Tag: portfolio

  • Starting mutual fund investments: Smart strategies every first-time investor should know

    Starting mutual fund investments: Smart strategies every first-time investor should know

    Did you know that in July 2025, the mutual fund industry reached the ₹75.35 lakh crore mark for the first time? This remarkable rise shows how mutual funds continue to attract investors through benefits such as professional management, diversification, liquidity, affordability via Systematic Investment Plans (SIPs), and the potential for long-term wealth creation.

    For beginners, however, reaping these benefits requires careful planning. To build confidence and avoid common errors, it is important to adopt smart strategies. Let’s take a look at a few of them.

    1. Define your goals and time horizon

    Before you invest a single rupee, you must set financial goals, which could include:

    •    Child’s education

    •    Vehicle purchase

    •    House downpayment

    •    Retirement

    For long-term goals (five to seven years or more), equity funds or hybrid funds could be suitable as they offer higher growth potential. For shorter-term goals, many prefer debt funds, as they carry lower risk. Clarity of purpose ensures the right match between fund type and investment duration.

    2. Understand your risk appetite

    Every mutual fund carries risk, but the type and level differ. For example:

    •    Equity funds can show sharp short-term fluctuations but offer strong potential for long-term wealth creation.

    •    Debt funds react to interest rate changes and credit quality, offering steadier returns but lower growth.

    •    Hybrid funds combine multiple asset classes to balance risk and returns.  

    As a first-time investor, it makes sense to match your financial goals and risk tolerance with the right category. Chasing only high returns often leads to panic during downturns. A clear understanding of risk helps you stay calm and make steady, thoughtful decisions.

    3. Invest in SIPs

    SIPs enable you to put a fixed amount into mutual funds at regular intervals, usually monthly. This method removes the pressure of timing the market and builds discipline by treating investment like a routine expense.

    SIPs benefit from rupee-cost averaging. Your contributions buy more units when prices fall and fewer when prices rise. This gradually smooths market volatility and supports steady wealth creation. For first-time investors, SIPs offer a simple, low-stress entry into mutual funds.

    4. Diversify your portfolio

    Diversification is a golden rule of investing. Divide your capital across different types of funds and asset classes. For example, a first-time investor could consider a mix of large-cap, mid-cap, and small-cap funds, or perhaps a hybrid fund that combines both equity and debt.

    This strategy minimises risk, as poor performance in one fund can be offset by good performance in another.

    5. Compare funds using key parameters

    Do not purchase a fund just because it performed well in the past year. Look at its track record over five to 10 years, consistency of returns, and the experience of the fund manager. The expense ratio is also critical, as higher costs reduce net returns. Analysing risk levels, portfolio composition, and fund objectives helps you identify the best fit.

    A thoughtful review ensures the selected fund supports long-term objectives.

    6. Stay disciplined and review periodically

    Mutual funds deliver meaningful results when investors stay committed for the right duration. Exiting too early due to short-term volatility often means settling for less than the investment’s potential. Equity funds often need five to seven years to show results, while debt or hybrid funds may suit shorter timelines.

    Regular reviews, ideally once a year, are important to check performance, costs, and strategy. This balance keeps investments aligned with changing financial priorities.

    To sum up

    Starting mutual fund investments requires sensible planning and discipline. Set clear goals, understand different types of risk, use SIPs for steady contributions, compare funds on meaningful parameters, diversify properly, and stay invested with patience.

    These strategies can help first-time investors avoid common mistakes, gain confidence, and make money work towards defined goals.

    Most importantly, they can build a foundation that supports both short-term needs and long-term aspirations.

    Start your mutual fund journey today! 
     

  • Mutual funds and asset allocation: Finding the perfect balance for maximum returns

    Mutual funds and asset allocation: Finding the perfect balance for maximum returns

    When investing, finding the perfect balance between risk and reward is important for long-term wealth creation. Mutual funds are a powerful financial product for investors seeking to optimise their portfolios through strategic asset allocation.

