Tag: Porus

  • Hamara Vinayak takes faith online as God joins the digital revolution

    Hamara Vinayak takes faith online as God joins the digital revolution

    MUMBAI: Some friendships are made in heaven; others are coded in Mumbai. Hamara Vinayak, the first-ever digital original from Siddharth Kumar Tewary’s Swastik Stories, turns the divine into the delightful, serving up a story that’s equal parts start-up hustle and spiritual hustle.

    Some tech start-ups chase unicorns. This one already has a god on board. Hamara Vinayak takes the leap from temple bells to notification pings and it does so with heart, humour and a healthy dose of the divine.
    At its core, the show asks a simple but audacious question: what if God wasn’t up there, but right beside you, maybe even debugging your life over a cup of chai?

    The show’s tagline, “God isn’t distant… He’s your closest friend” perfectly captures its quirky soul. Across its first two episodes, screened exclusively for media in Mumbai, the series proves that enlightenment can come with a good punchline.

    The series follows a group of ambitious young entrepreneurs running a Mumbai-based tech start-up that lets people around the world book exclusive virtual poojas at India’s most revered shrines. But as their app grows, so do their ethical grey zones. Into this chaos walks Vinayak, played with soulful serenity and sly wit by the charming Namit Das, a young man whose calm smile hides something celestial. 

    Tewar extreme left with the caste

    He’s got the peaceful look of a saint but the wit of someone who could out-think your favourite stand-up comic. Around him spins a crew of dream-driven youngsters – Luv Vispute, Arnav Bhasin, Vaidehi Nair and Saloni Daini who run a Mumbai-based tech start-up offering devotees across the world the chance to book “exclusive” poojas at India’s most sacred shrines. It’s a business plan that blends belief and broadband – and, as the story unfolds, also tests the moral compass of its ambitious founders.

    “The first time I read the script, I found the character very pretty,” Namit joked at the post-screening interaction. “It’s a beautiful thought that God isn’t distant, he’s your closest friend. And playing Vinayak, you feel that calm but also his cleverness. He’s the friend who makes you think.”

    The reactions to the series ranged from smiles to sighs of wonder. Viewers were charmed by the show’s sincerity and sparkle, a quality that stems from its creator’s belief that faith can be funny without being frivolous.

    Among the cast, Luv Vispute shines brightest, his comic timing adding sparkle to the show’s more reflective beats. But what keeps Hamara Vinayak engaging is the easy rhythm of its writing – one moment touching, the next teasing, always gently reminding us that spirituality doesn’t have to be solemn.

    Luv spoke fondly of his long association with Swastik. “Since my first show was with Swastik, this feels like home,” he said. “Every project with them is positive, feel-good, and this one just had such a different vibe. I truly feel blessed.”

    Saloni Daini, who brings infectious warmth to her role, added that she signed up the moment she heard the show was about “Bappa.”

    “We shot during the Ganpati festival,” she recalled. “The energy on set was incredible festive, faithful, and full of laughter. It’s such a relatable story for our generation: chaos, friendship, love, kindness, and faith all mixed together.”

    vinyak

    Vaidehi Nair and Arnav Bhasin complete the ensemble, each representing different shades of ambition and morality in the start-up’s journey. Their camaraderie is easy and believable, a testament to how much the cast connected off-screen as well.

    This clever fusion of mythology and modernity plays to India’s two enduring loves, entertainment and faith. Mythology has long been the comfort zone of Indian storytellers, from the televised epics of the 1980s to the glossy remakes that still command prime-time TRPs. For decades, gods have been our most bankable heroes. But Hamara Vinayak tweaks the formula not by preaching, but by laughing with its characters, and sometimes, at their confusion about where divinity ends and data begins.

    Creator Siddharth Kumar Tewary, long hailed as Indian television’s myth-maker for shows like Mahabharat, Radha Krishn and Porus, explained the show’s intent with characteristic clarity, “This is our first story where we are talking directly to the audience, not through a platform,” he said. “We wanted to connect young people with our culture to say that God isn’t someone you only worship; He’s your friend, walking beside you, even when you take the wrong path. The story may be simple, but the thought is big.”

    That blend of philosophy and playfulness runs through the show. “We had to keep asking ourselves why we’re doing this,” Tewary added. “It’s tricky to make something positive and spiritual for the OTT audience, they’ve changed, they want nuance, not sermons. But when the purpose is clear, everything else aligns.”

