, and impactful PR initiatives, FDC and Connect Publics are set to turn startup dreams into business realities.

  • Ants Digital appoints Ryan Alan Marshall; announces PR and advocacy vertical

    Ants Digital appoints Ryan Alan Marshall; announces PR and advocacy vertical

    Mumbai: Ants Digital has scaled its bouquet of services by launching public relations and advocacy as its sixth vertical. To spearhead its newest business, Ants has brought on board Ryan Alan Marshall, who has close to two decades of experience across industries with reputed Indian and global organisations.

    Marshall will be responsible for building and driving the public relations and advocacy mandate from the Gurgaon office of Ants.

    A seasoned professional, Marshall has spent a fair bit of time on both the agency and client sides. Before joining Ants, in his last assignment, he led the public advocacy practice at SPAG Finn Partners and was a senior member of the vertical at First Partners. As an advocacy professional, he comes with valuable experience in industries related to metals and natural resources, responsible plastics, tobacco, carbon black, and alcohol. In his earlier stint with Genesis BCW, Marshall led the communication mandate for a state government and also worked with marquee corporate, sports, and entertainment clients of the agency.

    Ants Digital CEO Sanjay Arora said, “At Ants, we are constantly looking to scale our service offerings for clients. With PR and advocacy services becoming operational, Ants is now a fully integrated digital and marketing consulting firm. We are delighted to welcome Marshall on board to head the public relations and advocacy vertical. Marshall comes to Ants with multi-sector experience and brings with him a high level of understanding in the field of PR. With him coming on board, we are sure to make an impact on our clients and stimulate public relations, government communications, advocacy and stakeholder communication. I am excited to welcome him to the team.”

    Speaking on his appointment as Ants Digital senior director, public relations and advocacy, Marshall said, “The rapid economic progress of the country has led to a plethora of growth opportunities, resulting in the growing need and enhanced understanding for public relations and advocacy.” The opportunity to define, build, and nurture this journey at Ants is something I find extremely exciting. I am elated to be a part of the Ants team and look forward to building and advancing the PR & advocacy narrative for the company by bringing value through impactful and strategic communications for all clients.”

  • Cisco ropes in The 23 Watts as employee communications partner

    Cisco ropes in The 23 Watts as employee communications partner

    Mumbai: Cisco has onboarded The 23 Watts as its employee communications and engagement partner for the Asia-Pacific, Japan and China (APJC) region. The mandate will be driven out of the agency’s Bengaluru and Delhi offices.

    As flexible and hybrid working become the norm, the need for a digitally connected employee engagement approach is imperative to driving brand equity and culture forward. The agency will be responsible for shaping employee communication strategies and driving engagement tailored for 10 countries and around 20,000 people across the region.

    Speaking about the association, Cisco director of communication-Asia-Pacific, Japan and China Puneet Pal Singh said, “At Cisco, our people are at the core of all that we do, anchored in and linked to our company’s purpose and vision. We are delighted to partner with The 23 Watts to continue engaging our teams to challenge themselves as we move forward in our journey of building an inclusive future for all.”

    Sharing his thoughts on the partnership, The 23 Watts chief operating officer Kirti Singh said, “In today’s day and age, people’s experiences in the workplace are what sets companies and their cultures apart—and culture couldn’t be more important to the growth of a company. Over the last two years, we have focused our efforts on powering employee communication and engagement, alongside building employee synergy in the process. With people being Cisco’s biggest asset, we are proud to partner with Cisco and take their efforts forward as we commence a journey with them in the APJC region.”

  • Communications agency Grasshoppers relishes 20 years

    Communications agency Grasshoppers relishes 20 years

    Mumbai: The advertising and integrated communications agency, Grasshoppers India (GIPL), has completed 20 years of its services in the advertising and PR space. The agency was founded in 2002 by Arjun Banerjee.