    To optimise investments, you need to learn how mutual fund asset allocation works and position yourself to achieve maximum returns while mitigating risk effectively.

    Mutual funds and asset allocation 
    Mutual funds and asset allocation share a symbiotic relationship, as mutual funds provide an easy way to implement an asset allocation strategy by diversifying investments across various asset classes. This makes them valuable if you do not have the expertise, time, or resources to build and manage a diversified portfolio.

    Advantages of mutual funds for asset allocation 
    To attain balance and maximise returns through asset allocation, you need to understand the benefits of mutual funds for asset allocation.

    •    Diversification 
    Mutual funds have the advantage of built-in diversification. A mutual fund contains multiple individual securities, providing inherent diversification. For instance, an equity mutual fund can help diversify across different industries, sectors, and capitalisations. This diversification reduces the effect of a poor-performing investment within the fund.

    •    Professional management 
    Mutual funds are handled by experienced professionals who make choices regarding the purchase, retention, and selling of securities. These managers possess deep knowledge of market analysis, economic projections, and mitigating risks, enabling you to reap the benefits from their expertise without requiring these abilities.

    •    Accessibility and affordability 
    Mutual funds have minimum investment requirements, making them available to a wide variety of investors. The affordability makes it possible for you to create a diversified portfolio even with small amounts of capital.

    •    Flexibility 
    Mutual funds offer investment options across different categories, such as equity funds, debt funds, balanced funds, and index funds, each with a distinct risk-return profile. They allow you to customise asset allocation according to your financial goals and risk tolerance.

    How to choose the perfect mutual funds for an asset allocation plan? 
    Finding the ideal mutual funds is key to the success of your asset allocation plan. The best mutual funds for your portfolio depend on many factors. A few include:

    •    Investment objectives: Align funds with your investment goals, such as growth, income, or preservation of capital.

    •    Risk tolerance: Select funds whose risk profiles match your tolerance for market volatility.

    •    Time horizon: Consider your investment horizon, as time tends to influence the correct asset mix.

    •    Expense ratios: Lower costs can have a significant impact on your net returns over time.

    •    Historical performance: Though past performance does not assure future outcomes, it provides insight into a fund’s consistency and management skills.

    Asset allocation calculator 
    An asset allocation calculator could help you determine the ideal combination of assets for your investment portfolio. The calculators consider your age, risk tolerance, and time horizon before suggesting an appropriate mix across different asset classes. It provides recommendations while  
    helping you balance risks and returns.

    Conclusion 
    Asset allocation in mutual funds allows you to take advantage of diversification, management, liquidity, and flexibility. After selecting funds that match your investment goals and utilising tools like asset allocation calculators, you can build a balanced portfolio that maximises rewards while minimising risks.

    Mutual funds provide you with the structure and discipline needed to navigate market volatility and achieve long-term success, making them an ideal choice for every type of investor. 
     

  • ITC profit rises eight per cent as revenue hits Rs 18,953 crore in Q3 FY25

    ITC profit rises eight per cent as revenue hits Rs 18,953 crore in Q3 FY25

    MUMBAI: ITC has wrapped up the third quarter of FY25 on a strong note, delivering an eight per cent year-on-year (YoY) growth in gross revenue to Rs 18,953 crore, despite facing inflationary headwinds. The company’s diversified portfolio—spanning FMCG, agri-business, cigarettes, and paper—helped offset rising input costs in wheat, edible oil, and tobacco.

    The cigarette segment, ITC’s profit engine, recorded an 8.1 per cent YoY rise in net revenue, with segment profit before interest and tax (PBIT) up 4.1 per cent, aided by strategic portfolio interventions and premium offerings. FMCG (excluding cigarettes) grew four per cent YoY, driven by atta, spices, frozen snacks, and personal care products. The agri-business segment surged 9.7 per cent, powered by leaf tobacco and value-added agri exports, lifting PBIT by a robust 21.6 per cent.

