MUMBAI: Some brands hang up neon signs. The Souled Store builds a wizarding alley and paints an entire building like a truck. In its latest expansion, the pop culture-led fashion and lifestyle brand has opened two highly thematic stores—one in Mumbai’s Colaba and the other in Punjab’s Bhatinda—each tailored to offer an experience as unforgettable as the merchandise inside.
In Colaba, The Souled Store has conjured up a Harry Potter-inspired wonderland, transporting shoppers straight into Diagon Alley. The store features atmospheric lighting, magical décor, and architectural details that echo the iconic wizarding universe. This is not a retail outlet—it’s a portal. Designed with intricate care, the space feels like a living tribute to J.K. Rowling’s world.
Meanwhile, Bhatinda’s outlet is a roaring tribute to Indian roads. Crafted in the image of a giant colourful truck, the store’s façade mirrors the bold, playful, and kitschy aesthetic of Punjabi truck art. With its massive presence and unmistakable design, it functions not just as a fashion stop but a visual landmark celebrating desi street culture.
“We’re incredibly excited about these two openings”, said The Souled Store co-founder Vedang Patel. “At The Souled Store, we believe that a store should be more than four walls—it should be an experience. Colaba and Bhatinda are two very different expressions of that vision: one magical, the other rooted in local culture. Both are unforgettable”.
With 50 stores now across India, the brand continues its mission to redefine retail as a playground for fandoms, storytelling, and self-expression. From Hogwarts to highways, The Souled Store’s journey seems determined to colour outside the lines.
