ITV

Tag: porter

  • Bappa Majha brings Maharashtra together for Ganeshotsav on ABP Majha

    Bappa Majha brings Maharashtra together for Ganeshotsav on ABP Majha

    MUMBAI: When Bappa arrives, even differences take a holiday. This Ganesh Chaturthi, ABP Majha is once again turning television screens into pandals with its flagship festive programming Bappa Majha, celebrating Maharashtra’s favourite season of devotion, spectacle, and unity.

    Carrying the theme “Bappa Ale, Bhed Nimale” (As Bappa arrives, differences disappear), Bappa Majha is more than just programming, it’s a 10-day cultural immersion. From the grandeur of Mumbai’s iconic pandals to the intimacy of household traditions, the channel promises to capture every beat of Ganeshotsav.

    The line-up is as elaborate as a traditional sadhya:

    .  Live Aartis from Maharashtra’s most renowned temples and pandals at 6:30 am and 6:30 pm daily ( 27 Aug – 5 Sept).

    . Ganesh Pujan at ABP Majha’s office on Aug 27 at 9:30 am, giving viewers a peek into the channel’s own festive rituals.

    . Kaladhipati at 2:30 pm, where celebrities bring personal stories of devotion and celebration.

    . Daily festival bulletins, Bappa Majha, at 5:30 pm (repeat at 11:30 am), offering updates and stories from every corner of Maharashtra.

    . Maha Ganesh Mandal Contest (7 – 16 Sept), spotlighting the three most spectacular pandals from each of the state’s eight regions.

    . Anant Chaturdashi Special (Sept 6 from 7 am onwards), capturing the emotional farewell as Bappa is immersed with pomp and tears.

    With Ganeshotsav being Maharashtra’s most widely celebrated festival, the numbers tell their own story: over 10 days of immersive coverage, across 8 regions, spotlighting thousands of pandals and lakhs of devotees, all brought home by ABP Majha.

    ABP Majha’s Bappa Majha is co-presented by Gowardhan, Punit Balan group and Nirma Advance; powered by Hint, Royal Enfield and Kayam Churna; with Mahindra Tractor and Porter as supporting partners, and ABP Live as digital partner.

    In a state where Ganeshotsav is less a festival and more a way of life, ABP Majha has once again positioned itself as not just a broadcaster, but a cultural companion telling the stories, sharing the chants, and ensuring that when Maharashtra says “Ganpati Bappa Morya”, the whole state says it together.

  • Porter boosts brand awareness with Let’s Influence through innovative marketing campaign

    Porter boosts brand awareness with Let’s Influence through innovative marketing campaign

    Mumbai: Porter, the tech-enabled premier logistics company, with its ambition of ‘moving a billion dreams, one delivery at a time,’ announces the successful culmination of an influencer campaign in partnership with Let’s Influence. The campaign was initially rolled out in Chandigarh before expanding its reach to PAN India and was strategically designed to enhance Porter’s visibility and emphasize its comprehensive range of services, including both Two-Wheeler deliveries and Porter Packers and Movers services.

    The campaign’s execution unfolded in nine distinct phases, each meticulously analyzed to gauge effectiveness and impact. The most notable success witnessed during the two topical events were: the wedding campaign and the World Cup campaign. Both saw the highest engagement levels, demonstrating the potent synergy between timely, relevant content and audience interests

    Utilizing a carefully planned strategy, the campaign targeted specific creator genres such as relatable comedy, voxpop, and couple creators to seamlessly integrate Porter’s services into everyday scenarios. Special emphasis was placed on leveraging festivals and weddings, showcasing Porter’s invaluable utility during these significant events, thus, resonating deeply with the audience.

    Reflecting on the campaigns, Mohit Rathi, vice-president of customer growth & engagement, shared, “It’s crucial for brands to choose influencers who truly align with their brand values and are able to generate the right impact, rather than merely seeking fame. At Porter, our aim has been to always ensure the right creator is on board and the results are delivered across campaigns. Our collaboration with Let’s Influence delivered on the brand’s commitment to service and relevance, marking a significant milestone in our journey.”