    ITC’s paper and packaging business remained under pressure due to low-priced Chinese and Indonesian imports and rising domestic wood prices, though portfolio expansion and export growth provided some relief. Meanwhile, the recently demerged hotels business delivered its best-ever quarterly performance, with a 14.6 per cent YoY revenue jump to Rs 922 crore and a 43.4 per cent rise in PBT to Rs 302 crore, driven by weddings, retail, and F&B. The Hotels business was officially demerged into ITC Hotels Limited (ITCHL) with effect from 1st January 2025 and is now reported as ‘Discontinued Operations’ in line with Indian Accounting Standards.

    EBITDA for the quarter rose 3 per cent YoY, with a 4.5 per cent increase excluding the paper segment. Profit before tax (PBT) before exceptional items stood at Rs 6,847 crore, while profit after tax (PAT) reached Rs 5,638 crore. Earnings per share (EPS) for the quarter stood at Rs 4.51.

    The board has recommended an interim dividend of Rs 6.50 per share, reinforcing ITC’s strong shareholder returns. Looking ahead, the company remains optimistic, banking on premiumisation, strategic cost management, and sustained investments in emerging growth segments.

  • Baskin Robbins introduces new product portfolio

    Baskin Robbins introduces new product portfolio

    Mumbai: Baskin Robbins has announced the launch of its latest product range for the summer season, which also taps into the growing trend of snacking. The brand aims to expand the focus from ice creams as merely dessert options to now include all-day snacking as well. With a delightful array of innovative product categories and irresistible new flavours, Baskin Robbins is poised to elevate the essence of summer. The company has recorded an impressive 25 per cent growth in FY23-24 across diverse B2B and B2C channels and with its new products as well as multi-channel expansion, is well poised to repeat this robust growth this summer as well.

    To begin with, Baskin Robbins is introducing two new product formats – Doublet Bars and Ice Cream Funwich. The doublet bar are an indulgent, multi layered decadent snack available in two variants: Choco Fudge & Raspberry Vanilla. The Ice Cream Funwich presents a delightful combination of creamy butterscotch ice cream sandwiched between crunchy Italian caramel cookies, offering a blend of textures in every bite. The company has also expanded the range of its bite sized Ice Cream Rocks with two exciting new flavours, Caramel Biscuit and Hazelnut.

    In line with the evolving preferences of its customers, Baskin Robbins is bringing in exciting array of new ice cream flavours such as Naughty Nutella, Ferrero Moments Mousse and Brown Biscuit Boba. For fruit lovers, the brand has a unique new offering in the form of its new Fruitini shakes. These are crafted with real fruit and milk, and promise a perfect mocktail experience/recognising its strong appeal with children, the brand is launching Lollipop Sundaes that promise the joy of lollipops and ice cream together. These would be available in six exciting variants, each adorned with a lollipop and even more goodies.

    In addition to these exciting developments and its commitment to providing innovative products and enhanced experiences, Baskin Robbins is continuing to expand relentlessly in the region. It currently operates over 900 stores across 280 cities in India and the SAARC region. With sights set on surpassing the milestone of 1000 stores in H2, the brand continues to win hearts and delight customers.

    Graviss Foods Pvt Ltd (master franchisee for Baskin Robbins in India and the region) CEO Mohit Khattar spoke about how innovation and evolving consumer preferences has encouraged the brand to experiment. He said, “We are excited to lead the charge in revolutionising how consumers enjoy ice cream and helping move the category towards snacking, making it the ultimate go-to treat for every moment. With a steadfast focus on consumer preferences, our latest introductions are not just great as standalone post meal desserts but can be enjoyed anytime of the day. Our understanding of diverse palates ensures that our new offerings resonate with enthusiasts across age groups.”

    The newly-introduced products and new flavours are now available at all Baskin Robbins parlours. These are also being introduced on leading e-commerce platforms as well as in leading supermarkets and grocery stores.

