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Tag: POPxo

  • POPxo launches #TwistOfLove campaign

    POPxo launches #TwistOfLove campaign

    Mumbai POPxo (part of the Good Glamm Group) releases its #TwistOfLove campaign featuring the all-new MyGlamm POPxo love collection exclusively available on Myntra, a vibrant and innovative addition to POPxo’s expanding makeup segment, with an all-new DVC. This innovative campaign is dedicated to celebrating Gen Z’s unique and unconventional love language.

    At the heart of the #TwistOfLove campaign lies a vibrant celebration of YOU – your quirks, your spontaneity, and your authentic self. In a world where rules are made to be broken, #TwistOfLove is POPxo’s anthem for breaking free from boring norms and carving out love on one’s own terms, inviting GenZs to join in and share their tales of love, friendship, and self-discovery with the POPxo Love Collection, featuring the 2-in-1 Lip Duo, 2-in-1 face duo and eye duo. The fun packaging for MyGlamm POPxo Love Collection mirrors the essence of the #TwistOfLove campaign, infusing joy and spontaneity into every twist and turn of their lives.

    “At POPxo, we believe that love knows no bounds, and beauty comes in all forms,” said Good Glamm Group, group brand director Ketan Bhatia. “The #TwistOfLove campaign embodies the essence of the MyGlamm POPxo Love Collection, influencing everything from the vibrant packaging to the innovative product formulations. Our goal was for the unique innovative packaging to mirror the campaign’s spirit of embracing the unexpected, encouraging users to explore new twists and turns in their beauty routines. This approach infuses fun and spontaneity into every aspect of the user experience, empowering individuals to express themselves freely and authentically. We’re thrilled to have MyGlamm POPxo exclusively available on Myntra, a platform that shares our commitment to bringing unique and exciting products to beauty enthusiasts.”

    “We are excited to deepen our association with MyGlamm by offering the POPxo Love Collection only on Myntra. This collaboration harmoniously combines an array of innovative beauty products with Myntra Beauty’s seamless shopping experience, perfectly catering to the vibrant and dynamic spirit of Gen Z, encouraging our customers to embrace their individuality and unique sense of style through the #TwistOfLove campaign.” Myntra senior director – beauty and personal care Anmol Sikka.

    The #TwistOfLove campaign encourages everyone to embrace their unique experiences and express love in their own playful, fun language.

  • POPxo strengthens its position as a Content-Community-Commerce platform; launches private label of skin, bath & body, and hair products

    POPxo strengthens its position as a Content-Community-Commerce platform; launches private label of skin, bath & body, and hair products

    MUMBAI: POPxo, India’s largest community for women launches its private-label Beauty Collection #POPxoEverydayBeauty. This pivotal launch marks the company’s entry into the lucrative and growing beauty segment. The collection decodes beauty for millennials and promises to put the fun back in skincare with their community approved products. The range is all about making everyday beauty fun, effective and 100% fuss-free. Packed with natural ingredients, they are  paraben-free, non-toxic and cruelty-free. The highlight of the launch is the signature packaging that resonates well with POPxo’s userbase of 43 million MAUs across platforms. With the new beauty collection, POPxo aims at making its users look good and feel good, every day.

    Available in 3 product categories: skin, bath & body and hair, the newly launched collection comprises 17 products. The POPxo Beauty Collection is perfect for women who seek simple, easy to use and effective beauty products with herbal ingredients and uplifting package design. The skin collection boasts of unique and effective ingredients like lotus oil, aloe vera, tulsi extract, rose leaves, etc. while the bath & body and hair collection have been created with active ingredients like coconut milk, green apple, argan oil, Vitamin E, etc.

    With the introduction of the POPxo beauty collection, the company further strengthens its position as a Content-Community-Commerce platform.  On the launch of the POPxo beauty collection Priyanka Gill, Founder & CEO, Luxeva Ltd says, “This is an important launch for us as beauty is a key interest area for our users. We are very excited to enter this large and growing segment. Each product addresses the POPxo core user’s personality, voice and everyday concerns.”

    “Our large user base, proven digital market capabilities and data-driven insights into what users are looking for places us in a unique position to successfully create, launch and market  DTC brands for millennial women across categories.”

    “Our unique marketing approach allows us to dramatically reduce the cost of user acquisition by relying on organic content generated by our team, our users and our Plixxo influencer base,” she adds.   

    Starting at INR 465, all the products are available at POPxo SHOP. You can avail a flat 25% off on the products if you pre-order today. 

    Happy Shopping at <https://www.popxo.com/shop/beauty>

    Below are the details of the products for your reference –

    https://lh5.googleusercontent.com/ZRZV_LPgeM8ZnPcwjqMciRB6hpGT5W6BJnkG6DyW0XjnhuXeehOW36zmcvAGs_ULLuN950FqNU43R2TywY4DSGBjK0vIbYV5DJFmFAbj7BkIqXLFhHgcmI774p-rgu5xK3-kzLSP

  • POPxo expands its fashion line by launching T-shirt collection

    POPxo expands its fashion line by launching T-shirt collection

    MUMBAI: POPxo, India's largest community for women, decodes millennial fashion by unveiling a new collection of cool T-shirts. This new millennial approved fashion line promises to take care of your glam as well as the ‘Gram. The designs are inspired by content that goes viral on POPxo channels. Operating on a ‘fast-fashion’ model with frequent drops and successful sell-throughs, the new launch further evidences the fact that the content-commerce model is working very well for the company.

