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Tag: pop-up

  • US watchdog regulates pop-up, pop-under ads

    MUMBAI: For internet surfers, the words pop-up and pop-under ads mean sheer disturbance. They are often forced to equip their computers with pop-up killers and stuff like that. Many companies who use this mode of advertising show scant respect for the surfer.

    Now, the Interactive Advertising Bureau (IAB) — the association dedicated to helping online, Interactive broadcasting, email, wireless and Interactive television media companies increase their revenues — has decided to play the watchdog and enforce certain regulations on the use of such ads.

    IAB has released a set of preliminary industry guidelines for the usage of pop-ups and pop-unders. “These guidelines are geared to help improve the consumer perception of pop-ups by applying consistency in their use, specifications and labeling. Furthermore, these guidelines provide advertisers and their agencies the ability to develop advertising content with consistency through uniform specifications. The purpose of this set of guidelines is to improve consumer credibility with interactive advertising and to lend efficiency to online ad creation and buying,” reads the statement in the IAB web site.
    The set of guidelines prepared by the IAB’s Pop-up Task Force are as follows:

    Each user should be exposed to no more than one pop-up ad for each visit to an online site.
    Both pop-ups and pop-unders should be clearly labeled with the name of the Network/Advertiser-Publisher-Browser Type (if applicable).
    For pop-unders, the unit size should be 720×300, file weight should be 50k images/50k flash, audio-video initiation should be user-initiated and close box should be mandatory.
    For pop-ups, the unit size should be 250×250 or 300×250, file weight 30k images or 40k flash, audio-video user initiated and close box mandatory.
    For pop-up large, the unit size should be 550×480, file weight 30k images or 40k flash, audio-video user initiated and close box mandatory.

  • Pop-up ads may soon be history

    MUMBAI: While most of the times they are harmless and innocuous, the pop ups are nevertheless a constant irritant to net surfers. Yet the in-your-face ads have always worked well for the advertisers.

    But looks like the advertising fraternity will soon have to look at an alternative and cheap mean to promote their fare. Microsoft, last week, confirmed that it intends to add pop-up blocking to Internet Explorer as part of its Service Pack 2 release, due the first half of 2004.

     
    According to the media reports, Microsoft plans to include the IE pop-up blocking feature, and will gather user feedback before announcing further details. But the question is how effective will it be. The consumers already have plenty of access to pop-up blockers. Only if the company decides to turn it on by default that would effectively kill pop-up advertising on the Web.

    The Nielsen//NetRatings found that the pop ups accounted for 7.4 per cent of all online ad impressions in Q3 2003, up from 3.0 per cent last year. The industry sources suggest that pop-ups share of the online media pie is more than double what it was a year ago.
    Despite increased use, publishers and advertisers say they’re unconcerned about the prospect of an end to pop-ups. According to the advertisers only few pop-ups are as effective as the half-page ads. Industry sources indicate that Rich media and search are the drivers of the future.

    Its only time before they are replaced by something more effective and tech sound.