ITV

Tag: POS

  • Dushyant Panda takes charge as VP marketing at Razorpay, adds SME business P&L to his plate

    Dushyant Panda takes charge as VP marketing at Razorpay, adds SME business P&L to his plate

    MUMBAI: Dushyant Panda has been elevated to vice president, marketing at Razorpay, while also taking the reins of the fintech giant’s SME business P&L. Known for blending brand-building brilliance with business acumen, Panda will now spearhead central marketing and drive growth across Razorpay’s core verticals—including Payments, POS, Engage, and Cross Border.

    In his new role, Panda wears multiple hats: brand custodian across units, growth leader for digital and performance marketing, and business builder with full ownership of SME revenues. He now commands the entire product marketing and creative ecosystem, bringing scale, swagger and sharp positioning to every Razorpay launch.

    Before this, he served as senior director, leading marketing for payments and the SME vertical. Panda joined Razorpay in 2021, quickly climbing the ranks from director of emerging business to now owning the company’s full-stack growth engine.

    A NestAway veteran and Kadence research alumnus, Panda began his career decoding consumer insights in southeast Asia. Now, with Razorpay’s rocket ship under his command, he’s out to turn marketing into a “true growth engine”—in his own words, “why settle for just one challenge?”

    The industry will be watching as Panda attempts to do what marketers rarely get to—run both the story and the store.

  • Asian Paints ‘Baarish’, proves O&M point

    Asian Paints ‘Baarish’, proves O&M point

    MUMBAI: Asian Paints has roped in Ogilvy & Mather as the creative agency to conceptualise ‘Baarish Ko Aane Do’ campaign for UltimaProtek. The brief given to the agency was to establish UltimaProtek as the best waterproofing paint.

    There is a clear opportunity within the exterior category to own a differentiated, stable, strong and consistent positioning that is rooted in highlighting water as the main cause of all exterior problems. With UltimaProtek and its superior water protection properties, Asian Paints can confidently tap into this category opportunity. This will also enable AP to elevate the brand stature for UltimaProtek as a technologically-superior and innovative painting system in the exteriors category.

    With this objective in mind, the team came up with the core thought, “Since the product can really withstand the pressure of heavy rains, why don’t we dare the rains to see if they can overcome us.”

    A truly refreshing and interesting take on the brief, this dare allows for various extensions across media. To launch the campaign we have a film with our brand ambassador, Ranbir Kapoor, in a never ever seen role before, an acclaimed classical singer, exponent of Raag Malhar. He is in love with his neighbour but her parents want to marry her off to someone else. So what does he do? Every time the girl’s parents fix a match, he ruins it by calling upon the rain to create havoc in their life and their non-Asian Paints house. Finally the girl’s parents give in. And our classical singer gets the girl thanks to his Raag that calls upon the rain and Asian Paints UltimaProtek that has kept his house always protected in spite of the heavy rain called upon by the classical singer.

    Ogilvy Mumbai executive creative director said, “We had a lot of fun working on this brief. The fun and the madness is quite evident in the work. I must thank Prasoon Pandey for making this commercial come alive. My team and I are looking forward to execute the other surround ideas on the same platform.”

    In addition to the TVC there are various ideas in the pipeline stemming from the core idea of Baarish Ko Aane Do. The campaign will be live across TV, POS, OOH, press and digital.

  • Asian Paints ‘Baarish’, proves O&M point

    Asian Paints ‘Baarish’, proves O&M point

    MUMBAI: Asian Paints has roped in Ogilvy & Mather as the creative agency to conceptualise ‘Baarish Ko Aane Do’ campaign for UltimaProtek. The brief given to the agency was to establish UltimaProtek as the best waterproofing paint.

    There is a clear opportunity within the exterior category to own a differentiated, stable, strong and consistent positioning that is rooted in highlighting water as the main cause of all exterior problems. With UltimaProtek and its superior water protection properties, Asian Paints can confidently tap into this category opportunity. This will also enable AP to elevate the brand stature for UltimaProtek as a technologically-superior and innovative painting system in the exteriors category.