    Offering thirty-four designs in high quality fabric and flattering fits, the launch comprises three collections. The millennial collection is perfect for women who seek versatility in their everyday fashion choices and are keen to give voice to their thoughts with on-point slogans. The Bollywood-inspired edit boasts of pyaar, dosti and magic in the form of trendy tees with popular Bollywood dialogues doing the talking for you and the uber cute PowerPuff Girls collection with the tiny superheroes offer a splash of nostalgia and a dash of superpower.

    Priyanka Gill, Founder & CEO, Luxeva Ltd says, “We are excited to launch our collection of T-shirts. They are perfect for the cool millennial woman who owns her goals – at POPxo we help her achieve them. Our mission is to create and sell content led products that our audience wants and loves – we are already getting a fantastic feedback on the designs.”

    Starting at INR 649, all the designs are available at POPxo SHOP in sizes S to XL in four fits such as the oh-so-breezy boxy fit, the season fave cropped style, the like-a-hug boyfriend fit and the fail-safe regular fit. The variety of fits has been designed keeping in mind that no two sizes or body types are the same.

    Happy Shopping at https://www.popxo.com/shop/clothing/t-shirts

  • POPxo expecting to see a considerable increase in ad revenues in vernacular space

    POPxo expecting to see a considerable increase in ad revenues in vernacular space

    MUMBAI: Started a few years ago from a small working space in Delhi’s Hauz Khas, POPxo is the one-stop destination for millennial women looking for questions to their answers related to beauty, healthcare, relationships, and everything that concerns their world. The content-website hosts a great deal of written and video content connecting communities of women with similar interests and offering them an easy platform to communicate and discuss.

    POPxo growth lead Manan Jain told Indiantelevision.com that the company was started with an idea to bridge the big gap that was there in content specific to millennial women. “When we started, there was no single brand that was producing content exclusively for women, especially for millennial women. Yes, there were magazines but nobody was doing what POPxo is doing. We saw a huge growth in search and social at that time and it has been great for the past 3-4 years.”

    As per Jain, the site now is getting 42 million active MAU and 4-5 million DAU, across platforms, however, the ad revenue from programmatic ads has a potential for further improvement.

    POPxo has started experimenting in the regional content space as well and launched four vernacular content sites—Marathi, Bangla, Tamil, and Telugu—last year, complementing the English and Hindi versions. Jain stated that the new sites are performing well, especially Marathi, of which the team has got a good hold in both social and search paradigms.

    Speaking about the performance of the newly launched vernacular sites, Jain revealed that they are witnessing a 300 per cent month-on-month traffic growth. "The ad revenues for vernacular content are low as compared to the same for English content. However, the user acquisition through content is a little easier. I expect that in the next 5-6 years, just like English, we are going to see ad revenues increase considerably in the vernacular space as well."  

    Like many content platforms, POPxo also is finding its space in the merchandise market. Apart from affiliate collaborations, it is converting some of its content into merchandise for the millennial young.

    Talking about the same, Jain said, “We have just started our online and offline commerce platforms. Right now, the base is very small and so is the SKU but the revenue is substantial. It is also because we don’t have to spend much on marketing. We promote the products through our own machinery. We have a big name and good social media following. We have a full 40-people edit team that writes the concepts and we distribute it on our own platforms through videos.”

    He added that the products are in the lifestyle space right now but soon it will be revealing some offerings in beauty and fashion.

  • POPxo bullish on growing business via regional content in India

    POPxo bullish on growing business via regional content in India

    MUMBAI: POPxo, the digital community for women launches in Marathi, Bangla, Tamil, and Telugu. Each language vertical will have a dedicated team of writers and editors creating female-focused original content (text, video and social). The move is part of POPxo’s strategy to expand their user-base by addressing new audience groups to further strengthen reach and engagement.

    POPxo founder and CEO Priyanka Gill, “The next wave of users who come online will be accessing the internet in their native language. There is a massive supply-demand gap for female-focused regional language content. The launch of the POPxo platform in four more languages will address this exciting opportunity and power the next stage of growth for the company.”

    It (English and Hindi) has over 39 million MAUs (monthly active users) across all platforms. Every month, the team creates 1500 stories, 80 videos resulting in users spending over 3 million hours consuming POPxo content.

    POPxo head of content Ruchira Bose said, “Expanding our language portfolio is key in maintaining a strong growth trajectory for POPxo. Our current data-driven content model is scalable. We will use our learnings in English and Hindi to create and distribute relatable content to our new user groups,”

    The company has raised a total of $12m in funding to date. The last investment round was led by Neoplux and OPPO, with participation from existing investors Kalaari Capital, Chiratae Ventures, Summit Media, and GREE Ventures. POPxo launched private label commerce in July 2018.

