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Tag: Poonam Wahi

  • Poonam Wahi launches her own production house – PWF

    Poonam Wahi launches her own production house – PWF

    Mumbai: Poonam Wahi, a seasoned executive producer with over two decades of experience in the film and advertising industry, is thrilled to announce the launch of her own production house, PWF (Poonam Wahi Films).

    After spending a couple of years at Lintas C:EX, where she honed her skills in producing high-quality content, Poonam has now branched out to start her own venture. Prior to Lintas, she was producing at Chrome Pictures, and prior to Chrome as a freelance producer with Equinox Films and Highlight Films. While freelancing she worked on feature films like Lakshay, Sarkar Raaj, 3 Idiots, One Night with the King, Darjeeling Limited, The Fall, Doors to the Seven Star to name a few.

    PWF is a dynamic content house that embodies Poonam’s vision for creating innovative and impactful storytelling. With a diverse portfolio of esteemed clients, including corporate giants like Reliance, Adani, Tata, and Danone India, as well as emerging disruptors like Swiggy, PWF is poised to make its mark in the industry.

    At PWF, collaboration is at the heart of the company’s ethos. Poonam has forged partnerships with industry luminaries from Bollywood icons like Akshay Kumar to culinary maestros like Chef Ranveer Brar, crafting compelling and impactful content that leaves a lasting impression.

    “I’m excited to bring my expertise and passion to the forefront and create unforgettable stories that captivate audiences worldwide,” said PWF founder and executive producer Poonam Wahi.

    With a team of passionate and dedicated professionals, PWF is committed to delivering top-notch results while fostering a culture of joy and camaraderie. Whether it’s brainstorming sessions or on-set collaborations, the team brings a unique blend of professionalism and enthusiasm that makes every project not just successful but also enjoyable.

  • Poonam Wahi Films & Lowe Lintas collab with Dollar Industries Ltd for their latest campaign

    Poonam Wahi Films & Lowe Lintas collab with Dollar Industries Ltd for their latest campaign

    Mumbai: Poonam Wahi Films is proud to have collaborated with Lowe Lintas and Dollar Industries Ltd on their latest campaign, “Welcoming Monsoon Without Hesitation”. The film, directed by renowned director Arko Provo Bose, is a visually stunning recreation of a 16th century Mughal era setting, with a modern twist.

    The campaign takes viewers on a journey through time, transporting them to the majestic courtyard of emperor Akbar’s court, where the famous musician Miyan Tansen sings his timeless raga, “Miyan Ki Malhar”, to invoke the monsoon rains. As the rains pour down, the emperor’s family and their guests slip on their raincoats, courtesy of Dollar Industries Limited’s latest rainwear collection.

    The campaign aims to promote Dollar Industries Ltd’s new range of rainwear as a fashion statement, rather than just a functional product. The film’s blend of historical accuracy and modern flair is a testament to the brand’s commitment to innovation and style.

    According to producer Poonam Wahi, “Dollar Rain guard ad centers’ around a humorous yet relatable concept. The ad is a perfect example of how a cohesive team, a well-crafted script, and a supportive client can come together to produce a successful and impactful commercial. The project involved seamlessly integrating various elements — script, casting, location, direction, and post-production — to create an ad that is both entertaining and informative.”

    Director Arko Provo Bose added, “Handing a period piece is always a challenge. The idea was to not blatantly shoot it like a spoof. In a country which swivels between Mughal-e-azam and Jodha Akbar, finding the middle path was a task that the team was ready to take on. Overcast skies did spoil the party for a bit on shoot day but overall it came off great, thanks to some proper post production. A truly humorous script from the agency, freedom to execute it my way and some able production helming the project led to this hilarious piece.”

    Lowe Lintas creative director Mohit Pasricha, praises Poonam Wahi Films’ professionalism: “As a creative, all you need from a production house is for them to stand by you and provide the best possible support in terms of product quality, logistics, and timelines – that’s everything PWF brought to the table. Though they’re new on the block as a unit, they are hardcore advertising and production professionals. It turned out to be a smooth run in the rain with them. My thanks and best wishes to them for their future projects.”

    With Poonam Wahi Films’ captivating storytelling and Dollar Industries Ltd’s latest rainwear collection, get ready to welcome the monsoon without hesitation.