  • How to identify the top performing mutual funds for your portfolio

    How to identify the top performing mutual funds for your portfolio

    Mutual funds have become one of the most popular investment options for Indians looking to grow their wealth over the long run. With thousands of mutual fund schemes available across different categories like equity, debt, hybrid etc., choosing the right funds to build an effective mutual fund portfolio can be an overwhelming task. It is essential to identify top performing funds that have consistently delivered superior returns over various market cycles. This article discusses some key parameters and criteria that investors can consider to shortlist the best performing mutual funds for their portfolio in the Indian market.

    Factors to consider

    There are several factors an investor needs to analyze to identify top funds that have the potential to continue delivering strong returns in the future. Some of the important parameters are:

    ●    Past Performance – The track record and past returns delivered by a fund over various time periods like 1 year, 3 years, 5 years and since inception gives a good indication of its performance capabilities. Funds that have consistently outperformed their benchmark indices and category averages over longer periods should be preferred.  
    ●    Fund Manager – Stability and experience of the fund manager is an important determining factor in a fund’s performance. Funds managed by experienced managers who have successfully navigated different market cycles tend to deliver better long term returns. It is also good to check the track record of similar schemes managed by the same fund manager in the past. 
    ●    Portfolio Holdings – Analyzing the portfolio holdings and sector/stock allocation of a scheme gives insights into the fund manager’s investment style and process. Diversified portfolios with strong businesses and quality stocks tend to perform better through market ups and downs. Concentrated portfolios require more active monitoring. 
    ●    Expense Ratio – The total expense ratio indicates the fund’s operating costs which are deducted from the returns delivered to investors. Opt for funds with reasonably low expense ratios of less than 2-2.5% for actively managed equity funds.  
    ●    Benchmark – The benchmark index determines a fund’s benchmark to compare its performance. Equity schemes are generally compared with S&P BSE Sensex or Nifty 50 returns. Funds able to consistently beat their benchmarks after factoring in costs should be preferred. 
    ●     Risk Metrics – Other key risk metrics like standard deviation (volatility), Sharpe ratio and alpha should be analyzed to understand the fund’s risk-adjusted returns. Relatively lower risk funds delivering higher returns make for better long term investments. 
    ●    Rating – Ratings by independent agencies like CRISIL, ICRA etc. provide an indicative assessment of a fund’s portfolio quality, process consistency and risk management. Highly rated funds (4 or 5 stars) tend to be more stable long term performers.

    Monitoring and review

    While past performance is an important indicator, investors should also continuously monitor the selected funds on these performance parameters. Funds can go through style and market cycle changes which may impact future performance. An annual review is recommended to check if a particular fund needs to be replaced due to falling ratings, poor recent performance or strategy/management changes. This approach enables investors to optimize their portfolio and maximize long term returns.

    Conclusion

    By comprehensively analyzing metrics like long term track record, fund managers’ experience, portfolio quality, costs and risk-adjusted returns, investors can effectively shortlist the top performing equity and debt mutual funds to construct an efficient mutual fund portfolio. Regular monitoring and reviews further help optimize returns over various market cycles in the long run. Use systematic investment plans (SIP) for long term growth in top mutual funds
     

  • Snapdeal 2.0 attracts 50,000 new sellers

    Snapdeal 2.0 attracts 50,000 new sellers

    MUMBAI: Snapdeal 2.0 has announced that in the last 12 months it has added more than 50,000 new sellers to its portfolio. The e-commerce company reveals that most of the new sellers are focused on the value segment and specialise in fashion, home accessories and small appliances – all large volume categories for Snapdeal.

    “The rapid growth in Snapdeal’s business volumes has caught the attention of manufacturers, wholesalers and retailers who specialise in the value-priced segment and who now see Snapdeal as the best fit for their merchandise and clientele,” reads a statement released by the company.