    With this objective in mind, the team came up with the core thought, “Since the product can really withstand the pressure of heavy rains, why don’t we dare the rains to see if they can overcome us.”

    A truly refreshing and interesting take on the brief, this dare allows for various extensions across media. To launch the campaign we have a film with our brand ambassador, Ranbir Kapoor, in a never ever seen role before, an acclaimed classical singer, exponent of Raag Malhar. He is in love with his neighbour but her parents want to marry her off to someone else. So what does he do? Every time the girl’s parents fix a match, he ruins it by calling upon the rain to create havoc in their life and their non-Asian Paints house. Finally the girl’s parents give in. And our classical singer gets the girl thanks to his Raag that calls upon the rain and Asian Paints UltimaProtek that has kept his house always protected in spite of the heavy rain called upon by the classical singer.

    Ogilvy Mumbai executive creative director said, “We had a lot of fun working on this brief. The fun and the madness is quite evident in the work. I must thank Prasoon Pandey for making this commercial come alive. My team and I are looking forward to execute the other surround ideas on the same platform.”

    In addition to the TVC there are various ideas in the pipeline stemming from the core idea of Baarish Ko Aane Do. The campaign will be live across TV, POS, OOH, press and digital.

  • Taxing e-ways cash in on utilities

    Taxing e-ways cash in on utilities

    MUMBAI: Utility and other companies are seeing more pronounced use of plastic money or online payments — the obvious choice of the connected world in the times of demonetisation.

    Since inception, DishTV has been open to e-payment. The company is in sync with the government’s demonetisation. It has witnessed over 65 lakh unique transactions through electronic payment till date.

    The service tax component on the above transaction was approximately Rs 2600 lakh. DishTV incurred a collection cost of four per cent on the tax. The tax is in addition to state entertainment tax and the license fee levied by MIB on DTH operators. Other distribution platform are not subject to license fee.

    As per industry estimates Rs 25000 crore of turnover escapes tax compliance in Cable TV services which results in loss of direct and indirect taxes to the tune of Rs. 8000 crore to the exchequer on annual basis. Demonetisation, timely implementation of digitisation and rollout of GST will bring in much needed transparency and ensure a level playing field.

    Not only the entertainment services, the transport services too are using plastic money. Popular digital payment solution, Ola Money can be used at over 25 major utilities including BESCOM, BSES, Reliance Energy and Indraprastha Gas. It is already being accepted by over 500 merchants across online payments and offline POS, outside the Ola platform. A maximum recharge of up to Rs. 20,000 is permitted on Ola Money wallet until 30 December, 2016.

    Ola Money announced that it has enabled cashless payments through its wallet for key utilities. By selecting the ‘Bill Payment’ option on the Ola Money app and selecting their utility provider, users can instantly pay their utility bills with one touch. The RBI recently increased the recharge limit on wallets like Ola Money from Rs. 10,000 to Rs. 20,000 until 30 December to facilitate cashless transactions.

    Ola Money SVP and head Pallav Singh said, “We are proud to add 25 leading utilities to this list. We are coupling our experience in payment technology with our deep commitment to keep India moving towards a cashless economy.” Ola Money can be recharged using net banking debit cards or credit cards including MasterCard, VISA, American Express and RuPay.

    The department of telecommunications notification has extended the deadline for the acceptance of 500 rupee notes as legal tender for recharging prepaid phones for top-ups till 15 December, 2016. The Cellular Operators Association of India (COAI) director-general Rajan Mathews said, “Despite initial teething problems, demonetisation will benefit the nation by driving increased digital transactions, promoting transparency, boosting tax collection and ensuring social equity..”

    Continuing the use of old Rs 500 notes as legal tender for prepaid mobile services is crucial because industry estimates indicate between 30 per cent and 50 per cent fall in demand as customers are still struggling with less cash in hand.

  • Taxing e-ways cash in on utilities

    Taxing e-ways cash in on utilities

    MUMBAI: Utility and other companies are seeing more pronounced use of plastic money or online payments — the obvious choice of the connected world in the times of demonetisation.