    For the creator of some of Indian TV’s most lavish spectacles, Hamara Vinayak marks a refreshing tonal shift. Here, Tewary trades celestial kingdoms for co-working spaces and cosmic battles for office banter. Yet his signature remains: an eye for allegory, a love for faith-infused storytelling, and an understanding that belief is most powerful when it feels personal.

    Hamara Vinayak, after all, feels less like a sermon and more like a conversation over chai about what success means, what faith costs, and why even the gods might be rooting for a start-up’s Series A round.

    As Namit Das reflected during the Q&A, “Life gives us many magical, divine moments we just forget to notice them. Sometimes even through a phone screen, you see something that redirects you. That’s a Vinayak moment.”

    The series also mirrors a larger cultural pivot. As audiences migrate from television to OTT, myth-inspired tales are finding new form and flexibility online. The digital screen lets creators like Tewary reinvent the genre, giving ancient ideas a modern interface, without losing the emotional charge that’s made mythology India’s storytelling backbone for decades.

    In a country where faith trends faster than any hashtag, Hamara Vinayak feels both familiar and refreshingly new, a comedy that’s blessed with heart, humour and just enough philosophy to keep the binge holy.

    For a country where mythology remains the oldest streaming service, Tewary’s move from TV to OTT feels both natural and necessary. Indian storytellers have always turned to gods for drama, guidance and TRPs from Ramayan and Mahabharat on Doordarshan to glossy mytho-dramas on prime time. But digital platforms allow creators to remix reverence with realism, and in Hamara Vinayak, faith gets an interface upgrade.

    The result is a show that feels like a warm chat with destiny, part comedy, part contemplation. And in an age of cynicism, that’s no small miracle.

    As Tewary put it, smiling at his cast, “The message had to be positive. We just wanted to remind people that even in chaos, God hasn’t unfriended you.”

    With 5 episodes planned, Hamara Vinayak promises to keep walking that fine line between laughter and light. It’s mythology with memes, devotion with dialogue, and a digital-age reminder that even the cloud has a silver lining or perhaps, a divine one.

    If the first two episodes are any sign, the show doesn’t just bridge heaven and earth, it gives both a Wi-Fi connection.

  • Siddharth Kumar Tewary’s Chandragupta Maurya to present Chanakya Neeti lessons!

    Siddharth Kumar Tewary’s Chandragupta Maurya to present Chanakya Neeti lessons!

    MUMBAI: Siddharth Kumar Tewary's historical mega series Porus recently seamlessly translated to its extension, now Chandragupta Maurya retaining some of its powerhouse actors. The show revolves around the life journey of the founder of the Maurya empire, orphaned & abandoned Chandragupta Maurya. 

    Writer, producer, director Siddharth Kumar Tewary has been instrumental in setting a trend where there are life sermons dictated by the show protagonists towards the end of the episode of his respective shows. Be it Lord Krishna in Mahabharata or Lord Krishna now in his magnum opus mythological show RadhaKrishn. Apparently Chandragupta Maurya will also have this element albeit this time with a character of pivotal importance in our ancient history. 

    A source close to the show shares the development, 'As the show is progressing, we have now introduced the idea of narrating Chanakya's chants at the end of every episode that have been procured from the famous book Arthshastra written by Chanakya himself. Chanakya was an Indian teacher, philosopher & royal advisor. He is credited for having played an important role in the establishment of Maurya Emperor. He is the pioneer of field of economics & political science in India.' 

    The show gradually takes us to the time where Chandragupta is trained under Chanakya , that the history has recorded to be of prime importance. It will progress towards the training that will help Chandragupta become the future king of United India & help him tactfully deal with Dhananand.

  • Porus reaches 10 Asian countries

    Porus reaches 10 Asian countries

    MUMBAI: Porus is travelling internationally. The mythological show being aired on Sony Entertainment Television has made its entry in Malaysia, Vietnam, Cambodia, Brunei, Laos and Myanmar through JKN Global Media and in Indonesia with Soraya Intercine Films.

    Porus is now being watched in 10 Asian countries including Sri Lanka and Thailand. In Thailand, the show is being broadcast on weekdays at primetime slot. The show will be dubbed in Malay, Thai, English, and Burmese.  

