ITV

Tag: positioning

  • TV18 plans weekly biz magazine

    TV18 plans weekly biz magazine

    NEW DELHI: Continuing to report good financial performance, the publicly traded Television Eighteen Ltd (TV 18), the majority stakeholder in the CNBC TV18 business news channel venture, is now planning to come out with a weekly business magazine.
     
     
    According to sources in the capital market, where information regarding listed companies doesn’t remain a secret for long, a headhunting firm has already been mandated to identify potential people for the editorial team for the proposed business weekly.

    A source told indiantelevision.com today morning, With Business India weakening as a magazine, BusinessWorld (from the ABP Group that is also a majority partner in the Star News venture) is the only business weekly at present in India. This scenario makes it ideal for another business magazine to enter the Indian market, which is what TV 18 is doing.

    The likes of Business Today, from The Indian Today Group, are fortnightly products.

    With cash flow not much of a problem for TV 18, the business weekly venture may cost it in the region of Rs 180- Rs 220 million, provided the company leverages its existing infrastructure (like bureau space in different cities) adequately.

    The positioning of the proposed business weekly has not yet been decided , the sources said. With the financial world growing , the market can take in another magazine, but the positioning has to be made right. The TV 18 magazine can be modeled on BusinessWeek or even The Asian Wall Street Journal.

    It is learnt that though the work on the magazine and some other expansion plans (a Hindi business news channel and hopping on to a DTH platform abroad) have started, the magazine, the first new venture scheduled to be off the block, would still take between three to four months time to become a reality.

    The TV 18 scrip was trading today on the Bombay Stock Exchange at Rs 190.70 at 11.34 am, down 0.13 per cent from the previous closing rate of Rs 190.95. On the National Stock Exchange, the scrip was being quoted at Rs 190.65 at 11.45 am, down from the previous closing rate of Rs 191.20.

    As part of the expansion plans, CNBC TV 18 is opening four more bureaus, including Kolkata, Hyderabad, Ahmedabad. The first, however, is technically being re-established as the regular bureau in Kolkata had been disbanded over an year back as part of a cost cutting exercise.

    Meanwhile, negotiations are on to take an international feed of the CNBC TV 18 channel to markets like the Middle East, the UK and the US on direct-to-home platform. This plan too would take between six to eight months time.

  • SET bids to extend positioning as events platform with LIFW

    SET bids to extend positioning as events platform with LIFW

    MUMBAI: One of the most important events in the calendar of the Indian fashion industry, the fourth Lakme India Fashion Week (LIFW) will kick off in Mumbai next month. The event showcasing the work of 58 designers will take place from 18-24 July at the NCPA.
     
     

    The event was conceived in 2000 by the Fashion Design Council of India (FDCI) in order to create business relationships and facilitate lines of dialogue between designers and trade buyers. As reported yesterday on indiantelevision.com, Sony will be the host broadcaster of the event for the next three years.

    SET’s executive VP Sunil Lulla said, “Sony has created a strong platform for made for TV events whether it is IIFA or Femina and Gladrags. We are constantly on the look out for events that are unique and marquee in nature. LIFW fits the bill. This will air as a series starting sometime towards the end of August.”

    As has been the case in the past IMG is handling all commercial aspects as well as management of the event. When asked why the switch was made from Star World (which had aired the event the previous couple of years) to SET IMG-TWI South Asia MD Ravi Krishnan said that in addition to being able to strike an excellent deal with the broadcaster, the Sony network offered greater depth in penetration. “We are looking at taking the aspirational positioning of the brand to a mass audience.” He also pointed out that while IMG was mainly known for sports events, fashion was an extension of that. IMG works with fashion industries in LA, Britain, Sao Paulo.

    LIFW 2003 is expected to have over 15,000 visitors including those from buying houses and retailers both here and abroad. In addition to seeing the latest collections from leading Indian designers attendees will see make up trends, hairstyles and accessories for the upcoming season. The event will see 35 shows, exhibition stalls, workshops and symposiums. The venue will contain the main show area, an exhibition area, seminar room, the DHL Buyer lounge, the Lakme Beauty Salon, an onsite media centre and cafe, and a section for other sponsor driven events.

    While Lakme is the title sponsor Seagram, DHL and Hyundai are associate sponsors. Like SET, the last two corporates have signed on for three years. DHL in association with FDCI will organise a series of seminars on the business of fashion. They will focus on issues affecting the industry such as its future, corporatisation of fashion brands, prt retailing in the country, the role of the fashion media.”

    Lakme Lever business head Anil Chopra said, “This year Lakme will have Hemant Trivedi and Wendell Rodericks as its designers who will present the creative interpretations of Lakme’s Summer 2003 statement. This year our Summer statement is based on water – “WaterColours”. It is the most most refreshing range of water based makeup for the Indian Summer. While our statement for last year ‘Think brilliance think Lakme’ received a tremendous response we are confident of exceeding the expectations of consumers and the trade this year as well.”

    “During LIFW Lakme will also bring in internationally renowned beauty experts to organise a series of workshops at its Lakme Beauty Salon. We are also looking to take out fashion roadshows to other cities in the country once LIFW is over.”

    Hyundai has come on board as it sees a great deal of synergy between LIFW and the Sonata. The event showcases beauty and form like the car. The car and fashion have international appeal. Both brands appeal to the connoisseur. In addition Hutch and Orange have also partnered for the event. Hutchison Max Telecom’s VP corporate marketing Harit Nagpal said,” A sense of fashion is a very human quality. It defines our own image as well as the way we want to be seen by others. For us LIFW is a celebration of individuality and creativity which are values we hold dear.”

    Seagram is using LIFW to push its Blenders Pride. Seagram VP marketing Summet Lamba said,” LIFW sits well with the communication of Blenders Pride. Fashion is contemporary, vibrant, aspiration led and compliments the perfection of Blenders Pride. Our involvement provides a pivot to our lifestyle platform for Blenders Pride. Fashion is about confident living and Blenders pride stands for this good taste and verve.”