ITV

Tag: Portugal

  • Travelxp partners with MEO to air its shows in Portugal

    Travelxp partners with MEO to air its shows in Portugal

    Mumbai: Travelxp has partnered with Portugal’s telecommunications company, MEO, to expand its reach in European countries, after 11 years of success in television broadcasting.

    Its premium travel and lifestyle content will be available in high definition for MEO subscribers on channel 124 for MEO ADSL and MEO Fiber (with MEOBox), MEO Android and Apple TV and MEO Go and in 4K on position 400 on MEO Fiber (MEOBox 4k) and MEO Android and Apple TV.

    Its shows have been localised as part of the channel’s commitment to connecting with audiences in their native language. Travelxp is already available in 17 languages and in over 20 countries throughout Europe.

    This year, Travelxp will produce many more unique and interesting shows. Following the success of its previous shows, such as Off The Grid and Boarding Pass, Travelxp has raised the bar with new shows such as The Gypsies and The Savvy Nomad.

    The channel has established a strong foothold in many European countries over the years, and it now hopes to gain the love of viewers in Portugal in the same way it has in other countries.

    Travelxp managing director – Europe Sumant Bahl said, “Television is unequivocally the dominant medium in Portuguese society. According to a study I came across recently, the average daily television viewing per person in Portugal is four hours and 47 minutes. This has got us excited about launching the premium HDR content of Travelxp 4K in HLG HDR, 10-bit REC 2100 colour space and 50 frames on one of the main platforms in the country, MEO Altice. Not only will the resolution make it a more vivid and immersive experience for the audience in Portugal, but we are also confident that they will love our programmes that feature some of the world’s most beautiful destinations and the unforgettable experiences to be had when you visit them.”

    Travelxp is available in over 80 countries and has 1000+ hours of premium travel and lifestyle content. It is one of the world’s largest producers of travel content and a pioneer in 4K HDR technology.

    All Travelxp shows are original in-house productions filmed across 55+ countries with multi-cultural hosts from around the world. 

  • Over 48 million viewers tuned into SPSN to watch UEFA EURO 2020

    Over 48 million viewers tuned into SPSN to watch UEFA EURO 2020

    New Delhi: The UEFA EURO 2020 continues to captivate sports fans across the country. The sporting extravaganza has been watched by as many as 48 million viewers on its official broadcaster Sony Pictures Sports Network (SPSN), the network announced on Friday.

    The viewership figures are for the network’s entire coverage of the first 36 matches of the tournament from 11 to 25 June.

    According to the data (Source: TG: CS 2+, All India U+R) shared by the network, Portugal vs Germany on 19 June (Saturday) was the most watched match of the week in the tournament with ten million viewers. The defending champion Portugal led by Cristiano Ronaldo was defeated by 4-2 in the match in the group stage despite the ace player’s goal and an assist. This group was also touted by fans as ‘Group of death’ with current world champion France in it.

    The second most watched match this week was Italy vs Wales on 20 June (Sunday) which clocked 8.1 million viewers. Italy completed their Group A fixtures defeating Wales by 1-0, continuing its winning streak in the tournament.

    The regional feed of the network was also watched by fans with equal enthusiasm. The Hindi feed for Live matches was been watched by 14 million viewers across the country (TG: CS 2+, All India U+R). While the Malayalam and Bengali feed on SONY SIX channels were watched by seven million viewers across Kerala and West Bengal (TG: CS 2+, Kerala and WB U+R).

    The UEFA EURO 2020 is being telecast by SPSN in six languages across India: English, Hindi, Bengali, Tamil, Telugu and Malayalam. The tournament is LIVE on Sony Ten 2, Sony Ten 3, Sony Six and Sony Ten 4 channels and is also being livestreamed on SonyLIV.

     

  • Sabbas Joseph to address BeaWorld – international festival of events in Portugal

    Sabbas Joseph to address BeaWorld – international festival of events in Portugal

    Sabbas Joseph, Co- Founder & Director, Wizcraft International Entertainment Pvt Ltd, will be addressing the BeaWorld Festival of Events and Creativity in Coimbra, Portugal later this week, becoming the first Indian entrepreneur to take stage at this premium global event industry convention and awards.

    Sabbas is recognized as a thought leader in the field of unconventional media and events. He is listed as the first Indian Speaker at BeaWorld, The International Festival of events and live communication to be held in Coimbra, Portugal from November 21st to 24th. Other international dignitaries include, Salvatore Sagone, Patrick Roubroeks, Jeannine Koch, Claudia van't Hullenaar, Maayke Konemann and Charles Bahr who will be sharing their valuable insights.

