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Tag: Power Star

  • Appu’s aura goes digital with launch of Puneeth Rajkumar Star Fandom app

    Appu’s aura goes digital with launch of Puneeth Rajkumar Star Fandom app

    MUMBAI: The Power Star has found a new stage, the digital kind. The late Dr. Puneeth Rajkumar’s infectious energy and enduring charisma now live on through pixels and code, as Star Fandom LLP unveils the Dr. Puneeth Rajkumar Star Fandom App, a first-of-its-kind platform blending emotion, technology, and fandom.

    Conceptualised by Dr. Samartha Raghava Nagabhushanam, founder chairman of Star Fandom, in collaboration with Smt. Ashwini Puneeth Rajkumar, the app was launched in the presence of deputy chief minister D. K. Shivakumar. The platform uses artificial intelligence, machine learning, and emotion mapping to let fans experience what technology rarely delivers connection with heart.

    “Star Fandom was envisioned to bring fans closer to the emotions and values their stars ignite within them,” said Dr. Nagabhushanam. “Puneeth Rajkumar’s aura continues to be the heartbeat of this initiative. With the app, we’ve harnessed AI to make that connection dynamic and personal.”

    The app is designed to unite over 70 million fans across the globe, serving as a digital meeting point for Kannadigas and cinema lovers. It reimagines fandom not as a one-way adoration but as a living, evolving relationship between fans and the legacy they love.

    Smt. Ashwini Puneeth Rajkumar described it as “a space to celebrate Puneeth, learn from his values, and keep his energy alive every day.”

    And there’s plenty within the app to keep the spirit of Appu alive:

    ● Podcasts – For the first time, Smt. Ashwini Puneeth Rajkumar opens up about her journey with Puneeth and the legacy of the Rajkumar family. Hosted by Anushree, the series features friends, colleagues, and collaborators sharing unseen memories and heartfelt anecdotes.

    ● Chota Appu – A playful, inspiring corner for children filled with stories and rhymes inspired by Appu, nurturing creativity and kindness.

    ● Puneeth-Inspired Fitness – Guided workouts modelled on the Power Star’s discipline and positivity, letting fans train like their hero.

    ● Quizzes & Puzzles – Fun challenges celebrating Puneeth’s cinematic milestones and Sandalwood culture.

    ● Sandalwood Pulse – A news hub tracking everything from new releases to behind-the-scenes stories across Kannada cinema.

    ● Connect to Connect – A collaborative digital space bringing together fans, artists, and technicians to co-create and share ideas.

    ● Daily Vibes – Wallpapers, stickers, and personalised content that keep the Power Star’s infectious positivity glowing on every device.

    But this isn’t just a nostalgia app, it’s a tech-forward tribute that learns and evolves. With AI and emotion mapping, each interaction shapes a personalised journey, making the experience as unique as every fan’s connection to Puneeth.

    For Star Fandom LLP, founded to bridge the gap between celebrities and their audiences, the app is just the first step. “We see Star Fandom as a blueprint for a new digital era of engagement,” Dr. Nagabhushanam added. “An era where emotion, innovation, and community come together to create living, lasting connections that transcend generations.”

    Now available globally on Android and iOS, the Dr. Puneeth Rajkumar Star Fandom App ensures that the Power Star’s light doesn’t just shine on screen, it glows in every fan’s palm.

     

  • Colors Kannada to launch three primetime shows; earmarks Rs 3 crore for marketing

    Colors Kannada to launch three primetime shows; earmarks Rs 3 crore for marketing

    MUMBAI: With a view to up the entertainment quotient in the prime time band of 9 – 10 pm, the leader in the Kannada general entertainment channels’ space, Colors Kannada is planning to launch three new shows in February.

    The channel has earmarked a budget of Rs 3 crore on the marketing campaign of all three shows.

    While the two fiction shows are titled Om Shakti Om Shanti and Manedevru and will go on air on 8 February, the channel will also launch the second season of the non-fiction show Super Minute on 13 February.

    The channel has brought on board Emami as the co-powered by sponsor for the game show Super Minute season 2, whereas Manedevru is powered by GRB. The channel is in advance stages of negotiations with a brand for Om Shakti Om Shanti.

    Super Minute season 2 will be hosted by Kannada actor Ganesh. The show, which is an adaptation of the international format Minute To Win, will be aired every Saturday and Sunday at 9 pm.

    Om Shakti Om Shanti will be aired from Monday – Friday at 9 pm and tells the saga of revenge, whereas Manedevru produced by Kannada actor Power Star Punit Rajkumar will occupy the 9.30 pm slot on the channel. The show depicts the tale of Janaki, a na?ve simple girl from a quaint village who is offered the hand of an NRI in marriage but destiny seems to deal her another hand altogether.

    Colors Kannada business head Parameshwara Gundkal said, “We understand the wants of the Kannadiga viewers’ heart and mind… From getting Ganesh to host the much loved Super Minute to building an ensemble cast and weaving an intriguing plot for our fiction dailies, Colors Kannada strives to push the envelope by offering its viewers compelling content that keeps them glued to their TV screens daily. Our three new shows promise to entertain our loyal viewers in the 9 – 10 pm primetime band throughout the week.”