    Providing advertising and integrated communications services to brands across verticals, the agency started back in 2002 when marketing and communication were an extremely competitive space full of big sharks handling bigger brands.

    In two decades of excellence, GIPL has built an exceptional presence in healthcare, finance, education, technology, automotive, real estate, hospitality, UN bodies and others.

    With the inception of GreenThumb (the PR wing), the agency gained a unique edge with both domestic and foreign clients. The onset of the digital age and increasing demand for virtual presence led to the christening of GrownUps (the digital wing). Over the years, the agency also launched Gramin (outreach wing), which collaborates with NGOs on awareness campaigns, including in-depth research, concept development, design, and execution.

    Speaking about the milestone, Grasshoppers India founder-director Arjun Banerjee said, “No one can beat a classic. And we have become one in 20 years.”

    “Grasshoppers never employ a ‘one-size-fits-all’ strategy. We are always striving to be adaptable and tailor our approach to the client’s goals and budget,” he added.

    While Grasshoppers India has achieved a firm position, its journey has not been without its share of trials. In reality, the agency has gone through several tides over the last two decades. The pandemic, in all its ferocity, disrupted business dynamics. Being vigilant, they steered the ship with new strategies, keeping their crew safe while avoiding pay cuts and even layoffs. Their clientele stood behind them too, as they needed a reliable ally in these trying times.

    “Although our ethos remains the same, we believe change is the only constant in life. We have been adept at reinventing ourselves, staying young, energetic and ahead of the times, always,” added Grasshoppers India founding member & director of brand communication & planning Megha Jain.

    “Today, we thank all our clients who had faith in us and those dedicated team members for their unwavering support because achieving a milestone like this would not be possible without them. And that is truly our reward!,” Banerjee quoted.

  • Team Pumpkin bags marketing and social media mandate for Maple

    Team Pumpkin bags marketing and social media mandate for Maple

    Mumbai: Team Pumpkin has won the social media and performance marketing mandate for Maple.

    The mandate was won following a multi-agency pitch. The agency will create a communication strategy to take on a three-pronged objective, which is to create awareness about the brand, and the value it provides to consumers to further increase sales. The account will be serviced by Team Pumpkin’s Mumbai office.

    Speaking of this partnership, Maple founder & managing director Manil Shetty said, “Shopping is not just related to purchases; it is the value for money and customer satisfaction that we bring through our service. Maple customers buy products and services that not only satisfy their needs but also lift their moods and give them a delightful experience. Aside from Apple products, Maple provides valuable programmes like Eleva, a privilege programme along with super-fast delivery across India, giving us an edge over other premium resellers in Mumbai, Mangalore, and across the country. Team Pumpkin’s marketing insights will help us actualise our organisational goals. We also share similar values with Team Pumpkin, making this partnership even more delightful.”

    Adding to it, Team Pumpkin chief business officer and co-founder Swati Nathani said, “Maple’s innovative approach and dedication to their service are quite intriguing and a pleasure to work with. It comes with the scope for a lot of learning and creativity. Maple is on the right path. They know what they are doing and aim to change and disrupt the shopping experience of the Indian audience. This is what makes us a perfect fit for each other, as it aligns with our own goals and philosophy. Team Pumpkin vows to go above and beyond to achieve their marketing goals and maintain brand value for customers.”

  • SPRD bags the PR mandate for Wubba Lubba Dub Dub

    SPRD bags the PR mandate for Wubba Lubba Dub Dub

    Mumbai: Stories.PR.Digital (SPRD) has bagged the public relations mandate for Bengaluru-based meme marketing company Wubba Lubba Dub Dub (WLDD).

    SPRD is passionate about building a brand story for communications. It will manage industry alliances and help the client build thought leadership in addition to public relations.

    Commenting on the mandate win, SPRD director Asif Upadhye stated, “In a world full of routines, people seek solace in ‘memes’. It’s a fun as well as challenging way to accomplish customer retention strategies by deepening the connection with your audience. We are definitely looking forward to unfolding what this collaboration beholds.”