    BeaWorld is a highly coveted networking platform for the international event community to share knowledge and opinions by the leaders and pioneers in the space. The occasion will be attended by the heads of leading event agencies, corporate directors, senior representatives of event associations and trade media from over 29 countries to exchange ideas on various subjects. 

    At the international conference, Sabbas will share his thoughts on Globalization- a Blessing or Curse on November 23rd from 11:55 am – 12:25 pm. He has always endeavoured to look beyond and enlighten forums with his experience and expertise. He has shared ideas on strategic inputs stemming from his years of being in the media before co- founding Wizcraft International. Today he has also spearheaded and managed several mega events for the company, as well as lending his strategic foresight for some of the country’s biggest brand launches and corporate events. 

    Sabbas Joseph, Co- Founder & Director, Wizcraft International Entertainment Pvt Ltd shares, “It is an honour to accept this opportunity to be the first Indian speaker at the international networking event, BeaWorld. It is a great platform for everyone to share their thoughts on globally relevant topics and it is a matter of pride for me to be representing our country at a mega event of this stature. I look forward to sharing my views on the subject and exchanging ideas with my fellow counterparts”.

    Wizcraft International is considered one of the biggest event agencies in the country having handled some of the biggest events in the country, Michael Jackson Live in concert, IIFA, Commonwealth Games to name a few. 

  • Indus Vox Media to highlight Tuscany as food and wine destination

    Indus Vox Media to highlight Tuscany as food and wine destination

    MUMBAI: Indus Vox Media has launched a new travel show titled The Drinks and Destinations Podcast. The podcast will release a new episode every Friday and will feature locations such as Tuscany, Greece, Mexico, Rajasthan, Portugal and get an insight into their wines and cultures.

    The next episode goes live on 21 October and will provide a look at Tuscany as a great food and wine destination.

    With hosts Rojita Tiwari and Sameera Khan who will help to sail through a casual boozy brunch, a posh cocktail party, and a wine and cheese luncheon, while offering tips on a craft beer 101 or a trip to an exotic destination.

    “Our attitude towards travel has changed drastically over the last few years. We are now traveling a lot more and have opened up in terms of our choices and interests when it comes to travel destinations. With ‘Drinks and Destinations’ we want to give our listeners essential and interesting information and tid-bits that they won’t find anywhere as they all come from personal experiences. Our first episode received a great response and we can’t wait to see the audience reaction to what we have in store for them!” said Indus Vox Media founder and CEO Amit Doshi.

    The first episode went live on 14 October which gave listeners a sneak peek into the world and experience of global brand ambassador of Sula Vineyards – Cecilia Oldne.

  • Indus Vox Media to highlight Tuscany as food and wine destination

    Indus Vox Media to highlight Tuscany as food and wine destination

    MUMBAI: Indus Vox Media has launched a new travel show titled The Drinks and Destinations Podcast. The podcast will release a new episode every Friday and will feature locations such as Tuscany, Greece, Mexico, Rajasthan, Portugal and get an insight into their wines and cultures.

    The next episode goes live on 21 October and will provide a look at Tuscany as a great food and wine destination.

    With hosts Rojita Tiwari and Sameera Khan who will help to sail through a casual boozy brunch, a posh cocktail party, and a wine and cheese luncheon, while offering tips on a craft beer 101 or a trip to an exotic destination.

    “Our attitude towards travel has changed drastically over the last few years. We are now traveling a lot more and have opened up in terms of our choices and interests when it comes to travel destinations. With ‘Drinks and Destinations’ we want to give our listeners essential and interesting information and tid-bits that they won’t find anywhere as they all come from personal experiences. Our first episode received a great response and we can’t wait to see the audience reaction to what we have in store for them!” said Indus Vox Media founder and CEO Amit Doshi.

    The first episode went live on 14 October which gave listeners a sneak peek into the world and experience of global brand ambassador of Sula Vineyards – Cecilia Oldne.

  • Colors to actively engage viewers through Israeli singing show ‘Rising Star’ in early 2017

    Colors to actively engage viewers through Israeli singing show ‘Rising Star’ in early 2017

    MUMBAI: Colors launched its first singing reality show Sur Kshetra in 2012, a musical battle between teams of two neighbouring countries Pakistan and India. The show was indeed one of its kind.

