Tag: Porsche India

  • Nidhi  Kaistha to rev up Lamborghini’s India operation

    Nidhi Kaistha to rev up Lamborghini’s India operation

    MUMBAI: Nidhi Kaistha has been appointed head of Automobili Lamborghini S.p.A. India, taking the wheel of the Italian supercar manufacturer’s operations in one of Asia Pacific’s fastest-accelerating markets.

    The seasoned executive brings over 25 years of leadership experience to the role, where she’ll steer sales, marketing and after-sales operations across Lamborghini’s Indian presence. She joins from rival Porsche India, where she served as regional sales and pre-owned cars manager.

    Kaistha’s automotive pedigree includes more than 15 years at BMW India, where she held several pole positions including head of corporate, direct and special sales, and lead of business strategy for high-performance models. Her earlier career saw her navigate through the hospitality sector at Shangri-La Hotels and Resorts and Hyatt Hotels, following a stint as cabin crew with Gulf Air and Jet Airways.

    Known for her strategic thinking and customer-first approach, Kaistha will now pilot Lamborghini’s growth ambitions across its existing showrooms in Mumbai, Delhi and Bengaluru, with an eye on further expansion opportunities.

    Her appointment signals Lamborghini’s determination to turbocharge its presence in India’s luxury car market, where ultra-high-net-worth individuals continue to fuel demand despite the country’s notoriously challenging road conditions.

    In taking the top job at Lamborghini India, Kaistha joins a small but growing cohort of women leading premium automotive brands in what remains a predominantly male-dominated industry – a trend that’s gradually shifting gears as carmakers seek diverse leadership to navigate an increasingly complex market.
     

  • Two arrows and limitless brand messages: the new trend taking Instagram by storm

    Two arrows and limitless brand messages: the new trend taking Instagram by storm

    MUMBAI: While Twitter has been a playground for brands to connect with their consumers in a fun and personal manner, new age platforms (if we may still call them so) are catching up fast. One such platform is Instagram, which was once used as an extension of Twitter, as brands shared the screenshots of their tweets on their handles, but today has become a great marketing and engagement tools for the brands. 

    This eagerness of brands to stay connected with their fans and followers on every medium possible is now reflecting in an uber creative Instagram trend started by @thefakeadco, using two arrows and instagram tools in a very intelligent manner to put quirky messages across. 

    @thefakeadco, which creates fake advertisements for brands on their Instagram handle, shared this for Marlboro cigarettes

    Quickly following the suite was food-aggregator and the new video-service provider, Zomato India, who used Pizza as the new element in the creative. 

    Create Collage: 

    After Zomato’s take on the creative slides, a number of brands took the opportunity to showcase their creative genius on Instagram.

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