    Creating a meme revolution in India, WLDD has helped several businesses break through the clutter via snackable and entertaining communication models. With relatable content, they’ve introduced meme marketing to over 100+ brands so far and have expanded their horizons as a leader in digital assets. “Everything your audience sees online leaves an imprint on them, and through an extension of tech products, our aim is to showcase how this industry can continue to be profitable, number-driven, and accessible for all. We’re committed to solidifying our impressions and communications with this partnership,” added WLDD chief executive officer Arihant Jain.

    Memes have gained immense popularity today and play an integral role in an organisation’s marketing plan. Leveraging this strategy since its inception as a startup turned pioneer of meme and experiential marketing in India, WLDD has successfully ventured into community building by expressing and engaging with audiences via a diversified meme-connect. Founded in 2018 by Arihant Jain, Jaidev Kesti, and Vivekanand Kilari, three college friends from Belgaum, WLDD envisioned reaching greater heights with new-age memes and experiential marketing. This indicates the tremendous growth opportunity for the meme companies which would benefit from this trend.

  • Burger King India onboards Havas Worldwide India as its digital partner

    Burger King India onboards Havas Worldwide India as its digital partner

    Mumbai: Burger King India has assigned its digital mandate to Havas Worldwide (Creative) India. As a part of this mandate, the agency will be responsible for creating cornerstone digital campaigns, social media management, and online response management, among other things.

    Havas Worldwide India has been focusing on fortifying and updating its core expertise and offerings over the last two years. Havas Worldwide India grew by more than 30 per cent in 2021 across its Mumbai and Delhi offices, thanks to significant business wins such as Tata Cliq Luxury, Bel Cheese, P&G, Vivo, and Celio, to name a few. The agency has also been strengthening its teams to bring in the best talent. As the agency’s growth momentum continues in 2022, it will continue to come up with clutter-breaking work to deliver on its promise of making a meaningful difference in the lives of brands, businesses, and consumers.

    Sharing his thoughts on the association, Burger King chief marketing officer Kapil Grover said, “We are excited to have partnered with Havas Worldwide India, which comes with a track record of path-breaking digital campaigns for brands across markets and categories. We are confident that their expertise and market understanding will help us deliver innovative and groundbreaking digital campaigns, thereby further strengthening Burger King India’s position to become the most lovable brand in the digital space. We look forward to a long and fruitful partnership.”

    Commenting on the partnership with Burger King, Havas Worldwide (Creative) India managing director Manas Lahiri said, “In today’s cluttered digital ecosystem, only brands that come up with engaging, differentiated content make people sit up and take notice and we at Havas Worldwide India have been doing exactly that over the past few years. Burger King is one of the most audacious brands in the world today, known for creating truly innovative campaigns that become the talk of the town, and we’re confident we will be able to create more such path-breaking, meaningful work for them.”

  • udaan salutes pharmacists’ dedication to the society in its new ad campaign by Tilt Brand Solutions

    udaan salutes pharmacists’ dedication to the society in its new ad campaign by Tilt Brand Solutions

    Mumbai: udaan has rolled out a new digital campaign to applaud the relentless commitment of pharmacists to society. The campaign highlights udaan’s superior customer service towards its partner pharmacies.

    Further, the campaign emphasises the unique proposition of multiple delivery options—it’s an industry first initiative by a B2B e-commerce company.

    Mumbai-based brand and communications consultancy, Tilt Brand Solutions, has bagged the PR mandate for the brand. It highlights the challenges of partner pharmacies and how udaan can meaningfully partner and delight them in their journey. The campaign aims to address and solve the unique challenges with a brand promise to deliver a superior customer experience to pharmacies while ordering medicine supplies through the udaan app.

    The digital marketing campaign will run across various platforms for the next three months, including ATL, BTL, paid digital, app, CRM (SMS, PN), etc.