    In its first week, it bagged 3.6 million impressions in BARC week 48 of 2017. After completing its tenth week on air, the latest ratings of week 5 for 2018 show Porus at 3.3 million impressions.

    One Life Studios founder and chief creative Siddharth Kumar Tewary says, “Porus is rapidly taking over the world, with nine countries sold since the incredible launch just last November. We are very proud to share the important and exciting story of Porus with a global audience, and we intend to announce additional territories in the near future.”

    The story is an epic tale of a war between India’s emperor Porus and the West’s Alexander the Great. Set in 350 BC, the story narrates a time when India was at glorious best and Porus resisted the first attack on Indian soil by the Macedonian legend.

    Also Read:

    ‘Porus’ finds an audience in more countries

    ‘Porus’ viewership soldiers on

  • Siddharth Kumar Tewary features among Asian producers to watch at MIPTV

    Siddharth Kumar Tewary features among Asian producers to watch at MIPTV

    MUMBAI: Indian TV producers can take heart. One of their ilk will be taking centre stage come 10 April at arguably the world’s largest TV and digital content gathering – MIPTV  in Cannes.

    The chutzpah that One Life Studios founder & chief creative  Siddharth Kumar Tewary has displayed by keeping  IP ownership of his on-air Porus on Sony Entertainment, striking innovative distribution deals with productions he does for Indian broadcasters and the massive slate that he has developed in the 10 years since Swastik Productions existence has caught the attention of  the  Reed Midem team.

    And it has  featured him in a session that is entitled Asia: New Producers to watch. 

    And what’s special about Tewary being featured as a top producer is the fact that he is a creative professional who turned entrepreneur. The other folks featuring in the panel are working in networks:  SBS (Seoul Broadcasting System)  global productions producer InSoon Kim and Japan’s Nippon TV producer Hisashi Tsugiya.

    InSoon Kim is a producer in the company which has been behind  such shows as The Fantastic Duo, Running Man, Spooks love her,  I can see your voice,  among many others.  Tsugiya is the producer of a series called Mother, which has ben adapted in several countries.

    Tewary is excited to be able to  give his perspective on producing at MIPTV and to be on a panel which has highlighted him not just as an Indian producer but as an Asian one too. Says he: “We at One Life have been producing historical series for sometime. But what many don’t know is that we have a slew of affiliations with other producers who we are partnering under the One Life/Swastik umbrella. Finally, we have also turned distributor and have been representing a clutch of producers in India for international syndication sales. Hence, telling the story from both a creative and business growth perspective will be quite interesting.”
     

    The Asia: New Producers to watch  session is to take place at Auditorium A, in the Palais des Festivals on Level 3.

  • ‘Porus’ finds an audience in more countries

    ‘Porus’ finds an audience in more countries

    MUMBAI: In another shot in the arm for Indian television producers, the producers of mythological show Porus, Swastik Productions, have managed to bag content syndication deals in Malaysia, Thailand, Cambodia, Laos and Myanmar.

    Speaking to Indiantelevision.com, Swastik Productions founder Rahul Kumar Tewari said that it has already launched in Thailand and other countries will see launches by July 2018. In Thailand, the show is being broadcast on weekdays at a primetime slot. The show will be dubbed in Malay, Thai, English, and Burmese for the new markets.

    Last month, a source close to the development revealed that the 260-episodic series had been sold to Maharaja Television (MTV).  Porus is renamed as Digvijaya in the Sinhala-dubbed version and has been launched on channel Sirasa TV, during the weekend at the 8pm slot combining two episodes thereby giving each episode a one-hour run.

    The show started off well in India with 3.6 million impressions in week 48 but then saw a dip in ratings. It has managed to hook viewers till week 5 with 3.3 million impressions according to Broadcast Audience Research Council data.

    In an earlier interaction, Swastik Productions founder Siddharth Kumar Tewary said, “Porus has been consistent in its ratings since its launch and this was our plan to be consistent in the beginning and then grow slowly. We have made Porus with a huge amount of conviction.”

    In its 10-year existence, Swastik Productions has produced over fifteen television shows which also include Mahabharat, Razia Sultan, Agle Janam Mohe Bitiya Hi Kijo, Mata Ki Chowki, Amber Dhara, and Begusarai among others. It recently launched a light-hearted emotional drama on Sony Sab, Shankar Jay Kishan.

