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Tag: Pooja Jauhari

  • VMLY&R India elevates Pooja Jauhari to group CEO

    VMLY&R India elevates Pooja Jauhari to group CEO

    Mumbai: Global brand and customer experience agency VMLY&R on Wednesday announced the appointment of Pooja Jauhari as chief executive officer, VMLY&R India across its group of companies. Based out of the agency’s Mumbai office, she will report to VMLY&R Asia co-CEO Tripti Lochan, who is based in Singapore.

    Jauhari takes over from Anil Nair, who is moving on to pursue new opportunities. Nair joined VMLY&R in 2019 from Law & Kenneth Saatchi & Saatchi India, where he was CEO (digital) and managing partner. VMLY&R first welcomed Jauhari in 2020, as the CEO of The Glitch. The independent creative agency was acquired by WPP in 2017 and integrated into the VMLY&R network in November 2020.

    In this new role, she will oversee the agency’s combined operations, including VMLY&R, The Glitch, VMLY&R Commerce and GTB, across its three offices in India – Mumbai, Delhi and Chennai – plus its service of clients across the Indian subcontinent, said the statement.

    She is also tasked with further integration of the network’s creative excellence in India, with its very strong customer experience, commerce and data capabilities, into an integrated powerhouse focused on human centricity, diversity, inclusion & high performance, it added.

    “Since welcoming The Glitch into the VMLY&R network in 2020, we are seeing that together with VMLY&R India, the whole is far greater than the sum of the parts,” said Tripti Lochan. “Pooja’s proven track record of having driven a gender-blind and positive influence approach, aligns perfectly with our ongoing vision towards ever-improving our own inclusivity and progressiveness. Combined with her track record in growing The Glitch to be one of India’s best-known agencies, producing work for clients both nationally and globally, we believe her elevation makes us even better at creating connected brands, driving business for our clients, and positively impacting the communities they live in.”

    “We thank Anil for being a part of our continued growth in India, and wish him the very best in the next stage of his journey,” she further said.

    Having started her marketing career at JWT two decades ago, Jauhari moved to Unilever and then Worldwide Media before joining The Glitch in 2013. There, she was instrumental to the agency’s success, leading its strategic planning, plus setting its goals and approach to both business and culture.

  • The Glitch Joins VMLY&R’s global network

    The Glitch Joins VMLY&R’s global network

    MUMBAI – The Glitch has joined forces with global experience agency VMLY&R. The new entity taps on the strengths of both WPP agencies, creating a stronger expanded offering through the best of technology and creative expertise.

    The Glitch and VMLY&R India will continue to operate distinct brands and organisational structures while working together. This will allow clients to experience their combined proposition of marketing talent, capabilities, and experience, while maintaining the simplicity of their current communication cadence with each agency.

    The integration will see The Glitch become a part of the nearly $1 billion global VMLY&R network, which employs over 7,000 people across 75+ offices across the world. These include three offices in India, based in Mumbai, Delhi and Chennai.

    The Glitch senior leaders, including CEO Pooja Jauhari, co-founder & chief creative officer, Rohit Raj, and co-founder & content chief, Varun Duggirala will now report into Tripti Lochan, Co-CEO of VMLY&R Asia.

    In addition, the Glitch leadership team along with VMLY&R India CEO Anil Nair, will form an India leadership council to manage strategic decisions for both companies. The council will be headed by Anil Nair.

    Founded in Mumbai in in 2010, The Glitch stands as one of the leading, digitally-led creative agencies in India, employing over 300 digital strategists, technologists, content creators and planners, delivering award-winning campaigns for a wide spectrum of clients including Netflix, Hindustan Unilever, LinkedIn, Lenovo, Diageo, and most recently Microsoft and Triller among many other global brands. With offices in Mumbai and Delhi, The Glitch services clients in India and many other regions of Asia.

    VMLY&R embodies a hybrid blend of brand creativity with a deep digital heritage, manifesting in a comprehensive understanding of the entire customer journey. The agency has accolades reflecting both its creative excellence and digital expertise.

    VMLY&R India’s business-first team is known for delivering digital excellence for blue chip brands like ICICI Bank, Colgate-Palmolive, Dell, IDFC, Ford, Swaraj Tractors, IDBI Federal and Marico, delivering transformational solutions at the intersection of brand and customer experience, data, platforms and commerce.