    Snapdeal 2.0 has also shared that of the 50,000 new sellers who joined within the last one year, nearly 2100 new sellers crossed Rs 10 lakh in the monthly sale within the first four months of their joining.

    In order to boost business for sellers, Snapdeal has executed a variety of initiatives in the last 12 months. These include providing analytical inputs regarding consumer preferences, demand projections at multiple price points and competitive landscape analysis to help sellers plan their sales strategy. Over the past few months, the company is also working to reduce the cost of doing business on Snapdeal. Last quarter, it tweaked the return to origin policy to reduce the cost of returns by almost two-thirds.

    According to a Snapdeal spokesperson, “The rapid growth in the business volumes of new sellers is on account of their intuitive understanding of how buyers assess value. They have a personal understanding of the needs, trends, and aspirations of value-conscious buyers and are able to accurately build and price their merchandise to serve these the needs of this audience.”

    In a sign of rising e-commerce activity in smaller towns, online sellers are also emerging from India’s mini-economic hubs like Dharwad, Ranchi, Varanasi, Moradabad, Raipur, Nasik, Kanpur etc.

    Another reason for the continuing increase in seller base for Snapdeal is on account of its pure marketplace model, where Snapdeal neither holds any inventory nor has any proxy sellers working on its behalf. This enables all the sellers to have a genuine, level playing field.

  • Hill+Knowlton Strategies India wins communication mandate for Discovery India

    Hill+Knowlton Strategies India wins communication mandate for Discovery India

    MUMBAI: After a competitive multi-agency pitch, Hill+Knowlton Strategies, one of India’s premier communications consultancies, has been awarded the communications mandate for the country’s leading infotainment player – Discovery Communications India and its portfolio of channels in India including Discovery Channel, TLC, Animal Planet, Discovery HD World, Discovery Science, Discovery Turbo, Discovery Kids, Discovery JEET, Animal Planet HD World, TLC HD World and Discovery Tamil. The appointment will see Hill+Knowlton Strategies rollout strategic communications solutions for the network’s channels to drive greater engagement with viewers across India.

    Confirming the appointment, Sameer Bajaj, Director, Corporate Communications & External Affairs, Discovery Communications India, said, “We are delighted to partner with Hill+Knowlton Strategies, India as our strategic communications partner to deliver our vision as a brand, better engage with viewers and drive our narrative in a more compelling manner. Their strong experience in media & entertainment, in-depth understanding of our market requirements and passion gave us the confidence to award them this mandate. I believe, together as a team, we will further strengthen the Discovery brand in India.”

    Commenting on the win, Kavita Rao, President & CEO, India, Hill+Knowlton Strategies, said, “We are thrilled that Discovery Communications has chosen us to partner them in managing their strategic communications of their corporate brand as well strong portfolio of brands in the country. With committed teams and our in-depth domain knowledge and experience across sectors, H+K India is well positioned to drive the desired impact and outcome for Discovery Communications India.”

    Hill+Knowlton Strategies India has a strong track record in the media and entertainment sector, working with clients such as Sony Entertainment Television (SET), Sony Music, Times Network and in the past with Colours from Viacom and Turner Broadcasting

  • Vertoz introduces two new business verticals to its portfolio

    Vertoz introduces two new business verticals to its portfolio

    MUMBAI: Vertoz, a leading programmatic ad-tech and digital media company, recently announced the launch of two new business verticals – ZKraft and PubNX. In addition, it also announced the incorporation of Artificial Intelligence (AI) and Machine Learning (ML) to its proprietary programmatic advertising platform – Ingenious Plex.

    With Zkraft, Vertoz will offer marketers engaging marketing solutions by adding Augmented Reality (AR) and Virtual Reality (VR). It will also focus on providing 360-degree digital advertising solutions for brands and agencies, keeping ad-tech at its centre. It will enable advertisers to boost customer engagement by offering highly immersive real-time experiences.