    The production house is free to sub-licence the show to a digital or international player, to air the episodes after 3-hours of original airing on Sony. While talking about the IP rights with the production house, a media report said that these kinds of deals vary. Historically broadcasters have been bearing all the cost. If the producer is ready to bear the cost, it will work out fine for the channel also as it reduces the risk and budget.

    The 22-minute show aired at 8.30 pm from Monday to Friday on Sony, depicts the untold story of the greatest conqueror of the world, Alexander and the most spirited defender of India, Porus. Set in 350 BC, the story traces its roots to a time when India was at its glorious best and Porus resisted the first attack on Indian soil by the Macedonian legend. The chronological narrative will trace the journey from birth to the epic battle between these two warriors born on the same day but raised with completely different upbringings.

    Also Read :

    ‘Porus’ launched as ‘Digvijaya’ in Sri Lanka

    Thai broadcaster Workpoint acquires TV rights for Porus

  • ‘Porus’ viewership soldiers on

    ‘Porus’ viewership soldiers on

    MUMBAI: Sony’s magnum opus Porus has been the talk of the town–first for being the first show wherein the IP is with the creator and later for its not-so-spectacular viewership. In fact, rumour mills were abuzz that the show would struggle to shrug off its sluggish start and build on its viewership. Broadcast Audience Research Council (BARC) data for the show, however, paints a different picture.

    According to the data, the ratings (U+R) of the show are significantly higher than the ratings of the channel’s prime time daily soap Rishta Likhenge Hum Naya (Rishta Likhenge) and another prime-time show Vighnaharta Ganesh. While Porus is aired at 8.30 pm, Vighnaharta Ganesh precedes it at 8 pm, whereas Rishta Likhenge is shown at 9 pm on weekdays.

    Porus’ launch week bagged it 3.6 million impressions in week 48 of 2017’s BARC data. The second week saw a drop of 0.6 million impressions. After 10 weeks of being on air, the latest ratings of week 5 for 2018 show Porus at a consistent 3.3 million impressions.

    On the flip side, the week 48 of Vighnaharta Ganesh garnered 3.4 million impressions and Rishta Likhenge got 1.9 million impressions. There was no impact of Porus on Vighnaharta Ganesh’s ratings that was apparent in week 49, whereas Rishta lost 0.1 million impressions from week 48.

    Swastik Productions founder Siddharth Kumar Tewary says, “Porus has been consistent in its ratings since its launch and this was our plan to be consistent in the beginning and then grow slowly. We held on to our ratings from the beginning to now. The first episode was a one-hour content and now we are showing 22 minutes content.” He says that comparing the current 3.3 million figure with the initial 3.6 million one shows that the show has actually grown. “We have made Porus with a huge amount of conviction. People have really appreciated us for keeping the promise of giving them differentiated concept and the way of storytelling,” he adds.

    “Porus is a premium product. We have been happy with the viewership we have got and we are expecting it to grow up by 20 percent from February onwards,” said Sony Entertainment Television EVP and business head Danish Khan. During the ten weeks, the highest impressions that Vighnaharta Ganesh holds is 3.8 million impressions, Porus has 3.6 million impressions, and Rishta has 2.1 million impressions.

    SonyLiv EVP & digital business head Uday Sodhi says, “Porus is very popular and among the best performing shows like Taarak Mehta, Yeh Un Dinon Ki Baat Hai and Super Dancer on SonyLiv. The scale and impact of the show is amazing. It is perfect for digital audiences and it is able to capture the scale & the size fruitfully. We are seeing significant consumption of the show on SonyLiv. There is a huge jump in the month of January over December. The viewership of Porus has grown 30 per cent in January as compared to December.” 

    Porus has successfully travelled to Sri Lanka with a new name Digvijaya. The buyer for the 260-episode series is Maharaja Television (MTV) and the show will be dubbed in Sinhala. Earlier, Porus was acquired by Workpoint Entertainment of Thailand for exclusive TV and non-exclusive digital rights.

