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Tag: popcorns

  • Cinepolis creates video to correlate the love between movies and popcorns

    Cinepolis creates video to correlate the love between movies and popcorns

    MUMBAI: On the occasion of National Popcorn Day on 19 January 2016, India’s first International cinema chain and the world’s fourth largest exhibitor, Cinépolis releases a heart-warming video celebrating the intrinsic link between movie-going and this universally loved snack. The video illustrates how watching a film in a theatre is absolutely incomplete without digging into a bag of delicious popcorn.

    Conceptualized by Cinépolis Global Team, the film light-heartedly turns the spotlight on several people who walk into the cinema resisting the urge to buy the snack. These very movie-goers end up indulging whole-heartedly in their companion’s bag of popcorn when they are immersed in their films. The video sums up this trend by saying, 60% people buy popcorn at Cinépolis. 100% eat!

    A tribute to the light, fluffy, flavoured favourite of cine-lovers, the video is backed by a study of popcorn consumption patterns in India which suggests that the money spent on this snack has almost doubled between 2012 and 2015 and currently stands at Rs 2,034 crore. The most loved flavours in the country are butter salted, caramel and cheese. The combination of a cold beverage and popcorn stands out as the most preferred snack inside cinema halls which comes as no surprise. After all, the identities of popcorn and movie watching are inherently tied together and Cinépolis has been fuelling this relationship with the superlative popcorn it serves at its cinema screens across the globe!

  • PVR expands its footprints in Mumbai

    PVR expands its footprints in Mumbai

    MUMBAI: PVR Cinemas, the largest cinema exhibition company in India has further strengthened its national presence with the launch of its 2-screen multiplex in Milap Mall, Kandivali (West) with a seating capacity of 325. Opening with 100% occupancy for the blockbuster film Dhoom 3, PVR Milap commences its journey on a buoyant note. PVR Cinemas recently surpassed the milestone of 400 screens and with the newly opened multiplex it reaches a count of 94 cinemas, 404 screens and 38 cities in India.

    Gautam Dutta, Chief Operating Officer, PVR Ltd, said, “Giving our customers an unmatched movie viewing experience is our prime goal here at PVR. Mumbai is an exciting market being the hub of cinema and it is with PVR Milap, our 21st property in the city, that we further reiterate our stance of being the largest cinema exhibition company in the country. This organic growth and expansion strengthens our presence in Maharashtra as we grow to 33 properties in the region.”

    The 8,000 sq. ft property gives its customers an ambience of luxury and style with walls expressing the era of cinemas dazzled with a theme of golden, beige and red. Giving an edge to the multiplex is the exceptional sound and projection technology offered by PVR. The multiplex possesses 2K Digital projection, Dolby sound and 3D enabled with PULZ speakers, bringing to the discerning movie-goers a quality cinema experience.

    Alongside, is a wide array of F&B ranging from savor combos of popcorns, nachos and gourmet sandwiches to an exotic variation of desserts.

    PVR first set foot in Maharashtra in the year 2006 and continues to keep alive the love of cinema offering its audiences with state of the art facilities and a fresh feel with the launch of PVR in Milap.