    Staying true to its brand value of being at the forefront of innovation and disruptive programming, Colors has joined hands with the world-renowned production and distribution giant Keshet International to bring the Israeli singing reality show Rising Star to India.

    The show is one of the world’s most celebrated singing-based reality shows with live viewer engagement at its core. Rising Star is slated for an early 2017 launch on Colors, and will be produced by Optimystix Entertainment.

    Originally created and produced by Tedy Productions and Keshet Broadcasting, has, since its inception in 2013, enthralled the global audience with the most vivid talent. With more than 250 episodes globally to its credit, the format has been aired across more than 16 countries including Israel, the U.S, Brazil, Portugal, Argentina, China, Cambodia and Indonesia amongst others.

    Commenting on this landmark acquisition, Colors CEO Raj Nayak said, “For the first time, here is a reality show that will not only be Live but will also give the viewers sitting at home an opportunity to engage with the progress and build-up of the show. What is beautiful about the format is that it’s instant & Live. We are delighted to be collaborating with Keshet International to bring Rising Star to India. Our Channel boasts of having one of the biggest consumer engagement platforms in the country and one can assert that a format like Rising Star couldn’t have found a better stage than ours. The show’s USP is that it’s not only high on entertainment quotient but also has the ability to connect and communicate with the viewers directly.”

    With Digital India being the new order of the day, Rising Star is a first-of-its-kind futuristic interactive engagement-led format which puts the power of determining a contestant’s fate in the hands of the viewers. Through its app-based mass talent-led format, the show will welcome budding singers from across the country, bringing them together on a common platform.

    Keshet International head of Asia Gary Pudney said, “We are beyond excited about bringing Rising Star to the Indian audience. India is embracing technology more ferociously than ever before and, in partnership with our brilliant partners at Colors, we will be delivering prime time entertainment that satisfies viewers’ hunger to become more active and engaged viewers of high end content.”

    Apart from Rising Star, the recent adaptations of KIA formats include “Prisoners of War” India which will be aired on Star India’s Hindi general entertainment channel (GECs) Star Plus.

  • Colors to actively engage viewers through Israeli singing show ‘Rising Star’ in early 2017

    Colors to actively engage viewers through Israeli singing show ‘Rising Star’ in early 2017

    MUMBAI: Colors launched its first singing reality show Sur Kshetra in 2012, a musical battle between teams of two neighbouring countries Pakistan and India. The show was indeed one of its kind.

    Staying true to its brand value of being at the forefront of innovation and disruptive programming, Colors has joined hands with the world-renowned production and distribution giant Keshet International to bring the Israeli singing reality show Rising Star to India.

    The show is one of the world’s most celebrated singing-based reality shows with live viewer engagement at its core. Rising Star is slated for an early 2017 launch on Colors, and will be produced by Optimystix Entertainment.

    Originally created and produced by Tedy Productions and Keshet Broadcasting, has, since its inception in 2013, enthralled the global audience with the most vivid talent. With more than 250 episodes globally to its credit, the format has been aired across more than 16 countries including Israel, the U.S, Brazil, Portugal, Argentina, China, Cambodia and Indonesia amongst others.

    Commenting on this landmark acquisition, Colors CEO Raj Nayak said, “For the first time, here is a reality show that will not only be Live but will also give the viewers sitting at home an opportunity to engage with the progress and build-up of the show. What is beautiful about the format is that it’s instant & Live. We are delighted to be collaborating with Keshet International to bring Rising Star to India. Our Channel boasts of having one of the biggest consumer engagement platforms in the country and one can assert that a format like Rising Star couldn’t have found a better stage than ours. The show’s USP is that it’s not only high on entertainment quotient but also has the ability to connect and communicate with the viewers directly.”

    With Digital India being the new order of the day, Rising Star is a first-of-its-kind futuristic interactive engagement-led format which puts the power of determining a contestant’s fate in the hands of the viewers. Through its app-based mass talent-led format, the show will welcome budding singers from across the country, bringing them together on a common platform.

    Keshet International head of Asia Gary Pudney said, “We are beyond excited about bringing Rising Star to the Indian audience. India is embracing technology more ferociously than ever before and, in partnership with our brilliant partners at Colors, we will be delivering prime time entertainment that satisfies viewers’ hunger to become more active and engaged viewers of high end content.”

    Apart from Rising Star, the recent adaptations of KIA formats include “Prisoners of War” India which will be aired on Star India’s Hindi general entertainment channel (GECs) Star Plus.

