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Tag: Pooja Manek

  • Talented’s BoAt campaign blends iconic 90s track with Ranveer Singh’s subconscious

    Talented’s BoAt campaign blends iconic 90s track with Ranveer Singh’s subconscious

    Mumbai: Ever heard of this feeling called frisson? It’s the physiological effect of chills or goosebumps that come from a piece of music or from any aesthetic experience, more commonly referred to as an ‘eargasm’. In its latest for boAt, Talented.Agency explores and visualises this feeling, featuring bollywood’s biggest audiophile–Ranveer Singh.

    Nirvana by boAt is India’s #1 audio brand’s first-ever sub-brand launch in the premium segment, targeted towards more discerning music listeners. It boasts of 120 hrs of battery life, incredible Active Noise Cancellation, and the #1 audio brand’s signature sound–boAt’s customised bass enhanced EQ suitable for listening to songs.

    Conceptualised by Talented, directed by Reema Maya, and produced by Catnip, this very frisson-worthy film also presents a remake of iconic 90s track–Hai Raama reimagined as Hai Yaara, set as the background score. The series has two more films slated to go live early February.

    “At its best, advertising is supposed to make you feel something deeply. So instead of straight-up plastering the features of the range, the films give you a trailer of what it feels like to listen to your favourite music using Nirvana by boAt. We took ‘show, don’t tell’ extremely seriously. Achint, the celebrated composer of Scam 1992’s title track, did a phenomenal job of recomposing and reigniting nostalgia, and we can agree it’s an earworm!” added Talented founding member and creative Pooja Manek.

    “The atmosphere on set was electric – Ranveer was a bright ray of sunshine, and everyone including the security outside the studio was grooving to our song! Ranveer Singh is a director’s dream, it was such a pleasure to direct him! It’s always exciting to work on a project where everyone is passionate about creating something different. I mean, Ranveer Singh vibing to Nivana eardopes against supersuns and supermoons? It’s definitely not a traditional approach to advertising. We wanted to create a very visual film to encapsulate the idea of an eargasm, and through the different films in the campaign, we have explored different visual interpretations of it.” said Catnip director Reema Maya.

    boAt head of brand marketing Vedansh Kumar added, “As an audio brand, it only makes sense for us to overthink the background score well before getting into production. We picked this classic for its nostalgia, its sexiness, and its unmissable appeal with our target audience. We’re also immensely thrilled to have roped in B-town’s most discerning ear, Ranveer Singh, as the face of this range”

    You can catch these films on Shark Tank Season 3 and a host of other channels through February. The hoardings stand tall across Mumbai, Delhi and Bangalore until the end of the month.

  • Talented captures raw moments in John Jacobs’ latest collection

    Talented captures raw moments in John Jacobs’ latest collection

    Mumbai: John Jacobs, a contemporary eye-fashion brand, known for weaving impactful narratives, is all set to release its first-ever brand film. Conceptualised by Talented Agency, directed by Bosco Bhandarkar, and produced by Puff Productions, this high fashion film aims to target a pull at your heartstrings, while it treats the viewer as the intelligent viewer they are.

    Featuring a collective of moving, uplifting narratives inspired by a variety of lived experiences, the film’s narrative sets a new benchmark for storytelling in fashion brands. Fashion advertising usually resorts to a template starring great looking models or celebrities, super-stylised editorial shots, and a logo superimposed at the end.

    Stay Seen breaks from that very template with a strong, fresh perspective on eyewear marketing that doesn’t separate the good-looking from good feeling. Instead of uptight and self-indulgent, the film is real and vulnerable.

    John Jacobs CEO Apeksha Gupta said, “From the get-go we didn’t want this to be a product film. We wanted it to showcase what our brand stands for. And the manifesto of ‘Stay Seen’ does exactly that–puts the spotlight on the wearers, not the glasses. The spirit of Stay Seen reflects the brand’s core ethos–transparency, authenticity and originality.”

    Talented founding member and creative Pooja Manek who wrote the film said, “While thinking of the concept, we went down to the most philosophically primal need we have as a human being–to see a myriad of new things as life happens, and we want to ‘be seen’ and heard as our most authentic selves. This film takes inspiration from the profound storytelling style of coming-of-age films–a showcase of protagonists learning about friendships, love, ageing, immortality, self expression, and more, through the moments they experience. It all starts with seeing something in a new light.”

    Stay Seen director Bosco Bhandarkar commented, “The real challenge and opportunity was to make sure the emotions don’t take a backseat while we do justice to showcasing the product in every sequence. Our music director, Rahul Pais from The Jamroom, experimented with a host of genres before arriving at soulful electronic pop to make this film sound as evocative as it looks. The clients allowed us massive creative and cinematic liberty and we’re chuffed with the final output.”

    John Jacobs believes in the power of self-expression through eye fashion. Launched in 2015, the brand blends form and function in equal measure, crafting modern and intricate eyewear for discerning customers.