Tag: poverty

  • Actress Angelina Jolie takes part in MTV documentary on poverty in Africa

    MUMBAI: US music broadcaster MTV has announced that it will show a documentary The Diary Of Angelina Jolie And Dr. Jeffrey Sachs In Africa next month.

    This is a part of the network’s new pro-social initiative Think MTV. The half an hour special episode of the Diary series follows UN goodwill ambassador Jolie and UN advisor/economist Dr. Jeffrey Sachs as they travel to Sauri, a remote group of villages in Western Kenya, where Sachs’ UN Millennium Project team is working to end poverty, hunger and disease afflicting the area.

    With cameras in tow, Jolie and Sachs experience first-hand the effects of the devastation unique to Africa — and provide hope as they highlight hopeful progress in this Millennium village.

    MTV states that its initiative Think MTV aims to inform and empower its audience on the issues that matter to them most, including education, sexual health, discrimination, and the environment. It will examine international poverty, Aids, the effects of war, and other issues of global concern to young people.

    The story of Sauri will be told through Jolie and Dr. Sachs’ personal lens on the poverty crisis, as viewers follow them encountering members of the community (mothers, children, teachers, health workers, and village elders) who have been severely affected by lack of clean water, depleted soil, malnutrition, and poor health care. In addition, we will see the practical approaches currently underway in the villages to address these challenges and the progress that has already been made.

    Jolie says, “We are at a unique threshold in human history, where the crisis we face in Africa is matched only by our degree of hope that we can and will be a force for positive change. I am certain that the stories in this special will inspire viewers the same way these experiences have inspired me, and I am hopeful that increased awareness of the issues in Africa will bring about a new wave of progress and activism among young people everywhere.”

    To support Diary, the think.mtv.com website will offer comprehensive resources on extreme poverty and preventable disease, and tools for viewers to contact elected officials about the issues. In addition, through the think.mtv.com website and the MTV Store in Times Square, audience members will be able to purchase “Quick Wins” — simple, affordable steps that can have a huge impact on individuals in poor nations, such as spending $10 for a bed net that can protect a child for five years from dying of malaria. From 29 August to 19 September 2005, the MTV Store windows will be dedicated to highlighting the issues of preventable disease and poverty.
     

  • Prasad prioritises professionalism on DD, AIR

    Prasad prioritises professionalism on DD, AIR

    NEW DELHI: Minister of Information and Broadcasting Ravi Shankar Prasad reiterated on Monday that developmental information can also be presented in a way that is both entertaining and educative.

    He also said priority would be given to encourage creativity, professionalism and competition on Doordarshan and All India Radio as compared to other private channels. Presiding over the meeting of the Parliamentary Consultative Committee attached to the ministry, Prasad said the effort would be to promote creativity so that “development presentation also becomes entertainment.”

    The other area getting his priority would be films which have growth rate of 100 per cent and great potential of employment and revenue generation (Prasad had said this in an interview to indiantelevision.com earlier after taking over the new portfolio). According to him, he would see that this sector gets the best incentive, initiative and support.

    The minister said that both DD and AIR have the best available talent and are capable of producing much better programmes, but what they must do is to project themselves properly and “market aggressively.” He said that the government would provide more support for content creation.

    Prasad reiterated his favourite theme : both DD and AIR would project the 10th Plan in order to inform people so that they are able to participate in the implementation of this ‘People’s Plan’. The public service broadcaster character of Doordarshan and AIR must be maintained and should not be affected by commercial considerations, he told the parliamentary panel.

    Meanwhile, addressing the valedictory ceremony of the 15th International Engineering and Technology Fair 2003, organised by the Confederation of Indian Industry on Monday, Prasad hinted that the Chinese market too provides immense business opportunities for the Indian entertainment sector. Expansion of Indo Chinese trade in the entertainment sector was one of the key initiatives that would be taken up by his ministry, he added. 

    During yesterday’s parliamentary committee meeting, Prasad said that DD India, the international channel of Doordarshan was extremely popular among Indians abroad. It beams live national events like the Republic Day and Independence Day celebrations for its global audience. Its programming aims at offering an update on the India’s social, cultural, political and economic scene. It carries ‘live’ news bulletins in Hindi, English, Sanskrit and Urdu, hourly news headlines, features on political events and discussions on events of national and international significance, Prasad said.

    DD India has also begun telecasting regional language bulletins in Malayalam, Gujarati and Tamil to begin with. The channel now telecasts 18 hours of fresh programming. 

    The meeting was also intimated that the Development Communication Division has undertaken publicity campaigns for several Central Ministries and departments. A Rural Development campaign is targeted at 600 districts and 6,00,000 villages, broadcasting programmes in 29 languages and dialects. Over 1000 programmes and 233 spots have been produced on health care, population and poverty, pulse polio, blood donation, AIDS awareness, iodine deficiency etc, he said. 

    Doordarshan commands a viewership of 259 million. As compared to this, among private channels, Star Plus has a viewership of 54 million, Sony 41 million and Zee TV 36 million, according to the minister. All channels put together, DD reaches 259 million as compared to the combined viewership of 166 million of all channels, the minister informed parliamentarians who are members of the panel. 

    Percentage wise, Doordarshan News captures 89.91 per cent, Aaj Tak 5.47 per cent, Zee News 2.84 per cent, Star News 1.32 per cent, BBC 0.20 per cent and CNBC 0.13 per cent of the population. The members gave several suggestions to improve Doordarshan programmes so that it is able to maintain its prime place in broadcasting in India . 

    Those who attended included Balram Singh Yadav, Hannan Mollah, E.M. Sudarsna Natchiappan, C Narayana Reddy, Kartar Singh Duggal, S.S Chandran, A.J. Maroo and Saroj Dubey.