    PubNX, being the new publisher-centric arm for Vertoz, will look at providing advanced techniques like multi-format out-stream ad units and server-side header bidding, along with other solutions which will help publishers boost their revenues.

    Vertoz is further strengthening the scope of its current offerings by introducing cutting-edge technologies like Artificial Intelligence (AI) and Machine Learning (ML) to enhance the performance of its programmatic platform.

    Ashish Shah, Founder and CEO, Vertoz says, “We have always strived to better our technology offerings, to ensure the best experience and indeed great ROI to our customers. By bringing in innovative marketing mediums through the application of AR and VR, and the inclusion of advanced technologies like AI and ML, we are also opening new revenue streams.”

    “It is important to stay relevant and remain aligned with the new technologies and the changing industry dynamics in the digital advertising space”, he adds.

    The total advertising expenditure in India stood at INR 60,000 Crore, with digital estimated to be around 18% of the total ad spends. In addition, the global AR and VR markets are estimated to reach $27Bn in 2018 based on a growth rate of 91.4%.

    Coupled with the phenomenal Y-o-Y growth of around 82% and its customer-centric approach, Vertoz has launched the new verticals to become an active partner in one of the fastest growing industries in India.

  • Cartoon Network, Turner, Disney, ABC acquire Portfolio’s ‘Freaktown’

    Cartoon Network, Turner, Disney, ABC acquire Portfolio’s ‘Freaktown’

    MUMBAI: Portfolio Entertainment has signed its first set of international sales deals for the series Freaktown (52 x 11’) with leading kids’ networks – Cartoon Network in Asia Pacific, Turner’s Kids Networks in EMEA, The Walt Disney Company Southeast Asia and ABC Australia.

     

    Freaktown is the first series to be wholly created and produced inside Portfolio’s new animation studio. The series was commissioned by TELETOON Canada and will debut in 2016. 

     

    The series will premiere on Cartoon Network in Japan, Korea, Taiwan, Australia and New Zealand. Turner France has taken the series for Boing in France and in its French-speaking territories in Europe and Africa. It has also been sold to The Walt Disney Company Southeast Asia and ABC Australia.

     

    “While still in production, Freaktown has grabbed the attention of buyers globally and we are thrilled to land international deals with world-renowned broadcasters right out of the gate. This series is crammed with laugh-out-loud moments and unpredictable twists that will perfectly complement the highly-entertaining programming available on these major kids’ networks,” said Portfolio Entertainment CEO and co-founder Joy Rosen.

     

    Freaktown, a kids 6-11 animated series, follows the adventures of skeleton Ben Bones and his freaky friends as they protect their town from takeover by Princess Boo Boo the Bouncy of Sweetlandia.

  • Google acquires DeepMind; also inks patent deal with Samsung

    Google acquires DeepMind; also inks patent deal with Samsung

    MUMBAI: The media was abuzz with Google acquiring the artificial intelligence start-up DeepMind for $400 million on Monday. However, today, what followed was the announcement of a patent alliance between the internet giant’s Google and Samsung. The alliance will cover a broad range of technologies and business areas and will take care of the companies’ existing patents and also those filed in the next ten years.

     

    “We’re pleased to enter into a cross-license with our partner Samsung,” said Google Deputy General Counsel for Patents Allen Lo in a statement. “By working together on agreements like this, companies can reduce the potential for litigation and focus instead on innovation.”

     

    The companies haven’t disclosed the terms of the agreement but with this agreement, the two companies gain access to each other’s industry-leading patent portfolios, paving the way for deeper collaboration on research and development of current and future products and technologies.

     

    “This agreement with Google is highly significant for the technology industry,” said Head of Samsung’s Intellectual Property Center Dr. Seungho Ahn. “Samsung and Google are showing the rest of the industry that there is more to gain from cooperating than engaging in unnecessary patent disputes.”

     

    As far as the DeepMind acquisition is concerned, the start-up has the best techniques from machine learning and systems neuroscience to build powerful general-purpose learning algorithms.