     

    Weeks

    VIGHNAHARTA GANESH

    PORUS

    RISHTA LIKHENGE HUM NAYA

    Week 48

    3.4 million Impressions

    3.6 million Impressions

    1.9 million Impressions

    Week 49

    3.4 million Impressions

    3.0 million Impressions

    1.8 million Impressions

    Week 50

    3.6 million Impressions

    3.3 million Impressions

    1.9 million Impressions

    Week 51

    3.3 million Impressions

    2.8 million Impressions

    1.7 million Impressions

    Week 52

    3.8 million Impressions

    3.1 million Impressions

    1.7 million Impressions

    Week 1

    3.3 million Impressions

    3.1 million Impressions

    1.7 million Impressions

    Week 2

    3.8  million Impressions

    3.4 million Impressions

    2.1  million Impressions

    Week 3

    3.8 million Impressions

    3.2 million Impressions

    1.8 million Impressions

    Week 4

    3.3 million Impressions

    3.0 million Impressions

    1.7 million Impressions

    Week 5

    3.4 million Impressions

    3.3 million Impressions

    1.8 million Impressions

     

    Also Read :

    ‘Porus’ launched as ‘Digvijaya’ in Sri Lanka

    Thai broadcaster Workpoint acquires TV rights for Porus

    ‘Porus’ will alter the economics of the ecosystem, says SET’s Danish Khan 

  • ‘Porus’ launched as ‘Digvijaya’ in Sri Lanka

    ‘Porus’ launched as ‘Digvijaya’ in Sri Lanka

    MUMBAI: Siddharth Kumar Tewary’s  gambit to own the IP for the historical drama  Porus which is currently airing on Sony appears to be paying dividends. The show has, according to sources, successfully travelled to Sri Lanka. The buyer for the 260-episode series is Maharaja Television (MTV). Swastik Productions, the production house driving the show, also owns the intellectual property (IP) rights for the series.

    A source close to the development said that Porus has been renamed as Digvijaya in the Sinhala-dubbed version and has been launched on channel Sirasa TV in January 2018. The show was launched with a big screen premiere with industry leaders and advertisers, two days prior to its first telecast on the channel. Through the channel’s online platform, Digvijaya would be also reaching out to the Sinhalese diaspora worldwide. According to another source, Maharaja TV has paid USD 5000 to Swastik Productions for an hour-long episode of Porus.

    Swastik Productions founder Rahul Kumar Tewary confirmed the development. “The content has been dubbed in Tamil and Sinhalese for broadcast in Sri Lanka,” he said. 

    Speaking to Indiantelevision.com, a source revealed that the Tamil version of the show is not yet launched and it will take three to four months for the Tamil dub to go on air. The prime time for Sri Lanka’s market is 7-11 pm. Presently, the channel has only Sinhalese dubbed content telecast during the weekend at 8-9 pm time slots. The broadcaster is combining two episodes thereby giving the show a one-hour slot.

    In its 10-year existence, Swastik has produced over fifteen television shows, which include Mahabharat, Razia Sultan, Agle Janam Mohe Bitiya Hi Kijo, Mata Ki Chowki, Amber Dhara and Begusarai. It recently launched a light-hearted emotional drama on Sony Sab, Shankar Jay Kishan.

    The production house is free to sub-license Porus to a digital or international player, to air the episodes after three hours of original airing on Sony.  Will such deals be viable for Indian producers who have been used to grabbing up front commissioning fees rather than owning the IP in exchange for lower budgets? The jury is out, but observers say it will vary from deal to deal. Broadcasters, sources say are open to discussions about sharing or assigning rights  to producers if they are willing to bear the risk with them, by picking up a part of the production tab. Historically broadcasters have been bearing all the cost.

    The 30-minute show airs  at 8.30 pm from Monday to Friday on Sony, depicts the untold story of the greatest conqueror of the world, Alexander and the most spirited defender of India, Porus. Set in 350 BC, the story traces its roots to a time when India was at its glorious best and Porus resisted the first attack on Indian soil by the Macedonian legend. The chronological narrative will trace the journey from birth to the epic battle between these two warriors born on the same day but raised with completely different upbringings.

    Also Read :

    ‘Porus’ will alter the economics of the ecosystem, says SET’s Danish Khan

    Thai broadcaster Workpoint acquires TV rights for Porus

  • ‘Prithvi Vallabh’ is 20% history, 80% mystery: Anirudh Pathak

    ‘Prithvi Vallabh’ is 20% history, 80% mystery: Anirudh Pathak

    MUMBAI: Sony Entertainment Television (SET) is unearthing more lores of the yore. Not too long after the launch of the much-anticipated Porus, SET is taking you back in time with another historical show Prithvi Vallabh premiering on 20 January at 9.30 pm, every Saturday and Sunday. This is the first production to premiere under the sub-brand SET Originals.