  • POPxo Launches Ecommerce Platform

    POPxo Launches Ecommerce Platform

    MUMBAI: POPxo, India’s largest digital community for women today announced the launch of its e-commerce platform selling private label merchandise. POPxo is the market-leader in creating short and engaging content. The recent success of its first web series, “Unmarried” has established POPxo in the long format content space as well. Now it’s all set to enter the world of retail with products that are well-priced and designed to appeal to the millennial audience. The pricing for the new range of products starts at Rs. 299, for mugs. Laptop bags are priced at Rs. 999, canvas pouches at Rs. 599 and tote bags at Rs. 999.

    POPxo Founder & CEO, Priyanka Gill says “Millennial women are a large and under-served market, especially in the lifestyle products category. The POPxo ecommerce platform will create and sell product lines especially for them. We already know what appeals to women online – our private label is a natural extension. Content-Community-Commerce has always been our mission and with this launch we solidify our position.”

    “We are uniquely placed as the marketing costs for our ecommerce platform are very low. We already have millions of women who engage with POPxo content on a daily basis – now we hope to wow then with our private label offering”, she adds.

    Vani Kola, Managing Director, Kalaari Capital says, “POPxo has established itself as a content-platform-of-choice for young women in India with a strong community of over 17M users. We believe that Commerce is the most logical step for the company at this stage. The lifestyle products market is fragmented & women-centric, and POPxo’s private label can service this market really well through its rich data-driven personas & enhanced personalization.”

    Just like their content, POPxo’s merchandise has been designed especially for their users. With five collections to suit every mood and personality, the content giant is offering lifestyle produces like laptop sleeves, tote bags, multi-purpose pouches, phone covers, and lots more. They will expand into fashion and beauty over the next few months.

    Shubham Jain, Business Head – Ecommerce at POPxo says, “From design to production and distribution – we are running the entire process in-house and via our partnerships with service providers.  It is very exciting to launch ecommerce for an established brand, loved by millions as we have a large, established buyer base and proven marketing strength.”

  • Google India launches #TogetherOnline initiative

    Google India launches #TogetherOnline initiative

    MUMBAI: In its efforts to gather support for more women to get on the Internet, Google India has launched an initiative #TogetherOnline in association with Snapdeal, Axis Bank, HUL and GSK. The new initiative aims to encourage Internet users to step up and help women get on the Internet and understand how she can use the web to get ahead in life.

     

    The nine week along initiative, will see a number of activities across India, starting with a concert with Farhan Akhtar to raise awareness amongst the youth in metro cities. Axis Bank will host special digital literacy workshops for women customers in their branches across India, whereas Snapdeal will run awareness campaigns amongst its shoppers and educate women on the entrepreneurial opportunities on their platform. To take the initiative to interiors of India, Google will also launch 500 custom designed Internet carts that will reach out to 5000 locations to engage women in towns and villages across India.

     

    Google India director marketing Sandeep Menon said, “Internet has completely transformed the way we live our lives. Everyday people are discovering new opportunities and finding newer and better ways of doing things on the web to get ahead in life. We want to encourage all these users to extend this power of the web to women in India. #togetheronline is an effort to empower women in India with the knowledge of Internet and how they can use it to do different things in their daily lives. We along with our partners will host a number of initiatives to play our part and we invite all Internet users to play their part and help get more women online.”

     

    In addition to this, Google has partnered with PopXo to cover easy to know and follow steps for day to day living for various categories. The aim of this partnership is to promote digital literacy amongst women.

     

    Axis Bank group executive and head – retail marketing Rajiv Anand said, “As Axis Bank, progress is a part of our identity, our DNA. And we believe that empowering women is integral to the progress of our society. With the Indian woman today transforming from being a key influencer to a decision maker, it is important for her to be empowered with information. We are proud to be championing this cause in association with Google, to bring knowledge at the click of a button and help get more and more Indian women online.”

     

    GSK Consumer Healthcare India marketing head Prashant Pandey added, “The bond between mothers and daughters has always been a unique and everlasting one. From 1896, Horlicks has been helping mothers make their daughters tall, strong and sharp. Today we are delighted to partner Google for their ‘Helping Women Get Online’ – an initiative that encourages daughters to help their mothers go online to stay aware and connected. This is yet another way of saying #LoveYouMaa like our recent digital film celebrating the universal truth that only mothers can give what they don’t have.”

     

    Google has already introduced a number of initiatives to help get more women online through partnerships with various state governments and outreach efforts in the states of Madhya Pradesh, Tamil Nadu, Maharashtra, Uttar Pradesh and more recently in Andhra Pradesh. Under the helping women get online initiative, Google has imparted basic Internet training across 950 educational institutes training over 45,000 girl students and over 5000 teachers who can continue to educate and inform more girl students across India.