    Since inception, DishTV has been open to e-payment. The company is in sync with the government’s demonetisation. It has witnessed over 65 lakh unique transactions through electronic payment till date.

    The service tax component on the above transaction was approximately Rs 2600 lakh. DishTV incurred a collection cost of four per cent on the tax. The tax is in addition to state entertainment tax and the license fee levied by MIB on DTH operators. Other distribution platform are not subject to license fee.

    As per industry estimates Rs 25000 crore of turnover escapes tax compliance in Cable TV services which results in loss of direct and indirect taxes to the tune of Rs. 8000 crore to the exchequer on annual basis. Demonetisation, timely implementation of digitisation and rollout of GST will bring in much needed transparency and ensure a level playing field.

    Not only the entertainment services, the transport services too are using plastic money. Popular digital payment solution, Ola Money can be used at over 25 major utilities including BESCOM, BSES, Reliance Energy and Indraprastha Gas. It is already being accepted by over 500 merchants across online payments and offline POS, outside the Ola platform. A maximum recharge of up to Rs. 20,000 is permitted on Ola Money wallet until 30 December, 2016.

    Ola Money announced that it has enabled cashless payments through its wallet for key utilities. By selecting the ‘Bill Payment’ option on the Ola Money app and selecting their utility provider, users can instantly pay their utility bills with one touch. The RBI recently increased the recharge limit on wallets like Ola Money from Rs. 10,000 to Rs. 20,000 until 30 December to facilitate cashless transactions.

    Ola Money SVP and head Pallav Singh said, “We are proud to add 25 leading utilities to this list. We are coupling our experience in payment technology with our deep commitment to keep India moving towards a cashless economy.” Ola Money can be recharged using net banking debit cards or credit cards including MasterCard, VISA, American Express and RuPay.

    The department of telecommunications notification has extended the deadline for the acceptance of 500 rupee notes as legal tender for recharging prepaid phones for top-ups till 15 December, 2016. The Cellular Operators Association of India (COAI) director-general Rajan Mathews said, “Despite initial teething problems, demonetisation will benefit the nation by driving increased digital transactions, promoting transparency, boosting tax collection and ensuring social equity..”

    Continuing the use of old Rs 500 notes as legal tender for prepaid mobile services is crucial because industry estimates indicate between 30 per cent and 50 per cent fall in demand as customers are still struggling with less cash in hand.

  • PayUmoney launches industry’s first-of-its-kind POS business terminal

    PayUmoney launches industry’s first-of-its-kind POS business terminal

    MUMBAI: An innovative POS terminal which promises to connect even the smallest corner shop to the world of paperless payment has been launched by PayUmoney. With no monthly rental, no minimum balance, and the option to link any bank account, costing a mere Rs 7,000 (as opposed to Rs 15,000 to Rs 25,000 charged by traditional channels), and accepting all credit/debit cards, the new terminal seeks to convert the retail experience across millions of small merchant outlets across India.

    The POS terminal is easy to set up, can be operated using a pre- or post-paid SIM, and does away with the use of paper receipts—making it cost and battery effective, and environment friendly. With a simple and hassle-free documentation policy, a merchant can start using a PayUmoney POS terminal within 48 hours of signing up for the service. Interested users may sign up at the website or by calling 9069143747.

    To explain the approach behind developing the POS terminal, PayUmoney CEO and co founder Nitin Gupta said, “If we look at the Reserve Bank of India’s December 2015 data, there are 644 million debit card holders in India. The number is 22.75 million for credit cards. Against these, there are only 1.2 million POS terminals, which shows the huge opportunity that exists in the POS payments services sector. Our objective is to bring the smaller merchants into the ambit of payment processing services—the class that has so far been ignored by the traditional players.”

    “When we developed our product, we kept in mind the unique demands of the Indian merchants—whether in cities, or in the country’s vibrant villages. We decided to do away with paper transaction slips: and a transaction acknowledgement will be sent to the buyer’s mobile with a link that opens up a soft copy of an e-slip. The merchant gets an email copy of the same every time a transaction takes place,” he added.