    Prithvi Vallabh narrates a tale of two arch-rival warriors; Prithvi and Mrinal. Prithvi, the heir of the Malwa dynasty, is an advocator of the ‘philosophy of humanism’, while Mrinal, the princess warrior of Manyakhet, is ‘born out of pure vengeance’. It is a unique story that starts with hatred on a battlefield and ends up becoming a grand love story.

    In 1943, the Indian movie Prithvi Vallabh was released, based on the book written by writer Kanhaiyalal Munshi. Writer and producer Anirudh Pathak clarified that the show is not entirely based on the book. “We do not claim that the show is based entirely on history. Prithvi Vallabh is 20 per cent history and 80 per cent mystery, in which, the 80 per cent includes dramatisation and alteration in the story. We have cleared the fact in our tagline ‘Itihaas bhi, Rahasya bhi’.”

    The show marks the debut of Pathak of Writers’ Galaxy as a producer. His first attempt at the weekend primetime slot took him six to eight months to write. The finite series has 80 episodes which will be aired across two seasons of 40 episodes each.

    Sony Entertainment Television EVP and business head Danish Khan said, “Sony’s strategy is variety. Our motto is to give variety in every half hour. All the 14 shows we have can be watched with family.”

    SET and Pathak have picked both Indian and international locations to shoot the series. The show has captured the scenic beauty of Rajasthan, Maharashtra, Goa and the team will be travelling to Gulmarg in February and Poland in March. Around 200 people are perspiring heavily on the sets to make this show a reality.

    Comparing the show’s production cost with the recently-launched historical show Porus, Khan said, “The economics and structure of Porus and Prithvi Vallabh are different. Porus is 260 episodic half hour show whereas Prithvi Vallabh is 80 episodic one hour show. Both are high budget as well as high archival value shows.”

    The set is designed by art director Chokas Bharadwaj who is currently designing the look for the shows Mahabharat and Chandrashekhar Azad. Mythological show sets cost a bomb at Rs 10 to 12 crore.

    Pathak has two more historicals up his sleeve for 2018 – Chandrashekhar Azad and Shankaracharya. Star Bharat will launch the former soon while the other is still in the developing stage.

    SET is cashing in on India’s history, literature and culture under SET Originals. Khan said, “Indian stories have a universal appeal and are extremely relevant to the world if told well. SET Originals is a step in that direction. With SET originals, we take a brave and visionary leap to define the content for the ever-evolving global audience.” The channel will continue its spree of mythological shows this year too.

    The show’s stellar star cast includes Ashish Sharma as Prithvi, Sonarika Bhadoria as Mrinal, Pawan Chopra as Singhdant, Shalini Kapoor as Rajmata, Alefia Kapadia as Savita, Jitin Gulati as Tailap, Piyali Munshi as Jakkala, Surendra Pal as Vinayaditya, amongst others.

  • Thai broadcaster Workpoint acquires TV rights for Porus

    Thai broadcaster Workpoint acquires TV rights for Porus

    MUMBAI: Porus has found a taker in Thailand. Swastik Productions’ has licenced the historical drama to broadcaster Workpoint Entertainment for exclusive TV and non-exclusive digital rights.  

    The show premiered on Sony Entertainment Television in India on 27 November. Workpoint also has the rights to create original music for the Thai broadcast. 

    In Porus, Swastik brings one of the most iconic rulers of ancient India to the screen in this legendary historical drama series. Emperor Porus faces off against the invader known as Alexander the Great, the mightiest power of the West, as both leaders fight to fulfil their ultimate destinies culminating in one of the greatest battles in world history.

    Swastik Productions founder and chief creative Siddharth Kumar Tewary says, “With some key scenes shot in Thailand and the added element of original Thai music that Workpoint will create,Porus will be a truly unique project to share with Thai audiences and Workpoint is the perfect partner for this endeavour.”

    “Thai audiences have a long history of enjoying Indian historical dramas,” says Workpoint Entertainment chief business development officer Dhanasak Hoonarak. “And we’re confident that the epic production that is Porus will really resonate with Thai viewers” adds Hoonarak.

