ITV

Tag: pop culture

  • Bollywood classics, remixed by Snitch

    Bollywood classics, remixed by Snitch

    Mumbai: This festive season, Snitch, a fashion brand, has launched a new campaign, taking a bold route that breaks from typical festive ads. Instead of holiday clichés, Snitch is tapping into nostalgia—reviving memories of celebrated movies with elements of pop culture and humor that defined GenZ’s earlier years. The campaign features three light-hearted ads on social media, each inspired by a popular Bollywood film with the brand’s playful twist.

    Snitch’s fun take on Go Goa Gone

    Snitch adds a playful twist to a famous Go Goa Gone scene. A Saif Ali Khan look-alike gets called out for his knock-off jacket. His regret? Shopping at Palika Bazaar. The solution? Snitch—where style meets affordability. The ad closes with a cheeky nod to Saif’s iconic ‘Wow’ moment, blending humor and fashion effortlessly.

    Festive fun inspired by Delhi Belly

    Inspired by Delhi Belly, this light hearted ad shows friends poking fun at each other’s fashion fails. As one friend flaunts Snitch’s latest collection, it’s clear—no one wants to be caught with bad style this festive season. Snitch ensures you stand out with trendy and quirky options.

    Fashion first, inspired by Kabhi Khushi Kabhie Gham

    In this festive ad, a Kareena Kapoor look-alike picks the best-dressed guy at a party, thanks to his outfit from Snitch. The message is simple: with Snitch, your style does the talking. Be party-ready with fashion that makes a statement, effortlessly.

    Snitch CMO Chetan Siyal said, “We wanted to do something unique this festive season—something that’s true to the Snitch spirit of confidence with style and fun. Reminiscence is powerful, especially when it connects with a generation that grew up on these famed films. Our aim was to blend that emotion with our fashion to create something memorable and meaningful.”

    The campaign has been conceptualised by market consulting company BeenThereDoneThat (BTDT). Through these exceptional ads, the brand is showcasing its continuous expansion and innovative marketing approach. These campaigns represent a fresh milestone in the brand’s swift rise, solidifying its position as a fashion label that connects with GenZ through a blend of creativity and remembrance.

  • WOLF BREAD launches animation studio in Mumbai

    WOLF BREAD launches animation studio in Mumbai

    Mumbai: WOLF BREAD, a multimedia company bringing global pop culture experiences to India, has launched its much-awaited WOLF BREAD Animation Studio. Situated in Mumbai, this exclusive animation studio is poised to transform the landscape of animation production with its commitment to offering accessibility and affordability.

    Following its involvement in animation and CGI for music videos, WOLF BREAD recognized the immense potential and growing demand for high-quality animation services. What began as an endeavor to introduce a fresh aesthetic to its music video campaigns has now evolved into a full-fledged animation studio.  Driven by a mission to change the game, WOLF BREAD Animation Studios aims to make top-notch animation accessible to all without burning a hole in one’s pocket.

    WOLF BREAD Animation Studio founder Taufiq Khan said, “With WOLF BREAD, we are on a mission to build a community, we don’t want to keep ourselves limited to making money. We want to work with studios and brands who share our vision. In the next 5-10 years, we want to realize our dream of making full-blown animation films. Think Disney or Pixar level!  We’re in it for the long haul. We’re here to shake things up and make quality animation accessible to everyone.”