    Speaking to Indiantelevision.com Colors Kannada, Colors Bangla and Colors Odiya project head Ravish Kumar added, “Super Minute season 2 returns with double the entertainment and double the fun. The idea behind adapting the show from an international game Minute To Win was to come up with light hearted games, where everyone in the family will enjoy and play together. The idea was to build a family connection.”

    Last year Super Minute witnessed one common man facing off with a celebrity to win the prize money. However in the new season there will be a new twist, where seven contestants will battle against each other in the first stage. These contestants will be from different walks of life and the winners from amongst the seven will get a chance to play in the second stage with the celebrity. With each game that the common man and the celebrity play, the money in the tree will be scaled up and the final reward will be then given to the common man. The format is owned by Endemol Shine and the show will run for 12-13 weeks.

    Colors Kannada will promote the three new shows through radio and television targeting news channels like TV9 in big way. Apart from this, the shows will be promoted via the outdoor medium through hoardings in Karnataka. The channel is also targeting close to 30 lakh people through SMS blast. Super Minute season 2 will also be promoted in print through a half page ad in Vijay Vani magazine. The channel will also take to social media to touch a chunk of the audience.

    Speaking on the channel’s leadership position in the Broadcast Audience Research Council (BARC) India ratings data, Kumar opined that being the number one channel was great but staying in the position was difficult. “In order to stay in the lead, one needs to have great strategies. Our strategy is to satisfy our consumers by experimenting and innovating with new content, which will be entertaining for the audience. Furthermore, we will continue to give viewers a great mix of reality content – both in Indian and international formats. Our motive is to bring the best for our audiences.”

  • Colors Kannada to launch three primetime shows; earmarks Rs 3 crore for marketing

    Colors Kannada to launch three primetime shows; earmarks Rs 3 crore for marketing

    MUMBAI: With a view to up the entertainment quotient in the prime time band of 9 – 10 pm, the leader in the Kannada general entertainment channels’ space, Colors Kannada is planning to launch three new shows in February.

    The channel has earmarked a budget of Rs 3 crore on the marketing campaign of all three shows.

    While the two fiction shows are titled Om Shakti Om Shanti and Manedevru and will go on air on 8 February, the channel will also launch the second season of the non-fiction show Super Minute on 13 February.

    The channel has brought on board Emami as the co-powered by sponsor for the game show Super Minute season 2, whereas Manedevru is powered by GRB. The channel is in advance stages of negotiations with a brand for Om Shakti Om Shanti.

    Super Minute season 2 will be hosted by Kannada actor Ganesh. The show, which is an adaptation of the international format Minute To Win, will be aired every Saturday and Sunday at 9 pm.

    Om Shakti Om Shanti will be aired from Monday – Friday at 9 pm and tells the saga of revenge, whereas Manedevru produced by Kannada actor Power Star Punit Rajkumar will occupy the 9.30 pm slot on the channel. The show depicts the tale of Janaki, a na?ve simple girl from a quaint village who is offered the hand of an NRI in marriage but destiny seems to deal her another hand altogether.

    Colors Kannada business head Parameshwara Gundkal said, “We understand the wants of the Kannadiga viewers’ heart and mind… From getting Ganesh to host the much loved Super Minute to building an ensemble cast and weaving an intriguing plot for our fiction dailies, Colors Kannada strives to push the envelope by offering its viewers compelling content that keeps them glued to their TV screens daily. Our three new shows promise to entertain our loyal viewers in the 9 – 10 pm primetime band throughout the week.”

    Speaking to Indiantelevision.com Colors Kannada, Colors Bangla and Colors Odiya project head Ravish Kumar added, “Super Minute season 2 returns with double the entertainment and double the fun. The idea behind adapting the show from an international game Minute To Win was to come up with light hearted games, where everyone in the family will enjoy and play together. The idea was to build a family connection.”

    Last year Super Minute witnessed one common man facing off with a celebrity to win the prize money. However in the new season there will be a new twist, where seven contestants will battle against each other in the first stage. These contestants will be from different walks of life and the winners from amongst the seven will get a chance to play in the second stage with the celebrity. With each game that the common man and the celebrity play, the money in the tree will be scaled up and the final reward will be then given to the common man. The format is owned by Endemol Shine and the show will run for 12-13 weeks.

    Colors Kannada will promote the three new shows through radio and television targeting news channels like TV9 in big way. Apart from this, the shows will be promoted via the outdoor medium through hoardings in Karnataka. The channel is also targeting close to 30 lakh people through SMS blast. Super Minute season 2 will also be promoted in print through a half page ad in Vijay Vani magazine. The channel will also take to social media to touch a chunk of the audience.

    Speaking on the channel’s leadership position in the Broadcast Audience Research Council (BARC) India ratings data, Kumar opined that being the number one channel was great but staying in the position was difficult. “In order to stay in the lead, one needs to have great strategies. Our strategy is to satisfy our consumers by experimenting and innovating with new content, which will be entertaining for the audience. Furthermore, we will continue to give viewers a great mix of reality content – both in Indian and international formats. Our motive is to bring the best for our audiences.”