    This helps merchants to save on unnecessary costs and makes the POS terminal extremely energy efficient, durable, and ideal for locations with frequent power outages.

    With flexibility as the key development buzzword, PayUmoney’s POS terminal does not come with bundled SIMs. Giving merchants the liberty to choose the operator and connection type (pre- or post-paid), the POS terminal of PayU is unlike traditional players that force merchants to subscribe to costly bundled connections.

  • PayUmoney launches industry’s first-of-its-kind POS business terminal

    PayUmoney launches industry’s first-of-its-kind POS business terminal

    MUMBAI: An innovative POS terminal which promises to connect even the smallest corner shop to the world of paperless payment has been launched by PayUmoney. With no monthly rental, no minimum balance, and the option to link any bank account, costing a mere Rs 7,000 (as opposed to Rs 15,000 to Rs 25,000 charged by traditional channels), and accepting all credit/debit cards, the new terminal seeks to convert the retail experience across millions of small merchant outlets across India.

    The POS terminal is easy to set up, can be operated using a pre- or post-paid SIM, and does away with the use of paper receipts—making it cost and battery effective, and environment friendly. With a simple and hassle-free documentation policy, a merchant can start using a PayUmoney POS terminal within 48 hours of signing up for the service. Interested users may sign up at the website or by calling 9069143747.

    To explain the approach behind developing the POS terminal, PayUmoney CEO and co founder Nitin Gupta said, “If we look at the Reserve Bank of India’s December 2015 data, there are 644 million debit card holders in India. The number is 22.75 million for credit cards. Against these, there are only 1.2 million POS terminals, which shows the huge opportunity that exists in the POS payments services sector. Our objective is to bring the smaller merchants into the ambit of payment processing services—the class that has so far been ignored by the traditional players.”

    “When we developed our product, we kept in mind the unique demands of the Indian merchants—whether in cities, or in the country’s vibrant villages. We decided to do away with paper transaction slips: and a transaction acknowledgement will be sent to the buyer’s mobile with a link that opens up a soft copy of an e-slip. The merchant gets an email copy of the same every time a transaction takes place,” he added.

    This helps merchants to save on unnecessary costs and makes the POS terminal extremely energy efficient, durable, and ideal for locations with frequent power outages.

    With flexibility as the key development buzzword, PayUmoney’s POS terminal does not come with bundled SIMs. Giving merchants the liberty to choose the operator and connection type (pre- or post-paid), the POS terminal of PayU is unlike traditional players that force merchants to subscribe to costly bundled connections.

  • Lookup launches merchant app Lookup Biz

    Lookup launches merchant app Lookup Biz

    MUMBAI: Lookup, a free chat-based local commerce app, has introduced a merchant app called Lookup Biz, which provides a free suite of tools to showcase a business and connect it to the Lookup shoppers’ community.

    With the help of this app businesses can track their customers, respond to their queries and product searches. Moreover businesses can push their offers through geo-targeted push notifications. Businesses can even re-market their products to customers who have made purchases from their stores earlier by re-engaging with them. A separate section gives important business analytics, which helps merchants understand customers better and receive feedback on their offerings.

    It also gives businesses a way to manage bill cycles, invoicing and online payments. Lookup is also introducing a hyper-local advertisement network for offline merchants across Delhi, Mumbai, Pune and Bengaluru to promote their brand and reach out to shoppers in their vicinity of five to seven kilometers. Merchants will be able to reach out to the right target, living and looking for product. Lookup is powered by NLP and a functional AI. The app offers recommendations of various shops, request matching, and competitive product suggestions based on trends, special sales of new arrivals.