    Speaking about it, udaan business head of pharma category Sanjay Sharma said, “The Pharma category on the udaan platform is a growing business and as part of our long-term strategy, we plan to build and establish a long-lasting relationship with our partner pharmacies. We are committed to leveraging technology to bring the benefits of product & service innovations to partner pharmacies and are confident that our campaign will resonate well with our audience.”

    The pharma category on the udaan platform lists medicines, medical supplies, and over-the-counter (OTC) products. Currently, the udaan platform has over a thousand pharmacies registered to transact and do business online. The campaign emphasises the unique proposition of multiple delivery time options – an industry first initiative by a B2B e-commerce company.

    Speaking on the campaign, Tilt Brand Solutions executive director creative Adarsh Atal said, “We are well aware that chemists are and have been a part of India’s critically essential workforce. However, as the world has progressed and critical business sectors have seen technological advancements, there has been little done for pharmacists. With our campaign, we wanted to emotionally connect with the chemists, just like they do with each and every one of their consumers, and bring to the fore how udaan is enabling them with technology to do their business more efficiently and profitably.”

  • Sakshar Media bags public relations mandate for ModishOmbre

    Sakshar Media bags public relations mandate for ModishOmbre

    Mumbai: Sakshar Media bagged the public relations mandate for ModishOmbre, a company dealing in high-end luxury products/items under one roof.

    The agency bagged the account in a multi-agency pitch and will be responsible for increasing brand awareness and media visibility for ModishOmbre as a part of its partnership.

    Headquartered in Delhi with principal offices in PAN India, Sakshar Media handles an impressive portfolio of brands across industries such as health, education, hospitality, technology and more. On the back of its contributions to the Indian PR fraternity, the company has won several awards and accolades, including those from PR 40 under 40 Awards, IBR Awards, etc. The agency has also established a strong foothold in the Indian market with key brand mandates such as Alniche Lifesciences, The Biryani House, India Book of Records, Trycon Technologies, and EuroSafety Group, among others.

    Commenting on the tie-up, ModishOmbre chairman Atul Jain said, “While ModishOmbre is a leading platform dealing in high-end luxury products/items under one roof, our aim is to further establish the ModishOmbre brand in India. We believe Sakshar Media’s diverse experience in PR and deep understanding of the consumer industry make them a perfect partner to drive our communications with. We’re excited to onboard them as a core partner and work closely with them to build our brand.”

    Commenting on the win Sakshar Media founder & director Puneet Kumar Kanojia said, “We are incredibly excited about the opportunity to collaboratively work with a credible, trusted and leading platform dealing in high-end luxury products/items under one roof. We intend to carry out creative, impactful, disruptive, and seamlessly driven public relations campaigns in India that will maximise the brand’s ROI. We hope to redefine the landscape for the brand with our initiatives and help ModishOmbre accomplish their desired outputs.”

  • Kaizzen bags communications mandate of leading women’s clothing label Femella

    Kaizzen bags communications mandate of leading women’s clothing label Femella

    Mumbai: Kaizzen has bagged the public relations mandate for home-grown fashion brand Femella, which specialises in women’s clothing.

    As the strategic communications partner, the agency has been entrusted with the responsibility of enhancing Femella’s corporate reputation, amplifying its visibility, and supporting the brand’s expansion drive.

    Speaking on the association, Femella director Kavya Arora said, “Kaizzen leads the way in this domain and we, at Femella, could not have found better partners to handle our communications mandate. We are looking forward to growing this partnership to greater heights.”

    After winning the PR rights of the clothing brand, Kaizzen founder and chief executive officer Vineet Handa said, “We, at Kaizzen, are elated to be entrusted by Femella for handling its communication mandate to enrich the brand’s image. The vision and priorities of the label are quite clear and our team is pumped up to work in close coordination with the brand to reach its goal by delivering creative, impactful and disruptive PR solutions. We are looking forward to a strong partnership.”