  • ‘Porus’ will alter the economics of the ecosystem, says SET’s Danish Khan

    ‘Porus’ will alter the economics of the ecosystem, says SET’s Danish Khan

    MUMBAI: Gone are the days when high budget would only indicate stellar Bollywood movies. Today, even the Indian television industry is not leaving any stone unturned to give its audience the same feel and quality.

    Letting viewers time travel to a centuries-old story, Sony Entertainment Television (SET) is all set to launch its latest mythological show Porus. Starting from 27 November, the show is produced, written and directed by Swastik Production’s Siddharth Kumar Tewary. With the intellectual property (IP) rights in the hands of Swastik, rumours are that it is one the most expensive TV shows at a production value of nearly Rs 400-500 crore.

    Speaking to Indiantelevision.com, SET EVP and business head Danish Khan says, “Sony is a big company and we could have bought the IP but big shows are not just made because you have big money. We underrated a large part of the money. The idea of giving the IP was to get Siddharth’s skin involved. It’s his show as much as it’s ours.”

    Shot in multiple global locations with an enormous set spread over acres of land in Umargaon, Porus will offer viewers a complete visual extravagance by recreating the different worlds of ancient India and Macedonia, in addition to water transport routes of the yore. Six months ago, shooting was on in Thailand and in the pipeline are Greece and Turkey.

    Porus was initiated two years ago with payments being doled out to actors and the production team even before the show was officially announced. “Considering the show’s ambition, we had to redefine certain things such as the structure and process. The show required creative investment two years prior to the launch. Unless you get the economics right you won’t get creativity,” he shares.

    Khan believes that this business model will be the future of television industry. He explained that in the US, a big production gets 40 per cent of revenue from the domestic market and the rest from global/ digital market. India also has to move in that direction to tell compelling stories while raking in profits.

    Four sponsors have bet their money on the show till now – Pantanjali Dantkanti as presenting sponsor, Raymond and Macho as co- powered by sponsors and PCJ as the jewellery partner. “There is huge amount of curiosity among advertisers. The response has been fantastic and we signed these sponsors long back. They are convinced with the product and wanted to be associated with us,” says Khan.

    A senior media planner says that the channel is likely to close more names just before launch but others will wait for initial viewership numbers. A 10-second slot for Porus is being pegged between Rs 1.5-2 lac per episode.

    The marketing strategy of before was to create show awareness but with the ascent of the digital platform, a new thing called ‘fear of missing out’ has crept in. “Our marketing presence is not just to be present in the media but focus on having conversations. Our digital push is very strong and we are pushing out content, character and the vision very strongly,” he shares. TV, print and radio ads are also included.

    The 30-minute show will be aired at 8.30 pm from Monday to Friday. It will depict the untold story of the greatest conqueror of the world, Alexander and the most spirited defender of India, Porus. Set in 350 BC, the story will trace its roots to a time when India was at its glorious best and Porus resisted the first attack on Indian soil by the Macedonian legend. The chronological narrative will trace the journey from birth to the epic battle between these two warriors born on the same day but raised with completely different upbringings.

    The star cast includes Laksh Lawani, Rohit Pareek, Rati Pandey, Aditya Redij, Suhani Dhanki, Praneet Bhatt, Vishal Patni, Amandeep Singh, Chirag Jani to name a few. National award winner Chinni Prakash has choreographed an intriguing dance sequence with 400 dancers, a first on Indian TV screens.  Renowned action director, Tinu Verma will not only train but also design the action sequences. International action director of Bang Bang and Ready movie fame, Nung will oversee action sequences shot abroad. Dialogues have been penned by Vinod Sharma while Kabir Lal is the director of production.

    “We spent a lot of time on pre-production such as diction, training and recreating the golden era. A lot is riding on us given that we own the IP entirely, a first in the history of Indian television,” says Swastik Production’s Tewary. Shooting commenced in May and a bank of 15 episodes is done.

    Recently, the production house also participated in the global market for entertainment content – MIPCOM 2017 where Tewary says the response was good.

    The production house is in the talks with some international broadcasters for Porus. An announcement is expected in the coming days. It is likely that there will be a battle to grab the digital rights for Porus too.

    Both the channel and the production house have gambled big amounts on this epic narrative and it is just a matter of days before we see the product and whether it manages to blow away the minds of Indian audiences.