    Lookup Biz founder and CEO Deepak Ravindran said, “Lookup Biz is aimed at assisting our partner merchants to come on board with greater facility and reach out to customers in more effective ways. Besides smoothening out daily business tasks like managing invoicing and payments, the app also allows businesses to foster greater engagement with existing and potential customers through their mobile profiles and more targeted offers.” Lookup Biz app is also planning to come up with a cloud-based POS so that businesses can manage all their operations. The POS will include menu management, real time analytics, and receipts and invoicing, apart from this, future enhancements include allowing owners of a chain of stores to claim multiple stores either as a chain of a brand or as independent stores.

  • Lookup launches merchant app Lookup Biz

    Lookup launches merchant app Lookup Biz

    MUMBAI: Lookup, a free chat-based local commerce app, has introduced a merchant app called Lookup Biz, which provides a free suite of tools to showcase a business and connect it to the Lookup shoppers’ community.

    With the help of this app businesses can track their customers, respond to their queries and product searches. Moreover businesses can push their offers through geo-targeted push notifications. Businesses can even re-market their products to customers who have made purchases from their stores earlier by re-engaging with them. A separate section gives important business analytics, which helps merchants understand customers better and receive feedback on their offerings.

    It also gives businesses a way to manage bill cycles, invoicing and online payments. Lookup is also introducing a hyper-local advertisement network for offline merchants across Delhi, Mumbai, Pune and Bengaluru to promote their brand and reach out to shoppers in their vicinity of five to seven kilometers. Merchants will be able to reach out to the right target, living and looking for product. Lookup is powered by NLP and a functional AI. The app offers recommendations of various shops, request matching, and competitive product suggestions based on trends, special sales of new arrivals.

    Lookup Biz founder and CEO Deepak Ravindran said, “Lookup Biz is aimed at assisting our partner merchants to come on board with greater facility and reach out to customers in more effective ways. Besides smoothening out daily business tasks like managing invoicing and payments, the app also allows businesses to foster greater engagement with existing and potential customers through their mobile profiles and more targeted offers.” Lookup Biz app is also planning to come up with a cloud-based POS so that businesses can manage all their operations. The POS will include menu management, real time analytics, and receipts and invoicing, apart from this, future enhancements include allowing owners of a chain of stores to claim multiple stores either as a chain of a brand or as independent stores.

  • Catch Spices captures the life of Indian women

    Catch Spices captures the life of Indian women

    MUMBAI: To add more spice to your life, Catch Spices, has announced a new brand strategy with the positioning, ‘100% Indian Woman Ka Match Sirf Catch’.

     

    The new campaign conceputalised by Everest Brand Solutions focuses on contemporary Indian women and is designed with the objective to establish an emotional connect with them.

     

    Everest Brand Solutions NCD Rahul Jauhari said: “We took the category and the Indian lady very, very seriously. Hence, unlike the song and dance sequence films that are rampant in the category, the Catch Spices campaign acknowledges and applauds the demanding and discerning nature of the contemporary Indian housewife.”

     

    The new TVC emphasizes on the fact that very few things in life give us 100 per cent satisfaction, something that a brand like Catch guarantees as well.

     

    The campaign features Vidya Balan, who is an ideal example of the multifaceted Indian woman. She juggles between various responsibilities of life and still manages to give her best to whatever she does.

     

    Dharampal Satyapal (Foods Division) associate business head OP Khanduja said, “Through our newly adapted brand strategy we aim to reach out to the contemporary Indian women of modern India. This campaign will feature Vidya Balan, who has worked her way into stardom and in many ways defines the qualities of the 100 per cent Indian woman. This will be a major step forward in establishing Catch as a brand in the hearts and minds of consumers across India and will be an important marketing initiative for Catch. This will go a long way in stamping its superiority over the competition”.

     

    The film, in a lighter vein, shows an ambitious Vidya talking about what she had wanted in life and how much she has achieved so far. In the final analysis, she gives 100 per cent score to Catch Spices. Everest Brand Solutions COO Naveen Saraswat added: “The objective was to establish an emotional connect with the Indian woman and win her heart. This campaign puts the focus on the contemporary Indian woman.”

     

    The campaign embarks by releasing TVC followed by print ads, POS materials, outdoors, engagement plan etc.