    Let’s Influence founder & CEO  Bhawna Sethi shared her enthusiasm, stating, “This campaign with Porter exemplifies the essence of impactful influencer marketing. Through strategic selection and creative collaboration with influencers, we’ve managed to not only enhance Porter’s brand awareness but also demonstrate the tangible results of connecting with audiences on a genuine level. We’re thrilled with the outcomes and the lasting impact this has had on Porter’s brand identity.”

    This strategic partnership and its execution underscore the power of targeted influencer marketing in boosting brand visibility and engagement.

  • Porter launches new ad campaign for cricket season

    Porter launches new ad campaign for cricket season

    Mumbai: With the cricket excitement pouring in, cricket lovers all across the country are rising up to support the Indian team. Porter, India’s premier tech-based, on-demand logistics company, is kick-starting the launch of its campaign to celebrate this love, passion, and unwavering support. To be streamed on digital platforms during India’s games, the campaign comprises three fun ad films that highlight Porter’s relentless commitment to ensuring seamless, efficient, and affordable deliveries.

    An ode to the cricket fans of India, these films reflect the lucky beliefs of the cricket fanatics as beacons of hope and a mark of support to the Indian cricket champions to keep them going. From a lucky bucket to a lucky t-shirt to lucky mascots, the films also highlight how Porter delivery partners aid the timely delivery of anything, anytime and anywhere, helping fans support their team.

    The first film, ‘Bucketasana’, highlights a cricket fan’s desire to perform his lucky pose to help the Indian team strike a sixer and Porter’s support in delivering the perfect bucket to help him do the upside-down lucky pose. The second film, ‘Lucky T-shirt?’, shows a Porter driver-partner delivering a lucky tattered t-shirt to a cricket fan from their home. Along with two other friends wearing similar lucky t-shirts, he puts on his t-shirt and watches the match while cheering through the winning moments. The last film, ‘Lucky Charm’, showcases Porter driver-partners as the lucky charm for the match for a shopkeeper. Everyone gathers at the shop to watch the match and is elated by a sixer hit, thanks to the good luck brought along by the driver-partners.

    Featuring Biswapati Sarkar, Nikhil Ratnapakhi and Narendra Khatri, and conceptualised by Punt Creative, the campaign aims to reach the high-spirited cricket lovers of the country far and wide. Along with online streaming platforms, the campaign will be leveraged on other digital platforms, and through radio and OOH as well, creating a 360° approach.

    Speaking on the campaign, Porter VP, customer growth & engagement Mohit Rathi said, “As India gears up to host one of the most important events in international cricket, this is the time for cricket fans all across the nation to rise up in support of our team. Through this campaign, we want to highlight how Porter can be a part of billions of fans’ match day excitement and deliver smiles and good luck. The campaign showcases our commitment to delivering anything, anytime and anywhere – the assurance that Porter hai, ho jayega. We hope this resonates with the viewers and inspires them to stick to their own special rituals.”

    Talking about the campaign, Punt Creative copy supervisor Drishti Chikhal said, “The World Cup is an exciting opportunity for any brand to generate brand love. To do that for Porter, we had two motivations: the first being Porter’s commitment to deliver anything, anywhere, anytime that gave us a chance to let our thoughts run wild, and the second, the real stories of cricket fans that would help us stand out amidst the many ads played during the break. Owing to the format, each film was written with the short duration in mind, based on a deep-rooted insight that came from knowing, observing or being fans of the sport ourselves.”

    The company’s first advertising campaign, “Delivery Hai? Ho Jayega,” launched in August 2022. In March 2023, Porter unveiled its most recent social media brand campaign, “House shifting hai? Ho Jayega,” emphasising the breadth of services it offers for packers and movers. Porter additionally introduced its new logo as a part of a brand refresh initiative to update the brand identity.