  • FIFA World Cup: Sony Six & Sony Aath TVT & reach report

    FIFA World Cup: Sony Six & Sony Aath TVT & reach report

    MUMBAI: As the final  of the 2014 FIFA World Cup draws closer, fans across the world are waiting with bated breath along with the official broadcaster of the game: Sony Six as to which team will lift the much coveted trophy. Even in India, the tournament has been gathering a lot of buzz in the media and on social media.

     

    It seems to be doing well in terms of TV viewership as well as football fans get red-eyed late into the night watching their favourites play. In the first week of the telecast of the World Cup, Sony Six had an all India reach of 12,469,000 while Sony Aath’s reach was 3,114,000. Combined, the two channels had a total reach of 14,792,000 in the C&S 4 plus years group. In the same week, while Six recorded a reach of 3,056,000 in the West Bengal market, Sony Aath’s reach was 3,043,000.

     
    The second week proved to be even more fruitful for the channels with Sony Aath’s reach soaring to 5,589,000 in the West Bengal market. Within Kolkata, the reach of the Bengali channel was 2,561,000 for the first week while in the second week it rose to 4,427,000.
     

    What is interesting to see is, while the channels reach increased in the first two weeks of the World Cup, TVTs  have a different story to tell. So, amongst males in the C&S 15 plus age group, while Sony Aath recorded 173 TVTs in the West Bengal market in week one, it dropped to 154 TVTs in the second week. For Sony Six, the all India ratings in the same category were 613 TVTs in the first week, which saw a huge drop in the second week to  453 TVTs.

     

    GroupM ESP national director Vinit Karnik says the drop in TVTs as the tournament progresses is no cause for concern as it has more to do with the number of matches per week decreasing as it enters the knock out phase and the various national teams start getting eliminated.   “The drop has nothing to do with fans and their interest in the game,” he says.

     

    There is other  good news as well. As per week 26 of TAM TV ratings, Sony Aath has seen a rise in female viewership in the 15 plus age group for the World Cup in West Bengal. The channel recorded an average of  152 TVTs for the telecast of the matches 1-27. That is a four per cent increase over the 146 TVTs that  ESPN Star Sports (the then official broadcaster)  managed during the telecast of the 2010 World Cup.

     

    Karnik adds, “As compared to the male viewership, this growth among female viewers can be attributed to  young girls who are mainly herd followers of the game. They follow the game out of fan following (of players) or because of common peer interest”

     

    On the whole, Sony Six (all India)  and Sony Aath recorded 483 TVTs and 161 TVTs (combined  total:  644 TVTs) for matches 1-27.  
     

    Telecasting most of the matches at prime time has definitely paid off, it appears. Especially if one looks at the numbers that the Germany vs Portugal match on 16 June (telecast time 9:30 pm) racked up: 1,514 TVTs on Sony Six and 393 TVTs on Sony Aath. Combined the two channels garnered 1,907 TVTs for the match, making it the highest rated one so far.

  • OLX rolls out new TVC conceptualised by Saatchi & Saatchi

    OLX rolls out new TVC conceptualised by Saatchi & Saatchi

    MUMBAI: The free online classified site OLX.in has launched a new TVC, created by Saatchi & Saatchi, to take its ‘Bech de’ campaign further. It is back on national TV with ‘Grandfather’ and ‘Baby Cot’ TVCs.

    The idea of the campaign is ‘everything sells for a price’.

    The first set of commercials was aired in June 2011 and the company claims that it worked well in driving traffic to the site as well in making OLX a household name in India.

    Encouraged by the campaign’s response in India, OLX ran the same TV ads in Pakistan as well and the same creative idea was reproduced in Portugal.

    Saatchi & Saatchi NCD Ramanuj Shastry said, “Not going for the so-called fresh situations to bring newness to a campaign and keeping the narrative within a family was a decision we didn’t have to think twice about. That aside, it was a tremendous feeling to have a seasoned actor like Ramesh Deo holding the fort in our latest script.”

    OLX India country head Amarjit Batra added, “Our core value proposition of ‘Individuals using OLX to sell personal goods that they don’t need or use’ comes out beautifully from these new TV ads. The use of same cast in all the films implies the huge need among every Indian Family to solve their daily problems of buying, selling products and services locally. With OLX they simply have to tell their friends and relatives to ‘BechDe’.”

    The new TVCs carry the distinct humour. So where the first one began from younger brother convincing the elder one to sell his old bike, and second one getting the two together to get their dad to sell off his desktop, the third one builds on this natural progression. Now the two brothers and the father get their grandfather to part with his cherished old car.