    “WPP's aim is to provide clients with a simplified and integrated offer to help them grow their businesses holistically. The Glitch over the past ten years has grown to become a digital and content powerhouse, and when combined with VMLY&R’s capabilities in digital transformation and customer experience, can help clients make an impact in their transformation journeys," said CVL Srinivas country manager WPP India.  

    The Glitch CEO Pooja Jauhari said: “We have flourished alongside WPP in the past 3 years. The founders and I are delighted that we’ve now found a great permanent home for our brand, our company and most importantly, our people. The Glitch is a gender blind, inclusive and progressive high-performance workspace and with this marriage, we’ve found kindred spirits in VMLY&R when it comes to driving the same vision. We’re eager to explore our complementary capability sets for the benefit of our clients’ businesses. With this union, we believe we are in the best position to help our clients be more agile, sharper and ready for whatever the future may bring.”

    VMLY&R India CEO Anil Nair said: “This union spells great news for clients looking at building digital-first brands. In addition to cutting edge solutions such as customer experience (CX), commerce , technology, innovation, AI/ML, data, media innovations and good old culture impacting creativity, we will now be able to add new weaponry to our arsenal, including powerful capabilities in brand experience, new-age content, youth  marketing, connections thinking, brand publishing, and live creativity amongst others. This makes us the most relevant agency group in the market with best possible capabilities to help our clients future-proof their businesses and succeed in the new paradigm.”

  • The Glitch to leverage GroupM data to reach rural India

    The Glitch to leverage GroupM data to reach rural India

    MUMBAI: Digital is the buzzword everywhere today and the advertising industry is not any different. Companies looking to acquire are also scanning for digital-ready candidates over traditional agencies.

    WPP’s GroupM, the world’s leading global media investment group, recently gobbled up digital creative agency The Glitch in India, showing its appetite for growth in a technology-driven communication market. GroupM South Asia country manager for WPP India and CEO CVL Srinivas believes that the communications ecosystem in India has evolved dramatically in the last few years. “With The Glitch, we found a partner that brings exciting creative and content skills that can leverage our unique assets to create effective solutions for our clients,” he says.

    It was in 2009 that two friends Varun Duggirala and Rohit Raj from Symbiosis decided to quit their jobs at Channel V after it stopped airing music and was pivoting into a general entertainment channel. Recalls Raj, “We went to Channel V because we loved music and wanted to work in the space but decided to quit after our team leaders told us that the channel will be shifting focus to GEC as the youth that was watching music content has now moved into digital ecosystem.”

    Soon after leaving the duo turned entrepreneurs and launched their own digital video production company called The Glitch. Like every other startup, Duggirala and Raj slogged the first two years as they were trying to sell a concept which most clients didn’t have. Duggirala says that due to work of mouth work worked in their favour.

    The company started operations from their apartment’s front room with four employees and an investment capital of Rs 3 lakh. Although they loved creating digital videos for clients, it was only in 2011, that Glitch started its digital agency route with major initial international clients Diesel and Quicksilver in its kitty. Today, the company has over 200 employees and offices set up in Mumbai and Delhi and is looking at setting up a new office at Bengaluru by the end of this year.

    While digital still continues to be an urban phenomenon, low cost data and availability of cheap mobile handsets has helped digital penetration in rural areas. The Glitch CEO Pooja Jauhari emphasises that rural is going to be a huge focus for the team this year. Duggirala adds that with this acquisition, the company is looking at GroupM helping it out on a large scale to tap rural India as GroupM has a large set of data of rural audience which will help them to craft communication better.

    Though the company was in conversation with various agencies over the years, it was approached by GroupM in 2014. Raj mentions, “We started to analyse the pros and cons of each acquisition. We had a two year learning curve to understand and only then we decided to go ahead with the deal.”

    The Glitch Delhi managing partner Kabir Kochhar adds, “In GroupM we saw the market leader that would help inform our intuitions better with data backed insights as well as give us a jumpstart with consumption trends. Post the acquisition, the company wants to concentrate on having quality clients and add new services and business solutions for them.”

    The year started on an extremely positive note for The Glitch and the team has a positive outlook for the year. ”2018 has begun on a very positive note with some key account wins and we look to cement our existing relationships with clients and bring them the benefits we gain from the GroupM alignment,” concludes Kochhar.

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