  • Porter launches its first brand campaign, ‘Delivery Hai? Ho Jayega’

    Porter launches its first brand campaign, ‘Delivery Hai? Ho Jayega’

    Mumbai: Porter has introduced its first brand campaign, “Delivery Hai? Ho Jayega,” which addresses issues with item shipping and guarantees its top-notch service for the convenience of customers.

    The “Delivery Hai? Ho Jayega” campaign is focused on Porter’s dedication to reliability, superior products, and a wide range of services.

    Conceptualised and created by 22feet tribal worldwide and produced by Equinox production, the campaign will be promoted across digital and social platforms, as well as through OOH and truck/auto advertising, as well as some future print media promotion.

    The campaign highlights consumers’ heartfelt experiences using Porter’s service to send anything, anywhere, at any time with just two words of assurance: #HoJayega. It is intended for people in the 25 to 60 age range, SMEs, microbusinesses, and owners or key decision-makers of logistics needs.

    Porter will also run a campaign extension titled “Heroes of Ho Jayega,” which will highlight notable driver-partners for their tremendous support and professionalism.

    The digital film illustrates a typical delivery scenario with traditional consumer groups. The film emphasises that whether it’s a single spoon or a whole set of utensils, a teddy bear on a scooter, or the scooter itself, buying anything without hesitation comes with Porter’s service.

    With this development, Porter hopes to draw attention to its sizable fleet of vehicles, which includes two-wheelers and light commercial vehicles (LCVs), establish the brand as an integrated delivery solution, and position itself as a one-stop delivery shop for its clients.

    Porter  co-founder & CEO Pranav Goel said, “It has been eight years since we started our journey to ensure seamless delivery for our consumers. Starting off with just trucks, we have expanded our mode of delivery with tempos, two-wheelers, and EVs. Our promise to all our consumers is simple: with Porter, you can deliver anything, anywhere, anytime. Porter hai, ho jayega!” 

    22feet Tribal Worldwide national creative director Vishnu Srivatsav added, “We wanted to show Porter’s capabilities, its ubiquity, and its range. We were sure that this film should be unique, entertaining, and fun-filled rather than a typical product film. Hence, we thought of creating this film as an entertaining one with an embedded brand promise. Ho Jayega is a simple yet powerful promise that very much lives in culture, and more than anything else, this as an expression best captured Porter’s intent.”

    Porter has served more than 80 lakh customers by offering them simple delivery solutions and a guaranteed affordable, secure, and hassle-free service. Entrepreneurs and individuals dealing with heavy items such as mattresses as well as delicate items such as ceramic and glass products can rely on Porter’s service to deliver the consignment.

  • 22feet Tribal Worldwide wins digital mandate for Porter

    22feet Tribal Worldwide wins digital mandate for Porter

    22feet Tribal Worldwide has won the digital mandate for India’s largest marketplace for intracity logistics, Porter. The mandate was awarded following a multi-agency pitch. 

    The primary focus of this partnership is to focus on brand awareness and community building. 22feet Tribal Worldwide will help Porter define a proposition and develop campaigns that will move the needle on awareness and consideration as the company continues to grow and scale.

    Currently operational in 15 cities across India, Porter is set to expand its presence to 35-40 cities by March 2023. With 22feet Tribal Worldwide as its digital partner, the brand hopes to tap into every logistics conversation and deliver on the promise of service and reliability.

    Porter AVP growth and marketing Mohit Rathi said, “Porter is built on the promise of quality, accessibility and affordability of the service. We plan to carry these values into our next phase of growth. We are excited to bring in 22feet Tribal Worldwide to lead our digital communication as we continue to transform the logistics space.”

    22feet Tribal Worldwide EVP and national head of business Ken Sekhar commented, “Porter has been on an incredible journey of growth since its inception. It has revolutionised the logistics category in the country and helped several small businesses thrive in the new normal. The brand has bigger ambitions now as it looks to cement its top spot in the market, and we are excited to partner with them in this mission. I’m sure we will create a beautiful story together.”