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Tag: Pooja Pathak

  • Media Mantra’s growth: Over 100 new jobs signal next phase

    Media Mantra’s growth: Over 100 new jobs signal next phase

    Mumbai: Media Mantra  PR an integrated communications firm, is set to embark on a transformative journey with a workforce expansion initiative that will witness the addition of over 100 new employees. This expansion will allow the company to meet growing demand from clients and solidify its position as a leading PR and communications provider in India.

    Media Mantra, founded in 2012, has experienced growth over the past decade while maintaining its commitment to providing top-tier strategic communications counsel. The company, headquartered in Gurugram with additional offices in Bangalore and Mumbai, currently employs over 150 PR and communications professionals. The latest announcement, poised to augment its existing workforce by over 100 professionals, is aimed at bolstering capabilities, contributing to sustained growth, and achieving strategic objectives.

    Media Mantra Group founder and director Udit Pathak underscores the significance of this move, stating, “Over the past few years, we have significantly expanded our capabilities to offer fully integrated communications solutions beyond traditional public relations practices. Our expansion is a reflection of our commitment to delivering unparalleled services to our diverse clientele. It aligns with our vision of being at the forefront of innovation in PR and integrated communications. It will also strengthen our integrated capabilities, making us the ideal partner to help companies and brands shape opinions and experiences in the modern world.”

    Media Mantra Group founder and director Pooja Pathak emphasises the broader impact on the firm’s reputation and client satisfaction, saying, “Our people are everything at Media Mantra. We owe our success to our fantastic team, and we are thrilled to be growing that team substantially this year. This strategic expansion is not merely an addition to our workforce; it’s a reinforcement of our commitment to excellence. These new hires will allow us to take our services to the next level and continue pioneering new communications techniques to drive real results for our clients, elevating their confidence and trust.”

    The 100 new hires will include positions at all levels across departments ranging from account management, content creation, media relations, creative services, etc. Media Mantra is seeking top talent from India’s best PR, communications and journalism programmes to fill these roles.

    The strategic vision extends beyond numerical growth, as highlighted by Media Mantra people and culture leader Rekha Gehani. “With this expansion, we are gearing up for the next chapter of our journey. Our emphasis is not just on numbers but on cultivating a workplace culture that fosters creativity, innovation, and collaboration. We believe that investing in our people is an investment in our continued success. We aim to leverage our experience and expertise to enhance our position as counsellors and collaborators to India’s biggest brands and organisations,” she said.

  • Media Mantra wins PR mandate for Qualitest

    Media Mantra wins PR mandate for Qualitest

    Mumbai: AI-powered quality engineering services provider Qualitest has appointed Media Mantra as their strategic PR agency for India. The agency will oversee all aspects of communication and messaging for Qualitest, including corporate reputation management, brand awareness, and key stakeholder outreach.

    Qualitest Group managing director, India Rajesh Subramony said, “India is a strategic pivot for Qualitest and we have increased our presence and operations in this region significantly over the past year. At this critical juncture, we are pleased to partner with the Media Mantra team to bolster our communication and messaging, execute campaigns and support us in the next phase of growth in India.”

    Media Mantra co-founder & director Pooja Pathak said, “We are delighted to be partnering with Qualitest. As strategic partners, we intend to deploy our vast knowledge and expertise to execute innovative, disruptive, and high-impact public relations campaigns that will help increase awareness and positively impact the business goals of Qualitest.”

    Media Mantra CEO Rahul Mehta said, “We are honoured to be chosen as the official PR agency by Qualitest, the world’s largest AI-powered quality engineering services company that has been expanding its business at a record pace globally and in India. As strategic consultants, we are committed to helping our clients achieve communication outcomes that positively impact their image and business. We look forward to executing campaigns that will help Qualitest build strong awareness and effectively engage all key stakeholder groups.”

  • Barista appoints Media Mantra as its communication partner

    Barista appoints Media Mantra as its communication partner

    Mumbai: Barista has appointed Media Mantra as its PR agency to handle the communication of its chain of espresso bars and cafes. As Barista’s strategic communications partner, Media Mantra has been tasked with improving the company’s reputation, increasing brand awareness, and assisting the brand’s aggressive expansion in India. Barista’s selection of Media Mantra is consistent with the company’s vision to revitalise the brand with new inspiration and creativity, expand into emerging markets, and build on its long history of success in the country.

    Barista CEO Rajat Agrawal said, “Over the years, Barista has not only grown in reputation but also in growth numbers. With the increasing number of players in the ever-competitive Indian landscape, Barista is at an exciting juncture of reinventing its approach and entering a strong growth and expansion phase. This is where Media Mantra’s well-demonstrated creativity, unmatched expertise, and vast experience will play an integral role in our efforts to position our brand in the market.”

    He further added, “The agency has a high level of passion and a clear understanding of our business and communication needs. We look forward to our next phase of growth in India with Media Mantra as our communication partner.” 

    Media Mantra director and co-founder Pooja Pathak said, “We, at Media Mantra take immense pride in becoming the PR partner of a legacy brand like Barista that has transformed coffee houses into cultural hubs and much more in India. With a clear understanding of the brand’s ambitions and priorities, we are conscious of our role as strategic advisers, and look forward to supporting Barista’s vision and mission in what promises to be an important success story.”

    Media Mantra CEO Rahul Mehta said, “Barista is one of the biggest names in the Indian F&B ecosystem with a unique brand story, rich heritage and legacy. We are thrilled to partner with them and very excited about all the possibilities we can create together to elevate the brand reputation and reinforce the brand love through dynamic storytelling. We are hopeful that our relationship will yield greater connection and engagement for the brand with its customers.”

    As part of its revamp strategy, the Indian coffee chain has rapidly expanded in tier II and tier III towns. In addition to introducing new formats like Barista Diners, an all-day dining establishment with a live kitchen, it has also modified its menu to suit the tastes of Indians. Recently, it has also increased the variety of FMCG products it offers by introducing chocolates, cookies, and coffee powder.